MxMIndia

Tag: RajDeepak Das

  • The campaign highlighting the right to quality education has been conceptualised and created by Leo Burnett India

    Appu takes centrestage in latest film by P&G Shiksha

    By A Correspondent

     

    P&G India has unveiled a new digital film for its flagship CSR programme ‘P&G Shiksha’. The film has been launched across social media platforms YouTube, Facebook and Twitter.

     

    Speaking about the new campaign for P&G Shiksha, Abhishek Desai, Director – Marketing Operations, P&G India said: “Educating a child is the first step towards transforming a society and at P&G we are extremely proud to be working towards it. Through this film, we want to make an emotional connection with people and enable them to contribute towards the education of underprivileged children. The heart-warming tale of little Appu reflects the real lives of many children in India. This story is a true reminder of the power of hope, and we are incredibly proud to be able to tell it.”

     

    Added Rajdeepak Das, MD & Chief Creative Officer, Leo Burnett, South Asia: “P&G Shiksha has been doing so much work for education across the country. It is no small feat to build and support 1500 schools that will make a difference to the lives of over 1.2 million Indian children. We wanted to tell our audience about this positive impact in an interesting way. Appu’s story represents all the children who want to study, but have no schools around them. This is a heartfelt, Humankind idea, and we are proud of this piece of work from Leo Burnett India.”

  • The film reveals various people under different settings who are living life on their terms and letting their investments grow, effortlessly

    Angel Broking reveals secrets to getting rich

    By A Correspondent

     

    Angel Broking has launched its digital ad campaign unveiling Angel Bee and thus introducing to consumers ‘The New Way to Get Rich’. Angel Broking has partnered with Leo Burnett to launch this campaign.

     

    Commenting on the release of the campaign, Rajdeepak Das, Chief Creative Officer, Leo Burnett, South Asia said: “The Angel Bee app completely simplifies the hassles and complications related to mutual funds. It is backed by Angel Broking’s decades of financial experience, and uses AI to personalise investment plans for the consumer. The campaign breaks down the ease of financial planning and investments to the youth, and we know it will work amazingly well for both, Angel Broking and our consumers.”

     

    Said Gagan Singla, Chief Marketing Officer, Angel Broking: “Millennials are powerful and dynamic and at the very core of their being is the need to do things their own way. We wanted to resonate with this audience and help them understand how effectively yet effortlessly would technology get them closer to their financial dreams without compromising on the things in life that mean most to them-family, me-time, friends, passions etc. The campaign and the app itself are a testament to our belief of evolving with technology.”

     

     

  • Both Sinha and Das will continue reporting into Saurabh Varma, CEO, Publicis Communications India

    Leo Burnett elevates Dheeraj Sinha & Rajdeepak Das to MDs

    By A Correspondent

     

    Leo Burnett India has announced two key elevations in its senior leadership. The agency has elevated Dheeraj Sinha and Rajdeepak Das to Managing Directors. Sinha and Das currently serve as the Chief Strategy Officer and Chief Creative Officer, Leo Burnett South Asia, respectively. The duo will continue to be based out of Mumbai and will report into Saurabh Varma, CEO, Publicis Communications, India. Their new roles are in addition to their current responsibilities.

     

    Saurabh Varma
    Rajdeepak Das

    Speaking about the development, Varma said, “Four years back we started on an incredible journey as a team. We challenged every rule book, every status quo. We wanted to create ‘Wave Three’ where engagement, experience and utility would be celebrated as much as a piece of content. We wanted to create a maker culture. In this period, Indigo Consulting became a digital powerhouse. We launched Arc Worldwide and made it one of the leading experiential agencies, and built Prodigious into one of the finest production houses in India. We created epic work and had great fun doing it. Leo Burnett now needs a new chapter. The Power of One has given Leo Burnett access to the best specialist operations in the country. Backed by the expertise of Indigo, Arc, Prodigious MSLGroup and Publicis. Sapient, the agency is now in the best position to partner our clients’ businesses. Raj and Dheeraj have, together, transformed Leo Burnett India into the formidable force it is today. They have always led from the front and it is the right time to acknowledge the role they already play. Our collective ambition remains the same; to be the best in the world, bar none.”

     

    Dheeraj Sinha

    In his new mandate, Sinha will be responsible for the agency’s revenue growth, in addition to heading its strategic and planning output. Das’ new role will see him leverage Leo Burnett’s Humankind philosophy in order to elevate Burnett’s creative product.

     

     

  • New campaign has been conceptualised by Leo Burnett India

    HDFC Life promotes post-retirement pension benefits in latest film

    By A Correspondent

     

    HDFC Life has launched a new pension plan that is directed at individuals who are about to retire from their jobs in the next five to ten years.

     

    Speaking about the campaign, Pankaj Gupta, Executive Vice President – Strategic Alliances, Bancassurance, and Marketing said: “Annuity is one of the key focus areas for us as an organisation. Our recent research reveals that post retirement; people struggle to manage expenses as they are anxious of their life ahead. Post retirement, with no salary coming every month, we tend to curb our lifestyle because though we have a large lump sum amount as savings, we are always afraid of outliving our savings. In such a scenario annuity product can play a major role as they ensure that you have guaranteed regular income akin to your salary that gets paid to you all your life. This can ensure that your life after retirement is similar to the one lived before.  We have tried to communicate this very benefit by way of this campaign.”

     

    Commenting on the campaign, Rajdeepak Das, Chief Creative Officer, Leo Burnett, South Asia said: “Retirement brings with it a lot of sacrifices. However, retirees tend to give up their everyday joys to remain financially independent; these are the joys that give life meaning. People retire from their professional designations, and not as parents and spouses. We wanted to reassure our customers with the new Guaranteed Pension Plan policy, and I believe we have succeeded through this beautiful Humankind campaign.”

     

     

  • Pranav will report to Rajdeepak Das, Chief Creative Officer, Leo Burnett, South Asia

    Pranav Harihar Sharma now with Leo Burnett as ECD

    By A Correspondent

     

    Pranav Harihar Sharma

    Leo Burnett India has appointed Pranav Harihar Sharma as Executive Creative Director. Sharma will report to Rajdeepak Das, Chief Creative Officer, Leo Burnett, South Asia, and will be based in the Mumbai office. His last stint was at Rediffusion Y&R where he was the Executive Creative Director for West and North.

     

    In a career spanning over 18 years, Pranav has worked across several agencies such as DDB Mudra, J. Walter Thompson, Linen Lintas and Grey Worldwide, in addition to three stints at Rediffusion Y&R.

     

    RajDeepak Das

    Said Das on the appointment:“Pranav is a passionate and creative person who combines strategic advertising thinking with brilliant filmmaking skills. His understanding of the Indian consumer runs deep, making him the kind of talent that is coveted in our industry. I have great expectations from him at Leo Burnett, and I’m confident he will easily fulfill them all.”

     

    Speaking about the new role at Leo Burnett, Sharma said: “I have always admired the kind of work Leo Burnett India has been behind. It is an agency known for its innovation and effectiveness, and that is exactly the sort of culture I want to be a part of. My role here is to extend the legacy handed over to me and churn out effective work in the space of ‘content’, a key word in today’s advertising industry. I look forward to my new innings.”

     

     

  • McDonald's India, along with its creative agency Leo Burnett India, decided to bring Sunil Chawla’s story to the world

    New McDonald’s campaign features real-life toy collectors

    By A Correspondent

     

    McDonald’s India has unveiled a new digital campaign titled ‘Toys are for kids of all ages’ featuring the story of 35-year-old Bengalurian Sunil Chawla, who has collected 300 Happy Meal toys over the years. The ad shows Sunil speaking fondly about how his obsession with the Happy Meal toys began.

     

    Speaking about the initiative and campaign, Seema Arora Nambiar, Senior Vice President – Strategy, Innovation & Capability –McDonalds India said, “Since the launch of the iconic Happy Meals in India in 1997, it has grown in popularity. The toys that our customers have collected bring back the happy memories created over food. We wanted to celebrate the emotional connect that our customers have with the brand through their Happy Meal toys, which is why we have featured a real life Happy Meal toy collector and his story in this ad film!”

     

    Added Rajdeepak Das, Chief Creative Officer, Leo Burnett, South Asia: “There is a child in all of us, and we keep indulging this child with its favourite treats however old we may be. McDonald’s has just made it easier for everyone to embrace this child. We don’t stop liking toys, for instance, just because we grow up, do we? The joy of collecting toys knows no age. This simple idea got us to the story of Sunil, and we knew it was a story that our consumers would instantly resonate with.”

     

     

  • Highlights that parenting is not equal to constant protectiveness

    HDFC Life’s ULIP campaign takes on bullying

     

     

    HDFC Life Insurance Company has launched a new ad campaign on Unit Linked Insurance policies for planning a child’s future. The ad highlights the issue of bullying and conveys a message that parents need to empower their children to fight their own battles, making them self-reliant.

     

    Commenting on the new campaign, Pankaj Gupta, Executive Vice President- Strategic Alliances, Bancassurance and Marketing, HDFC Life said: “As parents, financial security is not the only gift we want to leave behind for our children. We also want them to be emotionally independent. Our ULIP offerings enable parents to plan their child’s future over the long-

     

    On the creative front, Rajdeepak Das, Chief Creative Officer, Leo Burnett South Asia said: “To truly imbibe ‘Sar Utha Ke Jiyo’ in today’s world, we needed to understand what’s happening with the kids today. Of the many problems that they face today, bullying is something that kids are unable to tackle head on. We wanted to use this as a metaphor to highlight the importance of teaching children to be emotionally independent. I am proud of how our philosophy flows through this entire campaign, and I am confident consumers will relate to it and do what is best for the emotional health of their children.”

     

     

  • The campaign, created by Leo Burnett India, shows how today's women take on extra responsibility with Iodex helping them fight everyday aches and pains 

    Iodex exhorts women to stretch their limits to achieve more

     

     

    Iodex has introduced a new campaign titled ‘Thodi Himmat, Thoda Iodex’ with actor Swara Bhaskar.

     

    Speaking about the integrated campaign, Saurabh Nandi, Area Marketing Lead for Pain Relief and Respiratory Health for GSK said: “With our new platform – Thodi Himmat, Thoda Iodex – we are talking to the modern woman representing a progressive India. These are women who are not only giving their 100% to their home and family but also stretching themselves physically to give their 110% to do something extra. The extra could come with the desire of supporting their family financially or following their pursuits. In this journey, pain is inevitable. And instead of giving up, Iodex wants to convey to these women that all they need is a little courage and a little Iodex. Iodex salutes these women and is their trusted partner that will help them stretch beyond their limits every single day.”

     

    Added Rajdeepak Das, Chief Creative Officer, Leo Burnett South Asia: “Women are the backbone of any household in a way that they keep the entire family together. They want to do more with their lives, and yet equally contribute to their households. We thought this was an exciting insight to bring to life, especially since a woman’s invaluable contribution is rarely spoken about across the entire category. I’m confident the campaign will hit home with our consumers.”

     

     

  • The oil brand from Bunge India has launched its two television commercials with the new positioning of ‘NayeZamane ka Naya Dalda ‘

    Dalda back with ‘Naye Zamane ka Naya Dalda’ proposition

    By A Correspondent

     

    Dalda, the oil brand from Bunge India, has launched two television commercials with the new positioning of ‘Naye zamane ka Naya Dalda’. The new commercials are conceived by Leo Burnett, with a message ‘India ke kitchens badal rahe hain aur unke saath badal gaya hai India ka Dalda’.

     

    Said Samir Jain, Managing Director, Bunge: “Dalda is a unique brand and one of the few heritage brands which have seen the country change over the years. It becomes imperative for the brand to be a part of this changing consumer journey. The films resonate this thought of ‘Aap badal rahein hein, isliye badal raha hain apka Dalda’ to showcase the evolution of kitchens as not just a cooking place but a destination of changing value systems.”

     

    Speaking about the new Dalda campaign, Rajdeepak Das, Chief Creative Officer, Leo Burnett, South Asia said: “When we think about the India we once grew up in, we realise that it is almost unrecognizable from what it is today. Our society, our norms, the way we look at our value system, everything has changed so much. And yet, we stay rooted. I believe Dalda is a brand that has beautifully tapped into this transformation; it still manages to hold on to its core values, but reflects everything we stand for. The new campaign is a reflection of this dichotomy, and hence is a Humankind idea. It reflects the way we have changed as a people, and yet makes one think how far we have evolved in our thinking.”

     

  • The ad is created by Leo Burnett, Limca's creative agency

    Limca adds new ad in ‘Phir Ho Ja Shuru’ Campaign

    By A Correspondent

     

    Soft drink brand Limca launched its new commercial as part of the ‘Phir Ho Ja Shuru’ creative campaign.

     

    Explaining the thought behind the campaign, Abhijit Datta, Director- Flavours, Coca-Cola India, said: “Limca is a great thirst quencher and refreshes you to take on new challenges in the everyday tournament of life. We often encounter detours and obstacles in our daily lives that can lead to physical and emotional exertion. The ad is a take on daily challenges. It is these moments of our everyday that Limca inspires us to reframe and just keep moving on. The new film will be launched on-air on the 1st of June and will also feature on digital.”

     

    Added RajDeepak Das, Chief Creative Officer, Leo Burnett: “Phir ho ja Shuru is about not giving up, and starting all over again after a physically exhausting task. Apt for a brand like Limca, which is known to rejuvenate and recharge by quenching your thirst. Our new commercial is quirky and uses relatable humour to drive home the message. The film is high on energy and has a peppy Punjabi track, besides a twist in the end that will surely bring a smile on the viewer’s face.”

     

  • The #RoadsThatHonk innovation was created for HP Lubricants

    Leo Burnett’s #RoadsThatHonk for bags Cannes Lions shortlist

    By A Correspondent

     

    Leo Burnett India got a step closer to bringing home a metal at Cannes Lions 2017. The agency has bagged India’s sole shortlist in the Innovation category this year, for its work for HP Lubricants’ #RoadsThatHonk. The Innovations Lions honour ground-breaking technology and problem-solving. This year, Leo Burnett India is in the fray for metal alongside tech giants such as Apple, Google and Intel.

     

    Speaking about the shortlist, Rajdeepak Das, Chief Creative Officer, Leo Burnett, South Asia said: “The Innovation category has historically been India’s Achilles’ Heel. We are proud that Leo Burnett India has made the cut this year with #RoadsThatHonk, competing with the likes of tech innovation giants like Google, Apple and Intel. The work we have done for HP Lubricants is new-age, Humankind work aimed at making a difference. With this shortlist, we have proved that the lines between an ‘advertising agency’ and a ‘creative technology company’ are blurring fast. For now, though, we have our fingers crossed.”

     

  • The digital-led #ChangeTheRecipe campaign comprises a quirky video about a mother’s adventures in the kitchen and the magic she creates through happy culinary 'mishaps'

    Tata Sampann tells why being imperfect is good via #ChangeTheRecipe

    By A Correspondent

     

    It’s Mother’s Day this Sunday and Tata Sampann, with #ChangeTheRecipe, celebrates mothers and urges them to unapologetically embrace their imperfections.

     

    Conceptualised by Leo Burnett India, the film is a depiction of the daily lives of modern moms and the pressures they face by society. Throwing light on their newest campaign, Sagar Boke,Head, Marketing – Consumer Products Business, Tata Chemicals said: “The Indian society has always had preconceived notions about the ‘perfect’ mother. To shatter these pre-existing notions, we launched our digital campaign, #ChangeTheRecipe, built around our insight that the definition of the ‘perfect mom’ has now evolved and come a long way. The reason for running the #ChangeTheRecipe campaign only in the digital sphere was to maximize reach and more importantly change perceptions within the current generation, predominantly present on social media.”

     

    Speaking about the core idea and execution, Rajdeepak Das, Chief Creative Officer, Leo Burnett South Asia added, “With this new digital campaign, we wanted to tell all mothers that it was absolutely alright to be imperfect. Tata Sampann has definitely ‘changed the recipe’ for moms, underlining how imperfection is the new perfection. Women have a newfound fondness for experiments in the kitchen, and even embrace their happy culinary accidents. Very few brands in this category have been bold enough to execute a quirky idea like this one, and it is telling of how forward-thinking Tata Sampann is as a brand.”