By Our Staff
Tribes has launched 1.618 Studios creative agency that will work with brands to craft designs and communication for OOH, Retail and Digital media.
Speaking about the new offering, Kartik Sharma, Group CEO, Omnicom Media Group, which has been partnering with Tribes for a long time, said: “Max Pub, a unit of Tribes, has been a great partner to OMG and have delivered some fantastic solutions for our clients. With this new creative agency launch it’s a step in the right direction and I believe it will bring back creativity to the forefront and is the need of the hour. I am sure this new initiative from Tribes will further strengthen Tribes’ offering and we wish them the very best.”
Added Gour Gupta, Chairman of Tribes Group: “Brands want to move beyond using screen grabs of their TVCs with minor adapts for their OOH campaigns because they don’t even break the clutter, let alone enhance brand recall. The true potential of digital billboards and anamorphic hoardings needs to be explored further. We want to help these brands truly connect with their audiences and get their money’s worth in non-traditional spaces.”