By Our Staff
Criteom the commerce media company, has announced the launch of Commerce Grid, a supply-side platform (SSP) built for agencies and publishers looking to connect media and commerce with programmatic.
Said Brian Gleason, Chief Revenue Officer at Criteo: “Commerce Grid is another milestone in our transformational roadmap, enabling our existing and future clients to engage in the massive commerce media opportunity. While publishers recognise the opportunity, they’ve also struggled to find a clear path on how to access commerce budgets and buyers. With Commerce Grid, we’re able to connect them directly to commerce demand and opportunities, while giving agencies and brands the flexibility to access desired commerce segments, coupled with premium supply, through their preferred demand platforms.”
Omnicom Media Group (OMG) served as an exclusive agency partner for the launch. Said Megan Pagliuca, Chief Activation Officer at OMG: “Commerce Grid marks a significant step forward for the industry by enabling both flexibility and performance. This gives us a new opportunity to find and reach the right audiences by leveraging existing buying systems and workflows to deliver superior commerce outcomes for our clients.”