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Tag: Allu Arjun

  • Amitabh Bachchan, Allu Arjun & Samantha Prabhu top entertainment

    Hansa Research: Trends that Ruled 2022

    By Our Staff

     

    Hansa Research, a consumer insights and market research company, has tabled a report with Trends that Ruled 2022 in various sectors. The multinational company headquartered in India with presence also in USA, Singapore, Germany, New Zealand and Bangladesh, tracks down the top trends of 2022 in the entertainment, banking & insurance, shopping & travel sectors.

     

    Entertainment Trends

    As per the Brand Endorser Report 2022 of Hansa Research, Amitabh Bachchan was the most recognised celebrity in India. He surpassed many popular young actors in terms of recognition. In the sports sector, Sachin Tendulkar emerged as the number one celebrity. In 2022, these veterans were preferred by brands for endorsements as they are perceived as trustworthy, relatable and likeable.

    In the category of south Indian celebrities, Allu Arjun and Samantha Prabhu were the most recognised owing to the rise in viewership of OTT platforms. YouTube viewership also increased, making Bhuvan Bam the most recognised influencer. They set an example of how good content and performance are enough to create an impact.

    Along with big names, big screens also made a comeback in 2022, with more people preferring to watch cricket on a bigger screen. People chose Smart TV to enjoy cricket on Hotstar. TV viewers also favoured HD viewership to enhance their experience.

     

    Banking & Insurance Trends

    Trust and customer support dominated the trends in the banking and insurance sector. According to the findings of Digipay Customer Experience Score (CuES) 2022 by Hansa Research, customers focused on security, privacy and support from banking digital payments apps instead of settling for non-banking digital payments apps. GenZ and Millenials emerged as frequent but not loyal users of digital payment apps.

    Based on the Insurance Customer Experience Score (CuES) 2022 by Hansa Research, HDFC life and ICICI prudential life became popular choices among customers. People have favoured brands that provide a better purchase, dealing, and advisory experience.

     

    Shopping Trends

    Online shopping remained highly popular during the festive season, even when physical stores also offered sales and discounts, as per the Customer Sales Survey Report 2022 by Hansa Research. Mobile phones topped the list of the most purchased products followed by shoes and electronic accessories. Interestingly, people favoured buying books online and offline equally.

    Customer experience became key to enhancing the shopping experience. Many brands considered customer feedback to improve their products and services.

     

    Travel Trends

    According to a survey by Hansa Research on behalf of Norwegian Cruise Line, Cruise holidays emerged as the top family travel trend, with 8 out of 10 families planning a cruise vacation abroad in the next year. 79% of people want to make up for the time lost during the pandemic and go on a vacation with family in times to come. 89% believe that spending quality time with family is essential for holistic well-being.

    69% of travellers focus on value and intrinsic pricing while 61% consider easy access to attractions and activities while travelling.

     

  • As part of its first digital campaign

    Allu Arjun is brand ambassador for RedBus

    By Our Staff

     

    RedBus, an intercity bus transport, has launched its first digital campaign, with its brand ambassador Allu Arjun. The adfilms, with a tagline  ‘RedBus: Apno ko, sapno ko kareeb laye’, will be rendered in seven languages on digital platforms and national and regional TV channels.

     

    Said a communiqué: ‘As an established brand in the intercity bus transport sector in India, RedBus is known for its pioneering enterprise in enabling millions of travellers to book their tickets and undertake bus journeys seamlessly, with the largest inventory of private and government buses on its platform. redBus is also at the forefront of several innovations and industry firsts that have been instrumental in shaping the landscape of the sector, such as live bus tracking, flexible date change, destination arrival alerts, numerous payment options for easy and quick booking and more. With an exceptional set of useful features and options, and being the first organised digital player in the industry, redBus is clearly positioned and recognized as the go-to platform for intercity bus ticketing in the country. The brand now intends to progress from a functional communique to one that builds a more emotional and cultural connection with its audience to create enduring relationships, trigger a habit change among offline ticketing travellers, as well as attract young first-timers, and has crafted the campaign to that effect.

     

    https://youtu.be/VMEOQw3MZNQ

  • Stars alongside Colonel Sanders

    Allu Arjun in latest KFC ad film

    By Our Staff

     

    Actor Allu Arjun stars in the new KFC ad.

     

    Said a KFC India spokesperson: “We Indians have an innate knack for all things spice. And when the spice either is such that it makes you tear up or leaves you underwhelmed, it is disappointing. So, who better than KFC along with the superstar himself – Allu Arjun – to present a product with just the right spice! Our latest launch of Peri Peri Chicken has all the makings of a blockbuster – it’s crispy, crunchy, with a dash of spice! With Colonel Sanders and Allu Arjun turning up the heat, this latest KFC film is nothing but soooper very very!”

     

    Talking about the film, Ritu Sharda, Chief Creative Officer North, Ogilvy, said “Peri Peri, as a flavour is already a hit. But when we tasted KFC’s Peri Peri, we realised it was something extra special. We were confident people were going to find this bigger than a hit, it was going to be a superhit. And who better to get a nod of approval on anything super hit, than Allu Arjun. So, we turned the tasting session into a dramatic ad, with all the bells and whistles and ended it with our Colonel Sanders finishing off with Allu’s signature move.”

     

  • The report covers over 550 celebrities across various domains

    Allu Arjun & Samantha top Hansa Research’s Brand Endorser

    By Our Staff

     

    As per Hansa Research’s Brand Endorser Report 2022, Allu Arjun and Samantha Ruth Prabhu are the top ranked southern male and female celebrity. While Allu Arjun has beaten the likes of Vijay and Suriya in list, Samantha rules as the leading actor and has left behind some popular names such as Rashmika Mandanna. As per the report, Allu Arjun is also the only southern celebrity who has made it to their All India Top 10 celebrity list.

     

    Brand Endorser is a report of a research conducted across 36 Indian cities. As per the syndicated study, Allu Arjun is the most recognised actor in the South with a recognition score of 85%. He is perceived to be popular, likable, youthful, influencer, bold and a social media celebrity as well. These factors make him a compelling brand ambassador for a range of products.

     

    Commenting on the report, Praveen Nijhara, Chief Executive Officer – Hansa Research, said: “Our study Brand Endorser is a holistic and comprehensive assessment of the value that an endorser brings to a brand. The study aids marketers to take informed decisions and improve the overall return of investment (ROI) in celebrity engagement. Due to the pandemic and rise in OTT viewership, many south actors got more national recognition. This is clearly reflected in our All India ranking where Allu Arjun also features in Top 10 along with the likes of Virat Kohli, Amitabh Bachchan and Shah Rukh Khan.”

     

    The celebrities are ranked as per the Brand Endorser (BE) Score results. They are tracked on various metrics like likability, social media influence, perception, marketing potential, recognition etc. which make up their final BE Score. According to the report, Amitabh Bachchan has topped the overall list as the most recognised celebrity in the country with a very high All India Rank. Bachchan leads among the likes of MS Dhoni, Virat Kohli, Akshay Kumar, Shah Rukh Khan, Salman Khan, and other favourites who are younger than him and perhaps more active in their respective fields.

     

    Here is a brief snippet of other key findings from different categories of the Brand Endorser report:

    :: Sachin Tendulkar leads over MS Dhoni and Virat Kohli in the sports category

    :: Kapil Sharma is the most popular TV star male celebrity

    :: Mouni Roy is the most popular TV star female celebrity

    :: Bhuvan Bam tops the social media list amongst other key influencers

     

  • With the tagline 'Smart ho, toh Rapido'

    Rapido bike-taxi app rolls out campaign

    By our Staff

     

    The recently launched bike-taxi aggregator Rapido has rolled out a six-week campaign for its promotion. The platform had released two television commercials – one for the Hindi-speaking market (HSM) and the other for the non-Hindi-speaking market (Non-HSM) – in two phases as part of the campaign. The ad films directed by Sizil Srivastava (HSM) and Trivikram Srinivas (Non-HSM) featured megastars Ranveer Singh and Allu Arjun.

     

    Expounding on the campaign’s success ‘Smart ho, toh Rapido’, Amit Verma, Head of Marketing, Rapido, said, “At Rapido, we realised the problems posed by heavy traffic and narrow lanes in the country. We launched bike taxis to cut this clog of traffic and provide the most timely, convenient, and pocket-friendly solution. We are glad that our campaign ‘Smart ho, toh Rapido’ has increased our numbers. Megastars like Ranveer Singh and Allu Arjun have helped us establish the idea of Rapido as the alternate as well as the regular mode of city transportation for the masses.”

     

     

  • New campaign has Alia Bhatt, Varun Dhawan and Allu Arjun as brand ambassadors

    Parle Agro films summer campaign for Frooti

    By Our Staff

    Parle Agro has announced the launch of its new #LiveTheFrootiLife summer campaign for 2021. Brand ambassadors Alia Bhatt and Varun Dhawan feature in the TVC. Allu Arjun along with Alia Bhatt will feature in TVC for the southern markets.  &Walsh, the creative agency for Frooti, has led the campaign narrative.

    Said Nadia Chauhan, Joint Managing Director and CMO, Parle Agro: “This year’s summer campaign is an extension to the surreal world of miniatures interknitted intricately with our brand ambassadors – Alia Bhatt and Varun Dhawan for national markets and Alia Bhatt and Allu Arjun for southern markets. The campaign aesthetically blends in new and quaint elements of the Frooti brand story. Through our campaign, we want Frooti fans to unleash their enthusiasm and #LiveTheFrootiLife”

     

     

  • The multi-media #TheFrootiLife campaign with Allu Arjun will be seen on television across 28 regional specific channels

    Frooti launches regional campaign for South India featuring Allu Arjun

    By A Correspondent

     

    Parle Agro announced the launch of its first ever regional-specific campaign for Frooti featuring Tollywood superstar Allu Arjun. As part of the brand’s strategic push to build market leadership in South India, the new #TheFrootiLife campaign is being launched with a television commercial across the four Southern states in multiple languages.

     

    Speaking on the new campaign, Nadia Chauhan, Joint Managing Director & CMO, Parle Agro said: “This year’s marketing strategy ensures higher focus on regional nuances to further build Frooti’s equity and position in the country. With our national campaign with Alia & the southern campaign with Allu Arjun, both of which are simple yet inventive, we are looking forward to creating further impact in the category and growing our share. Over the last two years we have gained in market share by 8%, holding the #2 position nationally at 29% market share in the mango drink category and the #1 position in multiple states.”

     

     

  • The beverage company collaborates with the actor to reinforce Frooti’s position in the South

    Parle Agro appoints Allu Arjun as brand ambassador for Frooti

    By A Correspondent

     

    Parle Agro has appointed actor Allu Arjun as the face of the company’s flagship brand, Frooti. The Tollywood superstar will be Frooti’s first-ever brand ambassador for this region and the association will play a pivotal role in consolidating Parle Agro’s foothold in the South India which is second most contributing region after North is a priority market for Parle Agro.

     

    Commenting on the announcement, Nadia Chauhan, Joint MD and CMO, Parle Agro said: “With a strong focus on South India, it has been necessary for us to drive aggressive inputs for both Marketing and Sales & Distribution efforts in the region. Allu Arjun strongly reflects the brand’s personality making him a perfect fit and will play an integral part in taking Frooti to new milestones.”