By A Correspondent
Parle Agro has appointed actor Allu Arjun as the face of the company’s flagship brand, Frooti. The Tollywood superstar will be Frooti’s first-ever brand ambassador for this region and the association will play a pivotal role in consolidating Parle Agro’s foothold in the South India which is second most contributing region after North is a priority market for Parle Agro.
Commenting on the announcement, Nadia Chauhan, Joint MD and CMO, Parle Agro said: “With a strong focus on South India, it has been necessary for us to drive aggressive inputs for both Marketing and Sales & Distribution efforts in the region. Allu Arjun strongly reflects the brand’s personality making him a perfect fit and will play an integral part in taking Frooti to new milestones.â€