MxMIndia

Tag: RajDeepak Das

  • Brand’s first multilingual campaign in the country wants users to ‘Keep Listening, Uninterrupted’

    Spotify announces its first national ad campaign in India

    By A Correspondent

     

    Following all the fun banter around its launch campaign, ‘There’s A Playlist For That’, Spotify is now live with its first TV-led marketing campaign in the country.  Actors Anil Kapoor and Ishaan Khattar have been roped in to feature as key protagonists in the ad films and stills; the campaign also includes the use of other channels, including digital and OOH.

     

    Said Amarjit Batra, Managing Director – India, Spotify: “Our insights highlight how music is an integral part of our users’ social and solitude experiences. Since our launch in India, we’ve engaged with our listeners based on how they experience music. The new campaign reinforces how seamlessly Spotify fits into their lives through availability of 50 million tracks, including the latest and most popular, access to 3 billion plus editorially, algorithmic and user-curated playlists, seamless integration across apps and hardware, and the ability to listen to music, regardless of what they’re doing – working out, cooking, or multi-tasking on their phone.”

     

    Added Rajdeepak Das, Managing Director India & Chief Creative Officer South Asia, Leo Burnett: “The youth in India often deals with the pressures of judgement, individuality, social norms, and more; in this chaos, music acts as a companion. In this campaign, Anil Kapoor makes a cool dad, who even in his 60s, is as young and energetic as a 20 year old. Ishaan as the son, is India’s new generation – full of energy and optimism. We had a riot of fun creating this campaign with both the brand and creative teams and Shakun Batra, the director. You can see the energy, and feel the vibe in the ads. We are very proud of this campaign, and are sure it is going to do great for the brand”.

     

     

  • The brand explores the narrative forward with a new storyline and fresh faces

    Phase two of ‘Thodi Himmat, Thoda Iodex’ ad campaign unveiled

    By A Correspondent

     

    GSK Consumer Healthcare’s Iodex, has carried forward its ‘Thodi Himmat, Thoda Iodex’ idea forward with a new ad film.

     

    Said Naveed Ahmed, Area Marketing Lead- Pain and Respiratory, GSK Consumer Healthcare: “With the latest television commercial, we have taken our ‘Thodi Himmat, Thoda Iodex’ campaign narrative forward with a refreshed storyline. The commercial further cites Iodex as the new age companion for these women, who are willing to challenge limits and explore options that are both unusual and new for them in order to fulfil desires of supporting their family financially or pursuing their dreams. Iodex salutes these women with a promise to be their trusted partner and stand by them through thick and thin.”

     

    Speaking about the campaign, Rajdeepak Das, MD India & Chief Creative Officer, Leo Burnett, South Asia added: “This film is an apt reflection of the evolving role of women in not only urban but also small-town households of India. Women are no longer confined to the background as home-makers but are also donning entrepreneurial hats and taking charge of their personal and family financial and future goals. The start-up culture has helped women to channelize their talents in tangible ways and enabled them to become active contributors to their family and even the economy’s growth.This is a true human kind story of a brand with a purpose.”

     

     

  • #TradeSmartWithAngel: Angel Broking Mobile App with Rule-based investment engine

    Angel Broking presents solutions to investor woes, in latest ad film

    By A Correspondent

     

    Angel Broking has launched its latest ad film that highlights a series of dramatised hurdles that the customer normally has to undergo while trying to trade.

     

    Said Prabhakar Tiwari, Chief Marketing Officer: “There are multiple players operating in the broking industry today. While consumers have a plethora of options to choose from, the issue mostly lies with the user experience. Limited infrastructure to support the tech-led services being offered has put off many consumers due to the multiple problems that they have to face while attempting to invest. Backed by the user-friendly nature of ARQ, Angel Broking mobile app is a holistic solution for consumers to invest in a seamless manner. The TVC, too, aims to showcase the seamless nature of Angel Broking mobile app to make investments, without having to encounter any hindrances.”

     

    Speaking about the campaign, Rajdeepak Das, MD India & Chief Creative Officer Leo Burnett South Asia added: “The campaign talks about the journey every investor goes through; from facing issues with their relationship managers to lack of understanding or simply insufficient information on the current apps. The light – hearted execution takes you through a day in the life of an investor outlining the ironies of his life. Bridging this gap is Angel Broking’s mobile trading app which is powered by the ARQ technology that allows the customers to manage their wealth and investments in an efficient and organised manner.”

     

     

  • The campaign showcases its mobile app, which is powered by ARQ

    Leo Burnett executes latest campaign for Angel Broking

    By A Correspondent

     

    Angel Broking has launched its latest integrated campaign to showcase its mobile app. The new communication has been developed by Leo Burnett.

     

    Sharing his thoughts on the campaign, Vinay Agrawal, CEO, Angel Broking Limited said: “We have always strived to make the best technology and services available to the consumers who are looking for uncomplicated and instant investment solutions. It is our constant endeavour to understand our consumers core problems to give a definitive solution. We have put our best data scientists, technology experts, market researchers and deep industry experience at work and built the revolutionary investment engine ‘ARQ’. ARQ makes superior Investment advisory available to every Indian consumer which otherwise was only available to big ticket and HNI investors. We understand the role that technology plays in our customer’s investment and trading journey, which is the reason why we have built a robust backend to offer an unparalleled experience.”

     

    Speaking about the campaign Rajdeepak Das, MD India & Chief Creative Officer Leo Burnett South Asia said: “The campaign talks about the journey every investor goes through; from facing issues with their relationship managers to lack of understanding or simply insufficient information on the current apps. The light – hearted execution takes you through a day in the life of an investor outlining the ironies of his life. Bridging this gap is the new Angel Broking app. The best part is that it is powered by the ARQ technology which aggregates their decades worth of knowledge and data on finance and investments to give users real time advice and analysis on their fingertips.”

     

     

  • #PuritykaPerfectMeasure and #DekhoMagarSideSe will drive the conversations on digital media

    Saint-Gobain launches brand campaign to establish purity in glass

    By A Correspondent

     

    Saint-Gobain has launched its latest brand campaign, highlighting the purity of its glass apart from clarity that it is already synonymous for.

     

    Said AR Unnikrishnan, Director, Sales & Marketing, Saint-Gobain India Private Ltd. – Glass Business: “Saint-Gobain has been the frontrunner in glass business for over three centuries yet we are the most modern and technologically advanced in the business. Our Glass is known for its quality and clarity. Our previous campaigns, which focused on clarity, are still very relevant and have a strong brand recall. Now, with this campaign, we take it a step further by establishing the purity of the glass and we do it in a very creative way. The TV commercial begins as a horror story but ends being witty. It brings a smile across and leaves a deep impression on what we are trying to convey.”

     

    Added Rajdeepak Das, Chief Creative Officer, South Asia, Leo Burnett: “The campaign is called ‘Subway Baby’ and it is made with a strong storyline. This campaign has been one of the most challenging yet fruitful experiences for me personally. We had to showcase a product that is actually not visible to anyone. We had to come up with an idea and a story which could bring this to the fore. That’s when we decided to add a story to the product with subtle humour where one can’t see the product but ultimately senses its presence. To make it impactful and to the point, the story went under several iterations. Even the casting was very unique as we had to tell the kid actor in the ad to stare straight at the camera rather than showing any emotions. This has been a fun and learning experience for me and my team. Hope the audiences enjoy this ad as much as we did in making it.”

     

     

  • MTV decided to delve deep in the lives of young people from Somalia, Iraq, Syria, Sudan and North Korea

    MTV’s latest campaign urges viewers to vote

    By A Correspondent

     

    Introspecting on the power of democracy. MTV has launched its election campaign urging the youth to vote, because they can.

     

    Going beyond the portrayal of the stereotypical international youth in mainstream media, MTV decided to delve deep in the lives of young people from Somalia, Iraq, Syria, Sudan and North Korea, bringing home a message for the Indian youth – not everyone around the world is empowered to vote.

     

    Commenting on the campaign created by Leo Burnett Orchard, Ferzad Palia, Head – Youth, Music & English Entertainment, Viacom18, said: “India’s youth has an influential role to play in determining its future. Ahead of the General Elections 2019, MTV is proud to raise a strong voice, urging the young Indians to exercise their power to vote. Moving beyond the realm of the ordinary, this campaign evokes strong emotions and compels us to reflect on the privileges that accompany our democratic powers.”

     

     

    Speaking about the campaign, Rajdeepak Das, MD India and Chief Creative Officer Leo Burnett South Asia added: “Democracy is a choice we have, and it comes to life when you see people from different parts of the world who don’t have the freedom of democracy. To bring home this point, in this campaign for MTV we have taken a macro-view of democracy and juxtaposed it with people coming from war torn countries who have fled from their homes under great duress for safety and security. With the help of our Leo Burnett global offices we have actually managed to shoot in the war conflicted areas and portrayed the real-life situations to bring this campaign to life! It’s a true Humankind campaign. Democracy is our privilege and Leo Burnett Orchard and MTV urges everyone to go out and vote. Because you can.”

     

     

  • The campaign has used hyper-localised outdoor and digital activations that are relatable, witty, and intend to encourage users to create their own playlists

    Spotify unveils maiden marketing campaign for India

    0By A Correspondent

     

    Spotify has unveiled its first campaign titled ‘There’s A Playlist For That’, a hyper-contextual OOH plus digital campaign born of the brand’s commitment to create deeply localised and personalised user engagements. The campaign – created by Leo Burnett – has been geo-targeted on the basis of cities, neighbourhoods, and important traffic intersections, with one liners that depict relatable life situations and hyper-local cultural nuances.

     

    Said Amarjit Batra, Managing Director – India, Spotify: “Every few kilometres in India, the cultural nuances change, which means that the same music can mean something entirely different to even those who live in the same city. Understanding this insight of the varying ‘when’ and ‘where’ led to the creation of our first marketing campaign in India, which communicates that we have playlists for our users, no matter what the moment “Spotify has 3 billion playlists, many of which have been made by the fans themselves. With this campaign, we have highlighted that strength and are also encouraging users to make their own playlists”, he added.

     

    Added Rajdeepak Das, MD India & Chief Creative Officer South Asia, Leo Burnett: “With so many curated playlists, Spotify has something for everyone; whatever be your mood – there’s a playlist for that. It is a fun execution of everyday life situations where things can go from good to bad, or bad to good but remember there is a playlist for that too. The strength of the campaign is that it is hyper – localised and the execution is not only city specific or area specific but even situation and local quirk specific.”

     

     

  • The agency’s Mumbai office will lead the business

    Leo Burnett creates launch film for Spotify’s India launch

    By A Correspondent

     

    To announce the launch of Spotify in the country, Leo Burnett India has created the announcement film for the brand.

     

    Speaking  on the launch of Spotify India campaign Rajdeepak Das MD India & Chief Creative Officer South Asia, Leo Burnett said: “Personally I am myself a big user and fan of Spotify. If music is life for you then there is good news for you, welcome to a better life. We are super excited to be partnering with this legendary brand in India. Spotify is a pioneer in the music streaming space and it is going to revolutionize this experience in India. The auto recommendation is worlds best bar none. The brand always stood for artists and musicians round the world and that shows the brands commitment for music and creators. Like once someone wrote here comes the sun.”

     

    Added Dheeraj Sinha, MD – India & Chief Strategy Officer – South Asia, Leo Burnett: “At Leo Burnett, we particularly enjoy the challenge of building new categories and helping our clients become the leader of the category. Spotify is the global pioneer of the music streaming category. The product experience is absolutely awesome and the brand is truly cutting edge. We are very excited to partner Spotify in India in their journey to spread the love for music.”

     

     

  • The agency has also unveiled its new campaign titled “Chalao Apni”, with a renewed positioning

    Leo Burnett India bags creative mandate of CarDekho.com

    By A Correspondent

     

    Leo Burnett India has added another account to its client roster – CarDekho.com. The agency has also unveiled its new campaign titled “Chalao Apni”, with a renewed positioning that focusses on the car buying experience of the customer. Created by Leo Burnett, the campaign goes live on February 23. The five films focus on a lifestage that leads to car buying – marriage, career success, etc.

     

    On winning the account, Dheeraj Sinha, Managing Director – India and Chief Strategy Officer – Asia, Leo Burnett, said: “The process of car buying is changing dramatically as we speak. While the manufacturers put out a lot of information on their car models, the big opportunity here is to map a car and its features to the needs of the people. CarDekho.com as a platform equips people with in depth knowledge and understanding about cars in general and the specific models, thereby making choices easier. As we move to a marketplace which is inundated with options, simplifying choice-making itself will be a big business. We are extremely excited to partner CarDekho in this journey. It’s a big opportunity to build a HumanKind brand here.”

     

    Added Rajdeepak Das, Managing Director India, Chief Creative Officer South Asia, Leo Burnett: “Cardekho is a platform which connects the buyers with their dream cars. At Cardekho we believe there is nothing such as a “wrong car” but always the right car for you, and this is the platform we have built our campaign on – connecting people with their dream cars. This campaign is a fitting example to our HumanKind philosophy, which revolves entirely around people and purpose.”

     

    Said Gaurav Mehta, CMO, Girnarsoft: “We at CarDekho understand that a car buyer’s connect with her/his car is not only functional but emotional as well.  Through our proprietary tech and editorial content solutions we empower the car buyers to choose the right car as per their need state. Leo Burnett understood these consumer dynamics almost instantly. And through this campaign, ‘Chalao Apni’, a colloquial term, has crafted with an attitude that appeals to one’s self, without alienating the social relationships. It is versatile enough to put the brand in the hand of the consumer even when they aren’t thinking of the category. I am confident about CarDekho’s and Leo Burnett’s synergy for creating more such user experiences that is educative and value adding for the car buyers and sellers in the third largest car market in the world.”

     

     

  • This campaign has been conceptualised by Leo Burnett India

    Jeep Compass asserts its dominance with ‘This Is It’

    By A Correspondent

     

    FCA India’s SUV brand Jeep, has unveiled a new integrated campaign, ‘This Is It’, for its flagship model, the Jeep Compass. The campaign is conceptualised and created by Leo Burnett India.

     

    Speaking about the new campaign, Rahul Pansare, Head Marketing & PR – FCA India said: “The Jeep Compass doesn’t stand for anything mundane, mediocre or ordinary. It gives you the freedom from everything that shackles you to life’s mundaneness. The film shows a couple in their Compass, leaving behind everything that keeps them tied to the drudgery – jobs, cubicles, bosses, meetings, weekend trips to the supermarket and even the Saturday night trip to a mall or movie theatre, to name a few.”

     

    Added Rajdeepak Das, MD – India & Chief Creative Officer – South Asia, Leo Burnett: “The Jeep Compass is one of the most successful brands in the country. What is especially interesting is how it owns ‘outdoors’ as a space, in a way no other brand does. Our team has done an excellent job of communicating everything the Jeep stands for, into a great film. ‘Go anywhere. Do anything’ is a great start for the campaign.”

     

     

  • They will report to Rajdeepak Das, Managing Director – India and Chief Creative Officer, South Asia

    Leo Burnett elevates Prajato Guha Thakurta, Sachin Kamble and Vikram Pandey to NCDs

    By A Correspondent

     

    Top L-R – Rajdeepak Das, Sachin Kamble Bottom L-R – Spiky, Prajato Guha

    Leo Burnett India has announced the promotion of Prajato Guha Thakurta, Sachin Kamble and Vikram Pandey to National Creative Directors. They will report to Rajdeepak Das, Managing Director – India and Chief Creative Officer, South Asia, and Dheeraj Sinha, Managing Director – India and Chief Strategy Officer, South Asia. Prior to their promotions, the trio has been Executive Creative Directors in Leo Burnett’s Mumbai office.

     

    Speaking about the elevation, Rajdeepak Das said, “Sachin, Projo (Thakurta) and Spiky (Pandey) have been the engines driving the creative culture at Leo Burnett. They have been leading the Fight Club (the creative brain trust of the agency) to produce and incubate new-age work done for some of our biggest brands – ‘The Nation’s Bike’ and ‘Invincible Indians’ for Bajaj V, ‘Salaam Loans’ for Tata Capital – among so much more for Google, HDFC Life and others. They have been responsible for winning multiple Cannes Lions, One Show and D&AD awards for our clients. Most importantly, they have been the true flag-bearers of the Humankind philosophy and the open-collaboration culture of the agency. It is this spirit that has helped name Leo Burnett India as the Agency of the Year 2018 among our 86-office network.”

     

    Dheeraj Sinha

    Speaking about the promotions, Sinha said: “The greatest thing about Leo Burnett is the ‘boundarylessness’ of our talent. Our best talent is available for our clients irrespective of their geography. Projo, Sachin and Spiky have done a spectacular job of the creative product which has won accolades at Cannes Lions, Spikes Asia and consistently gotten a 7+ on the Leo Burnett GPC scale. They have contributed hugely to the new business wins of the agency and have added value to clients across offices. These promotions are a formalisation of the roles that they are already playing. These elevations are timely as we enter 2019 on the back of great momentum of 2018, both, in terms of business growth and global recognition.”

     

     

  • Ties up with celebrities who are critical illness survivors – Lisa Ray & Suresh Menon

    HDFC Life creates awareness on the need for regular health check-ups

    By A Correspondent

     

    HDFC Standard Life Insurance has launched a new ad campaign highlighting the need for health insurance, by using a relatable analogy of ‘Liar Mirror’. The campaign that has been launched on the digital platform features celebrities who are real-life critical illness survivors.

     

    Said Pankaj Gupta, Chief Marketing Officer, Strategic Alliances, Bancassurance & Specialty Sales, HDFC Life: “In India, we have become conscious of our diet and exercise regimen, but still have deep inertia when it comes to regular health check-ups. Non-communicable diseases are on the rise and we wanted to address this increasingly serious social issue, in the most realistic way. Hence, we used the testimonial approach and are delighted to be associated with Lisa & Suresh on this campaign. They are real fighters who have survived their respective challenges and emerged victorious, thereby resonating with our brand message of ‘Sar Utha ke Jiyo’. We urge people to not just believe what they see in the mirror, but also delve deeper and be #Ready2Fight.”

     

    Added Rajdeepak Das, MD – India & CCO – South Asia, Leo Burnett: “It is a simple way to demonstrate what the truth is. When you look in the mirror every morning, you think everything is right but there are things happening that you cannot see. We are a Humankind brand and we wanted to solve a human problem – so people can realise the truth.”