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Tag: Rajiv Dingra

  • A new and refreshing video created for the Tiago, exclusively for digital platforms

    Tata Motors and WATConsult unveil ‘Apni Hatchback’

    By A Correspondent

     

    Tata Motors in collaboration with WatConsult has unveiled a new music video titled ‘Apni Hatchback’ for the brand’s bestselling hatchback – the Tiago.

     

    Released across Tata Motors’ digital platforms, the video leverages the growing acceptance and popularity of the rap music culture in the country and is an ode to the Tata Tiago community. The music video is conceptualised and executed by WatConsult, the digital media partner for Tata Motors’ Passenger Vehicle business.

     

    Speaking on the same, Vivek Srivatsa, Head – Marketing, Passenger Vehicle Business Unit, Tata Motors said: “Raising a toast to all our Tiago customers, we are elated to launch this music video – ‘Apni Hatchback’. The video has been made keeping in mind our consumers, who are young, cool and fun loving. The Tiago has been one of our bestselling brands and we plan to continue leveraging newer trends and keep engaging with our audience in innovative ways. We are confident that our customers will shower as much love upon this video as they have on our product.”

     

    Added Rajiv Dingra, Founder and CEO, WATConsult: “Tata Motors in the last few years has been consistently innovating, not only in terms of bringing world-class vehicles on the road but also banking on the power of digital to deliver dynamic and unique communication through regular interventions. This music video is yet another shining example of how the brand has leveraged popular culture to create distinctive digital content.”

     

     

  • With this initiative, the brand aims to reach out to newer audiences

    SBI Life goes for prog digital OOH campaign

    By  A Correspondent

     

    SBI Life Insurance launched its programmatic digital out-of-home (OOH) campaign in India. Planned by WatConsult, the innovation will be leveraged as an extension of SBI Life’s ‘Main Se Hum’ campaign.

     

    Said Ravindra Sharma, Chief of Brand & Corporate Communications, SBI Life Insurance: “For a long time, marketers have been trying to bridge the gap between offline and online audience, to holistically target consumers. Using the existing advertising ecosystem, the programmatic digital out of home campaign (DOOH) successfully bridges the offline to online audience gap, by simple yet intelligent application of technology.” He further added, “At SBI Life we take great pride in being the early adopters of upcoming technologies and are extremely thrilled to start 2019 on an innovative note. We believe this will mark a transformation in the evolution of digital marketing.”

     

    Added Rajiv Dingra, Founder and CEO, WatConsult: “With this activity, SBI Life adds another innovation with us with the key objective of testing Digital OOH, extend further reach for their “Main Se Hum” campaign exploring New Year as a topic to leverage and programmatically retarget with relevant brand messages. Well, this is the first-of-its kind initiative in India and will surely open more dynamic avenues for the brand in the coming future.”

     

     

  • The account will be handled by the agency’s Bengaluru team

    WatConsult wins Columbia Pacific Communities’ Mandate

    By A Correspondent

     

    WatConsult, the digital and social media agency from Dentsu Aegis Network, has won the 360-degree digital media mandate of Columbia Pacific Communities - a part of Seattle-based Columbia Pacific group, a service provider to senior living communities in the United States and South East Asia.

     

    The mandate includes digital media marketing, social listening and ORM, digital content creation and SEO services. In addition to this, the agency will also be designing & developing the brand’s website. The account will be handled by the agency’s Bengaluru team.

     

    Said Rajiv Dingra, Founder and CEO, WATConsult: “It is our pleasure to partner with Columbia Pacific communities, one of the pioneers to popularise the senior living concept in India. With their recent acquisitions in the Asian market, the brand is set to significantly expand its senior housing portfolio over the next few years in the major parts of the continent. Well, this is a great opportunity for us to align our expertise with the brand to leverage their digital journey in the best possible way.”

     

    Added Mohit Nirula, CEO, Columbia Pacific Communities: “Columbia Pacific Communities is made up of people drawn to the mission of serving and fulfilling the needs and desires of our senior population. We represent four decades of international expertise in designing and building Communities and serving and fulfilling the changing and evolving requirements of our residents – a promise to be partners for life to those who repose their trust in us and give us the privilege to serve them.”

     

     

  • Royal Rest is a leading manufacturing and trading company of mattresses, furniture and furnishing accessories in the Middle East and Asia

    WATConsult wins Royal Rest’s digital and creative duties

    By A Correspondent

     

    WatConsult has bagged the digital media mandate of Royal Palace Group’s -Royal Rest, a leading manufacturing and trading companies of mattresses, furniture and furnishing accessories in the Middle East and Asia. Along with handling the creative duties of the brand, the agency will manage the entire digital assets, including media planning and buying across India and UAE.

     

    Speaking on the development, Rajiv Dingra, Founder and CEO, WatConsult said: “We are glad to partner with Royal Rest for their digital and creative duties. Through our endeavours, we plan to strengthen brand visibility and presence across markets. We look forward to developing strategic ideas and define the brand’s language in the digital space.”

     

    Added Suji Sugathan, Director, Royal Rest: “The partnership with WatConsult will be a great exposure for Royal Palace Group in a digitally dynamic competitive space. In an online space where there is so much information flowing every minute; we are confident that together with proper strategy and planning we will ensure the brand’s objectives are achieved. We are looking forward to this as a long lasting relationship”

     

     

  • Won in a multi-agency pitch, the account will be handled by WatConsult, Delhi

    WatConsult wins Domino’s digital mandate

    By A Correspondent

     

    WatConsult, the digital and social media agency from Dentsu Aegis Network India, has added Domino’s Pizza to its roster of clients. The agency will manage Domino’s social media platforms i.e. Facebook, Twitter, Instagram, YouTube and Snapchat. The account won in a multi-agency pitch will be managed by WatConsult Delhi.

     

    Said Rajiv Dingra, Founder and CEO, WatConsult: “We are very delighted to welcome Domino’s Pizza in our bouquet. The space that Domino’s operates in is a very complex and extremely competitive one thus we are looking forward to produce some really exciting work in the coming future.”

     

    Added Anand Thakur, Chief Digital Officer, Jubilant FoodWorks Limited: “We are delighted to announce that we have selected WatConsult as our digital media partner after a rigorous selection process. We believe their innovative approach will take the brand to the next level. Through this collaboration, we look at harnessing their rich experience in digital space to strengthen and expand our digital outreach”.

     

     

  • The agency will handle the brand’s digital media duties including media buying, media planning and the creative duties

    WatConsult wins Riso’s digital and creative mandate

    By A Correspondent

     

    WatConsult, the digital and social media agency from Dentsu Aegis Network India, has bagged the creative and digital media duties of Riso, the leading rice bran oil from Kamani Foods. The agency will handle the brand’s digital media duties including media buying, media planning and the creative duties.

     

    Said Rajiv Dingra, Founder and CEO, WatConsult: “We are very happy to welcome Riso in our roster of clients and are looking forward to extend our creativity in line with the brand philosophy. The market that Riso caters to is one of the growing and challenging ones hence it will be encouraging to produce work in the coming future.”

     

    Added Vinay Chawla, CEO, Kamani Foods: “This lends perfect synergies to Riso, our physically refined 100% Rice Bran oil brand which has been known for its bold and unconventional brand building approach.”

     

     

  • The campaign revolves around how transgenders are not allowed to donate blood but what is stopping others

    Bold partners WatConsult to launch a new campaign, #whydontyou

     

     

    On the occasion of World Donor Day, Bold, a transgender modelling agency and WatConsult have joined hands to launch a campaign titled, #whydontyou. The campaign revolves around how transgenders are not allowed to donate blood but what is stopping others. Why don’t the people who have the privilege to donate blood do so? The campaign involves a video featuring Rudrani Chettri Chauhan, a transgender who went against all odds to build India’s first LGBT modelling agency.

     

    Said Rajiv Dingra, Founder and CEO, WatConsult: “Bold is a transgender modelling agency and we wanted to use them as models in issue-based causes that affect all of us and not just transgenders. Hence we took up the cause of blood donation which is the core responsibility of every citizen barring caste and creed.  Here are we who pro-actively judge, discard and ignore the existence of transgenders for many reasons but many of us cannot simply donate blood. We wanted to raise awareness about the need of Blood Donation and urge each one of us to become a donor sooner. #whydontyou is simple a step towards the same. It’s a message to donate blood from those who are not allowed to those who don’t.”

     

    Added Rudrani Chettri Chauhan, Founder, Bold: “As the third gender, the society discards our existence and more importantly our blood, which can save a million lives. Not every transgender carries the HIV virus, as the public believes. So why waste good blood? But people do so many things to judge us, hold us back and do not do their own bit. I don’t know whether its fear or thought or just ignorance but its time, and I ask them why? When you can judge us, stare us, belittle us then why not do something for the society and donate blood?”

     

     

  • It is the only Indian agency to bag a Grand Prix and a Gold for its #PowerlessQueen campaign

    WatConsult wins Grand Prix at Prague adfest

    By A Correspondent

     

    WatConsult has bagged the Grand Prix at the just concluded Prague International Advertising Festival (PIAF). It is also the only Indian agency to win a Gold. The digital and social media agency brought home this win under the ‘The Principal of Game’ category for #PowerlessQueen, billed as the world’s first digital chess game.

     

    Designed, created and launched by WATConsult, the campaign was an attempt to spread awareness about the plight of women within the Indian society and raise donations for Project Nanhi Kali to empower education for the girl child.

     

    Said Rajiv Dingra, Founder and CEO, WatConsult: “We are very proud to have achieved this prestigious global award for our #PowerlessQueen campaign. The campaign is a reflection of the growing creative capability at WatConsult and our drive to do path breaking work. We hope to win at more such global awards in the coming days.”

     

     

  • The campaign aims to help consumers adapt a healthy lifestyle

    Saffola & WatConsult launch ‘Beat the Crave’

    By A Correspondent

     

    WatConsult has announced the launch of a new campaign for Marico’s Saffola Active Slimming Nutri-Shake. The campaign is an audio driven digital initiative that aims to distract audiences from unhealthy food cravings.

     

    Said Rajiv Dingra, Founder and CEO, WatConsult: “Anyone trying to lose weight and get in a better lifestyle/better shape has to first and foremost deal with the very human problem of ‘craving’. But if you can distract your mind for around three minutes you can survive a craving incident. With this insight and to avoid facing a conflict between the love for junk food vs the weight loss goals, we created a digital friend who helps you Beat The Crave.”

     

    Added Sanjay Mishra, Chief Operating Officer, Marico Limited: “In line with Marico’s commitment to support a healthy lifestyle, we have teamed up with WatConsult and created a digital buddy which helps distract people from unhealthy food cravings in a fun way. These cravings just add inches to the waist derailing the efforts toward slimming.  So, the digital audio buddy will work by distracting the user from any food craving and support consumers to find the right alternative healthy options”.

     

     

  • Designed and conceptualised by WatConsult, Tata Motors’ new campaign highlights the emotional values of the customers with the brand

    Hexa celebrates year 1 with #OneWithTheRoad campaign

    By A Correspondent

     

    WatConsult and Tata Motors launched a digital campaign, #OneWithTheRoad to mark the first anniversary celebration of its lifestyle SUV brand, Tata Hexa.

     

    Said Rajiv Dingra, Founder and CEO, WATConsult: “The idea was to get up and close with our customers which would help us tap the one year journey of Hexa. #OneWithTheRoad campaign rightly touched the emotional chords of Hexa’s valuable customers and highlighted a lot memories that they have built with Tata’s Hexa in the year gone by.”

     

    Added Vivek Srivatsa, Head- Marketing, PVBU, Tata Motors: “We are delighted to see the kind of fan following Hexa has seen in a year’s time. It’s attracting new customer profiles who are living the brand and have bonded with it. To show this strong bond we wanted to roll out a campaign and we were delighted to partner with WatConsult team. The #OneWithTheRoad campaign was a good platform to bring these stories alive. It was fun, engaging and owners were also gratified with customised badges for their Hexa, a name they would like to give their car. A truly integrated brand campaign.”

     

     

  • Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up

    WatConsult and Faces Canada launch #12ZodiacFaces

    By A Correspondent

     

    WatConsult and Faces Canada have collaborated and launched a digital campaign called #12ZodiacFaces. The campaign showcases different Zodiac inspired looks using Faces products with 12 known fashion bloggers in the beauty and lifestyle space, being the muse. The brand has not only used interesting formats of content to reach out to make up enthusiasts but also are trying to drive engagement with ‘Make up Predictions’ via a collaboration with Woodstock Witch.

     

    Speaking on the same Rajiv Dingra, Founder and CEO, WatConsult said, “Millennials nowadays are very particular about their look and personality, and with this campaign we wanted to show different ways in which they do so. We are sure the campaign will reach out to maximum people and get them to try the product.”

     

    Added Sharmili Rajput, CEO, Faces Canada: “With an aim to start 2018 with a twist and go different we created a campaign inspired from the star signs. The objective was to establish that makeup is a tool of self-expression for all kinds of women and by curating customised looks for 12 different zodiac signs, we tried to establish that the portfolios have an offering for women of all different personalities – from subtle Librans to edgy Taureans.”

     

     

  • Vivo leveraged Google’s Director Mix tool to launch a campaign that offers a unique creative solution to gauge higher viewer attention on YouTube

    Vivo’s ViewTube delivers unique creative solution

    By A Correspondent

     

    Vivo has rolled out a digital campaign ViewTube giving a new wave to YouTube’s ongoing TrueView Ads. With the launch of its V7 model, Vivo leveraged Google’s Director Mix tool to launch a campaign that offers a unique creative solution to gauge higher viewer attention on YouTube.

     

    Speaking on the campaign, Kenny Zeng, CMO, Vivo India said: “Vivo has always strived for innovation in all its aspects – right from products to our marketing approach. With the launch of our new digital campaign, we aim to market Vivo V7 in a non-intrusive way to our consumers.”

     

    Added Rajiv Dingra, founder and CEO, WATConsult: “The digital marketing world is evolving with newer advertising concepts being introduced every day. Today, consumers prefer relevant content which delivers the intended message quickly and with some quirk. The ViewTube campaign has rightfully delivered on the requirement of Vivo’s new age consumers.”