MxMIndia

Tag: YouTube

  • Bhuvan will be promoting all products and bringing to light the creative process

    Arctic Fox appoints Bhuvan Bam as brand ambassador

    By A Correspondent

     

    Backpack-maker Arctic Fox has appointed YouTube star Bhuvan Bam of BB Ki Vines as its brand ambassador. Bhuvan will be promoting all products and bringing to light the creative process that went into making the backpacks.

     

    Expressing his thoughts on the association Founder & MD Arctic Fox India Sridhar Thirunakara opined, “Just the way Michael Jordan played a crucial part in building the brand for Nike in its early times; we believe Bhuvan Bam will pay the same crucial role in building brand Arctic Fox. The animal Arctic Fox itself has been our brand ambassador always. However, when we read about Bhuvan Bam, his hustle and his success story, we couldn’t think of any other person who could fit in with the philosophy of our brand better.”

     

  • 100 per cent client adoption for YouTube for Action

    Merkle Sokrati achieves unique feat on YouTube for Performance

    By A Correspondent

     

    Merkle Sokrati, the data-driven performance marketing agency from Dentsu Aegis Network, has been recognised for its achievement on YouTube for Performance reaching a 100 per cent client adoption rate.

     

    Anubhav Sonthalia

    Said Anubhav Sonthalia, CEO Merkle Sokrati: “We are committed as always to lead the way in incorporating any innovation that can help our customers. Over the last year, we have seen YouTube emerge as a strong performance platform. As the leading performance agency in the country, we wanted to ensure that all our clients are leveraging the full power of innovative formats like TrueView for Performance, and we are excited to see 100% of our clients are already betting on this format.”

     

    Aditya Swamy

    Added Aditya Swamy, Head of Agency Partnerships, Google India: “We collaborated closely with the Merkle Sokrati team to set up integrated client onboarding with custom performance creatives from Ignition Labs using the Search-Up approach, and bespoke measurement solutions. It’s exciting to see the speed at which Merkle Sokrati’s clients have adopted YouTube for Performance, and I am looking forward to seeing our teams redefining performance video advertising excellence.”

     

     

  • Lenskart, the retail eyewear platform has roped in Bhuvan Bam from BB Ki Vines to be their first ever male brand ambassador

    Bhuvan appointed brand custodian for Lenskart

    By A Correspondent

     

    YouTube star Bhuvan Bam has been signed on by Lenskart as brand ambassador. Lenskart disclosed that Bhuvan’s digital content appeals to the youth and aligns with their brand image.

     

    Commenting on why Bam as brand ambassador for Lenskart Peyush Bansal, Founder and CEO, Lenskart.com said: “Bhuvan is a youth icon and he appeals to the audience we’re looking at targeting. Lenskart believes in challenging the status-quo whether it’s in the kind of products or the services it offers the customers. Bhuvan himself is a gamechanger in his own line of work and that is why we think it’s the perfect association. We’re looking forward to working and creating fun campaigns with him.”

     

     

  • Aaj Tak repeats its #1 stature on Television news to You tube too

    Aaj Tak receives ‘Diamond Play Button’ for its Youtube channel

    By A Correspondent

     

    News channel Aaj Tak has achieved the ‘Diamond Play Button’ Award recognition from YouTube for surpassing over 10 million subscribers. The Award was presented by YouTube to the India Today Group last week.

     

    Said Kalli Purie, Vice-Chairperson, India Today Group, on accepting the recognition for the milestone: “We are really proud of this rare award which no other Indian media company has received till date. We are humbled and are thankful to our viewers who have liked our channel that brings the most credible, apolitical, factual and unbiased news from around the world. We are extremely proud that our untiring efforts to provide news that is reliable and unbiased which has made us the number 1 news channel for close to two decades, has found acceptance amongst our Youtube channel subscribers too.

     

     

  • This is the first time for a YouTube channel in the kids and family genre to have achieved this distinction

    Three ChuChu TV videos cross the one billion views mark

    By A Correspondent

     

    We normally do not like to highlight YouTube views or Facebook likes because they are often (or mostly?) inorganic. But we do know that ChuChu TV is very popular, and hence this report, though we would like to say that we haven’t verified the claim on whether these numbers have been achieved without any boost.

     

    Three videos from ChuChu TV, the YouTube channel for kids has crossed the one billion views mark. The “ChuChu TV Johnny Johnny Yes Papa” video has more than 1.5 billion views, the “ChuChu TV Surprise Eggs Old McDonald” video has more than 1 billion views and the latest video from ChuChu TV to cross the 1 billion views is the “ChuChu TV Phonics Song with two words”.

     

    Said Vinoth Chandar, Founder, CEO and Creative Director of ChuChu TV: “It’s a very proud moment for all of us at ChuChu TV and is a testimony to our understanding of our audience. Our focus has always been quality content and its heartening to see the world embrace ChuChu TV so wholeheartedly. These milestones motivate us to do more, bringing joy and learning to babies and preschoolers around the world.”

     

     

  • Mivi aims to embrace a wide audience of young fans and consolidate its brand positioning in India

    Mivi announces Bhuvan Bam as its brand ambassador

    By A Correspondent

     

    Mivi, the electronic gadgets brand, has announced Bhuvan Bam, a popular YouTube personality, as its brand ambassador. As part of this association, Bam will appear in a series of digital marketing campaigns for the brand. Through this partnership, Mivi aims to embrace a wide audience of young fans and consolidate its brand positioning in India.

     

    Announcing the association, Midhula Devabhaktuni, Chief Marketing Officer and Co-Founder, Mivi said: “We are extremely thrilled to sign on Bhuvan Bam as the brand ambassador and take the brand’s consumer connect to a new level. A singer, comedian, YouTube megastar and a youth icon, in Bhuvan we have found a partner who exemplifies our commitment to solve the problems of durability and performance without sacrificing on product design and aesthetics. Bhuvan is a credible influencer amongst the new age millennials and this partnership will propel our mission of serving billions in the country by offering best-in-class mobile accessories and gadgets at value-plus price point”.

     

     

  • It was only recently, in March, 2018, that the music major had touched a figure of 40 million subscriber base

    T-Series crosses 50mn subscriber mark on YouTube

    By A Correspondent

     

    Bhushan Kumar and Neeraj Kalyan

    T-Series has crossed the 50 million subscriber base on its YouTube channel. This milestone was achieved soon after the 40mn base it achieved in March this year.

     

    Said Neeraj Kalyan, President, T-Series: “It really feels good to be at 50mn subscribers position but it also brings greater responsibility to meet higher fan and industry expectations. The journey has not been easy and is a result of sheer hard work and tenacity of team T-Series over the years. Music for us has never been about excel sheets, it’s not a number on a paper. It’s a passion, driven by belief in our content, backing our belief with aggression and passion and this has remained our mantra for years which has led us here. We thank fans of T-Series for their faith in us. I dedicate this milestone to the team spirit of digital and content teams of T-Series.

     

    Added Bhushan Kumar, Chairperson and Managing Director of T-Series: “We are delighted to reach this milestone, and would like to say a big thank you to our loyal fans whose love and loyalty has brought us to this position. A  special thank you to our in-house digital, content and YouTube team for working diligently and conscientiously in making the T-Series YouTube channel grow at such a brisk pace. We hope to entertain our loyal subscriber base with more music and better content in the days to come.”

     

     

  • Vivo leveraged Google’s Director Mix tool to launch a campaign that offers a unique creative solution to gauge higher viewer attention on YouTube

    Vivo’s ViewTube delivers unique creative solution

    By A Correspondent

     

    Vivo has rolled out a digital campaign ViewTube giving a new wave to YouTube’s ongoing TrueView Ads. With the launch of its V7 model, Vivo leveraged Google’s Director Mix tool to launch a campaign that offers a unique creative solution to gauge higher viewer attention on YouTube.

     

    Speaking on the campaign, Kenny Zeng, CMO, Vivo India said: “Vivo has always strived for innovation in all its aspects – right from products to our marketing approach. With the launch of our new digital campaign, we aim to market Vivo V7 in a non-intrusive way to our consumers.”

     

    Added Rajiv Dingra, founder and CEO, WATConsult: “The digital marketing world is evolving with newer advertising concepts being introduced every day. Today, consumers prefer relevant content which delivers the intended message quickly and with some quirk. The ViewTube campaign has rightfully delivered on the requirement of Vivo’s new age consumers.”

     

     

  • Watch time in India has grown 400 per cent year on year and 80 per cent of watch time in India comes from mobile

    YouTube ‘watchtime’ leapfrogs, fourth edition of Brandcast held

    By A Correspondent

     

    YouTube hosted the fourth edition of Brandcast India in Mumbai recently. Held in Mumbai, the event brought together leading advertisers, agencies, and partners from all across the country to discuss and celebrate YouTube – the destination where Indians choose to watch video. Talking about the growing appetite among Indian consumers to watch videos online, YouTube shared that as per App Annie, over 180 million Indians are watching YouTube every month on mobile. Further, ‘watchtime’ in India has grown 400 per cent year on year and 80per cent of watch time in India comes from mobile. From entertainment to education, from news to beauty – Indians are turning to YouTube for every aspect of their lives.

     

    Improved connectivity, affordable data plans and huge variety of content available has led to over 400 million Indians online and 300m smartphone users today. In the mobile video era, viewers can watch what they want, where they want and when they want – and this greater choice for viewers also means greater opportunities for marketers. In today’s media environment, while there is plentiful reach, it’s harder to attract viewers’ attention.

     

    Elaborating on how attentive reach has become the new currency for the advertisers, Sapna Chadha, Head of Marketing, Google India and South-East Asia said, “According to asurvey we conducted with Majestic Research, using eye-tracking technology we discovered, the first ad in an TV ad break is watched actively by 50% of people while the last one is watched actively by only 13% of viewers. Attention has always been inherent to advertising. But, capturing and keeping attention has never been harder for advertisers.”

     

    Addressing the audience, she asked them to change how they buy and plan media for attentive reach. She also shared that over the years, YouTube captures audience attention by delivering 95per cent audibility and 93per cent viewability.

     

    Speaking on how to make advertising more effective online, Jonah Goodhart, CEO, MOAT said, “Everywhere in the world, consumption patterns are changing, making ‘attentive reach’ the foundation of any digital campaign. Measurability is the key to understand the efficacy of any brand engagement and we are thrilled to be the first company to independently measure viewability on YouTube.”

     

    Sanjeev Handa, VP and Head of Marketing, Maruti Suzuki also addressed the audience and said, “When you combine a format like video and you want to reach out to a billion+ Indians, the answer comes naturally and that is YouTube. YouTube allows us to tell the right brand stories to the right audiences helping us capture their attention. Case in point, is the launch of the IGNIS which was done simultaneously through the physical as well as digital medium to engage with the millennials and, the results were astounding. On YouTube, the launch was viewed over 10 million times, and 20% pre-launch bookings came from digital in the first 10 days,” adding: “For advertisers to leverage digital effectively, one needs to have deep insights into your consumers, look to target their interests and effectively measure the viewability of the ad.”

     

    Elaborating on his experience of working with brands, Kurt Hugo Schneider who has over 8 million subscribers on YouTube and has collaborated with over 40 global brands said, “Concept integration and not product integration, is key to making a brand video authentic and earning people’s attention. With technological innovation, brands today have the opportunity to interact more closely with their audience and get a feel of their preferences.”

     

  • More Indian YouTube creators hit 1 million subscribers in past 12 months than ever before

    YouTube celebrates growth of online creators in India

    By A Correspondent

     

    YouTube recognised the fastest growing online creators in India on the eve of fourth edition of YouTube FanFest in Mumbai, presented by Be Beautiful, 5 Star, Gionee and MarutiIgnis. With over 14 independent creators hitting the one million subscribers mark across entertainment, music, tech and food, YouTube claims a healthy growth in online video viewership in India, reaching over 180 million users per month in India on mobile alone, according to an App Annie stat quoted in a communique.

     

    And there’s more: “With over 300 million smartphone users now in the country, creators are finding audiences beyond the top metros thanks to improved access to the Internet, as well as more Indians coming online in tier 2 cities who are discovering new content in their languages. This demand is driving more hunger for YouTube content across all genres. These trends are driving YouTube’s massive growth in watch time, with mobile contributing to 80 per cent of YouTube’s total watch time in India. That mobile watch time is growing at a staggering 400 per cent year on year. Earlier this year, YouTube announced that its 1+ billion users worldwide are now watching 1 billion hours of video daily. “

     

    At a pre-YouTube FanFest press conference, YouTube congratulated Bhuvam Bam, otherwise known as BB Ki Vines, as the fastest creator ever in India to hit the 2 million subscriber mark — he had attained the 1 million milestone just a few months prior. YouTube also awarded a Gold Play Button to celebrate the 1 million subscriber milestone to Technical Guruji and Shirley Setia. Amongst other top creators, Being Indian, Kabita’s Kitchen, NishaMadhulika, SANAM, and VidyaVox also emerged as the next generations of stars who are defining a new form of entertainment for millions of Indians with their entry into the 1 million subscribers club.

     

    Talking about YouTube’s plans to further grow the content creator ecosystem in India, David Powell, Director of Online Partnerships and Development, YouTube, APAC said: “With more people coming online especially in Tier 2 cities, we’re seeing more hunger for YouTube content across all genres. In 2016, we saw over 500 creators across India get over 100k subscribers, meaning at least one channel is crossing this threshold every day. This meteoric rise of content creators across the country is at the heart of YouTube’s popularity in India, and we are significantly ramping up our efforts to make India one of the most vibrant and successful content creator communities in Asia. We will ramp up our efforts in creator community events across the country with a big focus on the south of India, and will continue to put the spotlight on creators as with our recent #SeeSomethingNew campaign.”

     

  • The third digital campaign after two successful digital campaigns currently engaging consumer on social media

    Asian Paints unveils #Daagsekyadarna campaign on Youtube

    By A Correspondent

     

    Asian Paints has unveiled its online campaign for Apcolite Advanced Emulsion. The commercial addresses consumers’ fear of walls getting dirty due to various factors including spilling or any form of stain that can cause accidental ruin to the walls.

     

    Said Amit Syngle, President-Sales, Marketing & Technology, Asian Paints Ltd: “The film taps into the widespread belief that once there is a stain on the wall, it stays permanently and therefore one has to be cautious in order to avoid their beautiful walls from getting dirty. Now gone are the days of living in the fear of kids making the house a playground or guests spoiling the walls. With the application of Apcolite Advanced emulsion with Advanced stain guard, the cleaning of the walls becomes a cake walk and is the perfect choice for the high traffic areas of the house as well.”

     

  • Retains spot for 7th year as the largest individual food channel in India

    Chef Sanjeev Kapoor crosses the 1 million-subscriber mark on YouTube

    By A Correspondent

     

    Sanjeev Kapoor

    Chef Sanjeev Kapoor digital presence Sanjeev Kapoor Khazana has crossed the million-subscriber mark, and for the seventh year running retains the much coveted top spot on the Indian YouTube channel charts.

     

    An early adopter of the digital space, Sanjeev Kapoor’s channel Sanjeev Kapoor Khazana currently hosts almost 6,000 videos. The channel has within the last year increased its subscriber base by twofold, and in its seventh year it still remains the most viewed individual channel in the food genre in all of India.

     

    On achieving this milestone, Kapoor says, “Television looks at engaging a large group of people at once and keeping in mind today’s scenario, it is very important to be active on social media/ the digital space. Interaction on the Internet is in real-time, making it faster and more personalised.”

     

    Commenting on his success, Gurpreet Singh, COO and Co-Founder of One Digital Entertainment which has orchestrated the effort, said, “Driving reach and viewership for online video has been a challenge for a lot of entities in this space but One Digital Entertainment has developed its own secret recipes to ensure we’re able to deliver each creator their due. We knew right from the start that Sanjeev Kapoor has what it takes to take the digital world by storm, and we are delighted to have partnered up with him on this journey.”