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Tag: Vikram Sakhuja

  • The account will be handled by Madison Media Sigma in Mumbai

    Indira IVF ropes in Madison Media as its Media AOR

    By A Correspondent

     

    Madison Media has announced that bagging of the Media AOR account of Indira IVF. This comes close on the heels of Madison Media winning the digital account for the company. Apart from digital duties, the agency will now handle traditional media planning, buying and strategy. The account will be handled by Madison Media Sigma in Mumbai.

     

    Nitiz Murdia
    Vikram Sakhuja

    Said Nitiz Murdia, Director-Indira IVF: “Indira IVF is on a positive growth trajectory and our mission is to increase our geographical visibility & footprint so that every Indian couple’s dream of parenthood can be realized. We are excited to partner with Madison Media on our journey to make Indira IVF the foremost organization in the country”.

     

    Added Vikram Sakhuja, Partner & Group CEO, Madison Media & OOH: “A few days ago, we won the digital mandate for Indira IVF and now, Madison has been trusted with media duties. We look forward to this association with India IVF.”

     

    Vanita Keswani

    Says Vanita Keswani, CEO, Madison Media Sigma, “Another great win in a short duration. We’re thrilled that Indira IVF has trusted us as their agency of record for Media.”

     

     

  • Madison Media will be responsible for the entire media mandate including print, television, radio, outdoor and digital

    RSH Global assigns its mandate to Madison

    By A Correspondent

     

    Leading skincare company RSH Global has appointed Madison Media as its Media Agency of Record (AOR) for its flagship brand ‘Joy’ and its men’s grooming brand ‘X-Men’. The account was awarded following a multi-agency pitch. Madison Media will be responsible for the entire media mandate including print, television, radio, outdoor and digital.

     

    Said Sunil Agarwal, Chairman, RSH Global Private Limited: “I welcome Sam, Vikram and the entire Madison team for partnering with us to handle our media & digital mandate. I’ve been very impressed with the kind of work they’ve done for many Indian brands over the last two decades and I’m confident they’ll play an instrumental role in the rapid growth of the brand and the business.”

     

    Added Poulomi Roy, Chief Marketing Officer, RSH Global Private Limited: “We are happy to have Madison as a partner in our journey to strengthen our position in key markets and explore new geographies. We are confident that with the ever-changing media scenario, Madison with their experience and in – depth understanding of the consumers of our country will be able to develop a robust media & digital strategy for our brand and add momentum to all our marketing initiatives.”

     

    Said Sam Balsara, Chairman, Madison World: “I am super-excited to partner with RSH Global, an ambitious personal care company operating successfully in the tough personal care segment with ambitious plans to help them meet their growing ambition, with Madison’s experience and expertise.”

     

    Added Vikram Sakhuja, Group CEO Media & OOH, Madison Media: “It’s a big win for Madison coming out of Kolkata. RSH Global is expanding its business and we’re happy to be their choice when it comes to their Media agency. Looking forward to a growth-filled partnership.”

     

     

  • Partha Sinha continues to be Vice President

    Ad Club re-elects Partho Dasgupta as President

    By A Correspondent

     

    Advertising, marketing and media industry’s body – The Advertising Club has announced the Managing Committee for 2020-21 at its 66th Annual General Meeting held on Wednesday. Partho Dasgupta has been re-elected to lead the body. Under his leadership, in the past one year, TAC has covered new grounds especially in the area of learning and development, notes a communique. He has also come out in support of the industry in these unprecedented times by proactively refunding entry fees for the ABBY Awards 2020.

     

    Speaking about the re-appointment, Dasgupta has said: “It has been an honour to serve and be re-elected as the President of one of the most prestigious Advertising Clubs in the country, and I am truly humbled by the faith and trust that my Industry peers and seniors have bestowed upon me. This is a difficult year for all of us and I look forward to doing our best for the Club in the forthcoming year. As expressed in the beginning of the year, the committee has gone beyond our Marquee events and tried to do new things this year. Initiatives like Leadership Development Programme is something we would like to push forward this year too.”

     

    The OfficeBearers of The Advertising Club for 2020-2021 are:

    :: Partho Dasgupta: President

    :: Partha Sinha: Vice President

    :: Bhaskar Das: Secretary

    :: Aditya Swamy: Jt. Secretary

    :: Shashi Sinha: Treasurer

     

    The Managing Committee members include the below industry leaders who will play a decisive role in driving synergies and ensuring the success of all The Advertising Club initiatives:

    :: Vikas Khanchandani

    :: Pradeep Dwivedi

    :: Sonia Huria

    :: Mitrajit Bhattacharya

    :: Sidharth Rao

    :: Punitha Arumugam

    :: Raj Nayak

     

    And the following has been co-opted on the managing committee.

    :: Ajay Kakar

    :: Rana Barua

    :: Sabbas Joseph

     

    And then there is a industry leaders who will “continue to bring value to The Advertising Club through their expertise and deep understanding of the respective industry segments::

    :: Debabrata Mukherjee

    :: Avinash Pant

    :: Ajay Chandwani

    :: Kartik Sharma

    :: Asha Kharga

    :: Rathi Gangappa

    :: Sapangeet Rajwant

    :: Namrata Tata

    :: Sanjay Adesara

     

    Vikram Sakhuja will continue as a member of the Managing Committee as the Immediate Past President for the ensuing year.

  • The agency will now handle traditional and digital media planning, buying and strategy including offline media and digital OTT

    McDonald’s adds digital to Madison Media mandate

    By A Correspondent

     

    Madison Media has announced that McDonald’s has once again entrusted the agency to handle its digital responsibilities. While the account has been with Madison Media since 2004, McDonald’s has renewed the agreement for another three years adding digital to Madison’s kitty, notesa communique. The agency will now handle traditional and digital media planning, buying and strategy including offline media and digital OTT.

     

    Said Arvind R P, Director-Marketing & Communications, Hardcastle Restaurants: “The Madison team has added immense value to our brand over the last many years. We are at an important juncture in our brand journey with digital being a strategic pillar of marketing and growth for us. Through this partnership, we hope to create new benchmarks and take the brand to new heights.”

     

    Added Vikram Sakhuja, Group CEO, Madison Media & OOH: “McDonald’s remains one of the most advanced marketers and we are thrilled to be awarded the consolidated account covering the entire Marketing Funnel.”

     

    Said Vanita Keswani, CEO, Madison Media Sigma: “We are really excited to take the partnership to newer heights since Digital has been added to our kitty after a long span of 16 years of handling mass media.”

     

     

  • The account was won in a multi-agency pitch

    Welspun mandates Madison Media Sigma

    By A Correspondent

     

    Madison Media has been appointed as the Media AOR for home textile solutions provider, Welspun. The agency will handle the entire media mandate including Print, TV, Radio, Digital, OOH and Activation. The account was won in a multi-agency pitch and will be handled by Madison Media Sigma in Mumbai.

     

    Speaking about the partnership with Madison Media, Nemisha Ghia, CEO, Welspun Retail Business said: “Welspun is very aggressive in its expansion plans in domestic business and we aim to be the market leader in branded home linen market in a short span of time. To take this journey forward, we have selected Madison Media as our media partner. Madison is one of the oldest and respected names in Media business in India and we are confident that this partnership will really help our brands in their accelerated growth path.”

     

    Added Vikram Sakhuja, Group CEO, Madison Media & OOH: “The Home has become an even more important place in today’s new normal. And Welspun has been adding inspiration to Bedrooms and Bathrooms all these years. We are excited about partnering Welspun to create even more magic inside Consumers’ homes.”

     

    Said Vanita Keswani, CEO, Madison Media Sigma: “We’re excited to be a part of Welspun’s journey, providing home textile solutions in India and across the globe. Looking forward to strengthening this partnership for years to come.”

     

     

  • Madison Media has highest  country market share of 11.1% amongst Top 10 leading independent agencies of the world, notes a communique

    Madison Media is amongst Global Top 5 Independent Agencies, as per Recma

    By A Correspondent

     

    Madison Media has informed  that it ranks fifth in Recma’s Top 16 independent ad agencies list in the globe. Madison Media has the highest country market share of 11.1% amongst largest independent agencies of the world, notes a communique.

     

    Said Sam Balsara, Chairman, Madison World: “It’s the faith and trust of our clients that have helped us grow over the last 33 years. I’m also proud and thankful to all Madisonites, past and present who have been a part of this journey and help continue to grow our agency. Over the years, we’ve scaled up and continue to do so keeping the Madison values at the core of our work. This discovery is indeed good news for us, coming in the midst of Lockdown!”

     

    Added Vikram Sakhuja, Partner & Group CEO, Madison Media & OOH: “We always knew we were India’s largest Independent. For RECMA to crown us largest Market Share Independent in the World, and 5th largest in size is awesome. I have always believed that Media is a local game, built on local market expertise and relationships. Madison has always had a stable and highly respected leadership team. The rigour and excellence we have drilled into our people have made us probably the industry’s best talent pool. But the ones we have most to thank are our Clients who have stayed with us for years and from whom we have learnt so much.”

     

     

  • Mumbai has seen an average recovery of 57% of traffic across key junctions while cities like Bengaluru and Delhi have recovery in the range of 65%-70%

     Madison OOH launches OTS Measurement Updates for Covid-19 unlock period

    By A Correspondent

     

    Madison has to launched an extension to its Traffic Count Tool to provide clients with legitimate data to help them note the actual changes in OOH mobility in the Post COVID lockdown era.  Madison’s technology partner for this is  AdMavi – a geo-spatial marketing solutions company, founded by alumni from IIT Madras.

     

    Said Vikram Sakhuja, Partner & Group CEO, Madison Media & OOH: “Thanks to traffic count data that we have built data tech partnerships in, it is now possible to track the post lockdown recovery of traffic on our metro roads. This should help build confidence amongst OOH advertisers.”

     

     

  • Going forward, it will be beneficial to plan for TV and Digital by the same media agency, writes Indrani Sen evaluating the findings of IRS2019Q4

    The Internet Gets Mainstream, Finally

     

    By Indrani Sen

     

    On May 8, 2020, the Media Research Users Council India (MRUC) released its findings of the last and final quarter of Indian Readership Survey 2019. Fieldwork of IRS 2019Q4 covered the period from December 2019 through March 2020 and the report has data based on a rolling average of four quarters of IRS 2019 data i.e. Q1+Q2+Q3 and Q4 2019.

     

    The highlights of the readership trends among English and vernacular titles have already been reported and analysed by different industry websites. The highlights of the survey- presented jointly by Nielsen and MRUC – has noted that: “Newspaper readership, is on a slow decline and is a trend seen across Hindi, English and Regional languages”. Vikram Sakhuja, IRS Technical Committee Chairman and Group CEO Madison Media & OOH, Madison World has noted in the press release: “(The) ability to read and understand English has increased and while overall print readership is holding, daily readership has started showing signs of decline.”

     

    According to the highlights of the report, a “rapidly evolving media landscape with multi-media adoption is seen across consumer strata resulting in large media markets, both traditional and digital with substantial increase in Internet penetration lifting it to mainstream along with TV and Print.” Moreover, the report has acknowledged “There was more number of internet users (Last 1 month) in rural now then urban.”

     

    Source: IRS2019Q4

     

    If we consider that the fieldwork for March 2020 ended before the National Lockdown due to Covid-19 was imposed on March 25, 2020, we can easily guess a further surge of internet users has happened across urban and rural India in the last seven weeks. Unfortunately, as the IRS fieldwork also is on hold now, we will have to wait for sometime before we get a clear indication of the media usage during the total and subsequently partial Lockdown enforced by Covid-19.

     

    IRS2019Q4 highlights have also given us a glimpse of how Indian consumers today are more equipped and more connected than before as shown in the following chart. There would not be significant change in the connectivity except during the lockdown both ‘shop from modern trade’ and ‘online shopping’ may go down and ‘access social media’ may go up substantially.

     

    Source: IRS2019Q4

     

    This calls for a total change in the approach of media planning where TV and Digital would have to be planned simultaneously now supplemented by Print, Radio and OOH plans. It would also be beneficial to plan for TV and Digital under the same roof by the same media agency than to distribute the business by traditional media and digital media to two different media agencies.

     

    Unfortunately, we still do not have single source data for TV and Digital media users which is essential for preparing cutting edge media plans. BARC’s plan for providing such data have been shelved indefinitely reportedly due to non-cooperation by Google and Facebook and instead of finding a solution to that problem, TRAI has now created other problems for the ongoing research on TV viewership with their new directives about TV viewership research. So, as internet continue to surge ahead as a mainstream media, media agencies will keep struggling with data and insights for doing justice to their media plans.

     

     

  • The Media Research Users Council India (MRUC India) released findings of the last and final quarter – Q4 – of IRS 2019.

    IRS 2019 Q4 results out

    By A Correspondent

     

    The Media Research Users Council India (MRUC India) released findings of the last and final quarter – Q4 – of IRS 2019.

     

    IRS 2019Q4 is a rolling average of four quarters of IRS 2019 data i.e. Q1+Q2+Q3 and Q4 2019, the fieldwork (Q4) of which covers from December 2019 through March 2020. The sample size of IRS 2019 is 3.27L Households across India out of which urban sample size is 2.14L Households and rural is 1.13L Households. IRS 2019Q4 is the full-year report covering four quarters of a continuous and uninterrupted IRS 2019 fieldwork. Media landscape is rapidly evolving with multi-media adoption seen across consumer strata. Overall Media reach continues to grow even as the consumption of each media remains more or less stable, with internet making a noteworthy exception by leading this growth curve, particularly in rural India. Among other highlights from IRS 2019Q4 data – Electrification in India has surged, premium durable ownership in households have increased and so has individual’s online shopping and smart phone ownership across both urban and rural India.

     

    Said Pratap Pawar, Chairman of MRUC India and Chairman of Sakal Media: “We have successfully completed and released all four quarters of IRS 2019 data. I thank our Board of Governors and IRS Technical Committee for their unwavering commitment and their resolve in providing the industry with a robust, reliable and timely research study.”

     

    Added Vikram Sakhuja, IRS Technical Committee Chairman and Group CEO Madison Media & OOH, Madison World: “With four quarters of 2019 data now complete we are reporting a complete year’s picture. Earlier quarters had also included some part of 2017 data. A few trends are emerging. Internet penetration has increased substantially and is now mainstream along with TV and Print; NCCS D&E are reducing quarter on quarter faster than HH socio economic status thereby suggesting the need to Relook at the NCCS definition; ability to read and understand English has increased and while overall Print Readership is holding, daily readership has started showing signs of decline.”

     

    IRS 2019Q4 is a rolling average of four quarters of IRS 2019 data i.e. Q1+Q2+Q3 and Q4 2019, the fieldwork (Q4) of which covers from December 2019 through March 2020. The sample size of IRS 2019 is 3.27L Households across India out of which urban sample size is 2.14L Households and rural is 1.13L Households. IRS 2019Q4 is the full-year report covering four quarters of a continuous and uninterrupted IRS 2019 fieldwork. Media landscape is rapidly evolving with multi-media adoption seen across consumer strata. Overall Media reach continues to grow even as the consumption of each media remains more or less stable, with internet making a noteworthy exception by leading this growth curve, particularly in rural India. Among other highlights from IRS 2019Q4 data – Electrification in India has surged, premium durable ownership in households have increased and so has individual’s online shopping and smart phone ownership across both urban and rural India.

    IRS 2019 Q4 Highlights_compressed

  • The account was won in a multi-agency pitch

    Madison wins Cipla Health mandate

    By A Correspondent

     

    Madison Media has been appointed as Media AoR for Cipla Health, one of the leading consumer healthcare companies. The account was won in a multi-agency pitch. The agency will handle the entire media mandate including print, television, radio, cinema, outdoor, digital and social media.

     

    Remarking on the collaboration, Shivam Puri, CEO, Cipla Health said: “Cipla Health started with a vision to become the most preferred consumer healthcare company in India. We believe Madison Media’s strategic and integrated solutions will help us grow our brands. We look forward to a great association and long partnership with Madison Media.”

     

    Commenting on the new partnership, Vikram Sakhuja, Group CEO, Madison Media & OOH added: “Cipla Health has been in market with successful products such as Nicotex which helps reduce smoking and Cofsils Cough Drops that provide quick relief from sore throat and cough. We are confident that with our experience and expertise, we can substantially grow CHL’s OTC business manifold. Madison Media has had a great start to 2020 and we’re thrilled to have them on board and can’t wait to lend our prowess to their Brands.”

     

    Said Vanita Keswani, CEO, Madison Media: “It’s a lovely start to 2020 and winning the account of Cipla Health tops the list! The company is fast becoming a household name for most healthcare needs across age groups. We hope to create path-breaking campaigns for them.”

     

     

  • Data for Andhra Pradesh will be released in a fortnight [deck of highlights inside]

    MRUC releases IRS 2019/Q3

    By A Correspondent

     

    Just last evening young Ramesh was celebrating with his family that his parents would celebrate New Years’ Eve at home with him. He still recalls how the big Independence Day holiday that he was hoping to celebrate got messed thanks to IRS 2019/Q2 being released. But alas, Ramesh’s dream of a holiday are going to be shortlived. Earlier today (December 28), at 5.08am to be precise, our inbox received the all-important communique:

     

    The Media Research Users Council (MRUC) has announced the release of IRS 2019Q3 data. The 2019Q3 data is a rolling average of the last quarter of IRS 2017 (Q4) and three quarters of IRS 2019 (Q1+Q2+Q3). IRS 2019Q3 fieldwork covers August 2019 through November 2019.

     

    Notes a communique: “Multimedia consumption is the order of the day with each medium holding on to their loyal consumers. Overall media reach has grown with digital leading the growth trajectory.”

     

    In view of sample shortfall in Andhra Pradesh, the IRS Technical Committee has decided to release IRS 2019Q3 data excluding AP, as of now. The IRS 2019Q3 data including AP will be released in a fortnight’s time. Comparative analysis until then, at all India level, will not be permissible. While the reporting sample size at all India level (including AP) is 3.30 Lakh Households (Urban: 2.14L Households and Rural: 1.15L Households), without AP, the reported all India sample size will be 3.15Lakh Households (2.05L HH in Urban and 1.09L HH in Rural).

     

    IRS2019Q3 fieldwork in Jammu and Kashmir was adversely affected because of political and administrative developments in the State (now union territory). In consultation with the IRS Technical Committee, it has been decided to report J&K data  by utilising and projecting the last four quarters of IRS data i.e. Q3+Q4 2017 and Q1+Q2 2019 to the updated universe for the current round of IRS 2019Q3.

     

    Commenting on the release of IRS 2019Q3 data, Pratap Pawar, Chairman, Sakal Media and Chairman of MRUC said, “IRS being the world’s largest survey not only reflects the ground reality in terms of print readership, but also for other media and product consumption. The stringent field monitoring system, rigorous data validation processes and the overall methodology of IRS ensures the industry gets a robust and reliable data.”

    Added Vikram Sakhuja, Group CEO Madison Media & OOH, Madison World and IRS Technical Committee Chairman: “The IRS is a fascinating barometer of how India consumes Media.  From this round we see that Indians consumption of media continues to grow with digital growing on top of other mediums remaining steady. I would urge all marketers to deep dive into the data. There are fascinating insights about the diversity that is India waiting to be found.”

     

    Please click here for deck of IRS 2019Q3 Highlights

    Some pointers from the all-important AIR and TR slide:

    • English readership grows. Grows or stays steady in most of the country except for Uttarakhand where it has gone down by 1%

    • AIR Hindi dailies All-India is the same vis Q2. Urban has degrown by 0.03%. Rural goes down by 0.01%

    • AIR English dailies vis-a-vis Q2 All-India has degrown by 0.01%. Urban has grown by 0.04% and rural also by 0.05%

    • Any Regional dailies AIR: vis-a-vis Q2 AIR has gone down by 0.09% in All-India. Urban has gone down by 0.06%, and Rural by 0.29%

    • TR Hindi dailies All-India is the same vis Q2. Urban has grown by 0.1%. Rural goes down by 0.2%

    • TR English dailies vis-a-vis Q2 All-India has grown by 0.2%. Urban by as high as 0.6% and rural also by 0.04%

    • Any Regional dailies TR: vis-a-vis Q2 AIR has gone down by 0.4% in All-India. Urban has gone down by 1.1%, and Rural by 0.8%

     

     

  • MRUC’s contract with the incumbent agency, Nielsen India, concludes with the release of the last and final quarter of IRS 2019data – Q42019

    MRUC issues RFP for research agency partner

    By A Correspondent

     

    MRUC has issued an RFP (Request for Proposal) inviting research partners to pitch for the contract to conduct the Indian Readership Survey. MRUC’s contract with the incumbent agency, Nielsen India, concludes with the release of the last and final quarter of IRS 2019data – Q42019.

     

    Pratap Pawar

    Said Pratap Pawar, Chairman, MRUC and Chairman of Sakal Media: “We are looking forward to receiving and studying each and every proposal from various research agencies. They will be evaluated basis their understanding on IRS, on meeting our research requirements stated in the RFP and of course what more they can offer beyond our stated requirements.”

     

     

    Shashi Sinha

    Added Shashi Sinha, Vice Chairman, MRUC and CEO of IPG Media Brands: “Security enhancements and measures taken to ensure accuracy in data will be some of the key objectives in selecting the new research partner. We will be working closely with industry stakeholders in the selection process and ensure the industry gets the best partner to conduct the world’s largest study – IRS”.

     

     

    Vikram Sakhuja

    Said Vikram Sakhuja, Chairman, IRS Technical Committee and Group CEO Media & OOH, Madison: “Over the years we have brought in a lot of automation, technology and controls to ensure that we get valid and reliable data for IRS – India’s most widely used Media establishment study. In this RFP we are looking for an Agency who can give us confidence in their mastery in Fieldwork, and who can impress us on enhancing the controls while minimizing the cost. I wish all participants the very best.”