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Tag: Rajiv Dingra

  • …notes a WatConsult report on consumer perception and effectiveness of mobile advertising

    Mobile ads more useful, less engaging…

     

    By A Correspondent

     

    Dentsu Aegis Network’s digital and social media agency WatConsult has launched a report on consumer perception and effectiveness of mobile advertising effectiveness of mobile advertising.

     

    The report highlights various aspects of mobile advertising like perception towards mobile ads, preferred ad format by end users, consumer preferences and concerns along with the effectiveness formula which works in mobile advertising.

     

    Here are key findings of the report based on a study of 1500 individuals:

    • Mobile ads are perceived to be more useful but less engaging versus desktop ads which are perceived to be more engaging
    • Smartphones screens are the most viewed devices for mobile ads, with 75% of the respondents using smartphone, followed by 42% who use laptops
    • 4G is the most used data connection followed by 3G and WiFi
    • Mobile devices are maximum used for accessing social networks and e-mails, followed by usage of wallets, watching videos or shows and online shopping
    • 48% of the respondents prefer social media ads, followed by video ads, e-mail ads and search ads when it comes to mobile ad formats
    • Ad categories such as clothing & footwear, electronic products, books, movies/music/games are highly ‘clicked and purchased’; whereas, jewellery, pharmaceutical products and insurance products ads do not get clicked much

     

    Overall, the report deduces that majority of the respondents found mobile ads to be intrusive and irrelevant and they feared breach of privacy, notes a communique.

     

    Speaking on the same, Rajiv Dingra, Founder and CEO, WATConsult said: “India is going through a phase of rapid explosion in web content and internet technology and people are beginning to acknowledge the convenience internet provides today. After the roll-out of 4G, the usage has only increased at a dizzying pace. With ad spends on mobile expected to grow at a rate of 59% CAGR by 2020, our research is an attempt to put forward the consumer’s point of view about mobile ads, thus helping marketers plan better campaigns.”

     

    A report on the basis of the findings shared with Mint can be found at: http://www.livemint.com/Consumer/R1rEOcAdvpZ02ugBOBKapN/Mobile-ad-spending-set-to-touch-Rs13325-crore-by-2020-says.html . The summary of the priced report can be viewed on – http://recogn.in/watinsights.php

     

  • Offers the winning team an opportunity to visit Cannes Lions in 2018

    WatConsult launches Wat’s Your Big Idea​ 2.0

    By A Correspondent

     

    Collaborates with more than 20 educational institutes, leading brands and brings on board eight jury members

     

    WatConsult has launched the second season of Wat’s Your Big Idea (WYBI).Besides the cash prize, endorsed certificate and an assured job offer, the winning team will also get an opportunity to visit Cannes Lions in 2018.

     

    WYBI is one of its kind digital ideation competition for colleges across the country where students get an opportunity to work on live projects, understand the nuances of creating digital campaigns for brands and showcase their creative skills to leading brand marketers.

     

    The agency has partnered with institutes like MICA, SIMC, XIC, IIMB, IIM (Indore), SP Jain, Jamnalal Bajaj, NMIMS, MET and Jai Hind along with brands like Swarovski, Madame Tussauds, HE Face Wash, Savlon (ITC Group), Jack and Jones and Naturolax (Piramal Healthcare).

     

    Spread over this month, a creative brief will be shared by the allocated brand and the students have to come back with a creative concept. Selected concepts will be detailed, and a Wat panel will shortlist them.

     

    Shortlisted teams will then present their idea, at an off-ground event, to a jury which includes Rajiv Dingra – Founder and CEO, WATConsult; Jaikishan Chhaproo – Head Media and PR, ITC; Praveen Das – Co-Founder and Managing Director, Happy Mcgarrybowen; Vineet Gautam – CEO, Bestseller Group; Sukanya Dutta Roy – MD, Consumer Goods Division, Swarovski; Sabia Gulati – Head, Sales & Marketing, Madam Tussauds; Rajesh Kamat – VP, Strategy & Operations, Piramal Enterprises; and Anoop Agarwal – DGM Marketing, Emami Group, before announcing the winners.

     

    Speaking on the event, Rajiv Dingra, Founder and CEO, WatConsult said: “After the grand success of our first season, we’re glad to announce the second season of WAT’s Your Big Idea. Considering the overwhelming responses from students last year, we decided to offer them an international platform to meet, be inspired and interact with the advertising stalwarts of the world. The winning team will have the opportunity to win an all-expenses trip to Cannes Lions 2018.”

     

    Added  Ashish Bhasin, Chairman and CEO – South Asia, Dentsu Aegis Network: “Last year was a benchmark setter. The students came up with some exciting and innovative ideas and I’m looking forward to the entries this year. WATConsult’s initiative has helped us find some really good talent and we at Dentsu Aegis Network would continue supporting their efforts.”

     

     

  • DASH is a new service as a part of their digital solution stack, which is designed to offer integrated digital services

    WatConsult launches Dash for data insights

    By A Correspondent

     

    WatConsult has announced the launch of Dash, a singular dashboard to view all digital data with insights.

     

    Speaking on the launch, Rajiv Dingra, Founder and CEO, WatConsult said: “As pioneers of digital marketing, we aim to be at the forefront of cracking digital solutions using automation for planning and operational processes to drive effective results. With the launch of Dash, we continue to drive efficiencies through deployment of technology on digital media for clients.”

     

     

  • Aims to promote the unique feature of allergy protect

    WATConsult & Godrej urge moms to #SuitUpToAllergy

    By A Correspondent

     

    WatConsult has launched a digital campaign titled #SuitUptoAllergy for Godrej.

     

    Speaking on the launch of the campaign, Rajiv Dingra, Founder and CEO, WatConsult said, “We have a long partnership with Godrej and I have enjoyed working on brilliant campaigns with them. For this campaign, we decided to opt for a humorous plot to simplify the message about kids’ health to moms. I believe that the campaign will resonate with the audience and bring great recognition to the brand”.

     

    Said Swati Rathi, Marketing Director, Godrej Appliances: “At Godrej, it is our constant endeavour to offer products that are built on consumer insights and hence the Godrej Eon Front Loading Washing Machine with Allergy Protect mode keeping in mind the growing allergic disorders in India. Instead of launching the machine in traditional media, we have chosen to launch it first on the digital medium, with a short but humorous video. It has been designed to engage and get attention particularly from parents, who are a key target audience for the product. We engaged with our longstanding partners, WatConsult on this video and are hopeful that it will resonate with the targeted audience.”

     

  • The account will be serviced from agency's Mumbai office

    Racold appoints WatConsult as its digital agency

    By A Correspondent

     

    WatConsult has bagged the digital marketing mandate for Racold, the leading water heating solutions provider. WatConsult will manage the creative, internet and social platforms including website, search optimisation, social content and email and mobile solutions for building the brand digitally stronger. The account will be serviced from the agency’s Mumbai office.

     

    Said Anil Bhamre, General Manager, Marketing, Ariston Thermo India Private Limited: “We are happy to announce that we have selected WatConsult as our digital agency to carry forward Racold brand digital mandate forward from August 2017 onwards. WatConsult won this mandate post stringent agency selection process followed by Ariston globally. We are certain with their rich experience in digital space and a legacy of winning so many awards in past so many years they will take this new journey of Racold in digital space to the next level. ”

     

    Added Rajiv Dingra, Founder and CEO, WATConsult: “We are excited to add a reputed brand like Racold to our portfolio. Our team has planned innovative campaigns on digital to build upon its brandpromise and deliver on key brand goals.”

     

  • This report is the second offering from their latest property WATInsights, under its market research division, Recogn

    WATConsult unveils report on the ‘Internet of Things’ in India

    By A Correspondent

     

    WATConsult, part of the Dentsu Aegis Network, has launched its latest report on the current state of the Internet of Things (IoT) industry in India. This report is the second offering from their latest property WATInsights, under its market research division, Recogn.

     

    The key findings of the report are that there has been an increased adoption in India in recent years with a major share from the Industrial IoT segment. The sectors investing heavily are Manufacturing and Smart Cities / Public utilities. In the consumer IOT segment, Smartwatches and health and fitness bands have the highest usage and intention to purchase.

     

    Said Rajiv Dingra, Founder and CEO, WATConsult said, “IOT is one of the significant trends that will impact all businesses by 2020 and the findings from our latest WATInsights report reflect that. Innovation and broader awareness among consumers in the coming years will lead the IOT market in India to grow at 41% CAGR.”

     

  • Based on the investor profile, MOSL's advisory would suggest to achieve goals on how much money needs to be invested, for how long it needs to be invested and in which funds it needs to be invested

    MotilalOswal Securities has a ‘Tip’ for its investors

    By A Correspondent

     

    Motilal Oswal Securities Ltd has introduced a new goal-based investing product targeted to investors who are looking to invest in mutual funds.

     

    Speaking about the campaign, Rajiv Dingra, founder and CEO, WAT Consult said: “Humour has emerged as an effective medium in recent years. Keeping this in mind, the team conceptualised this campaign with a humorous twist to break the pattern of serious marketing done by most financial brands. With MallikaDua as a part of the campaign, we are sure that the message will reach out to many.”

     

    Speaking on the same, Ramnik Chhabra, Marketing Director, Motilal Oswal said: “Our Target Investment Plan, i.e. TIP, is a unique product that helps people fulfil their investing goals by creating the ideal mix of investing amount, investing horizon and fund to be invested in. The film helps present this in an engaging way.”

     

  • This property is a part of their market research vertical – Recogn

    WATConsult unveils WATInsights

    By A Correspondent

     

    WATConsult has launched a new property called WATInsights, under its market research division, Recogn. WATInsights will offer periodic reports providing insights and trends on the Indian digital landscape. Through these reports, WATConsult aims to help marketers understand the digital consumer better and translate the insights into actionable strategies.

     

    The first report released is based on the usage of brand apps and their impact on brand consideration and here are the key findings of the study:

    • 81 per cent of respondents are currently using or have used brand app(s), while 19 per cent have never used them
    • Majority of the respondents use news related brand apps followed by over-the-top (OTT) apps and business / finance apps
    • 76 per cent of respondents discovered brand apps through their friends and family and 66 per cent were influenced by them to install
      • 46 per cent discovered via ads featured on traditional media platforms (TV, radio, newspapers) and 48 per cent were influenced by them
      • 58 per cent discovered brand apps via in-built app stores and 40 per cent were influenced. Surprisingly, 20 per cent discovered brand apps at the point of purchase and installed them straightaway
      • Relevance, Usability and Entertainment are the factors essential for improving the satisfaction levels of brand app users
      • A large majority of users are more likely to purchase a brand product / service after using the brand app than watching the brand’s add on media

     

    Speaking on the report, Rajiv Dingra, Founder and CEO, WATConsult said, “The changing demographics and technologies have brought about a shift in the way consumers engage with brands, products and services. The customers’ purchase and consumption behaviour is in a state of constant flux and marketers need to keep pace with this to stay relevant. Keeping this is mind, we have launched WATInsights, which will showcase industry insights and help marketers take better decisions in creating campaigns.”

     

     

  • The campaign is being conceptualised and executed by WATConsult

    Bajaj Allianz creates awareness on insurance through #AwkwardSilence

    By A Correspondent

     

    Bajaj Allianz General Insurance has launched a digital campaign titled “Awkward Silence”, to create awareness about the importance of having insurance amongst consumers.

     

    Conceptualised and executed by WATConsult, the campaign was unveiled with a series of short videos that showcase conversations between a group of objects.

     

    The videos feature objects from daily life like a motorbike, travel bags, television and others, which explain how awkward it got for them that their owners, even today, in this day and time, have missed out on taking an insurance for them.

     

    Speaking on the same, Sourabh Chatterjee, Senior Vice President and Head of Technology, Digital Sales & Marketing, Bajaj Allianz General Insurance, said: “Most of us are not completely aware of the benefits of Insurance. Therefore, our intent is to focus on the real tangible benefits of insurance and use a relatable context and message to drive awareness. When mishaps occur, it’s an unexpected trauma and a big expense. We are there for you to take care of you during these times, that’s the simple message we’re looking to put out there.”

     

    Added Rajiv Dingra, Founder and CEO, WATConsult: “Video consumption is expected to grow at a rate of 50% this year. Bearing this in mind, we decided to use a series of video to tackle the awkwardness around the topic of Insurance. To make the videos more impactful, we took a creative call to feature objects from daily life and personified them with quirky characters.”

     

  • Entire on ground and digital activity has been conceptualised and executed by WATConsult

    Emami launches campaign #HEOnTheGo

    By A Correspondent

     

    Emami, along with WATConsult, has launched a digital campaign, #HEOntheGo for its latest product, He Face Wash.

     

    To create intrigue amongst its target audience, He released a teaser video “The Flying Basin” early this month. The video promoted the idea of the possibility of cleansing one’s face while ‘on the go’. The video showed people booking flying basins through an app to wash their face whenever water was not easily available to them.

     

    Speaking on the launch and the new campaign, Harsh V Agarwal, Director, Emami, said: “We are very excited with the introduction of ‘HE On The Go’ Waterless Face Wash, a first in India, from our male grooming brand ‘HE’.  We are confident that today’s alpha male, who is constantly on the move, will find this innovative face wash extremely convenient and refreshing. The product has all the attributes to become a constant companion to every Indian man.”

     

    Added Rajiv Dingra, Founder and CEO, WATConsult: “For the launch of the first waterless face wash, we decided to use technology like drones in the video as well as a twitter integration for the on ground launch. The response from the consumers has been encouraging and I am sure that they will use the face wash while on the go.”

     

  • WATConsult will be involved in the digital media strategy planning for the brand's Indian presence

    WATConsult to manage Brussels Airline’s digital media strategy

     

     

    WATConsult has won the social media mandate of Belgium’s largest airline, Brussels Airlines. WATConsult will be involved in the digital media strategy planning for the brand’s Indian presence along with the content creation and design across its social media platforms.

     

    Speaking on the same, Rajiv Dingra, Founder and CEO of WATConsult, said: “As an avid traveller, I have always seen Brussels Airlines as one of the best airlines in the world. It is exciting to have partnered with them and bringing this world class brand to India.”

     

    “Social Media and digital in general, has become a very important marketing channel for Brussels Airlines over the last few years. As we enter the Indian market for the first time, it is important to have a strong partner in order to raise awareness about the Brussels Airlines brand. We firmly believe that WATConsult is the right partner for us to do just that,” said Patrick Roofthooft, Brussels Airlines Director Commercial Development India.

     

  • The account will be managed by the Delhi team

    WATConsult wins the digital mandate of Madame Tussauds in India

    By A Correspondent

     

    WATConsult has won the digital and social media mandate of wax museum, Madame Tussauds,which is soon to be launched in New Delhi.

    The agency will handle the entire digital marketing duties including social media presence across multiple platforms, digital media buying and planning.

    Speaking on the new win, Rajiv Dingra, Founder and CEO, WATConsult said, “As a fan of Madam Tussauds and having visited their museums across the world, I am excited that they are launching in India; further for WATConsult to be associated with a global brand like them. We look forward to creating some truly innovative campaigns using technology.”

    Sharing his views, Anshul Jain, General Manager and Director, Merlin Entertainment India said, “Merlin Entertainments group, World’s second largest attractions operator is bringing its flagship brand Madame Tussauds, which is also the No 1 wax attraction in the world, with a rich legacy of over 250 years in Connaught Place, New Delhi. :

    Added Sabia Gulati, Head – Marketing& Sales, Madame Tussauds India: “We are here to deliver a brand new experience, an experience beyond wax. With use of modern technology and immense focus on digital marketing, Madame Tussauds has a modern vibe. Looking forward to deliver lots of immersive experiences at every touchpoint”