MxMIndia

Tag: Parle Agro

  • Knowledge sessions and masterclasses dominate proceedings

    Day 2 @ Goafest: First Half Wrap-Up

    Day 2 of Goafest 2024 began began with a session hosted by the India chapter of IAA in collaboration with UNICEF. The theme was titled Gender-Sensitive Marketing: Navigating The New Consumer Landscape. Among the panellists were Chandni Shah, Chief Operating Officer of FCB Kinnect, Darshana Shah, Head of Marketing & Customer Experience at Aditya Birla Capital, Kailashnath Adhikari, Business Head of Sri Adhikari Brothers & Managing Director of GovernanceNow, Rajdeepak Das, Chief Creative Officer of Publicis Groupe South Asia & Chairman of Leo Burnett South Asia; and Ram Madhvani, Filmmaker, Producer, and Founder of Equinox Films and Ram Madhvani Films. Moderating the discussion was Kranti Gada, Founder of NeOwn.in.

    Post that, in a keynote address, Pulkit Trivedi, Managing Director of Snap Inc. India, revealed how Snapchat emerged as the preferred platform for young India. This was following by a session titled titled Media Agencies Panel – The Changing Expectations from a Media Client Leader, and the Challenges in Getting There, comprising prominent industry leaders. The panellists included Ajay Gupte, CEO, Wavemaker South Asia, Anita Kotwani, CEO – Media (South Asia) at Dentsu, Tanmay Mohanty, CEO of Publicis Media Services India and Vaishali Verma, CEO of Initiative India. Steering the discussion was Vikram Sakuja, Partner & Group CEO of Media & Out-of-Home at Madison Communications.

    The third knowledge seminar was titled, Trust or Bust: Thriving in the Digital World, with ASCI as partner. The panel of experts included were Amit Doshi, Chief Marketing Officer at Britannia, Falguni Vasavada, Professor at MICA and Digital Creator, Paras Sharma, Director of Global Partnerships at Meta and Sharan Hegde, Finance Content Creator and Co-founder and CEO of 1% Club. Manisha Kapoor, CEO & Secretary General of ASCI, moderated the session. We thought the session could be a tad longer.

    What followed was a fireside chat featuring Ankit Kapoor, Head of Marketing & International Business at Parle Agro, Mahesh Shetty, National Sales Head at Viacom18 and Navin Khemka, CEO – South Asia of Essence Mediacom. Conducting the conversation was anchor and marathoner Shibani Gharat.

    Day 2 also saw a series øf masterclasses. By WhatsApp on Agency Exclusive: Drive growth across the customer journey with WhatsApp, presented by Riddhika Sand. Then Ujaya Shakya, Founder and CEO of Outreach Nepal on Unlocking Market Potential: Open your eyes to Nepal. There was also the the D&AD masterclass presented by Lisa Evans and Paul Drake titled Unlocking Award Winning Ideas. Amazon miniTV also held a masterclass on Brand Integration with Vijay Iyer, Director, Amazon Ads India and Amogh Dusad, Head of Content, Amazon miniTV conducting the session. There was also a masterclass on Hall of Flame – The Olympics Masterclass presented by Chandan Roy.

  • 'Transforms outdoor advertising into a narrative art form'

    Parle Agro launches outdoor media blitz for Frooti

    By Our Staff

     

    Parle Agro has launched an outdoor media blitz for Frooti mango drink for the festive months. Parle Agro created content for Digital Out-of-Home (DOOH) to break through the clutter and aptly timed it to coincide with the ongoing festive fervour.

     

    Speaking about their OOH campaign, Nadia Chauhan, Joint Managing Director & CMO, Parle Agro said: “This year, our creative approach revolutionizes storytelling. We’re transforming outdoor advertising into a narrative art form that captivates and immerses our audiences. We’re pushing the boundaries for Frooti during the festive season by doing things that have never been done before. With this disruptive Out-of-Home campaign we aim to capture the spirit of celebration and share it with the people of India.”

     

    Speaking about the campaign, Dipankar Sanyal, CEO – Platinum and MRP added:  “Parle Agro outdoor campaigns take over the streets of India. The campaigns embody what Parle Agro eschews as a brand –innovative, forward looking, stylish, aggressive, experimental yet connected with every stratum of the consumer base. We manage to bring vigor and newness to each campaign with an ideal choice of media, locations, touchpoints. All this is married to data and Madison proprietary tools to reach consumers and deliver effectiveness. Being associated with Parle Agro and part of the journey is a matter of pride and honour for Platinum Communication.”

     

  • The new packaging has been designed and conceptualised by Pentagram.

    Pentragram revamps Appy Fizz for Parle Agro

    By Our Staff

     

    Parle Agro has revamped the identity for Appy Fizz.

     

    Nadia Chauhan, the Joint Managing Director &  CMO of Parle Agro, has emphasised Appy Fizz as a “statement-making beverage that has consistently maintained a distinct and outstanding identity.”

     

    The new packaging has been designed and conceptualised by Pentagram. Speaking on the new design. Said Harry Pearce, Partner, Pentagram Design Ltd: “The essential idea for the Appy Fizz design was to modernise and to create a more visually arresting identity and bottle shape moving the brand away from the huge number of copycats. We re-addressed the emphasis giving the word ‘Appy’ equal prominence to ‘Fizz’ and employed a distinctive font with custom elements. The design retains the brand equity invested in black, white and red with a nod to the apple in the red dot.”

     

    Kriti Sanon and Jr. NTR, the charismatic actors who are Appy Fizz’s brand ambassadors, are seen in the new campaigns with fresh packaging of the brand.

     

     

  • Joins Priyanka Chopra Jonas and Jr. NTR as Brand Ambassador for the apple flavored sparkling drink

    Parle Agro to endorse Kriti Sanon

    By Our Staff

     

    Parle Agro has signed on leading actor Kriti Sanon as brand ambassador for beverage brand, Appy Fizz. She joins Priyanka Chopra Jonas and Jr. NTR and will be the face of the brand alongside them.

     

    Speaking about the brand ambassador, Nadia Chauhan, Joint Managing Director & CMO, Parle Agro said: “It is exciting to have Kriti Sanon join the Appy Fizz family. Our goal is to keep the brand relevant to its customers and to inspire them to connect with it. Kriti is a fantastic youth icon and has a lot in common with the essence of our brand, particularly in light of the recent release of Appy Fizz’s fresh style and packaging. We are hoping our consumers enjoy the new avatar and show great love for our brand’s new face”.

     

  • The OOH Campaign is spread across 140 cities in India

    Platinum rolls out Frooti blitz

    By Our Staff

     

    Platinum Outdoor has rolled out an aggressive out-of-home campaign for Parle Agro beverage brand, Frooti.

     

    The campaign covers 140 cities across India including eight metro and 132 other cities. The campaign also includes Asia’s biggest billboard at on the Ali Yavar Jung Marg (Western Express Highway) in Mumbai.

     

    Said Nadia Chauhan, Joint Managing Director & CMO at Parle Agro: “With summer back in full swing and markets having resuming to normalcy after two years, we’ are extremely excited about our aggressive summer campaign for Frooti and have used OOH as one of our key channels this year. Platinum Outdoor has ensured the dominating presence of Frooti in all relevant and strategic locations which has garnered us incredibly positive response.”

     

    Speaking about the campaign, Dipankar Sanyal, CEO – Platinum and MRP, added: “It’s been an incredible start to the summer with Frooti painting the out-of-home skyline yellow. This is Platinum’s first campaign for Parle Agro after receiving the mandate to handle their out-of-home portfolio. We’ve executed a high impact campaign targeting 100+ cities and towns across India using Madison suite of tools for sharp planning. The goal was to reach the TG at the right place at the right time and generate awe and excitement among consumers through the creative use of the enormous outdoor media.”

     

  • Varun Dhawan is Brand Ambassador

    Parle Agro launches new Smoodh Coffee Frappé with TVC

    By Our Staff

     

    Parle Agro has launched a brand new coffee-flavoured drink, Smoodh Coffee Frappé. The new variant was introduced to customers through a campaign with national brand ambassador, Varun Dhawan.

     

    Commenting on the launch of the new flavour, Nadia Chauhan, Joint Managing Director and CMO, Parle Agro said, “With Smoodh, we’ve disrupted the flavoured milk category in India with record-breaking sales. In a span of just six months and with just two variants, Smoodh is today, leading the growth of the flavoured milk category in the country. With plans to continue to expand further, we have launched a new variant, Smoodh Coffee Frappé. As a pioneering brand, our vision is to grow coffee flavoured dairy segment and make it more accessible to the masses. Our classic price point of Rs. 10 for our quality offering, Smoodh Coffee Frappé will enable us achieve this goal.”

     

  • New brand ambassador is Arjun Kapoor

    &Walsh partners with Parle Agro to launch B Fizz

    By Our Staff

     

    Parle Agro has launched a new campaign for its malt flavoured fruit drink, B Fizz. The new face for the brand is actor Arjun Kapoor.

     

    &Walsh, the creative agency for B Fizz, has led the campaign narrative for the television commercials, print and digital. The films have been produced by Ransom Films, and directed by John Poliquin.

     

    Said Nadia Chauhan, Joint Managing Director and CMO, Parle Agro: “In the past one year, B Fizz has grown exponentially, multiplying our sales and expanding not just the sparkling fruit drink category, but growing the malt flavoured fruit drink category multifold which was almost non-existent in India. Expanding the portfolio successfully in the midst of a pandemic is a clear testimony to our determination and ambition. Looking forth, we not only aim to build the malt flavoured fruit drink category further with B Fizz, but with the combined might of Appy Fizz and B Fizz, we intend to build the sparkling fruit drink category to a 10,000 crore category by 2030.”

     

  • Creative agency &Walsh launches a high-decibel campaign for Parle’s new dairy offering

    Parle Agro gets Varun Dhawan to promote Smoodh

    By Our Staff

     

    Parle Agro has launched a high-decibel campaign for its new dairy offering Smoodh.  The brand has roped in Varun Dhawan as brand ambassador. The media campaign has been rolled out nationally across multiple channels including TV, OOH and Digital.

     

    &Walsh, the creative agency for Smoodh has led the campaign narrative for the television commercials, print and digital. The film has been produced by Bindery, New York, USA along with Ransom Films and directed by Ezra Hurwitz.

     

    Speaking on the campaign, Nadia Chauhan, Joint Managing Director and CMO, Parle Agro said: “We are thrilled by the phenomenal performance of Smoodh from markets across India. The high quality and rich taste of the product, coupled with its disruptive price and pack-size has helped us garner extremely positive responses from consumers and retailers alike. Our goal is to further accelerate the growth and success of the brand with our new campaign for Smoodh and make it the product of choice for consumers looking for a quick energy boost or a quick sweet fix.”

     

  • New campaign has Alia Bhatt, Varun Dhawan and Allu Arjun as brand ambassadors

    Parle Agro films summer campaign for Frooti

    By Our Staff

    Parle Agro has announced the launch of its new #LiveTheFrootiLife summer campaign for 2021. Brand ambassadors Alia Bhatt and Varun Dhawan feature in the TVC. Allu Arjun along with Alia Bhatt will feature in TVC for the southern markets.  &Walsh, the creative agency for Frooti, has led the campaign narrative.

    Said Nadia Chauhan, Joint Managing Director and CMO, Parle Agro: “This year’s summer campaign is an extension to the surreal world of miniatures interknitted intricately with our brand ambassadors – Alia Bhatt and Varun Dhawan for national markets and Alia Bhatt and Allu Arjun for southern markets. The campaign aesthetically blends in new and quaint elements of the Frooti brand story. Through our campaign, we want Frooti fans to unleash their enthusiasm and #LiveTheFrootiLife”

     

     

  • As an India first brand, it aims to transform the PM’s mission into a movement

    Parle Agro supports ‘Vocal for Local’ via online narratives

    By A Correspondent

     

    Beverage major Parle Agro has aligned its forces instantaneously in favour of Prime Minister Narendra Modi’s mission- ‘Vocal for Local’.

     

    Speaking about being vocal for local, Nadia Chauhan, Joint Managing Director and CMO, Parle Agro said: “Our Prime Minister was quite lucid about strengthening the nation in his speech. As a homegrown brand that’s created by an Indian for India, we share the same vision as him. Hence, it was but natural to step up and inspire people to support local companies. Being a deep-rooted Indian brand, we are extremely proud of the legacy we’ve created. Coincidentally, we also commemorate the birth anniversary of our Founder Shri. Jayantilal Chauhan on May 20. He was the one to introduce many Indians to soft drinks and beverages that are household names today. An industry titan in his time, he trod the unbeaten path and created this Indian beverage empire.”

     

     

  • The mandate is for the Indian subcontinent with a total media value of Rs 200 crores

    MediaCom bags Parle Agro mandate

    By A Correspondent

     

    Following a competitive multi-agency pitch that lasted for well over three months, beverage major Parle Agro has awarded its media mandate to MediaCom India. The account has been serviced by OMD.

     

    As the full form AOR for Parle Agro in India, MediaCom will be responsible for the media strategy, planning, buying and implementation for all media including its key brands – Frooti, Appy & Appy Fizz in India. The mandate is for the Indian subcontinent with a total media value of Rs 200 crores.

     

    Said Nadia Chauhan, Joint Managing Director and CMO, Parle Agro: “We are happy to have MediaCom on board. As Parle Agro gears up for the next level of growth, our strategic partnership with MediaCom will help drive our aggressive targets through innovative and disruptive media strategies.“

     

    Commenting on the win, Prasanth Kumar, CEO, Group M South Asia, added: “First, massive congratulations to MediaCom on the Parle Agro business win. It’s a very special moment for us. It is a fantastic opportunity to work on the portfolio of iconic brands across the Parle Agro group. And am confident Navin and his team will continue to bring in their collective experience and leverage our network’s strengths to deliver the best for Parle Agro’s portfolio of brands.”

     

    Added Navin Khemka, CEO, MediaCom South Asia: “Parle Agro has a long and illustrious history – it has established leading household beverage brands by creating innovative and iconic products for over 34 years. We are completely in sync with their philosophy – and what makes this partnership even more exciting is that pursuing growth is our primary target, which calls for an extremely dynamic association. We are looking forward to creating an unmatched brand experience for our consumers. ”

     

    The account will be managed and supervised from the MediaCom Mumbai office. MediaCom will begin working on the account from December 2019.

     

     

  • Announces national campaign featuring Salman Khan and first regional campaign with Jr. NTR in South

    Appy Fizz asks consumers to #RiseUp with new summer campaign

    By A Correspondent

     

    Parle Agro announced the launch of a new summer campaign for Appy Fizz with hyperlocal marketing strategy with various initiatives to further connect with the consumers across India.

     

    Commenting on the announcement, Nadia Chauhan, Joint MD and CMO, Parle Agro said: “Appy Fizz, a Rs 740 core brand, has grown by 70 per cent in last year, witnessing this phenomenal acceptance from consumers has fueled our desire to chalk an aggressive marketing strategy and build this category to Rs. 4,000 crore. Both Salman Khan and Jr NTR have a huge fan base that will help us connect with our consumers and actualize this feat.”

     

    Conceptualised by Parle Agro’s creative partner, Sagmesiter & Walsh, the 360-degree campaign will speak out to the young consumers, encouraging them to unleash their true potential and #RiseUp while achieving their goals in life.

     

    Added Jessica Walsh, Partner at Sagmeister & Walsh: “For Appy Fizz, we have always maintained the intriguing communication strategy, connecting with consumers across the country. Both the brand ambassadors have good screen presence and seamlessly blends with Appy Fizz’s bold and edgy persona.”