By Our Staff
Duroflex sleep provider has unveiled its latest ad film featuring national brand ambassador, Virat Kohli.
Set on the theme of #GreatSleepGreatHealth, the campaign advocates the power of quality sleep in fostering an active lifestyle at any stage of life.
Speaking about the new campaign, Mohanraj Jagannivasan, Chief Executive Officer, Duroflex said: “Our latest campaign sees imaginative storytelling take center stage, presenting our brand ambassador and cricketer, Virat Kohli, in a new avatar. With his unmatched charisma and charm, Virat elevates the captivating TVC and takes it notches higher. The core objective of this campaign goes beyond mere entertainment; it is a celebration of the joys derived from leading an active lifestyle, all made possible through the foundation of restful sleep. We take immense pride in showcasing this creative TVC that seamlessly blends the art of good sleep with the pleasures of an energetic life”.
Conceptualised by Tilt Brand Solutions, Adarsh Atal, Chief Creative Officer, Tilt Brand Solutions added: “We wanted to create a crisp video which encapsulates the essence of our messaging; the importance of sleep in one’s life. We have captured how Duroflex is instrumental in delivering these fundamental needs and strengthening their consumers to power through the day with India’s fitness icon – Virat Kohli.”