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Tag: RajDeepak Das

  • #TideforTime brings forth a pertinent question – ‘what''s the value of our time?

    Leo Burnett films new campaign for Tide detergent

    By Our Staff

     

    Tide from P&G has announced its newest campaign #TideforTime with the launch of a new film. The campaign aims to contextualise the importance of time for families.

     

    Talking about the campaign, Sharat Verma, Chief Marketing Officer and Vice President, Fabric Care at P&G India said: “During Covid, we have been limited to the confines of our homes. But this physical proximity has not necessarily led to stronger emotional connection. Research shows 9 out of 10 people agree that Covid has made them realize the importance of togetherness. With #TideForTime, our endeavour is to bring to light a pertinent question, rendered even more important in the current context – ‘Are we spending our time on what’s really important?’. We also realise that families spend around 300 hours every year doing laundry. This is also a reminder that by putting Tide to work and letting it deliver its superior cleaning, we can make some time for our lives and spend it on what we truly value – whether it is spending time with families, pursuing passions, finding some me-time or even exploring the entrepreneurial spirit. Because there’s only one thing more precious than our time, and that’s how we spend it.”

     

    Added Rajdeepak Das, CEO & Chief Creative Officer – South Asia, Leo Burnett: “My late aunt was one of those people who always had time for everyone, and I used to often ask her how she managed to have time. Her standard reply to me was ‘Beta time milta nahi hai, time banana padhta hai’. When we started creating this movement, we realized we spend up to 300 hours on doing laundry. With #TideForTime movement, we want to encourage everyone to make time for all things that are really important by just saving on laundry time. This movement is a true HumanKind insight, a story which goes beyond words and we hope will inspire everyone to make more time for their loved ones.

     

     

  • Partners with CarDekho to develop ‘E ‘symbol for Elderly

    Leo Burnett crusades for safe driving for senior citizens

    By Our Staff

    Autotech company CarDekho has launched campaign ‘E’ for Elderly, to promote a safe driving environment for senior citizens. The campaign launched across all digital platforms, has been conceptualized and executed by Leo Burnett. Due to the pandemic, the elderly are reluctant to take cabs and have started driving, and the company wishes to create a safe driving environment for them. Just like ‘L’ stands for learners, ‘E’ will be for elders. The campaign is targeted towards all the eligible drivers to take extra caution while driving close to a car with an ‘E’ symbol on it. The company’s brand ambassadors Akshay Kumar, Mahesh Babu, Rahul Dravid and K. L. Rahul have also joined the new initiative.

    Said Gaurav Mehta, Chief Marketing Officer, CarDekho Group: “This campaign reflects an ideology that the brand stands for –developing an inclusive and caring personal mobility environment for everyone. There has been a huge change in the way we live now. We want to make everyone feel safe and have a hassle-free driving experience, especially senior citizens. We hope this campaign will promote simple, incremental behavioural changes and more empathy towards elders driving on the road.”

    Added Rajdeepak Das, CEO& Chief Creative Officer – South Asia, Leo Burnett: “’E for Elderly’ is a great example of how a simple idea can create a big change. With the pandemic we have seen the rise in people taking personal transport, including our senior citizens who have taken to driving once again. But how to make people compassionate towards elderly who getting back to driving after years. So we created “E” as the sign for Elderly drivers. You can write on a paper, print, use tape, as long as it’s an E it does the job. We are very proud to be a part of this initiative with CarDekho and hope to make a positive difference with this campaign”

  • Talks about role of financial planning in scripting one’s Bounce Back

    HDFC Life’s latest brand campaign

    By Our Staff

     

    HDFC Life has launched its latest brand campaign, Bounce Back.

    Said Pankaj Gupta – Senior EVP (Sales) and CMO, HDFC Life: “The pandemic has tested us all, creating an atmosphere of uncertainty.  Individual confidence has been low and the feeling of financial insecurity has been higher.  The importance of life insurance to protect oneself from financial setbacks was reinforced during this period of human history. The most important thing these times have taught us is the importance of family and the need to secure our family’s future.  Our latest brand campaign celebrates the indomitable human spirit and how financial resilience helps one to overcome challenges”

    Added Rajdeepak Das, CEO & Chief Creative Officer – South Asia, Leo Burnett: “The past year has made everyone realize that setbacks can come at you most unexpectedly. But these tough times can also present the opportunity to pivot to a better future. However, the only way one can embrace these changes is when you are financially secured and well planned. This thought is poignantly put across in our film which narrates the tale of a couple’s success and takes us back in time when life dealt them an unexpected setback and how they overcame it. This campaign is the perfect extension to the brands ‘Bounce back’ narrative and takes a cue from the steadfast Indian spirit of resilience.”

     

     

  • It features Ananya Pandey and launches the new Skechers D’Lites collection

    Leo Burnett’s campaign for Skechers

    By A Correspondent

     

    Skechers India’s latest campaign Originals Keep Moving starring Bollywood sensation Ananya Panday has announced the launch of the brand’s flagship lifestyle collections, the Skechers D’Lites.

     

    Speaking about the launch and on Ananya Panday,  Rahul Vira, CEO, Skechers South Asia said: ‘’We are thrilled to launch our first campaign with Ananya Panday. As Skechers was born as a youth-focused brand, it’s our aim to strengthen our connection through communication with the youth of India and ignite a shift in the Indian mind-set at large. With this announcement, we have also launched the newest collection in our flagship lifestyle range—Skechers D’Lites—and welcome Ananya to the Skechers family where she will be a perfect ambassador thanks to her role as an influencer to her fans of all ages.”

     

    Added Rajdeepak Das, Managing Director – India & Chief Creative Officer – South Asia, Leo Burnett: “The Skechers D’Lites range has always been an iconic global fashion sensation. Reminiscent of the 90’s style, as Ananya and her friends sashay down the streets in synchronized choreography, the visuals and the music are bound to take you through familiar yet unfamiliar territory with a retro cool meeting the edgy future vibe. Dance has always been a central form of self-expression and just like the iconic Skechers D’Lites collection and our campaign draws a parallel between the two encouraging everyone to keep moving forward in life.”

     

  • The campaign has been conceptualised and created by Leo Burnett India

    Skechers launches “Go Like Never Before” campaign with its first India brand ambassador Siddhant Chaturvedi

    By A Correspondent

     

    Global sports and lifestyle brand Skechers is launching a new campaign featuring Gully Boy actor Siddhant Chaturvedi, who will be the first Indian brand ambassador for Skechers.

     

    Speaking about the launch and on Siddhant Chaturvedi, Rahul Vira, CEO, Skechers South Asia said:  “We are thrilled to launch the “Go Like Never Before” campaign starring Siddhant Chaturvedi. Our sole aim through this campaign is to reach out to maximum people and promote running as a fitness culture in India. Skechers understands the significance of health and fitness and encourages people to be their fittest self by something as simple as running. Making this campaign special, we are delighted to announce Siddhant Chaturvedi as the first brand ambassador of Skechers India. His drive for fitness resonates perfectly with the brand and with this we aim to encourage more and more people to stay healthy and go run.”

     

    Added Rajdeepak Das, MD – India & CCO – South Asia, Leo Burnett: “This power packed film is the beginning of an important fitness movement. With the lockdown restricting our lifestyles, everyone is raring to step out of their confines and the first thing one needs to own, is the right pair of Skechers. And Siddhant was the perfect partner to give this conversation momentum. The energy that he has got to this campaign is palpable and we are sure it will encourage everyone to ‘Go Like Never Before’.”

     

     

  • Onboards Rahul Dravid as Brand Ambassador

    CarDekho Group launches “The everyday hero” TV campaigns

    By A Correspondent

     

    CarDekho has launched its newest TV campaign ‘The everyday hero’ championing the cause of personal mobility. The campaign has been created by Leo Burnett India and has Rahul Dravid endorsing the brand.

     

    Commenting on the new campaigns, Gaurav Mehta, Chief Marketing Officer, CarDekho, said: “Consumer behavior has shifted and personal mobility and a trusted mode of transportation have taken centerstage. Since commuting is unavoidable, everyone wants a trusted and secure means of personal mobility. Rahul Dravid embodies Trust and Security for all Indians and constantly motivates us to dig in for a long and successful innings, despite overwhelming odds. His team-centric performances inspire us to collectively push towards success. We are honoured to partner with him and inspire people to take their destiny in their own hands. CarDekho aims to become a personal mobility partner to every Indian in their journeys ahead.”

     

    Speaking about the campaign, Rajdeepak Das, Managing Director – India & Chief Creative Officer, South Asia, Leo Burnett said: ““With the current situation dictating personal mobility as one of the key measures for safety. And online car buying has seen a major boost. Good news is with the new behaviour CarDekho is becoming the first choice for most buyers. Having one of the finest Indian cricketing legends, Rahul Dravid onboard as our brand ambassador further cements our relationship with the audiences. We are working with CarDekho and Rahul to create a new blueprint for the car buying process and establish itself as the most trusted and preferred partner for new buyers. We can’t wait to create some magic with both these powerhouse brands.”

     

     

  • It’s a three-film integrated approach to showcase a vast repertoire of content available on the service

    Leo Burnett launches  ‘What’s your mood?’ campaign for Amazon Prime Video

    By A Correspondent

     

    Amazon Prime Video has unveiled a new marketing campaign ‘What’s your mood’, a three-film integrated approach to showcase a vast repertoire of content available on the service.  The campaign has been conceptualised and created by Leo Burnett India.

     

    Speaking about the campaign Rajdeepak Das, Managing Director – India & Chief Creative Officer, South Asia, Leo Burnett said: “Amazon Prime Video has one of the most extensive content libraries and exciting range of titles. We wanted to connect with the audiences and talk about  its varied content which will appeal across all age groups and genre preferences. We realised most of the times people decide what to watch basis their moods, which is a combination of need, states and occasions, and our latest campaign reflect this with a light-hearted and fun films which we are sure will connect with our consumers. How you showcase the range in every film genre was the challenge. But I think the team did a great job in executing the creative ideas in an entertaining way.”

     

     

  • He will report to Dheeraj Sinha, Managing Director & Chief Strategy Officer, Leo Burnett, South Asia

    Leo Burnett India brings Sujay Rachh as ED

    By A Correspondent

     

    Leo Burnett India has announced the appointment of Sujay Rachh as Executive Director. Rachh will head multiple business groups in the Mumbai office. He will report to Dheeraj Sinha, Managing Director & Chief Strategy Officer, Leo Burnett, South Asia.

     

    Speaking on the appointment Dheeraj Sinha, Managing Director & Chief Strategy Officer, Leo Burnett, South Asia said: “We are very excited to welcome Sujay onboard albeit ‘virtually’. In the current scenario the need to build a strong leadership team is even more crucial and essential. With his depth of experience, especially his last stint where Sujay worked with start-ups, he will add valuable perspective and energy to the momentum we have at Leo Burnett India. Sujay’s appointment enhances our leadership team and will help us continue to grow our capacity to partner our clients.”

     

    Adding further, Rajdeepak Das, Managing Director & Chief Creative Officer, Leo Burnett, South Asia added: “Sujay has a very diverse and interesting professional background and his experience will definitely add a new perspective for both our teams and our clients. I look forward to working together and welcome him to the Leo Burnett family.”

     

    Sad Rachh: “Leo Burnett’s commitment and reputation on delivering new age thinking and creativity sets it apart and I am very excited to be a part of this dynamic team. I am looking forward to working closely with Dheeraj and Raj in driving this energy alongside our partners who have entrusted us with their businesses, strengthening the core capabilities, adding more perspective, contributing to Leo Burnett’s growth and in turn learning new things myself. Essentially ensuring it is all onwards and upwards for the stakeholders.”

     

    Rachh has spent several years at Lowe Lintas and his last assignment was with the Times Group heading the brand strategy team.

     

     

  • The campaign has been created by Leo Burnett

    HDFC Life campaign on Term Insurance Plans

    By A Correspondent

     

    HDFC Life has launched a campaign on television, direct-to-home and digital channels to drive the need for protection. Of one’s life, of course.

     

    Speaking on the idea, Pankaj Gupta Senior EVP (Sales) and Chief Marketing Officer said: “Recent surveys on Indian consumer sentiment reflect their concerns about their own as well as their family’s well being. There is a rising sentiment that in the current situation, one needs to be even more proactive about financial planning and securing their family’s future. Term insurance is a must-have product for every individual. It protects the family financially by playing the critical role of acting as an income replacement in case of an eventuality.

     

    Added Rajdeepak Das, Chief Creative Officer – South Asia & Managing Director – India, Leo Burnett: “These past few months have brought home the fact that life is uncertain at best and highly unpredictable. But one thing that stays steady through tough times is the love for our family. And keeping this in mind HDFC Life talks about the importance of insuring yourself and thereby, ensuring that if a crisis comes unexpectedly, your family is well prepared to tackle the fallout. While we always hope for the best, we should also be prepared for the worst. We hope this campaign reaches out to maximum people and nudges them to take the first step towards securing their loved ones.”

     

     

  • The ad films were conceptualised by Leo Burnett South Asia

    Ram Madhvani’s Spotify ‘lockdown’ campaign

    By A Correspondent

     

    Ram Madhvani’s Equinox Films has produced two new commercials for Spotify, a digital music streaming app and media services provider

     

    The ad films – “Memories by Spotify” and “Work Out”, conceptualised by the Leo Burnett South Asia team speaks about a dedicated playlist on the app according to the listener’s mood.

     

    Said Ram Madhvani, Founder & Director, Equinox Films and the Director of the 2 Commercials: “We are constantly amending and modifying the process of film making with every new shoot that we do in these restrictive times. It is new for all of us but Equinox Films is known as the youngest oldest production house and we are here to adapt and reinvent. It was great collaborating with Raj Deepak Das, the Leo Burnett team and the team from Spotify. This shall definitely remain a great memory as this ad was shot and post- produced during lockdown with everyone functioning at their best. Congratulations to the team for executing this so smoothly and with utmost safety.”

     

    Added Rajdeepak Das, Managing Director & Chief Creative Officer, South Asia, Leo Burnett: “Music has always been a universal language to express our emotions whether you are celebrating your 1st love or getting through your 1st heartbreak or reminiscing with old friends.  And no matter what you are going through you will find the perfect playlist on Spotify making it the default choice for music lovers. Our latest campaign highlights this universality of music & the important role it plays to tide over ups and downs of life. So whether it’s a break up or gearing up for workout, Spotify’s got your back.”

     

     

  • The campaign tries to help consumers spark their innovative plugs and drive creativity with Oreo cookies

    Digital campaign with #AtHomeWithOreo

    By A Correspondent

     

    Biscuit brand Oreo introduced a digital campaign titled #AtHomewithOreo to help consumers spark their innovative plugs and drive creativity with Oreo cookies. Commenting on the campaign, Sudhanshu Nagpal, Associate Director – Marketing (Biscuits), Mondelez India, said: “As concerns around the spread of COVID-19 continue to increase, we realised how the new normal was taking a toll on people’s lives amidst the pandemic gloom and the monotony of the homebound life. With Oreo our goal has always been to bring families closer through playful moments, and the current scenario proved to be fitting to reinvent our strategy while infusing a sense of normalcy and fun with the country’s favourite cookie. #AtHomeWithOreo was yet another attempt to bring people together and support families by breaking them away from the tedium of isolation through an array of engaging activities. As the lockdown continues, we only aim to amplify our connect with the consumers through the campaign and provide them avenues to keep their innovation plug sparking at all times.”

     

    Added Mark Mcdonald – Executive Vice President And Head Of Creative, India, Digitas: “Despite the Covid-19 pandemic and the subsequent lockdown, it’s clear that peoples’ desire to connect, share and innovate, has not dampened. If anything, it’s on the rise.

     

    Said Rajdeepak Das, Chief Creative Officer – South Asia and Managing Director – India, Leo Burnett: “Work From Home has created a major imbalance between work and home. Although we are spending more time at home, we are actually spending less time with our kids because of all the added house work and office work. Children on the other hand feel that since parents are at home they should be spending more time with them playing. With our ‘At Home With Oreo’ campaign we want to encourage parents to consciously take time out and have some playful moments with their kids cooking, creating and playing inside their homes.”

     

     

  • The idea for this film came from a conversation with a new mother, says the client

    Pampers’s ad airs mother’s wish for her newborn

    By A Correspondent

     

    Diapers major Pampers has released an adfilm titled #WelcomeToTheWorld newborns.

     

    Said Abhishek Desai, Category Leader, Baby Care, P&G Indian subcontinent: “Pampers has been a confidence-boosting, spirit-lifting ally for parents. The idea for this film came from a conversation with a new mother. We are living in uncertain times, and one would think that bringing a child into the world can make a new mom anxious. But, she said holding her baby for the first time filled her with hope and positivity. This is the sentiment that formed the base for this film- and it’s so true! Even though we are living through an unpredictable time, we see people coming together like never before. Pampers #WelcomeToTheWorld highlights a message we feel is important – a message of hope. We hope that this film encourages new moms to re-imagine the world as they welcome their bundle of joy – filled with hope and love.”

     

    Added Rajdeepak Das, Chief Creative Officer – Leo Burnett, South Asia, and Managing Director – India: “Bringing a child into the world in these uncertain times would fill a new mother with fear and anxiety. But, a candid conversation surprised me with the insight that holding a baby for the first time also fills a mom with hope and a deep sense of positivity. And if you think about it, doesn’t it make perfect sense? After all, a baby is a little bundle of hope, potential and love. If you look around with that lens, you see so much good. You see how the world has come together to fight this. You see how people have started to reach out to each other, to help each other in ways that we haven’t seen in a long time. That’s a powerful insight and so we wanted to tell the story through the lens of a new mom.”