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Tag: Ogilvy India

  •  On wildlife trafficking and endangered species

    Ogilvy observes World Environment Day with two campaigns

    By Our Staff

     

    Ogilvy launched two digital campaigns for United Nations Environment Programme (UNEP).  The two digital campaigns on Wildlife Trafficking were released on World Environment Day.

     

    Conceptualised by Ogilvy for UNEP in association with WCCB (Wildlife Crime Control Bureau), MoEFCC (Ministry of Environment Forest & Climate Change), and TRAFFIC, this campaign was released on World Environment Day, by Prakash Keshav Javadekar, Minister of Environment, Forest and Climate Change. Javadekar unveiled two campaigns titled, ‘Not Your Medicine’ & ‘#SadEmojis’.

    Said Sukesh Nayak, Chief Creative Officer, Ogilvy India: “The first campaign #NotYourMedicine highlights the plight of trafficked wildlife species suffering in the name of fake remedies even today. The second one – #SadEmojis, is a digital campaign wherein we launch a new set of sad emojis of endangered species, through which we aim to spread awareness with every single social conversation.”

     

    Added Atul Bagai, Country Head, United Nations Environment Programme: “India Office, reiterated that “The COVID -19 pandemic has been a wake-up call to the human race to respect nature and to learn to coexist. Illegal wildlife trade is the fourth largest global crime. It is driven by demand for trophies, fashion accessories, exquisite cuisine, exotic pets and products based on cultural/ superstitious beliefs. One of the main reasons for illegal poaching and trade is their unsubstantiated use in traditional medicines. In building back better, we need to remember that these species, traded illegally for false remedies is one of the most serious threats to the existence of wildlife are- Not your medicine!”

     

  • Launches its new campaign – ‘Boys are Back’

    Ogilvy India – South films for Hercules bicycles

    By Our Staff

    Ogilvy India-South has launched a campaign for Hercules. ‘Boys are Back’ is the new campaign created for Hercules bicycles.  The film shows a city in the wake of the return of the young mischief-makers.

    Said Nikhil Narayanan, Creative Director, Ogilvy India – South:  “We conceptualised this film by summoning the ‘inner boy’ in all of us and tweaking it to make it relatable to today’s generation. The task was fun and it will be evident in the film. Because let’s face it, given a choice, every one of us would love to relive our mischievous childhood adventures. And that’s what Hercules is all about.”

    Added Sushant Jena, Senior VP, TI Cycles of India: “Brand Hercules stands for challenging norms, taking up new adventures and living life to the fullest. Over the past few years, we have advocated that our customers “Ride the Storm” be it any difficulties and challenges the world throws at them or the fact that they are “Made for More”. The past year has been challenging for everyone, especially the youngsters who have been forced to stay inside and adapt to the new normal. “Boys are Back” is an ode to summers and riding their cycles, reminding them they have what it takes since the beginning. That, there has never been room for doubts in their capabilities.

     

     

  • To spread message of hope during the holy month and overcome barriers in uncertain times

    Ogilvy and Tata Motors celebrate Ramzan in new film

    By Our Staff

    Tata Motors creates a campaign to celebrate Ramadan to spread message of hope during the holy month of Ramzan and overcoming barriers in uncertain times. The campaign was created by Ogilvy  India.

    Said Sukesh Nayak, Chief Creative Officer- Ogilvy India: “When we step forward to do good, we inspire others. This is a human story that compels us to look beyond the social order, to make this world a happier place with small acts of kindness towards one another.”

    Added Rudrarup Maitra, Vice President – International Business, Tata Motors Commercial Vehicles: “Ramadan is an important period for Tata Motors customers worldwide, and every year during this auspicious period, Tata Motors shares a beautiful message on the human spirit that binds us all together and connects us through our aspirations. This year, Tata Motors celebrates this everlasting human spirit of helping and inspiring each other through this beautiful film and shows that the spirit of Ramzan is experienced best when it is celebrated together. Wishing everyone a blessed Ramzan!”

     

     

  • Appoints Kedar Mehta as Head of Consulting for Experience Business

    Ogilvy boosts investment in Experience

    By Our Staff

    Ogilvy has appointed Kedar Mehta as Head of Consulting for its Experience Business in India.

    His major work contributions lie in the areas of Customer Experience, Digital Transformation and Marketing & CRM. He has driven successful customer-focused programs for the likes of Bata Emerging Markets, Tesco HSC, CEAT, Vodafone India, Carphone Warehouse (UK), Fidelity Investments (US), Celio, Tata Sky, Hypercity and Tata Starbucks.

    Said Kunal Jeswani, CEO, Ogilvy India: “Clients increasingly turn to Ogilvy to help drive growth through every brand expression across every customer experience. Our Experience Business, aligned to our Global Martech Centre of Excellence, delivers Ogilvy’s trademark creative across the customer journey. Connecting with consumers in modern, surprising ways – focused on delivering growth for our clients. Kedar is a critical part of this vision. He is deeply customer focused and knows how to build and deliver programmes that drive growth – from customer acquisition to increasing transaction volume and value to customer retention and loyalty.”

    Added Mehta: “I like to play the role of a Customer Chair in most conference room discussions, and I strongly believe that the Ogilvy Experience Business will play that pivotal role for businesses focused on their CX and Digital initiatives. Ogilvy has the skills, tools and credentials to shape next generation Experiences for Brands.  I am really energized to accelerate this practice in the Indian market.”

     

     

  • Created by Ogilvy and directed by Shoojit Sircar

    Greenply rolls out new TVC

    By Our Staff

    Greenply Industries Limited has launched its new set of TVC campaign ‘Khud bane Ho Toh, Greenply Banta Hain’. The TVCs, which celebrates the resilience of human spirit, have been created by Ogilvy India and is directed by Shoojit Sircar.

    Said Sanidhya Mittal, Joint Managing Director, Greenply Industries Ltd: “We at Greenply understands what it takes to make it on one’s own. As our brands philosophy we always appreciate the length to which individuals go to fulfill their dreams. This campaign is a salute to those self-made people and their indomitable spirit.”

    Added Sujoy Roy, Executive Creative Director, Ogilvy India:”The campaign is a tribute to the undefeated resilience of humanity. The characters are people we can easily relate to. We feel their frustrations because we have all been in their shoes. That’s why their hope is our hope. The mood of the campaign gets succinctly translated into the familiar Tagore song we hear at the end. The message is clear: walk the solitary path even if no one comes to walk with you.”

     

  • As brand ambassador to promote new mantra to 'Take It Light'

    Cadbury Perk brings back Alia Bhatt

    By Our Staff

    Cadbury Perk has roped in Alia Bhatt yet again for a new campaign. The film encourages consumers to face life’s twist and turns with tagline ‘Take It Light’.

    Said Anil Viswanathan, Senior Director, Marketing (Chocolates), Insights and Analytics, Mondelez India: “Cadbury Perk has been rooted in the youth culture, since its inception almost 25 years ago, owing to its fun persona and relevant messaging – we propagated the message of ‘Masti’ from 2015 which resonated well and helped establish Perk as a fun brand. This time, we wanted to be rooted in the product and reinforce the delightfully light eat-experience of Perk. Today’s youth believe in facing life’s stresses with lightness. Our launch film and tagline ‘Perk khao, Light ho jao’ attempts to land the message that Perk is THE light chocolate, in a fun manner, through the route of levitation. In the past, we have had lively and high-spirited personalities to cater to the youth cosmos like Preity Zinta, Genelia D’souza and Ananya Panday who embody what Cadbury Perk stands for – youth, fun and Joie De Vivre. With Alia Bhatt back on-board as the face of the brand, we are positive that she will bring the ‘Take It Light’ proposition to life effortlessly with her bubbly persona and strong youth connect.”

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy India: “This is a super fun idea on lightness, executing this was truly a ball. Working with Alia, Pavail and Bob was just lots of masti. I believe, the social surround around the idea and the film will beautifully bring the core idea to life – Perk khao, light ho jao.”

     

     

  • To bring cheer with Mood Ting Tong Campaign

    Center Fruit unveils new advert

    By Our Staff

     

    Center Fruit launches a new campaign to promote brand proposition. Conceptualised by Perfetti Van Melle India and Ogilvy India, this TVC will be aired on TV and supported on social medium.

    Said Rohit Kapoor, Director- Marketing, Perfetti Van Melle India: “Center Fruit as a brand has always played in a space where Fun is at the core due to the fruity flavour. The gum has been established as a mood uplifter staying true to its brand proposition of Mood Ting Tong. The new TVC resonates with the brand proposition and conveys the message to the audience in a rather humorous manner keeping it in the fun zone.”

    Added Anurag Agnihotri, Managing Partner – Creative (West), Ogilvy: “Teens have a very short attention span and are constantly trying to master the art of surviving boredom. Here in this film, Center Fruit comes handy, adding a much-needed burst of fun to a mundane, boring moment.”

     

     

  • Nudges couples on Valentine's Day

    Ogilvy creates new ad for Cadbury Dairy Milk Silk

    By Our Staff

     

    Ogilvy created a new ad series for Cadbury Dairy Milk Silk. The campaign has six videos.

    Said Zenobia Pithawalla, Senior Executive Creative Director & Mihir Chanchani, Executive Creative Director, Ogilvy India: “Cadbury Dairy Milk Silk decided to celebrate Valentine’s Day like never before. By giving young people in love ideas, on how to celebrate Valentine’s Day in these tough times. Tying in aptly with its larger communication idea, ‘How far will you go for love’.”

    Added Neville Shah, Executive Creative Director, Ogilvy India said: “These simple stories attempt to inspire couples to surprise their partners. It’s not about the bigness of the act. It’s about the grandness of the thought. And that’s the simple intent. We designed them for short format surfaces and deployed them episodically, increasing the interest with each asset. A campaign designed for love. Simple.”

    Said Anil Viswanathan, Senior Director, Marketing (Chocolates), Insights and Analytics, Mondelez India: “Being synonymous with Valentine’s Day for almost a decade, Cadbury Dairy Milk Silk has been inspiring consumers to celebrate the season of romance and making the day count in their love story. Cadbury Dairy Milk Silk has built and strengthened consumer love and connect with youth in India through relevant storytelling and personalised offerings. Our recent campaign “How Far Will You Go For Love” was received very well, winning consumers hearts especially with Gen Z strengthening overall brand appeal and emotional connect with this audience. Valentine’s Day is an important day in our consumer’s life, and they believe in making the day count. They know that words often fall short to express their deepest emotions for the dear ones in their lives and they share a special bond with Cadbury Dairy Milk Silk to express themselves.”

    Added Shekhar Banerjee, Chief Client Officer and Head – West, Wavemaker India: “The year gone by has been quite different and difficult for most of us and especially for young couples who have been staying away from their partner / loved ones. Going into this year’s Valentine’s Day we managed to bring the brand much more integral to expressing love. We went an extra mile to make Valentine’s Day furthermore special for young couples through custom partnerships with web series and showcasing true inspiring stories in association with Humans of Bombay and Terribly Tiny Tales”

     

     

  • Questions can be sent at askpiyushanything@ogilvy.com

    Ask Piyush Pandey a question. Get the answer in his next book

    By A Correspondent

     

    Six years after his first book, Piyush Pandey, Chief Creative Officer, Ogilvy Worldwide and Executive Chairman, Ogilvy India, has announced that he has begun work on his new book.

     

    Said Pandey: “It’s been six years since I started work on Pandeymonium – and a lot has happened in the world of advertising and marketing in this time. The most significant change, however, is the evolution of the consumer, aided by technology. Consumers have provoked brands to include them in all aspects of the brand, brand experience and brand communication – and that change will also be visible in the way my new book is written. The backbone of the new book will be my responses to questions from you. I may not have all the answers, but I have a lifetime of experience that I am happy to share with you”.

     

    So, ask Piyush anything – just mail him at askpiyushanything@ogilvy.com. Ask him about advertising or ask him about politics (hmmm!). Ask him about his methods or ask him about his mistakes. Ask him about cricket or ask him about food. Ask him about his global role or ask him about his favourite haunts in Jaipur. Ask him about clients or ask him about family. Ask him what he loves, hates, tolerates or enjoys!

     

     

  • The campaign highlights the importance of iodine in a child’s mental development

    Tata Salt launches new ad campaign, #SawaalDeshKiSehatKa

    By A Correspondent

     

    Tata Salt has launched its latest integrated marketing campaign, #SawaalDeshKiSehatKa. The new TVC  is an extension to the last-running ‘Sawaal Kijiye Apne Namak Se’ campaign. This main objective of this campaign conceptualised by Ogilvy is to “build awareness of Iodine and its importance as a micronutrient in proper mental development of children”.

     

    Said Richa Arora, President, Packaged Foods, India, Tata Consumer Products: “Tata Salt’s genesis was in serving a national need for iodizing India, and we are proud that with our latest campaign #SawaalDeshKiSehatKa, we continue to stay true to our motto of ‘Desh ki Sehat, Desh ka Namak’. Today’s children are very inquisitive, and this is very relatable behaviour for every parent, and people in general. Being inquisitive is often considered a sign of intelligence in children, and this film celebrates that spirit in a unique and endearing format.”

     

    Added Sukesh Nayak, Chief Creative Officer-Ogilvy India: “As parents, we are all so used to getting stumped almost every other day with the never ending set of questions asked by our children. Building on this insight, we took the idea further, to the person who is now also a partner to parents in answering these questions, the AI device in our homes. The idea is not just be informative but also entertaining to ladder up how Iodine helps in ensuring proper mental development of children.”

     

     

  • Taps into ‘rooted’ness in tradition especially for the upkeep of health and well-being

    Dabur India launches new campaign in Kerala

    By A Correspondent

     

    Dabur India Ltd has launched a new campaign for its Dabur Herbal family toothpaste in Kerala, to further strengthen the brand’s regional connect by tapping into the strong ‘rooted’ness in tradition especially for the upkeep of health and well-being.

     

    Said Shouvik Roy, President and Head of Office: “Dabur Herbal is yet another success for Dabur in Kerala. We realised that the key task for the brand was to make a stronger local connect. The backdrop of ‘Onam’ and the friendly banter between two brothers, is what makes this film memorable. We believe that the film will be liked by all and make the connection with the brand even deeper.”

     

    Added Ritu Sharda, CCO, Ogilvy India (North): “With the vibrant festival of Onam serving as a backdrop, this film takes the old Indian proverb,’ haathi ke daant dikhaane ke aur, khaaney ke aur” and weaves a sweet story with two brothers in it and talks about the product benefit. We’re sure that a fun story, coupled with a lively background will make the piece engaging and memorable.”

     

    Said Harkawal Singh, Dabur India Ltd Marketing Head-Oral Care: “Dabur Herbal Toothpaste’ is the lead Oral Care offering from Dabur in Kerala and has a strong traction among consumers. It is a Fluoride Free toothpaste with goodness of Tulsi, Babool & Akarkara, an ideal paste for the entire family for problem free, strong healthy teeth. The new campaign is being rolled during the festive period of Onam, to further strengthen the franchise. The campaign is based on local cultural insight and shot locally. It will help us to further gain market share in Kerala.”

     

     

  • It has been conceptualised by Ogilvy India

    Savlon Surface Disinfectant launches TVC

    By A Correspondent

     

    ITC’s Savlon Surface Disinfectant Spray presents a quirky take on everyday life in its TVC. It has been conceptualised by Ogilvy India.

     

    Notes a communique: “The keen interest in the continuous chore of disinfecting surfaces over everything else is evident due to the Savlon Surface Disinfectant Spray which makes it easy and convenient. The treatment of the film is light and funny which helps drive the ‘effective and easy-to-use’ proposition in a conversational narrative.”