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Tag: Tilt Brand solutions

  • Will jointly lead the Account Management functions

    Sirish Suveer joins Tilt as Senior Director – Business

    By Our Staff

     

    Tilt Brand Solutions has appointed Sirish Suveer as Senior Director – Business. He will report to Rajiv Chatterjee, Tilt’s Co-Founder and Chief Business Officer.

     

    Rajiv Chatterjee
    Rajiv Chatterjee

    Said Chatterjee: ”We are really excited to have Sirish jointly lead the Account Management function along with Avinash Shenoy – Senior Director, Business, as we grow and continue to consolidate businesses. He is joining us at a pivotal time for Tilt, as we scale up and continue to take on larger full-service mandates. His experience at leading key agency businesses is exactly why we feel this is a perfect fit and time.”

     

    Sirish Suveer
    Sirish Suveer

    Added Suveer:  “I am excited to start this new inning with Tilt. Hunger is evident in the agency culture, in the last three years, Tilt has built an enviable portfolio. With the strategic approach of “Full-Brained Thinking”  and the creative mantra of  “One Brand. Many Stories”, the ambition is to create notable work and build rewarding narratives for our partners. I look forward to leading a formidable team and creating magic.”

     

     

  • To accelerate its outreach to the SMB sector

    Manoj Bajpayee to feature as brand ambassador for MyBillBook

    By Our Staff

     

    FloBiz, a startup that is building a neobank for small- and medium-sized businesses, has announced its association with actor Manoj Bajpayee. The Bengaluru-based fintech aims to accelerate its outreach to the SMB sector and promote the adoption of its flagship product MyBillBook – a simple to use GST billing and accounting software – with Manoj Bajpayee as brand ambassador.

     

    Said Rahul Raj, Co-founder and CEO of FloBiz: “The ‘Business Ko Le Seriously’ campaign is our first step towards creating a relatable and trustworthy brand for MyBillBook, targeting ambitious business owners across the country. We’re extremely thrilled to join hands with Mr. Manoj Bajpayee to communicate our mission and the product’s value propositions to the small business community over the next one year. Manoj’s universal charisma and mass appeal, coupled with the inspiring story of his journey from a humble beginning to critically acclaimed fame, is sure to resonate with the SMBs. The team thoroughly enjoyed working with the incredibly talented artist, who brings such passion and conviction to his work.”

     

    Added Shriram Iyer, co-founder and chief creative officer of Tilt Brand Solutions said, “The FloBiz team was very clear about the brief right at the outset. As a brand, they genuinely believe in the power of SMBs and their impact on our economy. However, while these business owners have big ambitions and strong drive, they lack the necessary technological tools that are otherwise available to bigger companies and corporations. This led us to realise that what the SMB owners need is a nudge in the right direction to propel their businesses by adopting a powerful software like MyBillBook.

     

  • Suradkar was until 2020 at MullenLowe Lintas Group where she was the Group Chief HR Officer

    Tilt onboards Michelle Suradkar as COO

    By Our Staff

     

    Michelle Suradkar
    Michelle Suradkar

    Mumbai-based brand and communications consultancy Tilt has got onboard Michelle Suradkar as its Chief Operating Officer. She comes on board effective November 15 , and will report into Joseph (Joe) George. Suradkar was until 2020 at MullenLowe Lintas Group where she was the Group Chief HR Officer. She was also part of the group’s managing committee. An MBA from Jamnalal Bajaj Institute, Suradkar started out with the Coca-Cola company before joining Lintas, where she was, for almost 20 years.

     

    Speaking on the appointment, George, who is Founder & CMD, Tilt Brand Solutions, said: ”We are at a very exciting and critical juncture at Tilt. We have been fortunate to have had a terrific run the first 3 years of our existence; and this has given us confidence to shift gears as we ready up to manage scale and the accompanying complexities. Michelle is someone whom I have worked with very closely for almost a decade when at Lintas; and her competencies, interests, work ethic and energy is just what we all at Tilt need as we embark on the next phase of our journey at Tilt. I am both grateful and excited that she has agreed to take on this responsibility”

     

    Speaking on her appointment at Tilt, Suradkar added: “I have watched with admiration how Tilt has gone about building itself these past three years, and I am not surprised with what they believe they can achieve from here on. Scaling up while continuing to deliver to clients the brave and effective work they have come to expect from Tilt is a task that is as exhilarating as it is challenging. I am looking forward to us building a world-class, made-in-India model which becomes the benchmark for our industry.”

     

  • Tilt is AOR for ’24 Mantra Organic’

    By Our Staff

     

    Sresta Natural Bioproducts Private Limited has onboarded Tilt Brand Solutions as its agency on record (AOR) for providing marketing solutions for its brand ’24 Mantra Organic’ across platforms, formats, and media.

     

    Said Balasubramanian N, CEO & Director of 24 Mantra Organic: “While we have been growing each year both nationally and internationally, the recent entry of many brands in this category makes it critical for us to build and maintain brand preference in a sustained manner. And to this end, we are convinced that Tilt Brand Solutions would be the perfect partner for us going forward. Their planning process is sharp and contemporary, and the body of work put out by them thus far, consistently impressive. While on one hand, the professionals at Tilt has the solid experience and the expertise of having launched and grown multiple brands, they are also contemporarily structured and staffed to manage the needs of an omnichannel retail brand like ours! “

     

    Added Paul Dueman, Chief Strategy Officer, Tilt Brand Solutions: “We are delighted to partner with 24 Mantra’s extremely passionate team in their new growth phase. There lies a unique and exciting challenge in front of us of building brand preference and love while at the same time driving and growing the category. We are convinced in 24 Mantra’s rightful ambition to promote sustainable livelihood for the farmers along with a healthy lifestyle for the consumers and contribute to a better ecology as a whole, as also in our ability to bring to bear on this journey, our competencies in data-led insight mining, cultural understanding, impactful storytelling, and digital marketing & amplification”

     

  • The digital campaign stars actor Kunaal Roy Kapur

    Licious leans on Tilt for new campaign

    By Our Staff

     

    Licious, the online brand that sells fresh meat and seafood brand, has rolled out a digital campaign titled #FasterChef featuring actor, director and podcaster, Kunaal Roy Kapur. Created by Tilt Brand Solutions, the campaign is an ode to good food and the great joy of sharing a meal with your friends.

     

    Commenting on the new campaign, Simeran Bhasin, VP Brands and New Venture, Licious said: “As a brand that celebrates the love for meat, Licious is committed to making cooking and eating at home a joyous experience. Our RTC range of products provide authentic taste, without the use of any artificial additives, for the most memorable gourmet experiences in a completely hassle-free and swift manner. The latest digital campaign talks just about that. Our consumer research also indicates how the young & the savvy are discovering the joy of a hearty home cooked meal. Millennials are the new Gastronauts- a keen & dedicated admirer of great food and we are now engaging in active conversation with them. Men are also a large part of the Gastronaut demographics. You can see that being reflected consistently through all our communication. The new ad films are fun and engaging, which are sure to entice the young & the young-at-heart alike.”

     

    Added Shriram Iyer – Chief Creative & Content Officer, Tilt Brand Solutions who collaborated with Licious to create the films: “Licious Ready to Cook helps anyone put together a delicious platter within minutes. This very clear and solid proposition allowed us to leap to a simple idea “FasterChef”. When a bunch of friends drop in uninvited and make demands of the host Kunaal, he surprises them with his culinary skills. He produces meaty delights within 8 minutes and shocks his buddies. He then further shuts them up by coming up with the title “FasterChef” for himself. The film also places Licious RTC in a familiar urban milieu. Banter between friends laced with repartee allows for an easy and organic landing of the product message and the brand’s promise” For the love of meat”

     

  • He will pair up with Paul Dueman, also Chief Strategy Officer, who was brought in a year back

    Tilt onboards Gulshan Singh as CSO

    By Our Staff

     

    Gulshan Singh
    Gulshan Singh

    Mumbai-based Tilt Brand Solutions has announced the appointment of Gulshan Singh as Chief Strategy Officer. He will pair up with Paul Dueman, also Chief Strategy Officer, who was brought in a year back. Singh comes in after a five-year stint at FCB Interface where he was National Planning Director.

     

    Speaking on this appointment, Joseph ‘Joe’ George, Founder Chairman and Managing Director, Tilt Brand Solutions said: “Gulshan’s competencies, experience, and interest are just right for what is needed to lead Right Brained Planning at Tilt. With this appointment, Tilt Brand Solutions will be the first-ever Brand and Communications Consultancy in the country that will have a 2 CSO structure – a tangible demonstration of our belief in Full Brained Thinking and the equal importance and criticality of both Left and Right Brained Planning at Tilt. Am sure Paul and he will enjoy their tango”

     

    Sigh assumed this role on August 23. He and Dueman will be reporting to George.

     

  • Talks about tyres for a country full of turns with #TameTheTurns

    TVS Eurogrip launches new brand campaign

    By Our Staff

     

    TVS Eurogrip, the tyre brand for motorbikes and scooters, has launched an integrated marketing campaign to showcase its wide range of tyres. Tilt Brand Solutions has worked on the ad film.

     

    Said P Madhavan, EVP – Sales & Marketing, TVS Srichakra Limited: “Staying true to our brand mission of providing the new age millennial rider with specialist tyre technology for his two-wheeler, we have picked an insight that we believe every rider can relate to. The Indian rider is posed with many twists and turns during his daily as well as occasional rides. We are excited to showcase how our wide range of tyres give riders the confidence and assurance that they need while taking those unforeseen turns, or when riding through a winding road. We are bringing the campaign idea alive through an impactful integrated marketing campaign.”

     

    Added Rajiv Chatterjee, Chief Business Officer – Tilt Brand Solutions: “During the investigative steps for this campaign what we realised from consumers was that the moment of truth for any rider is at a turn. It is on a turn when the rider gets that split second of a doubt and perhaps one of the very few moments when they actively think of the tyre. This is the moment we wanted TVS Eurogrip to own and thereby play a genuine role in the customer’s life. We especially feel happy in having been able to identify and convey a functional benefit that is geo-culturally relevant.”

     

  • Talks about tyres for a country full of turns with #TameTheTurns

    TVS Eurogrip launches new brand campaign

    By Our Staff

     

    TVS Eurogrip, tyre brand of motorbikes and scooters, has launched an integrated marketing campaign to showcase its wide range of tyres. Tilt Brand Solutions has worked on the ad film.

     

    Said P Madhavan, EVP – Sales & Marketing, TVS Srichakra Limited: “Staying true to our brand mission of providing the new age millennial rider with specialist tyre technology for his two-wheeler, we have picked an insight that we believe every rider can relate to. The Indian rider is posed with many twists and turns during his daily as well as occasional rides. We are excited to showcase how our wide range of tyres give riders the confidence and assurance that they need while taking those unforeseen turns, or when riding through a winding road. We are bringing the campaign idea alive through an impactful integrated marketing campaign.”

     

    Added Rajiv Chatterjee, Chief Business Officer – Tilt Brand Solutions: “During the investigative steps for this campaign what we realised from consumers was that the moment of truth for any rider is at a turn. It is on a turn when the rider gets that split second of a doubt and perhaps one of the very few moments when they actively think of the tyre. This is the moment we wanted TVS Eurogrip to own and thereby play a genuine role in the customer’s life. We especially feel happy in having been able to identify and convey a functional benefit that is geo-culturally relevant.”

     

  • Encourages users to build the best team on the Dream11 App

    Tilt Brand Solutions partners with Dream11 for campaign

    By Our Staff

    Fantasy sports platform Dream11 has launched an ad campaign in association with Tilt Brand Solutions. The campaign encourages users to apply their skills to build the best team on the Dream11 app. There are 12 films in all, six of which are part of the #TeamHaiTohMazaaHai campaign. The other six films are part of the #Dream11PeDimaag campaign. It features MS Dhoni, who urges the viewers to use their “dimaag” on Dream11.

    Said Vikrant Mudaliar, Chief Marketing Officer, Dream Sports & Dream11: “Our partnership with Tilt Brand Solutions has delivered successful and memorable campaigns in the last three years. The 2021 IPL advertising campaign features films that bring together the joy of playing cricket with friends as a team, making it extremely relatable to all cricket fans.”

    Added Shriram Iyer, Chief Creative and Content Officer, Tilt Brand Solutions: “Each year we set out to bring alive Dream11’s mass appeal on the country’s biggest stage while keeping the cricket fan bang in the middle of it all. While our first campaign, #TeamHaiTohMaazaHai brings together the country’s 2 biggest passions – Cricket and Bollywood, our second campaign, #Dream11peDimaag urges fans in a fun way to use their knowledge and intelligence in this game of skill.”

     

     

  • To launch mega marketing campaign for well-designed, high-quality home interiors

    Disney+ Hotstar partners with Livspace

    By Our Staff

    Home interiors and renovation platform Livspace has launched a campaign titled “Don’t try this at home”  to raise awareness about the importance of living in a well-designed home with great interior design. To market the campaign, Livspace has partnered with Disney+ Hotstar, as an associate sponsor for the Indian Premier League (IPL).

    Said Kartikeya Bhandari, Chief Marketing Officer at Livspace: “As market leaders, Livspace is focused on creating the organised interiors category in all its launched cities and countries. It’s our constant endeavour to introduce more and more homeowners to a professional way of getting home interiors done. This time, we have taken our brand promise of high quality and efficient design and presented it through the “Don’t try this at home” campaign. The narrative is also timely as many people have spent months cooped up at home and have started noticing the inconveniences caused by poor design. IPL has always been  a great platform for brands to present their narrative and with this season having kicked off, we at Livspace believe this is a great opportunity to reach a large audience and inspire them to improve their daily lives at home with interiors from Livspace.”

    Added Adarsh Atal, Director – Creative and Content at Tilt Brand Solutions: “As a brand, Livspace strongly believes that great interior design is not just about the way things look. It’s also about function. Taking a leap forward from our previous campaign that dealt with ‘Living with design flaws’, this time around, we decided to emphatically warn people about the implications of living in a poorly designed home. ‘Don’t try this at home’ is our tongue firmly-in-cheek way of telling people not to try stunts at home and try Livpsace to discover the joy of smart design.”

  • Appoints Mandar Gore as FBT leader

    Tilt beefs up strategy team

    By Our Staff

     

    Brand and communications consultancy Tilt Brand Solutions has appointed Mandar Gore as Senior Director – Strategy. He will report into Paul Dueman, Tilt’s Chief Strategy Officer.

     

    Gore has over 16 years of experience across advertising and brand consulting. In his earlier stints at FCB, Ogilvy and Sideways Consulting, Mandar worked on brands like Bournvita, Kamasutra, Fosters, Amaron, Castrol, Mahindra & Mahindra and Pidilite, amongst others. His work on them has won him Indian as well as international effectiveness laurels at Effies India/APAC and AME.

     

    Said Dueman: “We are really excited to have Mandar lead and drive “Full-Brained Thinking” at Tilt – the philosophy and approach that drives strategic planning at Tilt. The expertise that he brings on board, especially on culture and consumption anthropology, coupled with his rich experience on brand communication strategy and design thinking adds further heft to our strategy team. Strategists at Tilt across Digital, Data, Social, Search, ORM, Brand building and Comms planning will all now be led by Mandar.”

     

    Mandar Gore

    Added Gore: “I am thrilled to be part of, and further contribute to what the strategy team at Tilt is doing. I am a big believer in Tilt’s FBT framework, and what it can unlock for ambitious brands and businesses. This is exactly the kind of strategic rigor that every brand needs, to be able to win in today’s hyper competitive and highly fragmented market place.”

     

  • It’s crafted by Tilt Brand Solutions

    Behrouz Biryani launches ‘The Royal Biryani’ ad campaign

    By A Correspondent

     

    Behrouz Biryani, the homegrown biryani brand, has launched its national ad campaign crafted by Tilt Brand Solutions.

     

    Commenting on the campaign thought, Adarsh Atal, Director – Creative and Content, Tilt Brand Solutions said: “Given the task, we decided to have a fresh take on ‘Royalty’. The idea was that there are many every day ‘Rajas and Ranis’ out there that embody certain traits of royalty. Benevolence and empathy being two such traits. He adds, “Just like the royal stories of old, the commercial was written using the familiar yet unique ‘kahaani’ format of ‘Ek tha raja, ek thi rani’. Narrated by Swanand Kirkire, the story brings alive the inherent benevolence and kindness in a newly married couple, who decide to start their life in a way that very few do, but both felt equally good and strongly about”.