MxMIndia

Tag: Vikram Sakhuja

  • The account will be handled by the agency’s Delhi office, Madison Media Plus

    Madison bags Campus Shoes mandate

    By A Correspondent

     

    Madison Media has been appointed the Agency On Record for shoe brand Campus. The account was won in a multi-agency pitch and will be handled by the agency’s Delhi office, Madison Media Plus.

     

    Said Nikhil Aggarwal, CEO, Campus Shoes Activewear Pvt Ltd (CAPL): “Campus Shoes has embarked on a journey that puts impetus on bringing technology driven premium shoes for Indian Market. We are delighted to partner with Madison Media to fulfil this commitment and establish technology as the key differentiator. We are looking forward to accelerating our footprint as a preferred choice across the Indian market.”

     

    Added Vikram Sakhuja, Partner & Group CEO, Madison Media & OOH: “The Campus range and quality of footwear is absolutely world class and stunning. It will be truly exciting to help make Campus a household name in India.”

     

     

  • The agency has won the entire media mandate including outdoor and digital media

    Madison Media bags Racetrack mandate

    By  A Correspondent

     

    Madison Media has announced its appointment as the Media AOR for Racetrack. The account was won in a multi-agency pitch and will be handled by the agency’s Bengaluru office – Madison Media Omega. The agency has won the entire media mandate including outdoor and digital media.

     

    Said Subrat Parida, CEO, Futemind Technologies: “As an organisation which works with a fast developing, innovative technology, we have a very aggressive expansion plan. Having covered the metros and Tier-1 cities in India, we want, not just to make Racetrack a household name in our country but also expand across the international borders. With Madison on board, we are sure that our effort to capture the business as well as the consumer mind-space would be adequately accelerated.”

     

    Added Vikram Sakhuja, Partner & Group CEO Madison Media & OOH: “We are delighted to partner Racetrack.ai and are looking forward to working with them to build this brand in the B2B2C space in India.”

     

     

  • She was previously heading Dentsu’s retail division before joining Madison

    Arti Singh joins Madison Retail Paradigm as VP

    By A Correspondent

     

    Arti Singh

    Madison World has announced a senior level appointment of Arti Singh as Vice President of its retail unit – Madison Retail Paradigm, based in Mumbai

     

    Said Vikram Sakhuja, Partner & Group CEO Madison Media & OOH: “Media has now become a force at the point of retail more than ever before, be it in the online or physical world. We are therefore extremely excited to have Arti join the Madison Team to lead MRP in unleashing innovation at the coal face.”

     

    Added Singh, on her appointment: “I am happy and delighted to be a part of the Madison World. Coming from retail design, strategy and shoppers marketing background I look forward to grow the brand MRP with my years of experience and expertise in the field.” Before joining Madison, Singh was heading Dentsu’s retail division.

     

     

  • Thirteen industry evangelists share insights on digital advertising and more at the second edition of the Ad Club’s digital review

    Think Analogue, Go Digital

     

    By A Correspondent

     

    Digital is no rocket science. Employ analogue ideas. Don’t stress too much about algorithms. And ensure a good marriage of ideas, storytelling and technology.

     

    That seemed to be the message of what 13 top marketing services professionals said at the second edition of the Advertising Club’s D-Code digital review.

     

    Addressing the forum were Amarjit Singh Batra, Managing Director, Spotify; Jogesh Lulla, COO, Corner Stone Sport and Entertainment; versatile Standup Comedian, Musician & Filmmaker, Kenny Sabastian; Karan Bedi, CEO, MX Player; Mustafa Ghouse, Chief Operating Officer, JSW Sports Pvt Ltd; Nirmal Pulickal, Head – Facebook Creative Shop, Facebook; Partha Sinha, Vice Chairman and Managing Director, McCann Worldgroup; Rashi Goel, VP- Consumer Communication Media, CRM & NHW, Nestle; Sachin Sharma, Director – Sales & Partnerships;  Bytedance (Tik Tok); Sidharth Rao, CEO & Co-Founder, Dentsu Webchutney; Srivats TS, VP Marketing, Swiggy; Sumeet Narang, Vice-President – Marketing, Bajaj Auto and Vikas Agnihotri, Country Director, Google.

     

    Said Vikram Sakhuja, President, The Advertising Club, as he started the proceedings: opened the evening saying: “With D-Code we aim to break the definitive code of digital marketing. Today, most marketers are exploring various formats, forms and platforms to bring business value using digital marketing and the insights of our speakers today will go a long way in paving the best success stories for the industry in the coming years.”

     

    Added Aditya Swamy – Managing Committee Member, The Advertising Club: “The goal of D-Code is to inspire and be inspired. With a range of speakers from across the eco system showing work by brands, platforms and talent, I hope we were able to raise the bar and give marketers thought starters to crack the Massive digital opportunity.” And this is what Punitha Arumugam – Managing Committee Member, The Advertising Club said: “26 case studies and 39 tips on digital in one evening was time well-spent. We had great feedback from the audience with inputs on how to make D-CODE even larger and better in 2020.”

     

    Next week: Look out for a report on the event by industry veteran and MxMIndia columnist Sanjeev Kotnala

  • 12 Industry evangelists to decode inspiring digital campaigns

    The Advertising Club announces second edition of the India Digital Review

    By A Correspondent

     

    After the success of the first edition that addressed the drivers of the tectonically shifting brand ecosystem, The Advertising Club has now announced the 2nd edition of D-Code. The upcoming edition will be held on August 7, 2019, 6.30 pm onwards in Mumbai and will attempt to an idea exchange with 12 Industry professionals showcasing  best in class digital campaigns by their own brands and celebrating other inspiring digital campaigns, all in just 10 -minutes each.

     

    The first round of stalwarts confirmed to speak at D-Code include

    – Bajaj Auto: Sumit Narang, Vice-President, Marketing: Moving the world as the 4th largest three and two-wheeler manufacturer

    – Bytedance (Tik Tok): Sachin Sharma, Director, Sales & Partnerships: Revolutionising short-form digital content

    – Corner Stone Sport and Entertainment: Jogesh Lulla, COO: Talent Management of many sporting icons like Virat Kohli.

    – Dentsu Webchutney: Sidharth Rao, CEO & Co-Founder: Category evangelist making India proud with a lion’s share of global laurels.

    – Facebook: Nirmal Pulickal, Head – Facebook Creative Shop: A beacon for brands to get the most from Facebook and Instagram’s social environment

    – Google: Vikas Agnihotri, Country Director, Google: Just ask Google!

    – Kolkata Knight Riders: Venky Mysore, MD and CEO: A franchise known for upping the cricketing game

    – MX Player: Karan Bedi, CEO: Leading holistic mobile entertainment experience in India

    – McCann Worldgroup: Partha Sinha, Vice Chairman and Managing Director: World leaders in creatively driving effective marketing services

    – Nestle: Rashi Goel, VP- Consumer Communication Media, CRM & NHW: Global leader in Food & Beverage

    – Swiggy: Srivats TS, VP Marketing: Driving the digital revolution in Foodtech

    – Kenny Sabastian, comedian: Redefining entertainment

     

    Speaking about the second edition of the review, Vikram Sakhuja, Group CEO, media and OOH, Madison Communications & President, The Advertising Club said: “Digital occupies a higher share of mind space of marketers than the share of spends. Partly because they are still trying to figure out how to unleash the true power of Digital. D-Code is the most important calendar entry for these marketers, because it is the only forum where numerous Digital practitioners, will share their best work, someone else’ss best works, and give their essence of learnings on what worked. Miss it at your own risk.”

     

    Speaking about the need for a Digital Review, Aditya Swamy, Head, Agency Partnerships and Creative Services at Google and Managing Committee member, The Advertising Club said: “Curating D-Code with Punitha, we have looked to get views from all sides of the eco system. Publishers, marketers and agencies will put their work and the work of the industry under the scanner to tell you in a rapid-fire format the kind of work that truly makes the cut across creative, media and data. With over 500mn users, digital is now truly mainstream and cracking the D-Code is a huge opportunity to grow your brand and business.”

     

    Added Punitha Arumugam, digital evangelist and Managing Committee Member, The Advertising Club: “Similar to D-Code last year, we are ensuring a speaker list that represents the vast and multifaceted dynamics of the online world. Our speakers this year once again include a mix of the established and emerging online publishers, a client list that spans the traditional advertisers to pure online commerce  businesses, representation from the agency world , creators who have built their brands online and the speaker list would not of course have been complete without cricket given its dominating online presence this year . We hope at the end of D-Code 2019, the 24 case studies and 36 tips from these 12 speakers over just two hours would provide great insights on how to use online for brands and business.”

     

  • Kulshreshtha is a seasoned media professional with 25+ years of experience across leadership roles in advertising

    Rajul Kulshreshtha to join Madison Media Plus as CEO

    By A Correspondent

     

    Rajul Kulshreshtha

    Madison Media has just announced the appointment of Rajul Kulshreshtha as Chief Executive Officer, Madison Media Plus. Kulshreshtha will look after the agency’s Delhi operations and will join from June 3, 2019.

     

    Kulshreshtha is a seasoned media professional with 25+ years of experience across leadership roles in advertising, media and outdoor agencies, consulting, sales and entrepreneurship, across India, Indonesia and Singapore. His past assignments include Managing Director of Motivator India (part of GroupM), Managing Director of Kinetic, (GroupM’s Outdoor agency), General Manager, Team LG (GroupM, India), 11 years at Universal McCann, setting up the media practice for Zenith Optimedia in Indonesia and CNBC Asia as Sales Head based in Singapore. He has had 2 entrepreneurial stints, one of setting up Xposure, a media agency that handled clients like Gionee, Mobikwik, Cardekho, Shopclues, amongst many others; and a consultancy business, The Consilium.

     

    Said Vikram Sakhuja, Partner & Group CEO Madison Media & OOH, “I am delighted to have a dynamic leader like Rajul join our team. Am confident that Rajul will be able to add tremendous value to both our clients and our team in Delhi.”

     

    Added Kulshreshtha on his appointment: “I have always been an entrepreneur at heart and building businesses has been a passion. I will continue to pursue that passion here at Madison. Working with Sam, Vikram and the team is a great privilege and one that I will value and learn from. Having met the team here, I do believe that there is a lot that we can achieve together and add huge incremental  value to our clients ”.

     

     

  • Madison Media and Hiveminds, the digital specialist agency of Madison World

    Madison’s HiveMinds wins Domino’s digital biz

    By A Correspondent

     

    Madison Media and Hiveminds, the digital specialist agency of Madison World, have won the digital media mandate for Domino’s in a multi-agency pitch. The scope of work includes all forms of digital marketing including digital strategy, programmatic buying, digital media buying, performance and SEO marketing campaigns.

     

    Said Anand Thakur, Chief Digital Officer, Jubilant FoodWorks Ltd: “We believe that HiveMinds’ innovative digital approach in the online marketing space will help Domino’s to address it’s current and long-term business goals. Their insightful understanding of present-day India’s digital landscape and efforts on delivering the best to clients are a great fit as we collectively aim to achieve scale and growth.”

     

    Added Vikram Sakhuja, Partner & Group CEO, Madison Media & OOH: “Our relationship with Domino’s goes back 15 years and we are delighted that Domino’s has now entrusted us their Digital mandate. Digital will play a key role in their business growth and HiveMind’s team will work along with Madison Media team to provide a holistic solution to Domino’s.”

     

    Said Jyothirmayee JT, Founder & CEO, Hiveminds: “HiveMinds is arguably one of the strongest performance marketing agencies out of India. We are confident that we will be able to add a lot of value to Domino’s and contribute to their growth.”

     

     

  • Dighe will look after the agency’s Madison Media Ultra unit which handles the prestigious Godrej and Marico accounts. In addition, he will be Head of Investments for Madison Media Group

    Amol Dighe joins Madison Media as CEO, Madison Media Ultra and Head Investments

    By A Correspondent

     

    Amol Dighe

    Madison Media has announced the appointment of Amol Dighe as Chief Executive Officer, Madison Media Ultra and Head Investments based in Mumbai. Dighe will look after the agency’s Madison Media Ultra unit which handles the prestigious Godrej and Marico accounts. In addition, he will be Head of Investments for Madison Media Group.

     

    Dighe’s last stint was in the area of content development and celebrity management with CA Media.

     

    Vikram Sakhuja

    Said Vikram Sakhuja, Partner & Group CEO Madison Media & OOH on the appointment: “We are delighted to have an experienced professional like Amol join our Madison Media Leadership team and am confident that with his width of experience, Amol is going to contribute significantly to our key clients and to Madison.”

     

    And this is what Dighe had to say: “I am delighted to be a part of this Iconic Media Company, ably led by Industry stalwarts. Its highly motivating to work on clients with such amazing pedigree. Looking forward to doing great work which helps our clients in growing their Brands.”

     

     

  • It was yet another year of rationalisation and tweaking of Abby Award categories

    Viacom18, and not a creative agency, tops Creative Abby 2019

     

    By A Correspondent

     

    Goafest 2019 came to an end on Saturday evening with broadcaster Viacom18 bagging the Creative Company of the Year at Abby 2019.

     

    Commenting on the winners, Shashi Sinha, Chair of the Awards Governing Council, Abby Awards, said: “It has been another great year of the Abby Awards We’re happy that the big winners are in Audio Visual. We have taken certain steps to encourage entries in those specific categories. We’ve opened up, bifurcated and streamlined certain categories to enable that. A lot of the work that has been entered here is very good work.”

     

    On the rise of digital that was evident in the list of Abby winners, Vikram Sakhuja, President, The Advertising Club, added: “This has been the best year for digital ever. People are realising now what the true power of the platform is. Earlier digital was an add on, now with the advancement of the platforms the syntax has to change. In the shortlists there was almost 50-50 between digital and broadcast.”

     

    Adding on to the evolution of digital, Ashish Bhasin President of Advertising Agencies Association of India (AAAI) said: “In a few years we won’t differentiate between a digital agency and a non-digital agency, because down the line if an agency cannot do digital, I don’t think it can retain business. This is the democratisation that I was talking about, the market has opened up so that not only the big names, but even smaller and boutique companies are coming in with good work.”

     

    Said Nakul Chopra, Chairman – Goafest 2019 on the tweaking and rationalisation of award categories: “There is a proactive effort we have made to be fair to all constituencies, through our various categories. At present we see more affinity towards some categories while maybe some years down the line merging of a couple of categories will make sense. While the market and field evolves, we as custodians of the market standards will simultaneously evolve to reflect those changes.”

     

    There were a total of 2700 entries across the various creative and media categories.

     

  • The number of metals awarded this year in the media awards leapfrogged to 62 from the 38 last year

    Mindshare maxes Media Abby on Day 1 of Goafest

    Viacom18 Group CEO Sudhanshu Vats with the victorious Mindshare team

     

    By A Correspondent

     

    GroupM agency Mindshare bagged the Media Agency of the Year title on Day 1 of Goafest 2019. Mindshare bagged four golds of the 19 golds presented. There were a total of 62 metals awarded this year as against 38 presented last year.

     

    Madison Media was ranked second followed by IPG Mediabrand agencies Initiative Media and Lodestar UM at No 3 and No 4 respectively. Carat, a division of Dentsu Agency Network, was placed fifth. Also presented on the first day of the three-day annual celebration of advertising and media was the Publisher Abby.

    Nakul Chopra, Vikram Tanna, Vikram Sakhuja, Sudhanshu Vats, Ashish Bhasin, Jaideep Gandhi and Shashi Sinha at the inauguration ceremony of Goafest2019 | Dainik Jagran wins Best marketing of a printed newspaper edition in Publisher Abby awards at Goafest2019

     

     

    The first half of the day began with singer Shaan performing live and reminiscing some of his advertising jingle days. This was followed by the Industry Conclave and later the Abby awards presentation.

     

    Speaking about Goafest 2019, Ashish Bhasin, President of Advertising Agencies Association of India (AAAI) said: “Over the last few years, we have seen the growth in participation with lines blurring between the media and creative disciplines. At Goafest 2019, on the back of an exclusive list of speakers and artists, we have seen a sustained registration of about 2000 delegates, while Abby Awards have seen 2700 entries this year.”

     

    Said Shashi Sinha, Chair of the Awards Governing Council, on participation in this year’s Abby awards: “Abby Awards continues to be the gold standard in creative and media awards. In today’s scenario, creativity is no longer limited to creative agencies only. We are also increasingly seeing it coming from other industries such as digital, PR, analytics, etc. This trend is evident in the diversity of participants and winners witnessed in the Abby Awards.”

     

    Said Nakul Chopra, Chairman – Goafest 2019: “Democratisation is a trend sweeping through the industry and we are proud of Goafest 2019 being an integral part of this change. It has been our endeavour to drive inclusivity irrespective of size and without the limitation of cost and opportunity.”

     

    According to Vikram Sakhuja, President, The Advertising Club, there has been an attempt to rationalise categories and getting an eminent jury. “This has led to a higher participation with around 15% more agencies entering their work this year,” he said.

     

    Goafest 2019 has Viacom18 as Presenting Sponsor and is powered by MX Player. The Industry Conclave was sponsored by Discovery Channel.

     

    Day 1 Press Release_2019

  • It may be recalled Marico has been with Madison Media for 14 years from 2003. It lost the account to Lodestar UM in October 2017. This year the account went again on pitch.

    Marico back with Madison Media

    By A Correspondent

    Madison Media has  announced that it has won the Marico Media AOR in a competitive multi-agency pitch. Madison Media will be responsible for all media including Digital and will handle the account from April 1, 2019. It may be recalled Marico has been with Madison Media for 14 years from 2003. Then, in a pitch supervised by ATK, Madison Media had lost the account to Lodestar UM. This year the account went again on pitch.

    Said Vikram Sakhuja, Partner & Group CEO Madison Media & OOH: “We are absolutely delighted to win back the prestigious Marico account. We are confident that we will be their true business partner and substantially contribute to their growth story. We are happy that Marico evaluated our cutting edge Digital expertise and found us as the right fit”.

    Added Koshy George, Chief Marketing Officer, Marico Limited: “We look forward to this partnership with Madison Media. The agency brings in an expert team whose creative ideas and approach resonate with our ethos. It is critical to have a team combining creativity, expertise and execution excellence in today’s fragmented media landscape to drive value.”

  • The three-day A&M event organised by The 3As of I and The Advertising Club is to  to be held from April 11 to 13, 2019

    Goafest 2019 on April 11-13

    By A Correspondent

     

    Goafest, the Indian advertising industry’s annual convention cum awards, will be held on April 11, 12 and 13, 2019. This year’s edition – the 14th – will see Viacom18 as presenting sponsor.

     

    Speaking about this year’s Goafest, Ashish Bhasin, President of Advertising Agencies Association of India (AAAI) said: “Goafest is the Indian advertising industry’s largest and most representative event . It is not just a festival but an ode to the industry and  the pioneering work done through the year. This year too we will bring to fore an immersive event that will bring together the  industry’s most creatively curious, transformational and inspiring thoughtleaders and innovators from across agencies, brands and media houses.”

     

    Added Vikram Sakhuja, President, The Advertising Club: “Abbys are the gold standard in creative awards and has always recognised agencies and talent that push boundaries and challenge status quo.  Our endeavour with the festival and the awards this year is to ensure exceptional speakers, inclusive participation and thereby gain a headstart on decoding transformational global advertising and communication trends.”

     

    Speaking about partnering with Goafest 2019, Sudhanshu Vats – Group CEO & MD at Viacom18 said: “Goafest has, over the years, cemented its reputation as the country’s foremost amalgamation of the best and brightest of the creative and marketing minds of the Indian business. Our association with them is an extension of our belief that knowledge sharing leads to knowledge enhancement thereby benefitting the entire industry.”

     

    Said Nakul Chopra, Chairman – Goafest 2019: “Goafest is all geared up for an inclusive and engaging 2019 edition. Our endeavour this year is to ensure that multi-category representation and participation, interactivity and thought leadership is at the forefront of all our initiatives. This year too the apex industry event will continue to establish its eminence as a leading knowledge sharing and networking platform and we are happy to have partnered with Viacom18 in building this to further scale.”

     

    Added Shashi Sinha, Awards Governing Council Chair and Secretary, The Advertising Club: “We are all set for the Abbys and are hoping to see some pioneering and clutter-breaking work being entered this year. Abby is the ultimate national benchmark for effective creative communication.   Winning an Abby holds a place of pride in the career lifecyle of every advertising and media professional.  We sincerely hope that  the awards continue to inspire the best minds in the industry to present their best foot forward.”