MxMIndia

Tag: RajDeepak Das

  • On Mother’s Day, P&G unveiled a short film featuring true stories of undying love and care of real-life mothers

    P&G thanks mothers through its #ThankYouMa campaign

    By A Correspondent

     

    P&G tried to unite India to thank mothers through its campaign #ThankYouMa on Mother’s Day. Launched on Mother’s Day, the film is conceptualised by Leo Burnett India.

     

    Said Sharat Verma, Chief Marketing Officer, P&G India: “This Mother’s Day, we want to salute the unconditional love and care of mothers everywhere. Our mothers have always taken care of our smallest of things, no matter what age we are. Our latest campaign ‘#ThankYouMa’ features real-life stories of mothers who are taking care of the smallest of things for their children while taking care of the big ones. P&G has been a proud sponsor of mothers and this Mother’s Day we want to urge everyone to take a moment to thank their mothers for their undying love and care.”

     

    Added Rajdeepak Das, Chief Creative Officer – Leo Burnett South Asia and Managing Director, Leo Burnett India: “All moms are the real-life superheroes showing us how to maintain a balance between work, home, kids, and everything else. Even in difficult times like these, mothers are marching forward fighting on the frontlines doing big things to save the world while at the same time not forgetting to do the little things for their loved ones. And to those moms who are tirelessly marching on… how can we not say #ThankYouMa.”

     

  • Campaign to cover over 4,000 essential service stores across metros

    HDFC Bank launches Safety Grid campaign to reiterate social distancing

    By A Correspondent

     

    HDFC Bank has launched its #HDFCBankSafetyGrid campaign to encourage and reinforce #socialdistancing. Using the outer grid of HDFC Bank logo that indicates trust, the bank has created physical markers on the ground to help people maintain the World Health Organisation (WHO) prescribed social distance while waiting in queue at a shop or an establishment.

     

    Said Ravi Santhanam, Chief Marketing Officer, HDFC Bank: “In this hour of need, when the nation is fighting the pandemic, we have decided to put the bank logo, known to millions of Indians, on the ground, for their safety and protection. HDFC Bank and its logo has been synonymous with trust for over 25 years now. We have defied convention, for our belief is that safety of the people and social distancing is very important to fight Covid19. And we are honoured that we are able to use our logo to send a message across to the people. The cause that we are fighting for today is much greater than any marketing rules and norms. And every effort or contribution counts.”

     

    Speaking about the campaign, Rajdeepak Das, MD – India and Chief Creative Officer, Leo Burnett South Asia added: “Social distancing is one of the primary ways in which we can keep this deadly disease at bay. But in reality, one does need to step out to buy essentials. The grids are a physical manifestation of the social distancing individuals must maintain in any public setting. It’s a simple but extremely powerful idea a simple solution, albeit a bold one.”

     

     

  • Bhumi Pednekar signs on to drive awareness on #KeepGirlsInSchool

    Whisper launches new campaign to #KeepGirlsInSchool

    By A Correspondent

     

    Procter & Gamble brand Whisper has released its latest campaign to #KeepGirlsInSchool and prevent them from dropping out when they get their periods. As part of this campaign, Whisper launched its new film that aims to create awareness on how even today, girls across India drop out of school on hitting puberty. The film brings to light the startling fact that 1 in 5 girls are dropping out of school each year and we don’t even notice. To bridge this gap, Whisper reinforces its pledge to double the impact of their existing menstrual hygiene education program by reaching five crore girls by 2022.

     

    The film, conceptualised by Leo Burnett, sheds light on how girls go missing from school during periods and nobody notices. Said Chetna Soni, Category Leader – Feminine Care, P&G Indian sub-continent: “Whisper has become synonymous with challenging societal barriers to menstrual hygiene in the country through its path-breaking campaigns and #KeepGirlsInSchool is the latest edition in the brand’s illustrious history. We pioneered breaking period taboos by using our voice in advertising and media through trail-blazing award-winning campaign #TouchThePickle and following it up with revolutionary campaigns like #SitImproper and #WhispersBreakSilence.”

     

    Added Rajdeepak Das, Managing Director – India & Chief Creative Officer Leo Burnett South Asia “It is shocking to know that even today in India, 1 in 5 girls drop out of school because of period hygiene. We have been partnering with Whisper to not only tell this moving story, but with the #KeepGirlsinSchool initiative we want to jolt people with the reality of these numbers and encourage everyone to join us in our movement to towards achieving 100% menstrual hygiene in the country.”

     

     

  • The campaign aims to address negative perceptions around general insurance by educating citizens about benefits that can be derived from it

    General Insurance Council launches ‘Faayde Ki Baat’ ad campaign

    By A Correspondent

     

    India’s statutory body for General Insurance, the General Insurance Council (GI Council), has unveiled ‘Faayde Ki Baat’, a campaign aimed at educating and spreading awareness about non-life insurance. Together with GI Council’s 25 General Insurance, 11 Reinsurance, two Specialised Insurance  and six SAHI (Standalone Health Insurance) companies in India, the campaign aims to address negative perceptions around general insurance by educating citizens about benefits that can be derived from it.

     

    The campaign idea has been created and conceptualised by Leo Burnett. Digital agency Digitas would be executing and managing the website, social media, content marketing, influencer engagement and innovative platforms in various languages. MSL India has been roped in to build rich content for the campaign including the media outreach and strategy in multiple cities while Mindshare would assist with media buying for the campaign.

     

    Sharing his views on the campaign, MN Sarma, Secretary General, General Insurance Council said: “Consumers in India are either under insured or uninsured. The overall penetration of general insurance is extremely low. With Faayde Ki Baat, we are hoping to connect with the audience and promote General Insurance as a personal risk management tool.”

     

    Added Rajdeepak Das, MD, India & CCO, Leo Burnett South Asia: “Indian consumers often disregard the very many benefits of General Insurance. We were persistent on making this relatable to our audience, while simultaneously educating consumers about some unknown facts with regard to General Insurance, eradicating old beliefs of the hassle and stress that comes with General Insurance. Through various platforms, we wanted to accentuate things like ‘General Insurance kisi din nahi har roz kaam ayega’ assuring consumers that General Insurance is not as complicated as people think it is”

     

     

  • Conceptualised by Leo Burnett India, TVC emphasises the capability of the Diesel Automatic across the urban jungle

    Jeep Compass reveals off-roader in new ad

    By A Correspondent

     

    FCA India, manufacturer of Jeep Compass, recently added a new range of diesel variants in its line up with the versatile nine-speed automatic transmission. Positioned as ’Urban off-roader’, the Jeep Compass Diesel Automatic, in the latest TVC campaign created by Leo Burnett India, showcases its dual capability in urban traffic and also off the road.

     

    Speaking about the new campaign, Rahul Pansare, CMO & Head of PR, FCA India said: “Brand Jeep has always been about taking on tough challenges and doing things differently. Following the theme, TVC showcases the new Jeep Compass Diesel Automatic navigating effortlessly through a concrete jungle. The deep contrast neo-retro look of the TVC makes it standout in the clutter. Jeep’s DNA has been creatively highlighted in this TVC created by Leo Burnett and I think we have a memorable film here. We have already got positive reviews and I am sure this TVC helps strengthen the Jeep brand and deliver the expected results.”

     

    Added Rajdeepak Das, MD – India & Chief Creative Officer – South Asia, Leo Burnett: “Jeep is an iconic brand known for taking the road less travelled. Our latest campaign showcases the Diesel Automatic avatar of the Jeep Compass – India’s 1st ‘Urban off-roader’ taking on the urban jungle with ease. The visually striking and sleek film perfectly showcases the Jeep Compass taking on the challenges of the city and conquering them. To emphasize the beauty of this beast, we decided on a retro cool film with the soundtrack and visual style inspired by the evocative ‘golden era.”

     

     

  • Bhumi Pednekar signs on to drive awareness on #KeepGirlsInSchool

    Whisper launches new campaign to #KeepGirlsInSchool

    By A Correspondent

     

    P&G’s Whisper has released its latest campaign to #KeepGirlsInSchool and prevent them from dropping out when they get their periods. As part of this campaign, Whisper launched its new film that aims to create awareness on how even today, girls across India drop out of school on hitting puberty.

     

    The film, conceptualised by Leo Burnett, sheds light on how girls go missing from school during periods and nobody notices. Said Chetna Soni, Category Leader – Feminine Care, P&G Indian sub-continent: “Whisper® has become synonymous with challenging societal barriers to menstrual hygiene in the country through its path-breaking campaigns and #KeepGirlsInSchool is the latest edition in the brand’s illustrious history. We pioneered breaking period taboos by using our voice in advertising and media through trail-blazing award-winning campaign #TouchThePickle and following it up with revolutionary campaigns like #SitImproper and #WhispersBreakSilence.”

     

    Speaking about the campaign, Rajdeepak Das, Managing Director – India & Chief Creative Officer Leo Burnett South Asia added: “It is shocking to know that even today in India, 1 in 5 girls drop out of school because of period hygiene. We have been partnering with Whisper to not only tell this moving story, but with the #KeepGirlsinSchool initiative we want to jolt people with the reality of these numbers and encourage everyone to join us in our movement to towards achieving 100% menstrual hygiene in the country.”

     

     

  • Brings out the emotion of wanting to help a loved one to #BounceBack from life’s disappointments

    HDFC Life talks about accepting setbacks in latest ad campaign

    By A Correspondent

     

    HDFC Life has launched a new ad film that speaks about bouncing back from life’s setbacks, instead of letting them bring you down.

     

    Speaking on the thought behind the campaign, Senior Executive Vice President (Sales) & Chief Marketing Officer, Pankaj Gupta, said: “Preparing the young generation to face challenges and pressures, in order to do well and live a life of pride, is an integral part of parenting. Especially in today’s scenario wherein we often see students struggling due to academic, parental and peer pressures. Support from the family is what one counts on, to bounce back from setbacks. We have tried to portray this through the ad film.”

     

    Added Rajdeepak Das, Managing Director India & Chief Creative Officer, Leo Burnett South Asia: “This campaign takes forward the ‘BounceBack’ narrative. Failure is one of the most important teachers of life but we often shy away from talking about our failures. Through this campaign, HDFC Life adopts a refreshingly different and bold perspective and takes a stand to not only secure your loved ones financially but also emotionally to deal with failures. For a brand like HDFC Life, whose DNA emphasises ‘Sar utha ke jiyo !’, this campaign is the perfect springboard to talk about empowering your loved ones to bounce back from setbacks.”

     

     

  • Hinduja has been with the group for over 14 years and in his current role was COO West for Leo Burnett India

    COO-West Rakesh Hinduja exits Leo Burnett India

    By A Correspondent

     

    Leo Burnett Group India, has announced that Rakesh Hinduja, COO, Leo Burnett, West, will be moving on from the agency in order to pursue other opportunities. Hinduja has been with the group for over 14 years and in his current role was COO West for Leo Burnett India.

     

    Said Dheeraj Sinha, MD India & Chief Strategy Officer, Leo Burnett, South Asia: “Rakesh has had a great run with us. He’s been a great business partner and a dear friend. We wish him all the very best. We are fortunate that we have a stellar team of business, creative and strategy leaders in our Mumbai office, who continue to run our businesses. We have a great momentum at Leo Burnett in terms of new business wins and our creative work. We continue to be relentlessly focused on creating great work and great growth.”

     

    Added Rajdeepak Das, MD India & Chief Creative Officer, Leo Burnett, South Asia: “Rakesh is a great friend and a brother to me. In his stint at Leo Burnett, he’s also been one of the core people behind creating some legendary work and big business wins. He partnered the agency to lead the third wave. We have some crazy memories which I will cherish. And I wish him nothing but the best for his future.”

     

    Added Hinduja: “I’ve enjoyed every day of my stint at Leo Burnett. Creating world class work which makes real business impact has been truly fulfilling. We have had incredible success at the agency in the last few years with a magical group of people that worked together. In this journey, I have made some fabulous friends at the agency and clients. I’m very excited about the future. The next chapter will be glorious.”

     

     

  • The campaign features three films that will be aired on TV

    Spotify turns the spotlight on Diwali via latest ad films

    By A Correspondent

     

    Spotify has launched a series of ads that have been conceptualised and created by Leo Burnett India. The campaign features three films that will be aired on TV, along with amplification across priority digital platforms.

     

    Said Amarjit Batra, Managing Director for Spotify India: “Diwali is all about chores, family time, get togethers with friends, and new beginnings. We wanted our playlists and campaign to be as fresh and fun as what this festive season brings. It’s also a huge festival for our diaspora audiences and our playlists have been created keeping those users in mind as well. This is perhaps one of the most important cultural moments for our users and we want to ensure we are a part of all that they celebrate.”

     

    Speaking about the campaign, Rajdeepak Das, Managing Director India & Chief Creative Officer South Asia, Leo Burnett added: “With three billion playlists and the largest collection of party music to devotional songs, Spotify is going to be the first choice for music streaming this Diwali. Once again for this campaign we have brought together the magic of the always young and energetic Anil Kapoor and the talented Ishaan Khattar whose chemistry is like fireworks itself. Iss Diwali, Spotify Sunte Ja.”

     

     

  • Expands its domestic market footprint and drives enhanced brand salience

    Welspun ropes in Amitabh Bachchan as brand ambassador

    By A Correspondent

     

    Welspun India has announced the launch of its new campaign ‘Badal Dalo’ with actor Amitabh Bachchan who has been roped in as brand ambassador for Welspun.

     

    The ‘Badal Dalo’ campaign highlights Welspun’s home linen products that aim to challenge the status quo, and offer easy and convenient solutions at affordable prices. Conceptualised by Leo Burnett, the campaign kickstarts with two TVCs starring Amitabh Bachchan.

     

    Commenting on the campaign, Dipali Goenka, Joint Managing Director and Chief Executive Officer, Welspun India Limited said: “Welspun, with its proclivity to innovate, aims to revolutionize the home textiles and floorings industry with its unique products. We are delighted to bring Amitabh Bachchan on board as the brand ambassador. As we plan to create deep inroads within the Indian markets, we are confident that our association with the Bollywood stalwart, with his credibility and vast consumer reach and connect, will help drive greater brand resonance thereby fortifying the brand’s foothold in the industry.”

     

    Speaking on the campaign, Rajdeepak Das, Managing Director – India and Chief Creative Officer – Leo Burnett South Asia added: “The ‘Badal Dalo’ campaign is based on the insight that currently in the value driven home textile market there is a huge gap between pricing and quality. With their latest offering, Welspun plans to make quality home textile affordable and available to the mass market. When it comes to trust and credibility, few personalities have as much clout as Amitabh Bachchan making him the perfect fit for our campaign and helping us connect with a wider audience.”

     

     

  • Announced two new ECDs and 5 new AECDs to boost the national creative firepower

    Leo Burnett India strengthens creative team with new appointments

    By A Correspondent

     

    Leo Burnett has strengthened its creative team by bringing on board Mayuresh Dubhashi and Sonal Chhajerh as Executive Creative Directors. They will both be based out of Mumbai. In addition to this, Leo Burnett India has also elevated and announced five new Associate Executive Creative Directors – Archit Gadiyar (Mumbai), Vikrant Yadav (Mumbai), Pradeep Kumar (Mumbai), Ashish Sharma (Bengaluru) and Sudhir Das (Delhi).

     

    Dubhashi’s last stint was with Grey Worldwide where he was ECD whereas Chhajerh was with Publicis Singapore prior to Leo Burnett.

     

    Speaking on the appointments, Rajdeepak Das, Managing Director India and Chief Creative Officer Leo Burnett South Asia said: “Both Mayuresh and Sonal bring with them not only diverse experience but also a great creative vision which is new age and in line with the Leo Burnett’s Wave 3 philosophy. I am confident that they will help us create world class   creative work which will be impactful for businesses.”

     

    He further adds “The new team of the AECD’s are young, home-grown talents and since the past few years have contributed in producing some of the best works of the agency.  At Leo Burnett we believe in empowering our teams and giving them a platform to grow and we are confident they have the potential to become future leaders who will carry our Wave 3 vision forward.”

     

     

  • The film takes a look at stories of survivors of near death experiences

    HDFC Life’s new ad campaign showcases inspirational stories

    By A Correspondent

     

    HDFC Life has launched a new ad film ‘Bounce back to Life’ that features real-life survivor stories to showcase the need for term insurance to financially protect ones family and loved ones when faced with unforeseen circumstances.

     

    Speaking on the thought behind the campaign, Pankaj Gupta, Senior Executive Vice President (Sales) and Chief Marketing Officer, Pankaj Gupta: “I am happy to share that our latest ad film addresses the need for protection and brings out one of the strongest essence of life – Hope. We at HDFC Life, believe that real-life stories relate and connect to every human and helps driving a sense of urgency to evaluate financial decisions that can secure our future and enable a life of Pride.”

     

    Speaking about the campaign, Rajdeepak Das, Managing Director India and Chief Creative Officer Leo Burnett South Asia added: “This campaign brings very touching; powerful, human stories told with an impactful narrative, that I am sure will strike a chord with the audience. More so because although these individuals have lived through a tragedy, our chronicle focuses on the positive way they have survived their individual ordeals and come out of it stronger and more optimistic. After all life needs hope, faith and love. This is a beautiful ‘HumanKind’ story.”