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Tag: RajDeepak Das

  • Sachin joins from Draft FCB Ulka where he was Group Creative Director

    Leo Burnett appoints Sachin Das Burma as Group ECD

    By A Correspondent

     

    Sachin Das Burma
    Sachin Das Burma

    Leo Burnett India has appointed Sachin Das Burma as Group Executive Creative Director at its Delhi office.

     

    Sachin comes to the team having built his credentials across several marquee brands like Dabur, Nokia, Indian Airlines, Carrier, Hyundai, Pepsi, Mountain Dew, Slice, Iodex, Horlicks, Airtel, Hero Motors, MakeMyTrip, Snapdeal, HCL, Tata Salt, amongst others.

     

    Welcoming him on board, Samir Gangahar, President – North, Leo Burnett India, said, “We are delighted to welcome Sachin. With an impressive track-record of creating path-breaking integrated communication across categories and the hunger to do a lot more, I’m excited to see him craft ideas that impact consumer behaviour and solve business problems across our portfolio of brands.”

     

    RajDeepak Das

    RajDeepak Das Chief Creative officer, Leo Burnett India, added, “In Sachin we have found a leader who has the ability to keep things simple and connect every piece to a human truth. His ideology and working style is ideal to drive innovation and integration in the communication process. I’m sure Sachin’s inclusion will significantly enhance our capability of solving our clients’ problems by creating new age work based on strong consumer insights.”

     

    Sachin joins from Draft FCB Ulka where he was Group Creative Director. He has won many awards in national and international circuits including Goafest, New York Festival, Adfest, D&Ad, etc. He has also worked with Contract Advertising, Bates India and JWT.

     

  • The campaign conceptualized and executed by Leo Burnett India puts Indian women at the centre

    Craftsvilla celebrates Indian women in a new campaign by Leo Burnett

    By A Correspondent

     

    Craftsvilla, India’s largest online ethnic store announced the launch of an integrated campaign that will help the brand make inroads into India’s massive e-commerce business with its specialist offering of ethnic apparels and products such as designer sarees and salwars, jewellery, handicrafts, spiritual products, musical instruments, home décor and more.

     

    The campaign conceptualized and executed by Leo Burnett India puts Indian women at the centre and demonstrates how stunning they look with Craftsvilla’s exciting range of ethnic collection.

     

    The film is an ode to all women who stay a moment but leave behind a memory. It features India’s top models Kanishta Dhankar, Smita Lasrado, Katheleno Kenze, Nidhi Sunil, and Monica Thomas in a truly Indian avatar. The track “Aaj Jane Ki Zidd Na Karo” written by the famous poet Fayyaz Hashmi and sung by celebrated Pakistani classical singer Farida Khanum aka Malika-e-Ghazal, plays in the background.

     

    Commenting on the launch, Manoj Gupta, Managing Director, Craftsvilla, said, “Craftsvilla offers more than 2 million ethnic products through 20,000 registered artisans and designers. We are one of the fastest growing Top 5 ecommerce company in India right now. We believe we have an uncommon journey compared to other e-commerce companies and we were looking to bring that unique Craftsvilla ethos out through an uncommon creative. We believe this creative will not only be talked about in India but globally as one of the best in the world. We are fortunate to have partnered with Leo Burnett and Bharat Sikka who have put their heart in to build something so beautiful the world will remember.”

     

    RajDeepak Das, Chief Creative Officer, Leo Burnett India, added, “The strongest measure of a chemistry between two strangers is when it is devoid of words. A glimpse, a smile or even an eye-contact can sometimes create a memory for a lifetime. We used this ladder for Craftsvilla.com, India’s largest ethnic online store. In the process trying to make ethnic cool. The soundtrack Aaj Jane Ki Zidd Na Karo lifts the overall mood of the campaign and lends a feeling of grace to it.”

     

    The film has been directed by the eminent fashion photographer Bharat Sikka, known for his eye for the surrealism of reality.

     

  • The move marks an important phase in the digital agency's journey of growth where the endevour is to ensure seamless integration of creativity and technology

    Indigo Consulting appoints Navin Kansal as NCD

    By A Correspondent

     

    Navin Kansal

    Close on the heels of the announcement of Nikhil Shahane as Vice President – Mobile and International Business and Mahesh Patil as Chief Technology Officer comes another significant appointment that of Navin Kansal as National Creative Director. The move marks an important phase in the digital agency’s journey of growth where the endeavour is to ensure seamless integration of creativity and technology.

     

     

    RajDeepak Das

    Welcoming Navin on board, RajDeepak Das, Chief Creative Officer, Leo Burnett India, said, “Navin is a creative genius when it comes to digital and he happens to join us at a right time when we are looking to fast-track Indigo’s growth as a full-service digital agency and a technology hub for clients. Navin’s experience of creating exemplary work on many brands reflects his ability to make an idea look great across digital platforms. His passion for innovation will drive the change brands need, thus helping to take the quality of our offering notches higher!”

     

     

    Harshad Hardikar

    Harshad Hardikar, COO, Indigo Consulting, added, “Navin and I have worked together in the past and I am fully convinced about his great ability to think big brand ideas that can create magic for brands, using digital media. This is the most critical position we were waiting to fill-in for some time. I’m sure that Navin’s creative acumen coupled with his leadership skills will take Indigo’s creative reputation to new heights.”

     

  • As part of his new role, Sai will oversee and take care of the Chennai market as well as key national clients

    Sainath Saraban elevated to NCD at Leo Burnett

    By A Correspondent

     

    Rajdeepak Das, Chief Creative Officer (CCO), Leo Burnett Group India announced the elevation of Sainath Saraban as the National Creative Director (NCD), Leo Burnett India. As part of his new role, Sai (as he is fondly known), will oversee and take care of the Chennai market as well as key national clients. He will continue to be based in Delhi as he assumes this new responsibility.

     

    Saurabh Varma, CEO, Leo Burnett Group shared, “Sai is one of the best creative talent in The Leo Group today. His thorough and in-depth understanding of the target audience coupled with popular culture, comes through clearly in the great work that he creates for our clients. I look forward to seeing him make magic in the Chennai market and on our key national clients.”

     

    Rajdeepak Das, CCO, Leo Burnett added, “Sai is definitely one of the most promising talents of Leo Burnett India and undoubtedly one of the good human beings I have come across . We want the greatness to spread to one more office. Cheers to Sai.”

     

    Samir Gangahar, Executive Director, Leo Burnett Delhi says, “I have seen Sai evolve from a rookie writer to being one of the most prolific creative talents we have in the business today.  His creative leadership and ability to address brand issues with effective and popular work has been instrumental in the growth of Leo Burnett in the past few years. It is a privilege to have him work as my partner and I’m sure we’ll see a lot more magic from him in the future.”

     

    Sai joined Leo Burnett in 2005 and within just 14 months he was promoted to Executive Creative Director. He began his career with JWT Delhi, where he worked for 5 years on brands like Boost, Pizza Hut, Hero Cycles and CNBC. This was followed by a brief stint at McCann Erickson after which he joined JWT Bangalore where he worked on Kingfisher, Red Label Tea, McDowell’s and was a part of the team that won Levi’s and Nike.

     

  • Prajato Guha Thakurta and Sachin Kamble come on board as Associate ECDs

    Leo Burnett appoints new senior cadres into its fold

    By a correspondent

     

    Close on the heels of the announcement of RajDeepak Das joining the Leo Burnett Group as its chief creative officer comes the announcement of Prajato Guha Thakurta and Sachin Kamble joining in as Associate Executive Creative Directors, Leo Burnett India. Prajato and Sachin will be based at the Head Office in Mumbai and will work closely with RajDeepak.

     

    Commenting on this latest development, Saurabh Varma, CEO, Leo Burnett Group said, “Leo Burnett continues to be a magnet for incredible creative talent. We want to build the momentum with the hire of Prajato and Sachin. They have an excellent track record and have proven their mettle by creating some outstanding integerated campaigns. We look forward to having them join a super charged Leo Burnett.”

     

    RajDeepak Das, CCO, Leo Burnett India shared, “With a special affinity for digital, design and technology, I am really happy to have the duo on board. It will be fun working together with them on integrated campaigns across Leo Burnett India’s diverse portfolio of brands.”