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Tag: Omnicom Media Group

  • Will be tasked with leading digital marketing operations

    OMG appoints Bharat Khatri as Chief Digital Officer for APAC

    By Our Staff

     

    Bharat Khatri
    Bharat Khatri

    Omnicom Media Group (OMG) has appointed Bharat Khatri as Chief Digital Officer for its operations across APAC. With over a decade of experience under his belt (he was last with GroupM’s X-axis), Khatri is tasked with leading digital marketing operations, productisation, commercials and governance efforts for the network in this region. Khatri will be based in India and reports to Paul Shepherd, Chief Investment Officer for OMG APAC.

     

    Said Shepherd: “Bharat has a stellar track record and his astute business acumen in identifying and converting digital marketing opportunities into unique creative solutions will help unlock value for our clients in this region. Combined with his experience in driving actionable, measurable and revenue-generating business outcomes, I couldn’t be more excited having him on the team.”

     

    Added Khatri: “I am incredibly thrilled and honoured to join Omnicom Media Group at this pivotal time while our industry goes through a massive shift to more fragmented, privacy first & precision second eco-system. OMG’s strong roots in analytics and big appetite for innovation are key assets for the next phase of digital transformation, and I feel privileged to be part of this growth and transformation journey in the region.”

     

  • To add value to the cheese and healthy snack category in India

    PHD Media bags mandate for The Laughing Cow

    By Our Staff

     

    Omnicom Media Group’s PHD Media India has bagged the media mandate for Bel Group India’s brand The Laughing Cow. The Bel Group plans to add value to the cheese and healthy snack category in India with new product launches under The Laughing Cow brand.

     

    Said Alamjit Singh Sekhon, Commercial Director, Fromageries Bel India: “India is a key focus market for the Bel Group. Our range of delicious cheese (Creamy Triangles, Slices, Blocks, Spread, and Cubes) under The Laughing Cow Brand has a taste that caters to the Indian palette. The entire range is nutritious, being made from cows’ milk with added fortification. Consumers find the Laughing Cow Creamy Cheese triangles to be unique as they are the only soft, spreadable portions of cheese in India. We believe that PHD’s data centric and uniquely innovation approach to media and communication will help amplify our presence. We are confident that this partnership will help accelerate our journey in India and grow the cheese category by creating impactful brand awareness.”

     

    Added PHD Media India CEO, Monaz Todywalla: “This is a major win for us, and we’re looking forward to making strides in the dynamic FMCG segment which is always an exciting prospect because of the sheer volume of opportunities out there. The Laughing Cow is an iconic cheese brand and we are delighted to win media mandate in India. We are confident that this will be a journey of mutual growth and are eager to get started on a thoughtful, data-driven storytelling strategy for the brand.”

     

  • Headquartered in Singapore, Transact is designed to help brands pivot their business by improving their digital availability as well as focusing on new retail opportunities and eCommerce channels

    OMG Launches Transact in Asia-Pacific

    By A Correspondent

     

    Omnicom Media Group (OMG) has announced the official launch of Transact, its end-to-end commerce practice, in Asia-Pacific. Headquartered in Singapore, Transact is designed to help brands pivot their business by improving their digital availability as well as focusing on new retail opportunities and eCommerce channels.

     

    Backed by eCommerce consultants and omni-channel retail specialists in 25 markets, Transact is supported by dedicated teams in Asia-Pacific who are based in Singapore, China, Australia, New Zealand, Philippines, India, Malaysia and Indonesia, and offers consultative support and capabilities spanning commerce strategy, media, marketplace investment as well as store management (Lazada, Amazon, TMALL, JD.com & Shoppee, D2C, and eRetail) that includes content and merchandising.

     

    Said Tony Harradine, CEO, Omnicom Media Group, APAC: “With Asia-Pacific leading the global eCommerce growth charge, we have a proven blueprint in Transact to help brands grow their online sales by maximising reach, exposure and profitability across all online models and channels. Given that eCommerce is accelerating as a result of COVID-19, it is imperative for brands to stand out on the digital shelf, and with Transact, we are able to isolate elements within the eCommerce value chain to deliver incremental growth for clients,” he added.

     

     

  • While Shriyan was until recently Group CEO of Omnicom Media Group, Ray has headed the media function at Mudra and been a specialist in media measurement

    Media seniors Harish Shriyan & Amit Ray join Network Advertising as Exec Directors

    By A Correspondent

     

    Harish Shriyan
    Amit Ray

    Media agency biggies Harish Shriyan and Amit Ray have joined Network Advertising as Executive Directors. Shriyan was until recently Group CEO of Omnicom Media Group and has played a pivotal role in establishing Omnicom Media Group in India. Ray has headed the media function in Mudra, worked with Lintas Media Group and advised corporate players like Reliance Jio and ITC. He is also a specialist in media measurement.

     

    Speaking about the appointments, Vinod Nair, Managing Director, Network Advertising said: “We feel fortunate to induct someone like Harish with such invaluable experience in running a large, multifaceted media company. Harish understands deeply what it takes to build organizations. His perspectives and values, both on business and people, match ours. This is a welcome addition to Network. On the other hand, Amit is very passionate when it comes to finding the optimum solution for clients. He has an extremely analytical mind, fantastic at spotting trends and decoding the stories behind numbers. Amit always dwells on what makes sense for the business first. That perspective is going to prove a precious asset in our forward journey. These inclusions create a powerhouse of talent within Network. They allow us to design customised solutions for clients, regardless of investment side. They help us to truly provide an integrated, well rounded approach, when it comes to helping client’s grow their business” said Vinod.

     

    Commenting on the new role, Shriyan added: “I am really looking forward to working in a truly Indian, completely independent agency; not limited in its capacity to do the right thing by global dictats. I aim to assist Network in growing to its true potential. I am also excited with the opportunity to work closely with brand strategy and creative teams because I feel this integration can truly provide a competitive edge to the client’s business. I have been impressed with the rigour in Network’s approach and am eager to add my effort and contribution.”

     

    Added Ray: “I was drawn by Network’s process of talking ‘business first’. Their holistic approach resonated with my beliefs. There was a feet-on-the-ground demeanor and a willingness to be utterly candid with the client. I have always believed in focusing on how the solution proposed works for the client at a business level, and at Network, I feel there has been a meeting of minds.”

     

     

  • Cross-network “North Star” unit will support SAP’s marketing and brand acceleration efforts

    OMG is SAP’s Global Media AOR

    By A Correspondent

     

    Omnicom Media Group (OMG) has been named media agency network-of-record for global software corporation SAP.. The decision follows an extensive review in which OMG presented North Star, a customised media unit that will draw talent, tools and technology from the entire Omnicom Media Group network  as a solution to continue the acceleration of SAP’s unified customer and brand experience.  SAP’s media business has been with OMG’s PHD Worldwide since 2015.

     

    Said SAP Global Chief Marketing Officer Alicia Tillman in a communique: “We are confident that Omnicom Media Group’s strategic capabilities, best-in-class tools and diverse, data-led approach will help SAP continue to grow our brand value, modernize our marketing capabilities to deliver innovative experiences most meaningful to our customers and the broader markets we serve,” adding: “Since 2016, we have grown our brand value over $18B and this new agency partnership will support our vision of executing in a more innovative, agile, flexible and efficient way for the continued benefit of our customers, stakeholders and for SAP’s global ecosystem.”

     

    Added OMD Worldwide CEO Florian Adamski: “This is a transformative moment for SAP, requiring a transformative approach. With North Star we’re expanding the foundation built  by PHD over the past five years to create a re-envisioned solution: a   totally connected, cross-agency  operational network that enables a global vision for media while maintaining local specificity and execution; delivers a seamless experience across media and creative; and assures data  flexibility and transparency –  all of which are integral to a SAP’s growth strategy and long-term vision.”

     

    The current PHD team will continue to support SAP through the transition period, which should be complete by end of year 2020.

     

     

  • The position was created after Harish Shriyan’s exit was announced in July 2019

    Omnicom Media Group Kartik Sharma to helm Omnicom Media Group in India

    Caption: Photo Montage: Rafiq Barak. It may be noted that Kartik Sharma will join OMG only in mid-2020.

     

    By A Correspondent

     

    It’s now confirmed. Omnicom Media Group has appointed Kartik Sharma as CEO for its operations in India. Sharma joins the Omnicom entity from GroupM’s Wavemaker, where he was most recently CEO for South Asia. He is slated to join the network mid-year. His exit from Wavemaker was announced on Wednesday (January 29). The position was created after former OMG CEO Harish Shriyan’s exit was announced in July 2019.

     

    With over 25 years of media experience under his belt, Sharma has served in a leadership capacity at some of the largest agency networks, including Mindshare, Lintas Media, Madison Media and Maxus and managed clients such as L’Oreal, Mondelez, Netflix and Vodafone. In his new role, Sharma will work closely with Priti Murthy, CEO of OMD India, and Jyoti Bansal, CEO of PHD India, on chartering the continued growth of the agency brands in India.

     

    Speaking on the appointment, Tony Harradine, CEO of Omnicom Media Group Asia-Pacific, said in a statement: “A revered leader with an impressive track record, I am thrilled that Kartik has joined us. I have the utmost confidence in his ability to steer our business to even greater heights in one of the most important markets in Asia.”

     

    For those not in the know, Omnicom Media Group is the media agency network owned by Omnicom, the global. advertising services conglomerate. According to a report in Campaign, OMD occupies the top spot by projected billings in the COM vergence 2019 global billings rankings report. GroupM’s Mindshare is second in the ranking and Carat is #3. In India, GroupM occupies the top slot amongst media agency networks, and OMG is as of now perhaps at #5.

     

    Clearly, Sharma has his role cut out for him. He took charge of Maxus from Ajit Varghese in January 2014 and there has been no looking back since. Sharma has led both Maxus and Wavemaker to winning the coveted Agency of the Year title at the Emvies.

     

     

  • Thomas will now work closely with CEO Priti Murthy and the agency’s senior management team

    Sam Thomas is now Digital Lead at OMD India

    By A Correspondent

     

    Sam Thomas

    OMD India has strengthened the leadership of its digital offering, elevating Sam Thomas to the role of Digital Lead for the agency. Thomas will now work closely with CEO Priti Murthy and the agency’s senior management team.

     

    Having joined Omnicom Media Group India in late 2012, in his new role, Thomas will ensure the agency and its clients continue to navigate the digital space with clearer direction and therefore, take better and faster actions when it comes to new and emerging opportunities.

     

    Speaking on the promotion, Murthy said: “Sam truly is the face of our digital capability, having brought several of our clients’ brands to life in the digital space. He is a trusted voice among the agency and our clients, with unparalleled expertise in performance media. I am excited to have his talent and dedication onboard in driving further growth for OMD and our clients’ brands.

     

    Added Thomas: “Over the past six years, Omnicom Media Group has continued to challenge me and help me grow my skillset. I am more than thrilled to now take on this new challenge of leading and shaping OMD’s digital product in India. It is an extremely exciting time to leverage the power of technology in solving challenges and uncovering new opportunities for clients, ensuring they make Better Decisions, Faster and gain a stronger competitive advantage in a fast-changing consumer landscape.”

     

     

  • He will stay on till end-2019 and ensure transition

    Harish Shriyan to step down as CEO of Omnicom Media Group. Mulling options, may get into start-up mode

    By A Correspondent

     

    Harish Shriyan

    Harish Shriyan has decided to step down from his role as CEO of Omnicom Media Group India by the end of 2019. Over the next six months, Shriyan will work closely with the agencies’ senior leadership team to ensure a smooth transition for the business while the Group searches for a new CEO. Although the communique doesn’t state the reasons for Shriyan quitting, according to information we’ve received, he has been keen on doing it for a while and among the various things he is contemplating is get into start-up mode.

     

    Shriyan was promoted to the chief executive role in December 2017, having been with the Group since its establishment in 2007 and served as its Chief Operating Officer from 2013 to 2017.

     

    Speaking on his 12-year journey with the Group, Shriyan said in a statement: “I am incredibly honoured to have had the opportunity to work with so many talented individuals over the years and been part of the Group’s establishment and growth in India. Given its strength in the form of its unique brand positioning, talent pool, infrastructure and exemplary leadership, I am confident that this is the right time for me to pass the baton on. I also have every confidence that the Group and its agencies will continue to excel in India and will follow their journey with pride and admiration.”

     

    Added Tony Harradine, Omnicom Media Group APAC CEO: “Since its launch, Omnicom Media Group India has continued to go from strength to strength, becoming a key part of our Global business; Harish has been an integral part of that journey as a founding member and custodian of our brands. We thank Harish for all of his contributions to our business over the past 12 years and wish him all the best for the future.”

     

     

  • Brown’s appointment is effective July 1. She will be based in London, reporting to Daryl Simm

    Philippa Brown named CEO of PHD Worldwide

    By A Correspondent

     

    Omnicom Media Group has named Philippa Brown CEO of PHD Worldwide.  Brown, who joins PHD from her role as CEO of Omnicom Media Group UK, succeeds Mike Cooper, who has named Group CEO, Omnicom Media Group APAC and EMEA.

     

    Since joining Omnicom Media Group in 2007, Brown has led OMG UK through a period of consistent growth and expansion.

     

    Said Omnicom Media Group CEO Daryl Simm on the appointment: “Philippa is a proven leader and a natural fit to lead PHD globally. As CEO of OMG UK, she has worked closely with Mike Cooper in the original positioning of PHD as a global network, and has been heavily involved in PHD’s international client successes. She has singular insight into PHD’s culture, the expectations that clients have of the agency, and the ongoing transformation required for success.”

     

    Commenting on her new role, Brown added: “Over the past decade, PHD has become one of the most respected agency networks in the industry. Its growth, thought leadership and award-winning work is a testament to Mike Cooper’s leadership, and the combined contributions of our many talented people all around the world. My job – working with all the PHD offices and our clients – is to now build on the great success that has already been achieved.”

     

    Brown’s appointment is effective July 1. She will be based in London, reporting to Simm.

     

     

  • Balyan will lead Omnicom Media Group’s trading and proprietary media arm, OMnet

    Omnicom promotes Yatin Balyan to National Head of Investment and Enterprise

    By A Correspondent

     

    Yatin Balyan

    In a move to strengthen its investment and enterprise offering, Omnicom Media Group India has elevated Yatin Balyan to the role of National Head of Investment and Enterprise. Reporting into Chief Investment Officer, Mamatha Morvankar, Balyan will now lead Omnicom Media Group’s trading and proprietary media arm, OMnet, in India, enhancing investment opportunities and cost efficiencies for clients of the Group’s agencies – OMD and PHD.

     

    Previously Vice President – Investment for OMD India, Balyan has been with the group for over a decade, working in multiple roles across media planning and investment, covering categories such as FMCG, Automotive, Mobile, BFSI and TV.

     

    “Yatin brings a wealth of experience from planning and investment to set up our media agnostic investment vertical,” says Mamatha Morvankar, Chief Investment Officer for Omnicom Media Group India. “His analytical capabilities have helped develop new media metrics in the ever-evolving media landscape. Yatin has the perfect background and understanding of emerging needs to drive change, maximise available opportunities, create new models and deliver competitive advantage for our clients.”

     

    Speaking on his new role, Balyan commented: “This new opportunity within Omnicom Media Group couldn’t have come at a better time, given the constant influx of new and challenging opportunities within the media landscape. I am very excited to embark on this new journey in driving effective and innovative partnerships that enhance value across all our business associates, and deliver stronger ROI for our clients.”

     

     

  • Frooti will have two TVCs for different regions for the first time

    Parle Agro launches new #TheFrootiLife campaign

    By A Correspondent

     

    Parle Agro has announced the launch of its latest #TheFrootiLife campaign for Summer 2018, undertaking a hyper-local marketing strategy with various initiatives specifically targeted towards different regions across the country.

     

    The campaign will feature two separate commercials… one featuring Bollywood actor Alia Bhatt and the second with Tollywood star Allu Arjun. This will be the first time that Frooti will be unveiling a region specific commercial specially catering to South India.

     

    Speaking on the new campaign, Nadia Chauhan, Joint Managing Director & CMO, Parle Agro said: “This year’s marketing strategy ensures higher focus on regional nuances to further build Frooti’s equity and position in the country. With our national campaign with Alia and the southern campaign with Allu Arjun, both of which are simple yet inventive, we are looking forward to creating further impact in the category and growing our share. Over the last two years we have gained in market share by 8 per cent, holding the number 2 position nationally at 29 per cent market share in the mango drink category and the number 1 position in multiple states.”

     

    The upcoming campaign for Frooti is created to build resonance of #TheFrootiLife, and build on the past campaign’s narrative. Sagmeister & Walsh, continues to be the creative agency on board, while the commercial is produced by Hornet Animations, New York, USA and directed by Yves Geleyn. The two television commercials are created with a mix of live action and stop motion animation, with Amit Trivedi creating the music for both spots.

     

    Commenting on the campaign Jessica Walsh, Partner, Sagmeister & Walsh said:“For Parle Agro, we have always strived to remain inventive and creative with our approach. With the new campaign, we aim to build on #TheFrootiLife while elaborating on the difference between a normal, mundane life and how fun things should be done in The Frooti Life.”

     

    Talking about the media approach for the brand, Harish Sriyan, CEO, Omnicom Media Group added:“We follow an aggressive marketing strategy that borders on the unconventional. With the new campaign, we plan to go all out with a 360-degree approach, helping us better connect with our consumers nationwide. Critical, disruptive and impactful investments have been made across media in order to stand out from the clutter and continue to build on an extremely impressive, existing brand aura.”

     

     

  • Her appointment is effective October 2017 and she will report to Torie Henderson, CEO, Omnicom Media Group, SEA & India

    Priti Murthy to join OMD India as CEO (from Maxus)

     

     

    By A Correspondent

     

    Omnicom Media Group-owned agency, OMD India has bolstered its leadership strength with the appointment of Priti Murthy to the role of CEO. She joins OMD from Maxus where she has been Chief Strategy Officer. In her new role, Priti will lead OMD across all business functions, with a focus on building and leading future-ready teams, managing client relationships, and securing new business and growth. Her appointment is effective October 2017 and she will report to Torie Henderson, CEO, Omnicom Media Group, SEA & India. OMD India has completed a decade of being in India.. It may be recalled that in April this year, Jasmin Sohrabji who led the Omnicom Media Group (and OMD India specifically) moved to a global role and was replaced by Henderson.

     

    In a career spanning over two decades (of which 13 has been with GroupM’s Maxus) in media planning, insights and strategy, Murthy has led Maxus’s  development of Moribus, a behavioural science lab that attempts to merge the disciplines of behavioural science, sociology, and psychology to solve real-life business problems. She is also a certified coach that value adds to her leadership skills.

     

    “OMD India is marked by an outstanding global and local client roster, a full-fledged national presence and a very talented team committed to taking OMD India to even greater heights. Priti’s appointment will ensure OMD’s accelerated growth that will not only take OMD to the next level, but also stay at the forefront of change. We are delighted that Priti is joining our network and are sure she will contribute to considerable growth of OMD,” said Torie Henderson.

     

    Commenting on the appointment, Stephen Li, OMD’s APAC CEO said, “Our success as a network is clearly determined by the strength of our people and leadership. A comprehensive and intense search for the right leader, led us to Priti, who is the perfect candidate to spearhead the next phase of development in a critical market like India. A goals-oriented, industry leader with a proven track record of success especially in the realm of data, digital and content, Priti will ensure we continue to deliver on the OMD promise of championing powerful, creatively-led, insight-driven work for our clients.”

     

    In late 2016, it may be recalled OMD India entered into a partnership with Omnicom-owned DDB Mudra Group in India to consolidate its media services under the OMD brand with Mudra Max.

     

    Added Harish Shriyan, COO, Omnicom Media Group India added, “As the media landscape continues to change at a dramatic pace, technology led innovation is crucial for the future of our business. Priti’s role is not only as a key contributor in shaping and strengthening the value-proposition of our already established team, but also in bringing proven expertise that enhances our overall network. We are delighted to welcome her to OMD India.’’

     

    Speaking about her role, Priti Murthy said, “It’s a great role, with enormous possibilities. OMD is a network that has established itself as a strong agency, leveraging the best of innovation, creativity, and results. It’s going to be an exciting future and I am committed to driving OMD’s continued growth and ambition in India.”