MxMIndia

Tag: Rajiv Dingra

  • Partners with NGO Nanhi Kali, fundraising portal Ketto, Bajaj Allianz, BabyCell and Kokuyo Camlin

    WATConsult’s #That’sMyGirlinitiative aims to raise funds for the girl child

    By A Correspondent

     

    WATConsulthas launched a CSR activity titled#That’sMyGirl as a part of its 10thanniversary celebrations.With this initiative, WATConsult is looking to aid the education and hygiene necessities for girls in the primary section (Class 1 to 5) and donate a minimum of Rs10lakh to the renowned NGO Nanhi Kali.

     

    For the cause, WATConsult has partnered with Ketto, the leading fundraising portal, leading insurance company Bajaj Allianz, stem-cell bankBabyCell and stationary brand Kokoyu Camlin to promote the campaign across digital platforms, create awareness and raise funds.

     

    WATConsult has built a microsite to highlight and share the current insights on the state of girl education in India. The site will showcase video bytes from established women leaders across various fields, proud parents of a girl child, management of Dentsu Aegis Network, Kunal Kapoor along with brand partners will support the campaign and voice their concerns, perceptions and suggest solutions around the cause.

     

    To conclude the activity on National Girl Child Day, on January 24, they will raise funds via a Twitter campaign. WATizens, Twitterati and brands will come together to promote the causeby using the hashtag #ThatsMyGirl and cite opportunities andaccomplishments of a girl child. For each ‘hashtag mention’, WATConsult will donateRs 10 to Nanhi Kali.

     

    Speaking on the same, Rajiv Dingra, Founder and CEO, WATConsult, said, “In many parts of India, the arrival of a baby girl still calls for mourning rather than celebration and that’s indeed sad. We would like to build awareness around this cause and support girl child education via our initiative. We look forward to achieve atleast 1,00,000 mentions and contribute 10 lacs to Nanhi Kali.”

     

    Sharing his views Ashish Bhasin, Chairman and CEO – South Asia, Dentsu Aegis Network said, “Gender equality is one of the most important priorities for us at Dentsu Aegis Network. This can be enabled only if the girl child is educated. I am glad WATConsult has taken the initiative of #ThatsMyGirl as a part of their 10th anniversary celebrations.”

     

  • The entire #HealthKaNotification campaign is being handled by WATConsult

    Bajaj Allianz launches digital campaign to raise awareness about health insurance

    By A Correspondent

     

    Bajaj Allianz General Insurance has launched a new digital campaign #HealthKaNotification, to create awareness about the importance of Health Insurance amongst consumers. The one-month campaign aims at educating consumers about the importance of paying attention to their health.

     

    Conceptualised and executed by WATConsult, the campaign was unveiled with a video featuring an interesting fictional conversation amongst the organs of our body on a WhatsApp group.

     

    The unique vertical video consists of quirky messages among the different organs of the body like liver, lungs, lips, eyes, brain and heart about their owner – Rahul.

     

    Rajiv Dingra

    Commenting on the campaign, Rajiv Dingra, Founder and CEO, WATConsult said, “With the trend of vertical video emerging, we decided to use it for this campaign. The format is true to the user’s experience on mobile as it fits across the screen, thus providing a seamless experience. In the next phase of the campaign, we will using a lot of features that are native to platforms like Facebook.”

     

    Speaking from Bajaj Allianz General Insurance, Sourabh Chatterjee, Senior Vice President and Head of Technology, Digital Sales & Marketing said “We believe in constantly enhancing customer experience and providing value to our customers through targeted information – that is relevant and something that they can easily identify with. As a platform, Social Media has been a powerful tool for us, where we have run campaigns with social messages and ones where the content is packaged in such a way that it is easily understood by our target audience. This is our humble attempt at saying ‘we care’ and in taking our customer relationship beyond the realm of only providing insurance solutions. It truly embraces our motto, which is – ‘Relationship beyond Insurance’.”

     

  • Conceptualised by WATConsult, these 20 short videos are based on trending topics

    DBS Bank unveils multiple videos on YouTube

    By A Correspondent

     

    DBS has collaborated with José Covaco, an internet celebrity, for a series of 20 intriguing and funny videos as part of their campaign #LiveMoreBankLess. The video series, a first of its kind within the BFSI sector, is a part of DBS Bank’s association with the movie ‘Sachin: A Billion Dreams’ digital campaign.

     

    The videos, conceptualised by WATConsult have a witty take on popular topics like Bollywood, daily soaps, sports and technology.  Speaking on the campaign, Sheran Mehra, Head – Group Strategic Marketing and Corporate Communications, DBS Bank said, “Over the last couple of years, we have strived to break clutter and communicate our messages in an unconventional way. Content is the most trending word in marketing. Whilst everyone is speaking about content, the most important aspect is ‘being relevant’. Therefore being a part of a person’s day to day consumption of content is where the opportunity lies. Contextual pre-roll videos on trending topics infused with brand and product messaging has helped us present content in an interesting way. We are extremely pleased by the initial traction these videos have generated for us.”

     

    Added Rajiv Dingra, Founder and CEO, WATConsult: “With comedy being the most watched genre online, we conceptualized an exciting video series for this campaign with Jose. Contextually targeted media buying helped elevate the experience of these videos that infuse trending topics and banking features in a light-hearted manner.”

     

     

  • WATConsult ideated a campaign which emphasised on the typical situations that only two BRO's share

    WATConsult successfully executes #Brocode for He Deodorants

    By A Correspondent

     

    WATConsult conducted a digital activity for HE Deodorants on the occasion of International Men’s Day this year. HE Deodorants, the popular contemporary deodorant brand from the house of Emami Ltd, has been celebrating International Men’s Day since the last two years. This year they wanted to celebrate it with a twist, thus they aimed to get men to tell the world what makes their best friend a ‘Bro’.

     

    For the same, WATConsult ideated a campaign which emphasised on the typical situations that only two Bros share. A pledge anthem was created, wherein every individual was shown pledging their #brocode and sharing on social media as to why they think their Bro is the best!

     

    WATConsult created a microsite www.hebrocode.com, wherein all the videos were uploaded. On visiting the microsite, the users got a chance to watch the pledge anthem and thereby, share their allegiance to the #HEBrocode as well. This was a one of its kind Facebook led activation campaign, wherein users could also share their pledged videos on Facebook and invite their friends to join their Brocode. The users then created a chain of their #HEBrocode with his friends.

     

    Said Harsh Agrawal, Managing Director, Emami about the latest campaign: “It was He, the men’s grooming brand, which popularised the very idea of celebrating the International Men’s Day. It is really encouraging to note that what started as a thought three years ago, has become today a popular annual activity by HE, generating heartening response from the brand’s TG.”

     

    Rajiv Dingra

    Said Rajiv Dingra, Founder & CEO, WATConsult: “The brocode is a concept that all men can related to. The quirky campaign has been well-received by both customers as well as influencers across social media.”

     

  • MICA, The Delhi School of Communication and Jamnalal Bajaj Institute of Management Studies emerge as winners at the first edition of ‘WAT’s your Big Idea’

    MICA wins WATConsult’s big ideas hunt

     

     

    Leading digital and social media agency WATConsult wrapped up the first edition of WAT’s your Big Idea (#WYBI) on Monday with 160 entries and more than 350 students participating across colleges. #WYBI was launched last month with the aim of providing a platform offering opportunities in the field of advertising and marketing.

     

    Students participated from leading educational institutes of India like MICA, SIMC, Amity University, XIC, IIMB, IIM (Indore), SP Jain, Jamnalal Bajaj NMIMS, MET, Jai Hind amongst others. The winning trophy was awarded to MICA, followed by Delhi School of Communications as first-runner up and JBIMS as second runner up.

     

    Each brand associated with the competition shared a brief with the students pertaining to its target audience. While Jack & Jones wanted ideas that helped them to get more footfall and sales, Radio Mirchi looked for ideas which would increased their website traffic and HUL’s brief was for Pepsodent, wherein participants had to use ‘smile’ in their communication. LYF wanted applicants to uplift their conversation and take it beyond mega-pixels and price, L&T Mutual Fund looked for ideas which create high level awareness and relevance in the mutual fund category amongst the Indian population and Warner Bros. India’s brief was around increasing social media engagement and tune-ins.

     

    Speaking on the same, Rajiv Dingra, Founder and CEO, WATConsult said, “I would like to congratulate all the winning teams. It was great to see young talent present in front of a well-known jury. We received a tremendous response from all the colleges in our first edition and look forward to scale the next edition to greater heights.”

     

    Sharing his views, Ashish Bhasin, Chairman and CEO – South Asia, Dentsu Aegis Network said, “It has been a great experience judging WAT’s Your Big Idea. The millennial generation is truly digital savvy and we saw that in the innovative ideas presented to us today. The competition is also a great way to introduce fresh talent into our industry.”

     

    Kushagra Gupta from the winning team on his team’s big idea said, “Our idea is called #SeriouslyCasual. There is a notion attached with the narrative of casual that it is worn only on leisure days and not productive days. We had to hit on that idea and tap on it to change the narrative of casual that casual can also be used for doing serious work. You can to a board meeting wearing casual on a Monday as well. Your clothing does not define your productivity.”

     

     

    We want to make it bigger next year: Rajiv Dingra

     

    The ‘WAT’s Your Big Idea’ idea: I was at Cannes this year and I saw the Young Lions and felt that there is nothing like in India and I felt there is an opportunity to create an event that bridged the gap between institutes and brands and the world of advertising and digital advertising, that’s where we came up with this event. We are named WATConsult so the ‘Wat’ in ‘Wats your big idea’ is a brand play for us. Beyond that as we came up with the idea and we thought it sounded excellent and it would get people excited and that’s exactly how it did. Sometimes good ideas just need a small push and it snowballs into a big thing and that’s what has happened with this one.

     

    160 entries in the first year: That just shows that there is a huge gap in the market when it comes to the bridge between colleges and brands and the bridge between where they are at college level and they have a hunger to prove themselves and clearly brands also believe in the power of youth and freshness of ideas. They want different people coming and giving them ideas.

    We saw a lot of different entries in our first year itself. Of the 28 that got shortlisted, there were positive comments on more than 70% of them which also tells us that from a quality perspective they were fantastic and brilliant. The judges were not being lenient just because they are students, they gave a whole day to this event where they don’t give a whole day to an agency. Kudos to each of the institute for putting in the effort that they did and congratulations to the winner but overall I was happy with the way it turned out.

     

    Plans for the event next year: We want to make it bigger. We want to do a preliminary round in the colleges, start a little early than we started this year, try and widen our net and bring it down to 20-25 top-notch entires and possibly look at giving this a video platform either on digital or television so that this kind of idea and reality format can be taken to a bigger platform as well.

     

     

     

  • 30 entries from 11 colleges get shortlisted for the next round

    WATConsult receives 160 entries for ‘WAT’s your Big Idea’​’

    By A Correspondent

     

    WATConsult reports an encouraging response in its first ever college competition programme – WAT’s your Big Idea (#WYBI). They received 160 entries with more than 350 students participating across colleges. Students participated from leading educational institutes of India like MICA, SIMC, Amity University, XIC, IIMB, IIM (Indore), SP Jain, Jamnalal Bajaj NMIMS, MET, Jai Hind amongst others.

     

    Every brand associated, shared a brief with the students pertaining to their target audience. Jack and Jones wanted ideas which helped them in getting more footfalls and sales. Radio Mirchi looked for ideas which increased their website traffic; HUL brief’s was for Pepsodent, wherein participants had to use ‘smile’ in their communication.

     

    LYF wanted applicants to uplift their conversation and take it beyond mega-pixels and price. L&T Mutual Fund looked for ideas which create high level awareness and relevance in the mutual fund category amongst the India population and Warner Bros. India brief was around increasing social media engagement and tune-ins.

     

    Rajiv Dingra

    Said Rajiv Dingra, Founder and CEO:  “We are surprised at the quality of the entries received. Many of the entries were leaning towards ‘innovation’ in engagement and there is a clear trend towards the use of technology. The next round is going to be equally exciting as the shortlisted entries will get a chance to improve their ideas with the WATConsult team and then present it in person to the Jury Members/Brand Managers in a final showdown.”

     

    WYBI is a unique platform which provides massive opportunities to the next generation, in the field of advertising and marketing. It is a college contact programme, where students get an opportunity to work on live projects, understand the nuances of creating digital campaigns for notable brands and showcase their creative skills to the best brand marketers in the country.

     

    Spread over 40 days, a student or team of students compete for a prize where ideation is the main predictor of the winner. The selected winners will be rewarded monetarily with an endorsed certification and job guarantee. MxMIndia is partnering the event.

     

     

  • The digital and social media agency has associated with more than 20 educational institutes, leading brands and brings on board 8 jury members

    WATConsult launches digital ideation competition for collegians

    By A Correspondent

     

    Leading digital and social media agency WATConsult has announced an ideation competition for colleges across the country – WAT’s your Big Idea (#WYBI).

    Spread over 40 days, a student or team of students compete for a prize where ideation is the main predictor of the winner. The students can log onto www.watsyourbigidea.com and crack the creative brief given by a brand live, post which WATConsult will screen their applications (*See disclosure).

    Shortlisted teams need to share a video detailing the idea which will further be shortlisted by a panel of esteemed jury which includes, Ashish Bhasin, Chairman and CEO – South Asia, Dentsu Aegis Network; Rajiv Dingra, Founder and CEO, WATConsult; Vineet Gautam, CEO and Country Head, Bestseller India; Kailash Kulkarni, L&T Investment Management Limited; Vishal Sampat, Chief Digital Officer, Reliance Jio; Sashwat Sharma, Head – Oral Care, HUL; Rahul Balyan, EVP Head-Digital Initiatives, Radio Mirchi and Rohit Bhandari, Sr. Director and Network Head of English Entertainment, Warner Bros. India, before announcing the winners.

    The selected winners will be rewarded monetarily with an endorsed certification and job guarantee. WATConsult has partnered with 20 leading educational institutes across India, like MICA, SIMC, Amity University, XIC, IIMB, IIM (Indore), SP Jain, Jamnalal Bajaj NMIMS, MET, Jai Hind amongst others. The brands on board are Pepsodent (HUL), Jack and Jones, L&T Mutual Funds, Warner Bros, Radio Mirchi and LYF Smartphone+.

    Speaking on the same, Rajiv Dingra, Founder and CEO, WATConsult, said, “We are elated to announce WAT’S your Big Idea where ideas for different brands are the main deliverables. WYBI is a unique platform that brings the industry together – brand marketers, agency and aspiring students with a singular goal to inspire and appreciate great ideas. We encourage students to bring forward their best ideas and would love to support them in every way possible.”

    Sharing his views, Ashish Bhasin, Chairman and CEO – South Asia, Dentsu Aegis Network said, “It gives me immense pleasure to be on the jury for such an exciting initiative. The young generation is always bursting with vivacious ideas and with WATConsult’s initiative; we are sure we will witness some great ideas and introduce new talent in the industry. Dentsu Aegis Network has always stood for innovating the way brands are built and this is a good example of a step in that direction.”

     

    Disclosure: MxMIndia is partnering WATConsult for this competition

     

  • Expands pan-India team to more than 250 people and moves to a larger office in Delhi

    WATConsult expands Delhi ops; reports new wins

    By A Correspondent

     

    WATConsult, a part of the Dentsu Aegis Network, has expanded its Delhi operations and has added five new accounts to its portfolio along with strengthening its team and moving to a larger office.

     

    The wins include the digital and social media mandate of IICE Vodka, Lybrate, Centre for Digital Financial Inclusion (CDFI), Indraprastha Apollo Hospitals and Boston Scientific Corporation of India (BSCI). All these accounts will be handled by the Delhi office which has moved to new 100+-seater office in Saket.

     

    Indraprastha Apollo Hospitals and CDFI were both multi-agency pitches and WATConsult won the digital and social media mandate for each of them.

     

    IICE Vodka, which is part of Jagatjit Industries Limited, has launched two new flavours. WATConsult will be managing the social and digital mandate of these brands, including their online community Pouritout.com.

     

    Commenting on the wins Rajiv Dingra, Founder and CEO, WATConsult said, “After expanding our Mumbai office, we are now focussing on expanding and building our Delhi operations. Our new office is setup to accommodate a team of 100+ people. We are glad these brands believed in us and our work and gave us an opportunity to work with them. We look forward to serve them diligently and whole-heartedly.”

     

  • The campaign #FoodKaMoodBadlo created more than 75 lakh impressions across social media platforms

    WATConsult executes digital campaign for Godrej NXW fridge

    By A Correspondent

     

    WATConsult has wrapped up a digital campaign for Godrej Appliances. The agency, which has been associated with Godrej for more than five years, executed this digital campaign for the flagship refrigerator range, NXW Refrigerator.

     

    Godrej Appliances wanted to create awareness about how different foods demand different storage temperatures and highlight that with its NXW range of refrigerators they offer next world ‘Just The Right Temperature’ (JTRT) technology. To create maximum buzz around the same WATConsult launched the activity with the hashtag #FoodKaMoodBadlo. The idea behind this was to instill the thought that different food items are required to be stored at different temperature in order to be at their nutritious best. To do this in engaging manner food items were personified and correct storage temperature was linked to their mood.

     

    Commenting about the campaign, Swati Rathi, Head – Marketing, Godrej Appliances said: “The entire digital campaign has received a tremendous response. It allowed us to experiment with gamification and thereby bring alive the product technology in a far more engaging manner.”

     

    Speaking on the campaign, Rajiv Dingra, Founder and CEO, WATConsult said, “The team worked on a novel concept to market the product technology of NXW range of Refrigerators and we are glad the campaign was received well by the consumers. We always enjoy working with the Godrej team members. They encourage strategic, innovative thinking and adopt a holistic approach for all the campaigns. We are sure that in the coming months, we will be launching some more exciting campaigns with Godrej.”

     

  • WATConsult, which is currently in its 10th year, and now a part of Dentsu Aegis Network and is headquartered in Mumbai with branch offices in Delhi and Bangalore

    WATConsult launches a new research division – Recogn

    By A Correspondent

     

    WATConsult, which is now part of the Dentsu Aegis Network, has launched a new research division – Recogn.

     

    Recogn is a speciality research unit which provides research based consulting solutions in areas of marketing, brand, product and consumer strategy. All these services are provided in-house using primary research tools (qualitative and quantitative) along with secondary desk research and social media analytics.

     

    WATConsult now enters the space of Market Research with Recogn. The launch of this division directly is in accordance with their understanding of the digital audience, providing marketers with deeper insights into the minds of digital consumers and helping them create more focussed digital strategies.

     

    The agency has already bagged their first assignment under Recogn wherein they have partnered with National Restaurant Association of India (NRAI) to contribute a chapter on ‘Digital Marketing Practices’ among the food services sector for NRAI India Food Services Report 2016 (NRAI IFSR 2016).

     

    Commenting on the launch of Recogn, Rajiv Dingra, Founder and CEO, WATConsult said, “Recogn will serve as a starting point to build stronger creative and media strategies for brands keeping consumer behaviour at the core. With the base of Internet users in India increasing 50% Year over Year (YOY), digital has become the preferred screen in terms of time spent and information sought. This presents brands and marketers with a pressing need to understand the new age digital consumer and align the digital media strategy according to consumer behaviour and prevalent trends. With Recogn we look forward to provide the same to them.”

     

    WATConsult, which is currently in its 10th year, and now a part of Dentsu Aegis Network and is headquartered in Mumbai with branch offices in Delhi and Bangalore.

     

  • WATConsult creates Ab Meri Baari campaign for Kotak Life Insurance

    Kotak Life puts the focus on retirement with ‘Ab Meri Baari’

    By A Correspondent

     

    Kotak Life Insurance has rolled out a new digital campaign, ‘Ab Meri Baari’ for their latest Active Retirement plan. It has launched with an inspiring digital video commercial that speaks about the life of a layman and his dreams. The campaign is conceptualized by WATConsult, the full service digital agency from the Dentsu Aegis Network.

     

    The video starts with a college going boy convincing his mother to let him go on a bike trip to Ladakh. The mother doesn’t allow as she believes that the trip will ruin his studies and ultimately career. The boy has to give up on his passion for completing the classic life goals of a common man: education, career, marriage etc. However, the video ends on a happy note when it shows how the boy follows his passion after retirement by going on that bike trip. The message, in turn, enforcing the active retirement plan by Kotak Life Insurance.

     

    Elizabeth Venkataraman

    Elizabeth Venkataraman, Executive Vice-President & Head- Marketing, Kotak Mahindra Old Mutual Life Insurance Limited (KLI) said, “Through our #AbMeriBaari digital campaign, we want to motivate people to start planning early (35-40 years) for retirement. This will help ensure a better retirement corpus for individuals. Interests and passion are not tied to age as they once were. There is a growing focus on fitness and as a result people look and behave young and need money to fund that.  With technology and social media being as accessible to the ‘retired and retiring’ generation as it is to the youngsters, there is immense scope to connect with the audience online. We believe this video will connect with our audiences across the chosen platforms.”

     

    Rajiv Dingra

    Commenting on the campaign, Rajiv Dingra, Founder and CEO, WATConsult said, “Life after retirement is an important topic yet handled with a laidback attitude. With ‘Ab Meri Baari’ campaign we target those who aren’t following their passion due to the responsibility of earning livelihood. The campaign starting with a DVC (digital video commercial) is followed by a complete digital promotion with contests, social posts etc. We are sure to drive conversation around active retirement with the campaign.”

     

  • SocialCRM247TM tries to encourage brands to invest in digital media by providing security with social crisis management

    WATConsult launches SocialCRM247TM for digital crisis management

    By A Correspondent

     

    WATConsulthas created a state-of-the-artsocial media command center for real time social monitoring and social crisis management. To be called SocialCRM247TM, the command center has been set up inside the agency’s Mumbai office. SocialCRM247TMwill not only track web conversations around brands but also measure sentiments and impacts of the same. SocialCRM247TM tries to encourage brands to invest in digital media by providing security with social crisis management.

     

    SocialCRM247TM works with keywords and hashtags which are already pre-set for a brand within an online tool. A set of 6 screens monitor the most intricate details of every tiny conversation that takes place around individualbrands and if the conversation exceeds the average level, a notification is sent to the brand’s social media manager. This gives the brand an opportunity to respond to the thread of conversations before it becomes unmanageable, thereby preventing any kind of social media crisis.

     

    Speaking on the need for developing SocialCRM247TM, Rajiv Dingra, Founder and CEO, WATConsult said, “Social media management is a 24 X 7 job. Our social media managers keep an eye on all the conversations happening around all our clients. SocialCRM247TMis a command center that ensures that the best talent in social CRM istracking, analyzing and replying to social chatter in realtime. We believe in the era where Social Media Crisis or insights can make or break a brand. SocialCRM247TM is a much needed service across all brands.”