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Tag: Tilt Brand solutions

  • StudioT is a through-the-line creative asset development studio

    Tilt Brand Solutions launches StudioT

    By A Correspondent

     

    Brand and communications consultancy Tilt Brand Solutions has launched StudioT, an asset development studio with capabilities to conceive, produce and execute creative assets across the consumer journey, with a special focus on the fragmented long-tail of digital assets and content.

     

    Rajiv Chatterjee

    Commenting on the launch, Rajiv Chatterjee, Chief Business Officer, Tilt Brand Solutions said: “StudioT is set up vis a vis talent and technology, to solve the challenges of creative asset conformity, quality, and efficiencies that brands face when they engage with multiple specialists. We deliver customised creative assets across the entire marketing funnel and consumer-cohort touchpoints. This in turn enables brand owners to have a clear understanding, evaluation and budgeting of their total creative asset requirements upfront, leading to stronger creative ROMI assessment.”

     

    Shriram Iyer

    Added Shriram Iyer, Chief Creative & Content Officer, Tilt Brand Solutions: “StudioT is born from the need to do justice to the philosophy that drives our creative approach at Tilt Brand Solutions, i.e. ‘One Brand. Many Stories’. Today, with so many cohorts and their unique touchpoints in their journeys, it is even more critical for every element of brand communication to have the same levels of quality, impact and ‘brand-speak’. The need of the hour is one single entity with these capabilities.”

     

    StudioT, jointly helmed by Chatterjee and Iyer has a roster of projects in the pipeline, notes a communique. Some of these are for Tilt’s existing clients and some new clients exclusively on board as StudioT assignments.

     

     

  • Launches campaign for ‘SuperCoins’, the integrated rewards ecosystem

    Flipkart gets kidults to role-play popular movie characters in latest ad film

    By A Correspondent

     

    Featuring its popular kidults, Flipkart has brought in the characters of the film Munnabhai MBBS to educate consumers about its product offering, Flipkart SuperCoins.  Through one TVC and three digital films, the campaign engages the audience while driving home the benefits of SuperCoins, where customers can earn while they shop.

     

    Speaking about the new campaign, Vikas Gupta, Vice President and Head of Marketing at Flipkart, said: “The legendary duo of MunnaBhai and Circuit still hold a very strong connect with the audience and are fondly remembered for their impeccable comic timing and camaraderie. Over the years, Flipkart kidults have made a mark and are now widely recognized for their wit and unique sense of humor. To launch our latest campaign for ‘Supercoins’, it was the perfect opportunity for us to bring back two of India’s most loved characters through the world of kidults. Iconic scenes from the movie have been recreated meticulously to deliver our messaging in the most memorable manner.”

     

    Commenting on the campaign, Adarsh Atal, Director – Creative and Content, Tilt Brand Solutions added: “The brief was exciting, yet complex to land as there was a lot to explain in terms of how Super Coins work and that Flipkart is now a Super App. Our kidults needed help with this, and Munnabhai and Circuit stepped up magnificently to the task!”

  • This tongue-in-cheek campaign has been created by Tilt Brand Solutions

    Comedy Central alerts viewers to vote via #ChooserNotLoser campaign

    By A Correspondent

     

    On the occasion of the 2019 Lok Sabha elections, Comedy Central has launched a campaign that depicts different scenarios, unified by a single message which reminds citizens to cast their vote, lest somebody else makes a choice on their behalf.

     

    This tongue-in-cheek campaign, #ChooserNotLoser has been created by Tilt Brand Solutions and produced by Tilt Studios.

     

    Commenting on the campaign, Ferzad Palia, Head – Youth, Music & English Entertainment, Viacom18, said: “India is a young country, with nearly 15 million voters newly eligible for the upcoming general elections. Being a responsible brand that appeals and resonates with the country’s youth as well as other age-groups, Comedy Central adopted an approach that’s synonymous with its spirit to evangelize the importance of each vote. Driving the message through cleverly curated videos with a comic narrative yet an underlining powerful call to action, we hope to influence every citizen to go out and exercise their right to vote.”

     

    Added Shriram Iyer, Chief Creative & Content Officer, Tilt Brand Solutions: “The idea #ChooserNotLoser, coupled with three quirky scripts deserved an execution that’s both thought-provoking and humorous, given it’s after all a message from Comedy Central. The three sketches depict the significance of making one’s own choice by dramatizing the repercussions of not exercising it. A wakeup call to take a step towards the polling booths.”

     

     

  • It comprises a series of six films in six languages, conceived and created by Tilt Brand Solutions and shot by Nirvana films

    Tilt Brand Solutions unveils cricket-themed campaign for Dream11

    By A Correspondent

     

    Dream11 has launched its campaign titled ‘Ye Game hai Mahaan’ – an ode to India’s favourite game and the fans who continue to make it so.

     

    A series of six films in six languages, conceived and created by Tilt Brand Solutions and shot by Nirvana films, attempts to immortalise the love and dedication amongst everyday fans for the game.

     

    Speaking about the campaign Vikrant Mudaliar, Chief Marketing Officer, Dream11, said: “With a strong user base of over 5 crore fans, Dream11 has established itself as the leader of the Indian sports gaming industry. This IPL season, our campaign takes an innovative route for the brand’s storytelling, by paying an ode to the most loved sport in India and its passionate fans. The campaign attempts to further establish Dream11 as the platform where every fan can connect with their favourite sport. Dream11 celebrates this passion and emotional connection of fans with cricket through – “Ye Game hai Mahaan”. We are confident that the brand campaign will resonate with cricket fans and our users across the country, stirring memories of their experiences with the sport.”

     

    Added Shriram Iyer, Chief Creative & Content Officer, Tilt Brand Solutions: “Cricket in India is still so popular not just because of the game and its players, but arguably more so, because of the fans who are obsessed with it. The films showcase acts of dedication and heroism of fans for the cause and sake of cricket. These films truly are, made about cricket fans for cricket fans.”

     

     

  • The agency will offer consulting, communication, content and video production services for brands and businesses

    Tilt Brand Solutions officially begins ops in India

    By A Correspondent

     

    Former Mullen Lowe Lintas Group Chairman Joseph George has formally launched his business venture titled Tilt Brand solutions. The agency will offer consulting, communication, content and video production services for brands and businesses.

     

    Said George: “The context in which brands operate is everything. When that changes, everything about the brand outreach needs to change. What, where and how consumers buy, and what, where and how they consume content, have all changed. These changes cannot be responded to, by shoe-horning existing models into new structures. They need to be addressed by structuring a new; not re-structuring an old. Ergo Tilt.”

     

    The leadership team comprises Shriram Iyer (Chief Creative & Content Officer), Srikanth Sarathy (Chief Operating Officer), Rajiv Chatterjee (Chief Business Officer) and soon to join Kedar Teny (Chief Strategy Officer).