MxMIndia

Tag: Nadia Chauhan

  • The OOH Campaign is spread across 140 cities in India

    Platinum rolls out Frooti blitz

    By Our Staff

     

    Platinum Outdoor has rolled out an aggressive out-of-home campaign for Parle Agro beverage brand, Frooti.

     

    The campaign covers 140 cities across India including eight metro and 132 other cities. The campaign also includes Asia’s biggest billboard at on the Ali Yavar Jung Marg (Western Express Highway) in Mumbai.

     

    Said Nadia Chauhan, Joint Managing Director & CMO at Parle Agro: “With summer back in full swing and markets having resuming to normalcy after two years, we’ are extremely excited about our aggressive summer campaign for Frooti and have used OOH as one of our key channels this year. Platinum Outdoor has ensured the dominating presence of Frooti in all relevant and strategic locations which has garnered us incredibly positive response.”

     

    Speaking about the campaign, Dipankar Sanyal, CEO – Platinum and MRP, added: “It’s been an incredible start to the summer with Frooti painting the out-of-home skyline yellow. This is Platinum’s first campaign for Parle Agro after receiving the mandate to handle their out-of-home portfolio. We’ve executed a high impact campaign targeting 100+ cities and towns across India using Madison suite of tools for sharp planning. The goal was to reach the TG at the right place at the right time and generate awe and excitement among consumers through the creative use of the enormous outdoor media.”

     

  • Varun Dhawan is Brand Ambassador

    Parle Agro launches new Smoodh Coffee Frappé with TVC

    By Our Staff

     

    Parle Agro has launched a brand new coffee-flavoured drink, Smoodh Coffee Frappé. The new variant was introduced to customers through a campaign with national brand ambassador, Varun Dhawan.

     

    Commenting on the launch of the new flavour, Nadia Chauhan, Joint Managing Director and CMO, Parle Agro said, “With Smoodh, we’ve disrupted the flavoured milk category in India with record-breaking sales. In a span of just six months and with just two variants, Smoodh is today, leading the growth of the flavoured milk category in the country. With plans to continue to expand further, we have launched a new variant, Smoodh Coffee Frappé. As a pioneering brand, our vision is to grow coffee flavoured dairy segment and make it more accessible to the masses. Our classic price point of Rs. 10 for our quality offering, Smoodh Coffee Frappé will enable us achieve this goal.”

     

  • New brand ambassador is Arjun Kapoor

    &Walsh partners with Parle Agro to launch B Fizz

    By Our Staff

     

    Parle Agro has launched a new campaign for its malt flavoured fruit drink, B Fizz. The new face for the brand is actor Arjun Kapoor.

     

    &Walsh, the creative agency for B Fizz, has led the campaign narrative for the television commercials, print and digital. The films have been produced by Ransom Films, and directed by John Poliquin.

     

    Said Nadia Chauhan, Joint Managing Director and CMO, Parle Agro: “In the past one year, B Fizz has grown exponentially, multiplying our sales and expanding not just the sparkling fruit drink category, but growing the malt flavoured fruit drink category multifold which was almost non-existent in India. Expanding the portfolio successfully in the midst of a pandemic is a clear testimony to our determination and ambition. Looking forth, we not only aim to build the malt flavoured fruit drink category further with B Fizz, but with the combined might of Appy Fizz and B Fizz, we intend to build the sparkling fruit drink category to a 10,000 crore category by 2030.”

     

  • Creative agency &Walsh launches a high-decibel campaign for Parle’s new dairy offering

    Parle Agro gets Varun Dhawan to promote Smoodh

    By Our Staff

     

    Parle Agro has launched a high-decibel campaign for its new dairy offering Smoodh.  The brand has roped in Varun Dhawan as brand ambassador. The media campaign has been rolled out nationally across multiple channels including TV, OOH and Digital.

     

    &Walsh, the creative agency for Smoodh has led the campaign narrative for the television commercials, print and digital. The film has been produced by Bindery, New York, USA along with Ransom Films and directed by Ezra Hurwitz.

     

    Speaking on the campaign, Nadia Chauhan, Joint Managing Director and CMO, Parle Agro said: “We are thrilled by the phenomenal performance of Smoodh from markets across India. The high quality and rich taste of the product, coupled with its disruptive price and pack-size has helped us garner extremely positive responses from consumers and retailers alike. Our goal is to further accelerate the growth and success of the brand with our new campaign for Smoodh and make it the product of choice for consumers looking for a quick energy boost or a quick sweet fix.”

     

  • New campaign has Alia Bhatt, Varun Dhawan and Allu Arjun as brand ambassadors

    Parle Agro films summer campaign for Frooti

    By Our Staff

    Parle Agro has announced the launch of its new #LiveTheFrootiLife summer campaign for 2021. Brand ambassadors Alia Bhatt and Varun Dhawan feature in the TVC. Allu Arjun along with Alia Bhatt will feature in TVC for the southern markets.  &Walsh, the creative agency for Frooti, has led the campaign narrative.

    Said Nadia Chauhan, Joint Managing Director and CMO, Parle Agro: “This year’s summer campaign is an extension to the surreal world of miniatures interknitted intricately with our brand ambassadors – Alia Bhatt and Varun Dhawan for national markets and Alia Bhatt and Allu Arjun for southern markets. The campaign aesthetically blends in new and quaint elements of the Frooti brand story. Through our campaign, we want Frooti fans to unleash their enthusiasm and #LiveTheFrootiLife”

     

     

  • As an India first brand, it aims to transform the PM’s mission into a movement

    Parle Agro supports ‘Vocal for Local’ via online narratives

    By A Correspondent

     

    Beverage major Parle Agro has aligned its forces instantaneously in favour of Prime Minister Narendra Modi’s mission- ‘Vocal for Local’.

     

    Speaking about being vocal for local, Nadia Chauhan, Joint Managing Director and CMO, Parle Agro said: “Our Prime Minister was quite lucid about strengthening the nation in his speech. As a homegrown brand that’s created by an Indian for India, we share the same vision as him. Hence, it was but natural to step up and inspire people to support local companies. Being a deep-rooted Indian brand, we are extremely proud of the legacy we’ve created. Coincidentally, we also commemorate the birth anniversary of our Founder Shri. Jayantilal Chauhan on May 20. He was the one to introduce many Indians to soft drinks and beverages that are household names today. An industry titan in his time, he trod the unbeaten path and created this Indian beverage empire.”

     

     

  • The mandate is for the Indian subcontinent with a total media value of Rs 200 crores

    MediaCom bags Parle Agro mandate

    By A Correspondent

     

    Following a competitive multi-agency pitch that lasted for well over three months, beverage major Parle Agro has awarded its media mandate to MediaCom India. The account has been serviced by OMD.

     

    As the full form AOR for Parle Agro in India, MediaCom will be responsible for the media strategy, planning, buying and implementation for all media including its key brands – Frooti, Appy & Appy Fizz in India. The mandate is for the Indian subcontinent with a total media value of Rs 200 crores.

     

    Said Nadia Chauhan, Joint Managing Director and CMO, Parle Agro: “We are happy to have MediaCom on board. As Parle Agro gears up for the next level of growth, our strategic partnership with MediaCom will help drive our aggressive targets through innovative and disruptive media strategies.“

     

    Commenting on the win, Prasanth Kumar, CEO, Group M South Asia, added: “First, massive congratulations to MediaCom on the Parle Agro business win. It’s a very special moment for us. It is a fantastic opportunity to work on the portfolio of iconic brands across the Parle Agro group. And am confident Navin and his team will continue to bring in their collective experience and leverage our network’s strengths to deliver the best for Parle Agro’s portfolio of brands.”

     

    Added Navin Khemka, CEO, MediaCom South Asia: “Parle Agro has a long and illustrious history – it has established leading household beverage brands by creating innovative and iconic products for over 34 years. We are completely in sync with their philosophy – and what makes this partnership even more exciting is that pursuing growth is our primary target, which calls for an extremely dynamic association. We are looking forward to creating an unmatched brand experience for our consumers. ”

     

    The account will be managed and supervised from the MediaCom Mumbai office. MediaCom will begin working on the account from December 2019.

     

     

  • Announces national campaign featuring Salman Khan and first regional campaign with Jr. NTR in South

    Appy Fizz asks consumers to #RiseUp with new summer campaign

    By A Correspondent

     

    Parle Agro announced the launch of a new summer campaign for Appy Fizz with hyperlocal marketing strategy with various initiatives to further connect with the consumers across India.

     

    Commenting on the announcement, Nadia Chauhan, Joint MD and CMO, Parle Agro said: “Appy Fizz, a Rs 740 core brand, has grown by 70 per cent in last year, witnessing this phenomenal acceptance from consumers has fueled our desire to chalk an aggressive marketing strategy and build this category to Rs. 4,000 crore. Both Salman Khan and Jr NTR have a huge fan base that will help us connect with our consumers and actualize this feat.”

     

    Conceptualised by Parle Agro’s creative partner, Sagmesiter & Walsh, the 360-degree campaign will speak out to the young consumers, encouraging them to unleash their true potential and #RiseUp while achieving their goals in life.

     

    Added Jessica Walsh, Partner at Sagmeister & Walsh: “For Appy Fizz, we have always maintained the intriguing communication strategy, connecting with consumers across the country. Both the brand ambassadors have good screen presence and seamlessly blends with Appy Fizz’s bold and edgy persona.”

     

     

  • Jr NTR will be the face of the brand in South India

    Parle Agro signs Jr NTR as the face of Appy Fizz

    By A Correspondent

     

    Parle Agro has announced the signing of Tollywood star Nandamuri Taraka Rama Rao Jr., aka Jr. NTR as the brand ambassador for Appy Fizz in South India.

     

    Commenting on the association, Nadia Chauhan, Joint Managing Director and CMO, Parle Agro said: “Parle Agro has an aggressive target to gain tremendous market share in South India and as part of the marketing strategy towards building a strong foundation in the region we have signed on Tollywood superstar Jr. NTR for Appy Fizz. We understand the influence and affinity for regional cinema and celebrities to build stronger cultural relevance and this is a key agenda driven towards our vision to be the No. 1 beverage company in India.”

     

    Jr. NTR also joins in with Allu Arjun as the second celebrity from south India to be a brand ambassador for Parle Agro brands in the region.

     

     

  • The #FeelTheFizz media campaign to have a budget of Rs. 100 crore for 2018

    Appy Fizz gets Salman Khan to push its fizz story in India

    By A Correspondent

     

    Parle Agro has announced the launch of its #FeelTheFizz marketing campaign for brand Appy Fizz with a budget of Rs 100 crore. This will be the first campaign for the brand featuring its new brand ambassador Salman Khan.

     

    According to a communique, the aggressive campaign is part of the overall strategy of the organisation targeting Rs 5,000 crore brand turnover by end-2018 as well as building the Fruit plus Fizz category to Rs 4,000 crore over the coming years.

     

    Speaking on the new campaign, Nadia Chauhan, Joint Managing Director & CMO, Parle Agro said: “With the new #FeelTheFizz campaign, the target is to further increase the double digit growth Appy Fizz has been consistently seeing over the past few years while solidifying it as the leader of the Fruit plus Fizz category. Salman Khan as the face of the brand plays a critical role in achieving the aggressive vision we have set out for the brand and the category it created. Driving scale in distribution, recall and preference are the key brand objectives for the brand in 2018.”

     

    Sagmeister & Walsh, continues to be the creative agency on board, while the TVC is produced by 1st Ave. Machine, New York, and directed by Morgan Harary.

     

    Speaking on the new campaign, Jessica Walsh, Partner at Sagmeister & Walsh said: “This year, we looked to undertake the unique objective of ensuring we preserve the almost premium aura of the brand while still ensuring it delivered to appeal across multiple audiences, ranging from the niche to the masses. We continued to build on the #FeelTheFizz story line while pushing the boundaries of being bold, edgy and confident, core attributes of Appy Fizz as well as its consumers.”

     

     

  • The multi-media #TheFrootiLife campaign with Allu Arjun will be seen on television across 28 regional specific channels

    Frooti launches regional campaign for South India featuring Allu Arjun

    By A Correspondent

     

    Parle Agro announced the launch of its first ever regional-specific campaign for Frooti featuring Tollywood superstar Allu Arjun. As part of the brand’s strategic push to build market leadership in South India, the new #TheFrootiLife campaign is being launched with a television commercial across the four Southern states in multiple languages.

     

    Speaking on the new campaign, Nadia Chauhan, Joint Managing Director & CMO, Parle Agro said: “This year’s marketing strategy ensures higher focus on regional nuances to further build Frooti’s equity and position in the country. With our national campaign with Alia & the southern campaign with Allu Arjun, both of which are simple yet inventive, we are looking forward to creating further impact in the category and growing our share. Over the last two years we have gained in market share by 8%, holding the #2 position nationally at 29% market share in the mango drink category and the #1 position in multiple states.”

     

     

  • Frooti will have two TVCs for different regions for the first time

    Parle Agro launches new #TheFrootiLife campaign

    By A Correspondent

     

    Parle Agro has announced the launch of its latest #TheFrootiLife campaign for Summer 2018, undertaking a hyper-local marketing strategy with various initiatives specifically targeted towards different regions across the country.

     

    The campaign will feature two separate commercials… one featuring Bollywood actor Alia Bhatt and the second with Tollywood star Allu Arjun. This will be the first time that Frooti will be unveiling a region specific commercial specially catering to South India.

     

    Speaking on the new campaign, Nadia Chauhan, Joint Managing Director & CMO, Parle Agro said: “This year’s marketing strategy ensures higher focus on regional nuances to further build Frooti’s equity and position in the country. With our national campaign with Alia and the southern campaign with Allu Arjun, both of which are simple yet inventive, we are looking forward to creating further impact in the category and growing our share. Over the last two years we have gained in market share by 8 per cent, holding the number 2 position nationally at 29 per cent market share in the mango drink category and the number 1 position in multiple states.”

     

    The upcoming campaign for Frooti is created to build resonance of #TheFrootiLife, and build on the past campaign’s narrative. Sagmeister & Walsh, continues to be the creative agency on board, while the commercial is produced by Hornet Animations, New York, USA and directed by Yves Geleyn. The two television commercials are created with a mix of live action and stop motion animation, with Amit Trivedi creating the music for both spots.

     

    Commenting on the campaign Jessica Walsh, Partner, Sagmeister & Walsh said:“For Parle Agro, we have always strived to remain inventive and creative with our approach. With the new campaign, we aim to build on #TheFrootiLife while elaborating on the difference between a normal, mundane life and how fun things should be done in The Frooti Life.”

     

    Talking about the media approach for the brand, Harish Sriyan, CEO, Omnicom Media Group added:“We follow an aggressive marketing strategy that borders on the unconventional. With the new campaign, we plan to go all out with a 360-degree approach, helping us better connect with our consumers nationwide. Critical, disruptive and impactful investments have been made across media in order to stand out from the clutter and continue to build on an extremely impressive, existing brand aura.”