And these were the winning Envies ads:
  |
|
  |
|
  |
|
  |
  |
  |
|
Tag: Ogilvy
-
And how the industry got together to salute the best from the best Envies 2013 | Industry’s Envy. Ogilvy’s Pride
By A Correspondent
When Ogilvy backed out of the Abby last year, the Oscars for the Indian advertising fraternity, the awards show had surely lost some sheen. But then Lowe, the agency headed by R Balki, had been skipping the Creative Abby for some years and the show had continued without a break.
In June this year, Mr Balki held an internal awards called the True Show, celebrating 10 years of “not giving a damn about awards”. On Monday, Piyush Pandey and his core team of Abhijit Avasthi and Rajiv Rao played host to the Envies. Billed as Ogilvy’s finest, the entries were judged by a cross-section of industry seniors. The underlying message was clear: the winning commercials were not just the agency’s best, but also that of the entire Indian advertising industry.
If Goafest had the seawaves, the Envies were held in a hotel overlooking the calm Powai Lake waters. The event started at 3pm and went on till past midnight. Adpersons-turned-artists Jiten and Sumer from the label ‘BoseDK’ showcase their works and rise to superstardom, followed by awardwinning journalist and radio storyteller Neelesh Mishra. There was fashion designer Sabyasachi Mukjerjee who was in his element in a Q&A. “Travel in the 3-tier compartment of a train to get a feel of India,” he said. Or this: “Convince large corporates to make Friday Dressing into wearing Indian woven clothes.” There was a stand-up comedy act by Tanmay Bhat and Rohan which had the audience in splits. After the bulk of the awards were done, Chief Guest Amitabh Bachchan made an appearance and was interviewed by former Storyboard anchor Anuradha Sengupta. Mr Bachchan was felicitated with a ‘Beyond Envies’ award.
The Envies were internal awards of Ogilvy India, but the jury comprised biggies like DDB Mudra’s Sonal Dabral, BBDO’s Josy Paul, Taproot India’s Agnello Dias, CreativeLand Asia’s Sajan RaJ Kurup, Wieden+Kennedy’s V Sunil, McCann’s Akshay Kapnadak, Lowe Lintas’ Arun Iyer, Contract’s Ashish Chakravarty, Grey’s Malvika Mehra and Strawberry Frog’s Raj Kamble.
Said Mr Pandey: ” I think Envies have to be interpreted in two different ways: the dictionary meaning of it is jealousy, which sounds a bit negative. In my mind, the Envies are about appreciating what others are doing and saying I wish I had done that kind of work.”
And he added: “Normally in the industry awards you end up winning 60 or more trophies but at the Envies, we have confined them to 25 per year. We are kind of being harsh on you but that is only to being in the spirit of self-improvement and raising our creative bar further.” But this year, the organizers were more accommodative. Thirty-five awards awards were given away, but from next year, it will only be 25. The ceremony happened briskly, sans any speeches. Google’s Reunion ad won the Grand Prix or ‘Most Envied’ honour.
The highlight of the evening was the presence of several industry veterans. When asked about internal versus external awards, Sam Balsara, CMD, Madison World said: “It’s a good thing to have them, but according to me it should not preclude them from participating in other industry awards.” Said Shashi Sinha, CEO, IPG Mediabrands: “They are not mutually exclusive. There is an internal awards that Group M does but they still participate in industry awards. So it’s an internal call but according to me they are two different things.” Sonal Dabral, Group CEO & MD, DDB Mudra too was of the view that external and internal awards are mutually exclusive. “Why an agency does not enter an external industry award is a decision that’s best taken by the agency itself.”
When he announced Ogilvy’s decision to not participate in the Abby last year, Mr Avasthi, Ogilvy’s National Creative Director, had said the Abbys weren’t energizing his team as they would earlier.
So does the conduct of the Envies mean that Ogilvy will not participate in the Abby at next year’s Goafest? Said Mr Avasthi: “There are certain changes that we are looking for at the Abbys and till the time they do not happen, we definitely would not be thinking about it.” And should the changes happen? “We will think about it then.”
-
McCann Worldgroup won the coveted Grand Prix at Spikes Asia McCann gets a Grand Prix at Spikes
By A Correspondent [updated]
McCann Worldgroup’s India office has reasons to bring out the bubbly. At Spikes Asia which concluded in Singapore on Tuesday, its entry for ATSS Keyless Entry System won a Grand Prix in the Design category.
Before we gush further, the bad news. India drew a blank in the following categories:
Branded Content & Entertainment, Creative Effectiveness, Digital, Direct, Integrated Winners, Mobile, Promo & Activation and Radio.
Back to McCann (MWG)’s winnings, there are 8 metals that the folks bring back. The tally for Ogilvy is 8, Ramesh Deo Productions is 5 and Taproot is 4. (note: the earlier report had grave errors given that the calculation was based on each individual entry in the table below. Campaigns typically have to be clubbed together. Note: in the table below Ogilvy has bagged two Outdoor golds for its Philips campaign. We deeply regret the error – Ed).
See the three tables to see how Indian agencies and advertisers fared.
Winner by Category
Winner by Entrant Company
Winner by Advertiser
-
Fevicol's new television ad campaign to stay connected on topical festive occasions and will reiterate the brand's core proposition of "bonding" this Raksha Bandhan Fevicol launches new TVC, bonds on Raksha Bandhan
By A Correspondent
Adhesive brand leader Fevicol has rolled out a new ad campaign series on television to stay connected and strike an emotional cord around the festival season.In the new TVC developed by O&M, the communication is more than just functional, and has kept in line with product attribution especially with the use of Fevicol mascots – The Elephants. Fevicol has taken an interesting route of animation advertising and brought its elephants to life. The animated elephants have maintained the wit and humor quotient as in a Fevicol fashion way. The TVC reinforces the promise of a strong bond of togetherness on the festive occasion of Raksha Bandhan.
[youtube width=”300″ height=”220″]http://www.youtube.com/watch?v=0CokBVtn73o[/youtube] Agency:Â Ogilvy & Mather, Mumbai.
Creative team : Piyush Pandey, Abhijit Avasthi, Amitabh Agnihotri, Sameer Sojwal, Mayank Yadav & Chirayu Palande.
Account Management team: Vivek Verma, Vishal Bijlani, Ramanathan Sridhar.
Director : Vaibhav Kumaresh
-
For the second consecutive year, Ogilvy Mumbai has been found to be the Most Effective Agency Office globally Ogilvy Mumbai is most effective agency office in world yet again
For the second consecutive year, Ogilvy Mumbai has been declared the Most Effective Agency Office Globally, in the 2013 Effie Effectiveness Index. Effie Worldwide and Warc, the global marketing intelligence service, revealed the global results of the Effie Effectiveness Index in Cannes on Friday.
Said Piyush Pandey, Executive Chairman & Creative Director, Ogilvy South Asia: “I am truly delighted for Ogilvy Mumbai and all our clients who we have partnered in achieving this unprecedented recognition of being ‘the Most Effective Agency Office in the World.”
Said NavinTalreja who heads Ogilvy & Mather’s Mumbai and Kolkata offices, “To do it once is good. But to be awarded the Most Effective Agency Office in the world for two years in a row is a staggering achievement. This only further underlines our philosophy of deep collaboration between Creative, Planning and Account Management helping us deliver on the twin peaks of creativity and effectiveness. This would not have been possible without the support of our clients so a big thank you to all our clients who continuously repose faith in our ideas.”
Kawal Shoor, Head of Planning – Ogilvy Mumbai, said, “We didn’t plan for this. Couldn’t have. It’s impossible to know what hundreds of other offices across tens of agencies are doing globally. Only in hindsight have we figured the reason Ogilvy Mumbai has been honoured with this accolade, in successive years. And the reason is – great work that works, not for a few, but for a very wide set of brands, across different clients. I think Ogilvy Mumbai manages the depth-versus-width issue beautifully because we’re blessed with a unique mix of skill sets, our creative culture, and a genuine desire to motor each other’s thoughts forward.”
The Effie Index was launched in June 2011 and is led by Effie Worldwide. It was predicted to become the industry standard and according to industry influencers, it is now considered to have attained this status. The Effie Effectiveness Index identifies and ranks the marketing communications industry’s most effective agencies, advertisers, and brands by analysing finalist and winner data from Effie Worldwide competitions. It is the world’s most comprehensive ranking of agency and advertiser performance and a valuable resource for anyone interested in marketing effectiveness.
-
On Day 4 of Cannes Lions 2013, 12 metals in Design and 11 in Press of which 6 were Golds It’s raining metals for India@Cannes2013
By A Correspondent
Indian Agencies @ Cannes Lions 2013 Gold Silver Bronze Total Taproot 4 1 1 6 McCann 2 0 2 4 Ogilvy 1 2 7 10 Grey 1 0 2 3 Publicis 0 1 0 1 BBDO 0 0 3 3 DDB Mudra 0 0 2 2 Leo Burnett 0 1 1 2 TBWA 0 0 1 1 Total 32 India was indeed shining with 23 metals in the bag on Day 4 of the Cannes Lions 2013 International Advertising Festival.
In Design, where India had 19 shortlists, 12 metals were won: 2 Gold, 2 Silver and 8 Bronze Lions. The Golds were bagged by Taproot for The Times of India’s Farmer Suicide campaign and the Ogilvy’s Daylight campaign for Philips Electronics.
Ogilvy secured a Silver each for Philips Electronics and its Persian and Urdu campaign.
The 8 Bronzes went to: two each for Ogilvy, McCann and BBDO and one each for Leo Burnett and TBWA
In Press, Indian agencies secured 11 metals: 4 Gold, 2 Silver and 5 Bronze Lions.
McCann bagged 2 Golds for its campaign for Penguin India Audiobooks. One Gold each was won by Taproot’s Farmers’ Suicide campaign for The Times of India and Grey’s Positive & Negative campaign for Procter & Gamble’s Duracell Batteries.
Taproot’s Farmers’ Suicide campaign and Leo Burnett’s campaign for Tide also bagged a Silver each. A Bronze each went for Gatorade by Taproot and DDB’s creative for PE TV.
Ogilvy’s Philips Electronics India won 2 Bronze for its LED Torch campaign and one for the NGO World for All.
-
Former Ogilvy honcho R Sridhar, now a popular Business Innovation Coach, is working on an iPhone and iPad application that will help generate ideas at all times R Sridhar to launch iPhone/iPad app to help get ideas
By A Correspondent
Former Ogilvy honcho R Sridhar, now a popular Business Innovation Coach, is working on an iPhone and iPad application that will help generate ideas at all times.“The beta version will be ready by next month,” Mr Sridhar said, adding the app will “help people get ideas anytime, anywhere… no more mental blocks, no more frustrations.” And how will that happen? “It will tickle your brain and help you think differently.”
The app will be available from next month at a small price. “I will fix the final price soon. It is an affordable price. What is more 5% of the sales revenue will go to a foundation to help build creative thinking and problem solving skills in young kids,” Mr Sridhar said.
Mr Sridhar has spent a little over 25 years at Ogilvy (1975-2000) where he has held various positions: Principal Consultant – Ogilvy Consulting, Director – Integrated Marketing Communication, Director – Head of Ogilvy Mumbai, President – O&M Direct, Chairman, Ogilvy & Mather Direct (Ogilvy One) and Vice President, Ogilvy & Mather, Bengaluru.
Those interested can mail Mr Sridhar at vijisri@ideasrs.com and he will send an advance intimation when it will be available at the app store.
Also Read: Â How to get ideas (& climb the corp ladder)
-
Leading up to World Health Day, the agency is using social media to inform people about cleft deformity and solutions for treatment across India Ogilvy campaign to help create awareness about Smile!
By A Correspondent
Operation Smile India has teamed up with Ogilvy India and the Rajasthan Royals, to launch a very simple, yet revolutionary online campaign, using the power of social media to drive social change. Â The campaign is – Tweet : #CleftToSmile, and it aims to create awareness around cleft deformity and available medical solutions, propel cognizance of the issue and generate funds for surgery and treatment of cleft patients across India.
Through the logo and the campaign that Ogilvy has developed, people will now have an easy way to express support for the cause, a logo for the cause and symbol of what Operation Smile does every day. The goal is to reach 1 million tweets by April 30 in the weeks around World Health Day, a time when corporations, foundations and policy-makers are listening hard.
- Piyush Pandey
Piyush Pandey, Executive Chairman and Creative Director, Ogilvy & Mather South Asia said, “A smile is the most beautiful thing on a human being’s face. It is unfortunate at times that some children are deprived of it for no fault of theirs. It is our endeavour to make as many smiles come back to make the world a beautiful place. At O&M we are committed to do everything that we can to help Operation Smile India make a difference. Keep smiling!”
To support this cause and help the NGO achieve the target of 1 million tweets, one simply tweets {to:} #CleftoSmile. A live counter at www.CleftToSmile.com will be keeping track and give updates on the progress of the campaign. Besides Twitter, Facebook, YouTube and other platforms will also be utilized by sharing the campaign video.
Ranjit Barthakur, Chairman, Operation Smile India said, “One in 700 children in India is born with cleft deformity every day. While the world is battling with ailments such as AIDS and cancer, cleft deformity is among the most serious birth defects in the world. Lack of awareness has resulted in many children being deprived of a dignified life. Operation Smile India has achieved significant success in states like Karnataka, Gujarat, Assam and is launching a new Comprehensive Cleft Care Center in Jaipur in partnership with the Shri Santokba Durlabhji Memorial Hospital and the Rajasthan Royals by the end of this month…. but with over 1 million still untreated due to lack of resources, we need all the support we can get. We are looking forward to receiving significant support for this campaign and hoping to move a step closer to our goal of ‘Cleft-free’ India.”
Raghu Iyer, CEO of Rajasthan Royals, said, “We are truly honoured and humbled to be associated with Operation Smile and the #CleftToSmile initiative . As part of this association with Operation Smile and Shri Santokba Durlabhji Memorial Hospital, we are setting up a cleft-care center for surgery and post-operative care.”
Shilpa Shetty, co-owner of Rajasthan Royals, said, “The work being done by Operation Smile is truly path-breaking. As a mother I can say that there is nothing more priceless than your child’s smile. We, at Rajasthan Royals, are indeed privileged to have joined hands with Operation Smile to help bring smiles to millions of children. #CleftToSmile is a wonderful initiative and truly demonstrates the power of the digital medium.”
Globally, celebrities like Mariah Carey, Jessica Simpson, Eric Winter and Victoria Jackson are brand ambassadors of Operation Smile.
-
In the light of the recent controversies, we asked industry players what they feel about Goafest, what they are looking forward to, & who they think should win What does Goafest have in store?
By Meghna Sharma
In the world of media and advertising, awards go hand-in-hand with controversies. The upcoming Goafest is no exception – the annual festival to celebrate creativity in South Asia has been in the news for the wrong reasons. First, one of the biggies and main winners at the fest – Ogilvy and Mather – decided to stay away from the Creative Abby. Then, the entry of a controversial scam ad by JWT for their client Ford India led to heads rolling and shock waves across the industry.
But turning to the positives, of which there are many, Goafest among other things offers many, especially youngsters in the industry, the opportunity to showcase their talent and learn from each other.
In the light (and shade) of this, MxMIndia asked industry players what they feel about the festival, what they are looking forward to, and who they think should win.
KS Chakravarthy, NCD, Draftfcb Ulka
It’s an open field this year as there is no frontrunner or contender this year. All of the campaigns so far are good and deserve an equal chance of winning. There has been a good amount of work done by various agencies and it would be great to see it together. Also, to hear what the speakers have to share with others is always an interesting part of the event.
Naresh Gupta, managing partner, Bang In The MiddleI don’t have a favourite. This year hasn’t seen one landmark campaign that is the favourite. I would like to see a lot of challenger brands’ work to win. I would like to see more real work. Work that is mainstream. Work that the brands did to solve a marketing problem. I would also like to see greater integration of real and digital world.
Anil Kakar, Founder/Chief Creative Officer, GasolineAs always, I am hoping to see the finest our industry has to offer. This year, in particular, I expect to see surprising work, especially in terms of craft. It’s good to see that we’ve been raising the bar in terms of execution, year after year and I am hoping this year will be no different. Among the few pieces that I can remember, I think the print campaign for Varuna D Jani is brilliant in terms of execution. The Morphy Richards commercial is another exceptional piece of work, worthy of a metal.
Ashish Khazanchi, NCD, Publicis AmbienceI’m sure the conversations, this year, are going to focus mainly on the controversies. However, apart from that, I’m going forward to the work and new talent. Also, with Ogilvy stepping out of it, it is difficult to say who’ll be a clear-cut winner unlike the previous years where some of the work done by the agency has won various awards. We expect to do well and of course there is Leo Burnett and McCann which have good work to their credit.
Vivek Srivastava, Jt MD, Innocean WorldwideIt’s a platform to interact and observe. There should be some interesting seminars. The Goafest committee has worked rather hard to get an interesting line up of speakers. And the Industry Conclave is being done in a manner which makes the business leaders deliberate and argue about issues that are affecting our businesses in the immediate term. I am surely looking forward to these. Our agency Innocean has had some shortlists. I would be happy to see those win for sure. In my view campaigns that genuinely impact consumer behaviour, make an impact on the brands’ future and ensure their relevance in this dynamic are the ones that deserve to win.
-
The agency created an integrated campaign consisting of film, outdoor and radio with integrated messaging that speaks to men as well as women O&M creates women’s safety campaign for Mum cops
By A Correspondent
With growing incidences of attacks on women and drop in safety in public places, the Mumbai Police have reached out to the citizens of Mumbai to reassure them that they are doing their best to keep girls and women safe. This is being done in a campaign created by Ogilvy Mumbai. The agency created an integrated campaign consisting of film, outdoor and radio with integrated messaging that speaks to men as well as women.
Harshad Rajadhyaksha, Group Creative Director Ogilvy Mumbai, says, “The two-pronged approach is we believe what makes this campaign different and it will also be the reason why it will work. The same ad encourages the women to come forward and not tolerate abuse in any form, and the same ad firmly warns the men that abuse will not be tolerated in any form.”
The Mumbai police spokesperson in each film first addresses women and then in the second message addresses men. The messaging comprises two parts – an internal as well as in external communiqué. The internal films aim to sensitize the police to everyday incidents/fears faced by women and will be run at all Police Stations in Mumbai; the external films encourage women to report these cases and will be run on media channels. This will make sure the citizens and the force are on the same page.
- Abhijit Avasthi
Abhijit Avasthi, National Creative Director Ogilvy India adds, “The most important decision was using real police officers, both men and women from within the Mumbai Police Force. The reason for this was that we wanted the campaign to be an honest conversation between the police and the city.”
In each film the police officer talks candidly to the women and when we think the commercial has ended, the officer returns and talks to the men. Though the words largely remain the same for the two genders, the method of delivery ensures that the message is different for women and men.
Kainaz Karmakar, Group Creative Director Ogilvy Mumbai points out, “If the message did not sound true it would not work. That was why we discarded many ideas before deciding on this. Every piece is simple and tackles a real fear in the silent victim’s mind. For a variety of reasons, the police station just around the corner is often the longest walk for a victim.”
Code Red Films and Avadhut Hembade were involved in the process to shape the TV and print campaign, respectively. It was Gajraj’s idea to hold a series of workshops to help the Police Officers get comfortable in front of the camera.
Gajraj Rao, Code Red Films says, “Team Code Red is proud to be associated with this Mumbai Police and Ogilvy Initiative. This campaign has the promise to bring to the fore the human face of our fellow citizens in khaki. As part of this great city, we felt we had to contribute to an environment where women feel free to reach out to the police for help.”
Navin Talreja, President Ogilvy Mumbai & Kolkata says, “How can we be in the communication business and not use our talent for a cause like this? What do we expect from this campaign? Nothing will change overnight and it is reasonable to expect that. The journey from fear to faith cannot be completed in one day or with one campaign. However, with this effort we will hopefully move one step closer to making women feel like there is someone watching out for them.”
Credits
National Creative Director: Abhijit Avasthi
Group Creative Directors: Harshad Rajadhyaksha and Kainaz Karmakar
Creative Team: Rajeshwari Rao, Sagar Parab, Gaurav Kumar and Vishakha Modak
President Mumbai and Kolkatta: Navin Talreja
Account Management: Hirol Gandhi, Nikhil Mohan, Sudarshan Srinivasan and Avtar Singh Negi
Account Planning: Prem Narayan
Agency film production executive: Vikrant Mishra
Photographer: Avadhut Hembade
Production House: Code Red Films
Producer: Subrat Ray
Director: Gajraj Rao
-
Ogilvy – that powerhouse of creativity – is not in the running for the Creative Abby. What does the industry think of that? The unexpected has already happened @ Goafest
By Meghna SharmaThis year the theme of Goafest is ‘Just what you unexpected’, and people were certainly not expecting Ogilvy to skip the event!
Yes, for the very first time in the history of the event, the agency which has been winning big and inspiring many others at the event has decided to not participate in it. Shocking as it may seem, according to the agency, the decision has been taken after they felt that the event wasn’t energizing its people enough. Hence, they’ll skip it this year. As for the future, it is still unclear.
MxM Comment: Sad to see an Abby minus Ogilvy… Time to ‘lagao’ pressure to get ’em back!
It’s vital to exert all possible pressure to get Ogilvy back to the Creative Abby, writes Pradyuman Maheshwari. An Ogilvy not participating in the Creative Abby is like a China or USA not competing in the Summer Olympics!
Last year, the Creative Abby was dominated by Ogilvy with the agency taking home 51 metals, including one Grand Prix, 11 Golds, 16 Silvers and 23 Bronzes. In earlier editions too, the agency has performed very well and has won the Grand Prix in 2007, 2011 and 2012. And in 2005, Ogilvy won the Creative Agency of the Year.
MxMIndia asked around in the advertising industry whether it is in general a good idea for any agency to stay away from an industry event, and what will Ogilvy’s absence mean when the industry gets together in Goa, next month…
R.Balki, Chairman and CCO, Lowe Lintas & Partners
We have never entered the Goafest and other awards for a long time now. So, it would be wrong for us to comment on Ogilvy’s decision.
Prasoon Joshi, President South Asia, McCann Worldgroup
Every agency is entitled to its beliefs and I guess it is Ogilvy’s personal decision that they have decided to stay away from participating at Goafest this year. We should not focus on the negative side of this decision; the problem with all creative festivals in India is that we focus too much on controversies and one-upmanship. Instead, we should be celebrating each others’ work as it is only once or twice a year that we get to meet each other and celebrate our work. Bottomline is, if Ogilvy has decided to not participate this year at Goafest then we should respect that decision.
KV Sridhar, NCD, Leo Burnett
I don’t think it is correct of any agency to skip the event. It is an event organized for the industry by the industry. Having said that, I do believe that everyone has their own choice and reasons to do otherwise. It is an event where we should all come together and celebrate each others’ work. There is no charm in it if everyone doesn’t participate. Earlier too, McCann hadn’t for a year and Lintas don’t at all. I wish Ogilvy decides to come back to the event as it is not only a big but also a good agency.
Pratap Bose, COO, DDB Mudra Group
It is every agency’s decision to particpate or not to at any event. Therefore, Ogilvy’s decision is its own and I’m sure there are enough and more reasons for taking it. As for the event, I’m a firm believer that no matter who participates or who doesn’t, the show must go on.
Arijit Ray, CEO, Dentsu Communications
Goafest is a very recognized property and all agencies participate in it. Therefore, there is no reason to question or doubt the event’s sanctity. There is no doubt that Ogilvy is a big force at the fest and will be missed, but I guess it will go on as usual.
Jishnu Sen, COO, Grey India
It’s disappointing, but I am sure they have their reasons and am also sure when you examine those reasons closely, you will find that they have batted on the other side in some other fest. These decisions are taken to suit oneself and never for a broader good as often projected. Of course Ogilvy’s absence will affect the fest. Anybody’s presence or absence makes a difference. If it’s a competition, then the more there is, the more fun it is.
Viral Pandya, CCO, Out of the Box
This in fact is shocking news. It’s a delight to see their solid work every year and it also inspires a lot of young talent today. In my opinion, O&M has kept consistency over the years as far as finding creative solutions for its clients. And in process, the work, over and over, every year has worked for them at Goafest. It’s a pity that they are stepping out. Surely, there’s going to be a huge impact this year. And I sincerely feel that even Goafest need to reinvent itself. It has to become more ‘real’.
-
Leading creative agency Ogilvy & Mather has decided not to participate in this year's Creative Abby at Goafest 2013 Ogilvy to skip Creative Abby @ Goafest 2013
- Familiar images of Team Ogilvy after the Creative Abby will not be seen this year!
By Meghna Sharma
The Men in Black will not be seen running to the stage at the Creative Abby this year.
Yes, that Ogilvy & Mather shines at the Abby every year is a foregone conclusion for the creative fraternity in India. Yes, there are the folks at Taproot, DDB Mudra, JWT, BBDO, Creativeland and the like, but the Piyush Pandey-headed O&M has been ruling the Indian creative awards.
- Abhijit Avasthi
“Yes, we won’t be participating in Goafest this year,” confirmed Abhijit Awasthi, National Creative Director of O&M to MxMIndia. “We won’t be entering in the awards as we have felt that they were not energizing our people as they used to earlier. So we decided to take a break and may be see later what happens.”
MxMIndia wasn’t able to reach Advertising Club for an official comment, though informally senior members have confirmed the development. While they don’t expect Ogilvy to reverse its decision, at least one senior person said that efforts are being made to get Ogilvy back.
Goafest 2013 is scheduled to be held in Goa from April 4 to 6 this year.
Update: While confirming the development with MxMIndia, Advertising Club president Shashi Sinha said that the awards will go on as usual, even though he agreed that Ogilvy’s absence will have an effect.