MxMIndia

Tag: Rajiv Dingra

  • An initial corpus of $10 million committed for organic and inorganic growth across US, EMEA, and SEA markets

    Rajiv Dingra launches RD&X Network to invest in companies & solutions

    By A Correspondent

     

    Rajiv Dingra

    Even though it was a fully-owned Dentsu International venture, digital agency WatConsult has always been known as a Rajiv Dingra enterprise. He quit WatConsult in Jan 2020 and moved out in April to work on RD&X Network which was announced on Tuesday (Oct 27). RD&X is being billed as a “deep-tech network that will drive brand, business, media and data transformation helping businesses globally become real-time, disruptive, and thereby achieve exponential growth”.

     

    Helping him do that is an initial corpus of $10 million that’s been committed for its organic and inorganic growth worldwide. Aiming to be geography-agnostic and remote-first company, its expansion plans include strategic acquisitions and investments in early-stage companies in areas of deep tech, gig economy, mar-tech, and ad-tech. Parallelly, in-house flagship solutions are also currently under development.

     

    On the occasion of the launch, Dingra said: “This decade belongs to deep tech disruption and every organisation around the world will need to evolve through transformation to stay relevant today and grow in the future. We believe that the gig economy coupled with deep tech will create new business models that are agile and effective to scale globally. The disruption caused by the pandemic provided us with a huge opportunity of building a global network in the new normal. The impact of Covid-19 has accelerated the necessity for businesses to rapidly adopt technologies like AI, Blockchain, Robotics, XR, and IoT to navigate an uncertain future. We are already seeing early-stage companies at the forefront of this disruption and we are excited by our ongoing discussions with them. We look forward to such disruptive companies becoming a part of our network.”

     

     

  • The account will be handled by ecommencify, the agency’s eCommerce division

    WatConsult wins e-com mandate for Avvatar Sports Nutrition

    By A Correspondent

     

    WatConsult has bagged the e-commerce planning and management duties for Avvatar Sports Nutrition, a brand owned by Parag Milk Foods.

     

    Said Rajiv Dingra, Founder and CEO, WatConsult: “It is our pleasure to have Avvatar Sports Nutrition on board. With so many fitness apps and brands making a foray, the sports nutrition market is witnessing an encouraging surge and is indeed expected to grow in the coming future. With our ecommencify consult suite, we ensure that our clients have the right mix of strategy, technology and organisational construct to persevere, compete and scale in commerce solutions. Thus, we look forward to helping the brand strengthen its digital journey.”

     

    Added Akshali Shah, Senior VP – Sales and Marketing, Parag Foods: “We are delighted to announce that we have selected WatConsult ecommencify as our e-commerce partner after a meticulous selection process. We believe their expertise will take the brand to the next level through a more performance-driven approach. Through this partnership, we are sure we will be able to strengthen our brand’s outreach on e-commerce platforms multifold.”

     

     

  • It is a proprietary brand-audience perception analysis engine

    DAN Data Sciences launches ‘Dentsu BrandSense’

    By A Correspondent

     

    In an effort to offer clients data driven solutions, the Data Sciences division of Dentsu Aegis Network (DAN) India, has announced the launch of ‘Dentsu BrandSense’ – a proprietary brand-audience perception analysis engine.

     

    Commenting on the launch, Rajiv Dingra, CEO & Founder, WATConsult said: “Targeting people based not just on their explicitly stated preferences or past behavioral trends, but on their underlying psychological make-up has been a long-needed solution for brands to connect with their audiences. With the Dentsu BrandSense tool from the DAN Data Lab factory, this is a leap forward in a true data driven way for brands to understand the make-up of their audiences in much more depth to generate content that better resonates with a brand audience.”

     

    Notes a communique: “This proprietary brand-audience analysis engine will be housed under the audience insights engine of Dentsu Aegis Network – DAN Explore. It will have two key components – first, analyzing a brand’s communication on social media and marketing channels (Dentsu BrandSense), and second, analyzing how audiences respond to those brand communication channels (Dentsu AudienceSense).”

     

    Added Gautam Mehra, CEO, DAN Programmatic & Chief Data Officer, DAN – South Asia: “With Dentsu BrandSense, we aim to bring Behavioural Sciences and Personality Science to the forefront of marketing efforts. Equipped with not just proprietary machine learning models, this engine will be equipped with intelligence from industry leading personality algorithms such as the likes of IBM Watson, Google NLU and Azure Text Analytics APIs. The idea is to go beyond finding correlations between behaviour and audience preferences to now adding a personality dimension to improve marketing effectiveness and enhance audience motivation,”

     

     

  • The latest report from the agency’s research vertical, Recogn, decodes Instagram in India from a user's perspective and gives a scoop on how it is helping brands drive sales

    Majority of Instagram users willing to shop on the platform, notes WATConsult report

    By A Correspondent

     

    WatConsult, under its market research division, Recogn has launched its latest report on Instagram in India from a user’s perspective. The report focuses on the user’s point of view on Instagram, highlighting usage patterns, content like ability, celebrity influence and what pushes them to shop on the platform. Interestingly, ads on Instagram that are perceived to be appealing lead users to search for more information for the said products or services, enabling users to shop.

     

    More than 75 per cent of the shoppers have had a satisfactory experience while shopping from Instagram and a majority of them are likely to shop in the future as well. Instagram, which was perceived to be a discovery platform because of visual nature and stickiness, has over time transformed itself into a platform that induces discovery as well as an influence leading to a purchase decision.

     

    Here are some key findings of the report:

    Currently, Instagram has 117.1 million monthly active users and average time spent per user is 45 minutes

    Instagrammers spend most of the time on the platform in the evening between 4-8 PM

    For the users to be willing to purchase something on Instagram, they need to be made aware of the authenticity of the product. More than 75% of the shoppers have had a satisfactory experience while shopping from Instagram and a majority are likely to shop in the future

    84% of the users are influenced by the platform resulting in likelihood to shop via Instagram

    More than 50 per cent of the consumers have shopped using Instagram. Close to 75 per cent of the users from small metros and small towns have shopped using Instagram

    51 per cent of the Instagrammers access it at least once a day with a large proportion of Instagram users accessing it multiple times in a day

     

    Said Rajiv Dingra, Founder and CEO, WatConsult: “Instagram as a platform has grown tremendously in the last two years, and the user adaption rate is very quick. The app has a strong presence in the remotest of the city in our country. With this report, we are bringing forward to the industry, the behavioral patterns of the users, shopping habits and trends which can indeed add value to the brands in terms of shaping their marketing strategies.”

     

     

  • The account will be handled by the Dentsu arm’s Delhi office

    WatConsult bags digital duties for Goibibo

    By A Correspondent

     

    WatConsult has won the digital mandate for leading online travel company, Goibibo. The mandate includes digital media management and digital creative duties of the brand.

     

    Speaking on the win, Rajiv Dingra, Founder and CEO, WatConsult said: “With people eagerly exploring newer travel options than the traditional ones, the Indian online travel segment has been gaining a great momentum. With the best-in-class technology and user experience, Goibibo is one of India’s most trusted brands and we look forward to bring in some engaging and captivating campaigns, using our expertise of adapting newer technology, in the best possible way.”

     

    Added Sunil Suresh, Chief Marketing Officer, Goibibo:  “Goibibo is the travel brand of choice for young India on the move. At a time when Indians are increasingly making their choices on digital platforms – we want to convey our brand stories that are creative and engaging on the platform of choice of our customers. We are excited to collaborate with the young and vibrant team at WATConsult to help build wider and deeper connect with the ever-increasing base of digitally savvy Indian travellers.”

     

     

  • The account will be managed by agency's Mumbai's office

    WatConsult bags digital mandate for Croma

    By A Correspondent

     

    WatConsult has won the digital media duties for Tata Group’s Infinity Retail owned – Croma. As the agency on record, WATConsult will be managing the brand’s digital presence across verticals.

     

    Speaking on the win, Rajiv Dingra, Founder & CEO, WatConsult said “We are very excited to have Croma, one of the leading retail chains in India, in our client roster. Interestingly, the brand has been extremely active on digital media and has registered a huge following across India. With their emphasis on strengthening their advertising and marketing strategies furthermore, it is a great opportunity for us to help them carve their digital journey in a much more innovative and integrated way.”

     

    Ritesh Ghosal

    On appointing WatConsult for the social mandate, Ritesh Ghosal, CMO, Croma added:  “Croma is in a phase of increasing its footprints to newer geographies across India. We were looking for a partner who will share the core values of the brand Croma while delivering digital engagements in the existing as well as newer markets. With the digital-first approach, the brand promise will be delivered keeping every digital touchpoint in mind. We are banking upon the agile and innovative approach that WatConsult brings onto the table & looking forward to working with the energetic team.”

     

     

  • The account will be handled by the agency’s Mumbai vertical which has also launched Bauli’s new campaign for the World Cup

    Bauli awards its digital and creative media mandate to WatConsult

    By A Correspondent

     

    WatConsult has won the digital duties of Italian bakery brand, Bauli.

     

    Talking about the association, Pooja Samant, Product Manager, Bauli India said: “We are glad to partner with WatConsult to build our brand on social media. Our innovative product portfolio of Moonfils and Spyroll are geared to the young and vibrant and we are sure that WatConsult team will help us achieve the same.”

     

    Speaking on the win, Rajiv Dingra, Founder and CEO, WatConsult added: “It gives us immense pleasure to partner with this legacy brand and help them revitalise their Indian presence. With our more than a decade’s experience and understanding of the digital market, we are all geared up to elevate their digital marketing and strategies in much more innovative way. There has been a tectonic shift in the Indian digital markets and the way digital content is being consumed. Keeping the same in consideration, we created Bauli’s latest campaign, marking ICC World Cup’19.”

     

     

  • SBI Life’s #PapaHainNa – Mera Papa Formula leverages technology to let fathers discover their unique traits and share with loved ones through music

    SBI Life launches #PapaHainNa campaign for Father’s Day

    By A Correspondent

     

    SBI Life Insurance has launched an interaction-led campaign #PapaHainNa – MeraPapaFormula in the lead up to Father’s Day.

     

    Airing his thoughts on the occasion, Ravindra Sharma, Chief of Brand and Corporate Communication, SBI Life said: “Fathers have a peculiar way of expressing their love, over the years #PapaHainNa has tapped into various cultural nuances to celebrate the spirit of father’s love. ‘Mera Papa Formula’ as a concept leverages technology to take fathers on a journey for self-discovering their ‘Papa Formula’ and sharing it with loved ones through music. We encourage fathers from across the world to share their ‘Papa Formula’ with near and dear ones and hope this helps all of us to better understand fathers and truly appreciate their place in our lives.”

     

    Speaking on the campaign, Rajiv Dingra, Founder and CEO, WatConsult said: “With an aim to celebrate Father’s Day, we launched ‘Mera Papa Formula’, an amalgamation of music and interactive tech, showcasing how every father has a unique Papa-Formula for their children. We have created a micro-site allowing fathers to find out a formula that define their traits as a father, thus enabling their extended families, friends or children to rejoice the precious and vital role played by fathers in nurturing the family.”

     

     

  • The agency introduces six months of maternity leave with an extension of additional six months of flexible hours

    WatConsult launches its new initiative #FlauntTheGap

    By A Correspondent

     

    Most women, after attaining motherhood face a dilemma of whether they should put their career first or family first. If she picks the former, she is judged for not caring enough for her child, and if she chooses the latter, her CV is augmented with a huge gap between jobs.

     

    With an aim to change this thought, WatConsult has launched a new campaign, #FlauntTheGap. Launched on Mothers; Day, the campaign leveraged all social media platforms enabling new mothers to apply at moms@watconsult.com for suitable jobs at WatConsult.

     

    The agency also altered its maternity policies this year by extending a hand towards creating some balance for new mothers in their personal and professional life by granting them six months of maternity leave, extended by six months of flexible hours.

     

    Speaking on the same, Rajiv Dingra, Founder and CEO, WatConsult said: “At WatConsult, we understand the increasing demands that employees face in their personal as well as professional life and recognize that their career is just one of the many aspects of their life. The new HR policy changes have been designed to accommodate these demands and provide an atmosphere to thrive personally and professionally. This is a step to encourage more mothers to pursue their careers even after attaining motherhood.”

     

     

  • The agency will handle all of Schneider Electric’s business portfolio from its Bengaluru office

    WatConsult wins Schneider Electric India’s digital mandate

    By A Correspondent

     

    WatConsult has bagged the creative, digital and social media duties of Schneider Electric India. As agency partners, WatConsult will strategise, plan and execute a comprehensive social media strategy which also includes online reputation management, elevating brand awareness for all the Schneider Electric’s business verticals in India. The account was won following a multi-agency pitch and will be handled out of the agency’s Bengaluru office.

     

    Commenting on the association, Bidisha Nagraj, VP Marketing- Schneider Electric said: “For Schneider Electric, digitisation sits at the heart of all our efforts at efficiency, energy management, people practices and more. We wished to partner with a team that can appreciate the speed at which we are transforming, to reflect this reality and communicate this to the world outside. We are happy to partner with WATConsult to communicate with our ecosystem.”

     

    Speaking on the win, Rajiv Dingra, Founder and CEO, WatConsult said: “We’re proud to partner with Schneider Electric in their digital journey. As a full-service digital agency, we’re uniquely poised to build innovation, creativity and efficiency in the evolving world of digital marketing. We’re excited to build a robust alliance, across our digital solution verticals, with the team at Schneider.”

     

  • An initiative launched by SBI Life Insurance to encourage self-examination for early detection of Breast cancer

    SBI Life takes ‘Thanks A Dot’ to rural India

    By A Correspondent

     

    On World Health Day, SBI Life Insurance organised ‘Thanks A Dot’, a Breast Cancer awareness drive in Sonepat, Haryana. Research indicates that one in three women in rural India have not heard of the deadly disease and as many as 90 per cent are unaware of the possibility of self- breast examination. More than 60 women along with a few men of the village attended the workshop and all of them received the ‘Thanks-A-Dot’ kit free of cost.

     

    Taking the initiative to the rural interiors, Ravindra Sharma, Chief of Brand & Corporate Communications, SBI Life Insurance said: “Breast cancer is most common in women and can be cured if detected at an early stage. Most women in rural areas neglect their health and delay in seeking medical advice early because of unawareness, illiteracy, myths or superstition and many a times, due to financial constraints. It is imperative for these women to have deeper understanding and awareness of the symptoms of this disease. Therefore, we took ‘Thanks-A-Dot’ initiative to the rural interiors to create awareness and encourage every woman to spur a positive conversation about self-breast examination among each other and get away with sense of hesitation.”

     

    Said Rajiv Dingra, Founder and CEO, WatConsult, “Recent studies indicate that 1 in 3 women in rural India have not even heard of breast cancer and unfortunately, 90% of them are unaware of the possibility of self- breast examination. This clearly highlights the lack of awareness in these areas and the need for women in rural India to understand the nuances of breast cancer, the prevention methods and the necessary steps to be taken. With Thanks a Dot, we reached out to a village in Haryana to initiate the positive conversation around breast health.”

     

     

  • WatConsult's Ecommencify division decodes Indian language users to deliver 16X return on investment over the last quarter on Amazon

    Racold boosts geyser sales on Amazon with WatConsult

    By A Correspondent

     

    WatConsult has launched a campaign for Racold leveraging the Amazon Marketing Service. The team created a campaign using wrongly spelled keywords; like the word ‘Geyser’ which was often misspelled. This resulted in a return on the actual spend of 16X, while the team inserted these keywords into each and every product listing on Amazon.

     

    Said Prashant Dhar, VP – Marketing, Ariston Thermo India: “Racold is a brand synonymous with breakthrough innovation and we never stop listening to our customers whether it is in terms of product innovation or their needs/demands. WatConsult provided a highly insightful and in-depth understanding of consumer behaviour on E-Commerce platforms enabling the brand to touch newer heights and witness great success.”

     

    Added Rajiv Dingra, Founder and CEO, WatConsult said, “Ecommencify team analysed and understood the behavioural patterns of consumers while searching a product online. Considering the fact that our country has diverse languages and every language has a different dialect, we figured that people, many times, type as they speak which results in miss-spelling. We used this simple insight and leveraged ‘Amazon Search Ads’ to drive whopping sales for our brand.”