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Tag: Omnicom Media Group

  • And OMG India Secures #2 Spot amongst Agency Groups

    PHD India tops COMvergence H1 2024 New Business Barometer Report

    Omnicom Media Group (OMG) India’s agency, PHD India, is the top-ranked media agency for new business results according to the just-released New Business Barometer H1 2024 India report from the COMvergence. The rankings establish a benchmark for excellence and growth and a means to evaluate the highest performers in the industry.

    At the group level, coming out top, parent company Omnicom Media Group India ranks #2 on new business rankings amongst competition Agency Groups.

    Said Monaz Todywalla, CEO of PHD India: “PHD’s razor-sharp focus on media creativity – guided by our agency’s ethos of Intelligence. Connected and the strategic lens we have built over the past few years has been instrumental in this success. It is a significant milestone for us, reflecting our deep commitment to the growth of our business, people and our clients. It is what drives us to push our creative boundaries with human ingenuity and keep us agile to Outthink, Outpace, and Outgrow so we can go beyond the obvious to deliver business impact for our clients. I’m truly grateful to our incredible teams, colleagues, clients and partners for their constant support that inspires us to make great things happen every day.”

    Added Kartik Sharma, Group CEO of OMG India: “These results are a reflection of the strong momentum we continue to build upon – validated by consistent performance, new client partnerships and retention of long-standing relationships. As increasing market complexities demand an agile and expanding ecosystem of talent, tools and technology, the trifecta of OMG’s Agency as a Platform proposition, Omni’s orchestration capabilities and best-in-class talent are leading our agencies and the Group forward to outperform in the market and deliver business growth for our clients.”

  • GroupM, IPG Mediabrands and Omnicom Media Group led media groups

    GroupM leads in COMvergence 2023 New Business Barometer

    COMvergence, the independent research and data consultancy which analyses mediaspend investments and produces benchmark studies on new business performances, released its latest New Business Barometer for FY 2023 for India.

    Maruti, Reckitt, PhonePe, Proctor & Gamble (digital), Swiggy, Pernod Ricard,Vivo Mobiles, Beiersdorf, Ferrero, Berger Paints and Jaguar Land Rover were among some of the account moves and retentions that dominated the Indian market from January 2023 to December 2023.

    The Media Agency Groups were led by GroupM by a wide margin with a total new business value of +$654M, followed by IPG Mediabrands at +$200M new business value and Omnicom Media Group with a new business value of +$128M.

    Wavemaker, Mindshare and Lodestar UM led the media agencies’ ranking followed by EssenceMediacom and Havas Media.

    In 2023 COMvergence, assessed an overall of 215 account moves and retentions, with media spends estimated to be around $1.5BN.  Out of these Local pitches dominated the Indian market, whilst 55% of the total pitches held globally were local in nature ( country specific pitches), making India  well above this average with 91%  of total pitches being local whereas global and multi- country pitches made up only 9% of the pie for India.

    2023 saw a whole of 192 local pitches estimated to be around $1399M and 23 global and multi market pitches were estimated to be around $132M in India.

  • To provide creative solutions across OOH, retail and digital touchpoints

    Tribes launches 1.618 Studios creative agency

    By Our Staff

     

    Tribes has launched 1.618 Studios creative agency that will work with brands to craft designs and communication for OOH, Retail and Digital media.

     

    Speaking about the new offering, Kartik Sharma, Group CEO, Omnicom Media Group, which has been partnering with Tribes for a long time, said: “Max Pub, a unit of Tribes, has been a great partner to OMG and have delivered some fantastic solutions for our clients. With this new creative agency launch it’s a step in the right direction and I believe it will bring back creativity to the forefront and is the need of the hour. I am sure this new initiative from Tribes will further strengthen Tribes’ offering and we wish them the very best.”

     

    Added Gour Gupta, Chairman of Tribes Group: “Brands want to move beyond using screen grabs of their TVCs with minor adapts for their OOH campaigns because they don’t even break the clutter, let alone enhance brand recall. The true potential of digital billboards and anamorphic hoardings needs to be explored further. We want to help these brands truly connect with their audiences and get their money’s worth in non-traditional spaces.”

     

  • To provide innovative and forward-leaning solutions

    OMD wins media mandate for Sugar Cosmetics

    By Our Staff

     

    OMD, part of the Omnicom Media Group, has won the media mandate for Sugar Cosmetics following a competitive pitch. This partnership between the two brands will see OMD India handle the end-to-end media strategy for the leading cosmetic brand from the agency’s office in Mumbai.

     

    Speaking of this partnership, Anisha Iyer, CEO of OMD India, said, “We are thrilled to collaborate with such an ambitious brand that resonates with the pulse of new India, especially at a time when it endeavours to become a global force. Our partnership with them will see us bring the right amalgamation of innovation, creativity, empathy, and insights to create valued connections with their customers and build profitable business outcomes.”

     

    Added Kaushik Mukherjee, Co-founder and COO, Sugar Cosmetics: “We are very excited to partner with OMD India to deploy data-rich media strategies that will help us achieve the business goals we have set for ourselves. In today’s dynamic media ecosystem, their intelligent tech stack, agility and expertise will help us drive efficient campaigns to reach audiences across market segments. I look forward to working closely with team OMD India and building Sugar Cosmetic’s existing position as the preferred cosmetics brand for makeup enthusiasts across the nation.”

     

  • Omnicom Media Group is exclusive launch partner

    Criteo launches supply-side platform for commerce

    By Our Staff

     

    Criteom the commerce media company, has announced the launch of Commerce Grid, a supply-side platform (SSP) built for agencies and publishers looking to connect media and commerce with programmatic.

     

    Said Brian Gleason, Chief Revenue Officer at Criteo: “Commerce Grid is another milestone in our transformational roadmap, enabling our existing and future clients to engage in the massive commerce media opportunity. While publishers recognise the opportunity, they’ve also struggled to find a clear path on how to access commerce budgets and buyers. With Commerce Grid, we’re able to connect them directly to commerce demand and opportunities, while giving agencies and brands the flexibility to access desired commerce segments, coupled with premium supply, through their preferred demand platforms.”

     

    Omnicom Media Group (OMG) served as an exclusive agency partner for the launch. Said Megan Pagliuca, Chief Activation Officer at OMG: “Commerce Grid marks a significant step forward for the industry by enabling both flexibility and performance. This gives us a new opportunity to find and reach the right audiences by leveraging existing buying systems and workflows to deliver superior commerce outcomes for our clients.”

     

  • Will continue to handle media duties for the skincare conglomerate

    OMD retains Nivea India Account

    By Our Staff

     

    OMD, media agency – part of the Omnicom Media Group, retains its position as the Agency on Record for global skincare giant – Nivea. The agency will continue to handle the integrated media duties for the skincare conglomerate, serviced from its Mumbai office.

     

    Said Anisha Iyer, CEO of OMD India: “OMD has been producing great results over the last 8.5 years that have helped Nivea grow. Our dedicated efforts towards the talent transformation agenda have reenergized the relationship with Beiersdorf, which makes us immensely proud. We look forward to building further on the strong foundations of our relationship and helping the business scale to new heights in India with the Omni product suite and data-led expertise.”

     

    Neil George, Managing Director of NIVEA India, added: “With today’s rapidly evolving consumer journeys and shifting sentiments driving the intersection of creativity, media, data and innovation – it is vital for us to resume our journey with a partner who understands our growth ambitions and supports the length and breadth of our goals. OMD’s capability of driving strategic conversations upstream, refreshed team of media mavens and best-in-class data-led thinking and tools, aligned with what our need of the hour is. We’re pleased to be continuing this journey with them and look forward to seeing their data-driven expertise at play as we work to achieve sustainable growth over the coming years.”

     

  • To create end-to-end media solutions for the business

    Omnicom wins mandate for Electrolux

    By Our Staff

     

    Omnicom Media Group (OMG) India has been appointed to manage the integrated media mandate for Electrolux. This will involve creating end-to-end media solutions for the business and accelerating its growth journey in the market.

     

    Notes a communique: “Team OMG will help Electrolux scale to new heights by drawing on its talent, strategic capabilities and data-driven approach; as the brand ramps up its proposition and presence in India to achieve sustainable growth.”

     

  • To inspire a new generation of media planners

    OMG unveils second edition of digital bootcamp

    By Our Staff

     

    Omnicom Media Group returns with the second edition of its Digital Bootcamp to train and nurture a bevy of digital marketing acolytes, with a focus on media planning this time around. The OMG Digital Bootcamp will focus on helping young graduates hone their craft and ultimately give them a crucial head start in the digital marketing space. The paid internship program has been launched once again with the collaborative efforts of Executive Upskilling platform, Eleves.

     

    Said Kartik Sharma, Group CEO, Omnicom Media Group, India: “Our continuing success, curiosity to explore new realms in media and the potential to become even better motivates us to constantly push the boundaries and set an example as a pioneering force in the industry. With this returning edition of the Bootcamp, we seek to attract even more bright minds who believe in creating a digitally sustainable future with zero limitations. Some of our best experts will serve in collaboration as a guiding force in empowering and nurturing upcoming talent.”

     

    Added Anand Chakravarthy, Co-Founder of Eleves: “We live in a very different world today than what it was even 3 years ago. As more brands and services move online to cater to the fast-growing internet population in India, Digital Marketing is key for their success. But this requires a practical perspective of digital platforms and how best to leverage them to build brands online. We are thrilled to partner with OMG and run the second batch of the Digital Ninja Bootcamp, where our faculty will give them hands-on and practical upskilling across key digital platforms.”

     

  • Anisha Iyer has taken charge of the agency as its new CEO

    OMD India is 15

    By Our Staff

     

    OMD, Omnicom Media Group’s full-service media agency and the world’s largest media network, is marking its 15th year in India this February. Having commenced operations in Mumbai on February 7 2007, the agency boast an impressive roster of clients – Apple, Beiersdorf, Sony, Mercedes Benz, Renault, Wipro, Au Bank, to name a few.

     

    At OMD India meanwhile, Anisha Iyer takes charge of the agency as its new CEO. Speaking on the occasion, Iyer said: “Completing 15 years in the Indian market is a fabulous milestone for OMD. I have for long admired the team’s pioneering efforts and the faith vested in it by our valued stakeholders. Anniversaries are a great time to look back at accomplishments thus far and I am proud to be working alongside a team who are a reflection of some of the industry’s finest talent. At its core, we believe in a fair balance of being people and result-oriented, driven by our DNA of empathy and innovation. And I am confident that we will metamorphose into an agency with not just consistent business growth, laced with digital expertise, but also build on OMD’s current momentum to champion a culture of pride. I congratulate all my peers on this milestone. Here’s to many more, together!”

     

    Added Kartik Sharma, Group CEO, Omnicom Media Group India: “It is a remarkable moment for us as OMD India celebrates this milestone. The agency is a leader in benchmarking deep data-driven solutions and we are proud of the brand of integrated capabilities, adaptability and knowledge it has been bringing to the ecosystem over the past 15 years, thanks to an exceptional team and leadership. As we laud this moment, OMD India is gearing up to create the next wave of transformative experiences for both our clients and our people, and we are excited about building for the future,”

     

  • To empower aspiring digital specialists

    Omnicom Media launches OMG Digital Bootcamp

    By Our Staff

     

    Omnicom Media Group (OMG) has announced the launch of its first-ever OMG Digital Bootcamp, a four-week, full-time intensive learning programme designed to provide a launchpad to aspiring digital marketers looking to kick start their career in digital marketing.

     

    Speaking of this new initiative, Kartik Sharma, Group CEO, Omnicom Media Group, India, said: “Progress and purpose are always at the heart of everything we do, and we believe that wherever learning thrives, so do people. One of the ways we have decided to support this is by nurturing budding talent in-house. In an industry where we are often faced with the challenge of onboarding entry-level aspirants in the digital ecosystem, we paused to take a hard look at how we could empower talent in-house and set them up for success within our agencies, thereby empowering business growth in the long run. This Bootcamp is one of the ways in which we have decided to support present and future talent, in-house, by enhancing their digital proficiency.”

     

    Added Anand Chakravarthy, Co-Founder, Results & Outcomes: “With 2.5 million digital jobs set to be created over the next 5 years, the need for ‘ready for business’ talent is critical for organizations. With rapid digitalization, it is imperative to rethink learning and how upskilling should be delivered. Results & Outcomes is pleased to collaborate with OMG India to curate and deliver an application-oriented and hands-on, progressive digital learning program delivered by domain experts – experienced professionals who themselves have run digital campaigns for years.”

     

  • Actor Siddhant Chaturvedi roped in for launch

    OMG Content to campaign for iQOO 7 Monster Orange

    By Our Staff

     

    Chinese smartphone brand iQOO has partnered with OMG Content to launch iQOO 7 Monster Orange. OMG Content, the content arm of Omnicom Media Group, will oversee the strategy and execution of an innovative influencer marketing campaign for this marquee brand’s digital platforms and touchpoints. Actor Siddhant Chaturvedi has been roped in to launch the 7 Monster Orange.

     

    Said Gagan Arora, Chief Marketing Officer at iQOO: “iQOO 7 has been created to deliver a unique experience to young and technology-savvy consumers. After the overwhelming response for iQOO 7 in India, we decided to delight our customers with an all-new Monster Orange colour variant. The entire design process for this variant is guided by the evolving need of the consumers, who desire for best-in-class performance and unique design aesthetics.”

     

    Added Shailja Saraswati Varghese, Chief Content Officer Omnicom Media Group: “iQOO always quests to bring out the best of products. Being a challenger brand in the market, it is always important to innovate. For iQOO 7 Monster Orange launch, OMG Content practice found a perfect match to the phone that resonates with the LIT and dual performance by collaborating with leading Actor Siddhant Chaturvedi, a true dual performer.”

     

  • To showcase the Black & White Scotch Hipster

    OMG partners with Diageo India

    By Our Staff

     

    Diageo India has partnered with Omnicom Media Group’s Content Arm OMG Content to amplify Black & White Scotch Hipster.

     

    Commenting on the video content, Shailja Saraswati Varghese, Chief Content Officer, Omnicom Media Group, said: “During the times when socialising in person had taken a pause, we noticed that trends had emerged where friends began spending time virtually. It was the perfect avenue to partner with Diageo India and showcase the Black & White Hipster Scotch as a companion for the continued banter with friends over food and cocktails even on-screen.”

     

    Added Savita Pai, Chief Digital & Media Officer, Diageo India: “Today a lot of consumers are choosing to experiment and recreate their favourite Scotch cocktails at home and continue to celebrate casual catch-ups virtually. So, we thought we would highlight moments and experiences that could be enjoyed over a Black & White Hipster and shareable food as the quintessential accompaniments.”