MxMIndia

Tag: Ogilvy India

  • The film captures the journey of a family’s rise to success

    MP Birla Cement sheds focus on legacy to promote sub-brand Samrat

    By A Correspondent

     

    MP Birla Cement is attempting to leverage the trust customers have for the brand. Conceptualised by Ogilvy Mumbai, a film captures the journey of a family’s rise to success because of the secret ingredient of the brand being a trusted partner for decades.

     

    Said Sandip Ghose, Chief Operating Officer, MP Birla Cement: “This maiden audio-visual commercial for MP Birla Cement Samrat – made primarily for its core market in the Hindi heartland – leverages on the ‘heritage’ and ‘trust’ elements, using a strong local idiom and a heart-warming story that the target audience will easily relate to.”

     

    Added VR Rajesh, Office Leader, Ogilvy India (West): “MP Birla Cement Samrat is the market leader in heartland India and MP Birla Cement wanted to strengthen this leadership even more. Through our market understanding, we unearthed real stories of generations placing their trust on Samrat and we decided to create communication on the same. The story is about one such customer of Samrat who’s been using it over three generations in his family, where we linked the trust he’s garnered over the years to the trust of Samrat Cement, highlighting the proposition ‘The strength of experience’, or ‘Tajurbe ki taaqat’, as the line goes.”

     

     

  • Conceptualized by Ogilvy India, the ad has been directed by Manoj Pillai

    Asian Paints unveils ad campaign promoting its Fibre Ulla Ultima Protek range

    By A Correspondent

     

    Asian Paints has launched a campaign to establish Ultima Protek as the gold standard of exterior emulsion.  Conceptualised by Ogilvy India, the ad has been directed by Manoj Pillai.

     

    Speaking about the new ad campaign, Jaideep Kanse, CMO, Asian Paints Limited said: “Kerala has always been a flagbearer in the country to set the roadmap as far as the exterior painting is concerned. The consumers of Kerala clearly understand their requirements from the exteriors considering the vagaries of weather the state undergoes. Asian Paints has always pioneered technology led innovation through its products to bring to consumers nothing but the best. This campaign is yet another step in that direction where Ultima Protek will be one stop solution to all the current problems pertaining to exterior walls”.

     

    Added Kiran Anthony, CCO, Ogilvy India: “A world renowned home needs a world-class paint that keeps paayal (algae) and vilal (cracks) away. In this series, Joesettan is seen sharing this recipe to a stunning home freely with a worldwide audience drawn to the beauty of his home”.

     

     

  • Shouvik will report to Kunal Jeswani, CEO, Ogilvy India

    Ogilvy Delhi gets Shouvik Roy as President & Head of Office

    By A Correspondent

     

    Ogilvy has announced the appointment of Shouvik Roy as President & Head of Office, Ogilvy Delhi. Roy will join Ogilvy Delhi on December 5 and will report to Kunal Jeswani, CEO, Ogilvy India.

     

    Said Jeswani: “Shouvik Roy brings a width of rich capability to Ogilvy. He will lead Ogilvy Delhi and help us shape its future. His strong, varied experience will help us stay ahead in a volatile, changing communication environment. And his warmth, compassion and love for great ideas will ensure our culture and our creative reputation continue to thrive.”

     

    Shouvik Roy

    Added Roy: “I am delighted to join an organization that has been a lifelong inspiration for me. The advertising industry is seeing rapid change and I hope that I will be able to play a meaningful role in shaping it and make it work for Ogilvy. I am looking forward to working closely with a very bright young team here in Delhi NCR and to my interactions with the industry stalwarts at Ogilvy.”

     

    Piyush Pandey

    Said Piyush Pandey, Chief Creative Officer, Worldwide & Executive Chairman, India, The Ogilvy Group: “Talent is the lifeblood of our company. Shouvik is a refreshing new talent who will bring new skills to Ogilvy India. We are excited to have him on board and partner him on his new journey at Ogilvy. Delhi is one of our finest offices with a great young team and a fantastic client portfolio. I’m sure Shouvik will do a great job of leading the work, our clients and our people.”

     

     

  • Brand launches new digital campaign starring a host of web-series superstars

    Taco Bell unveils Season 2 of ‘Big Bell Box’

    By A Correspondent

     

    Taco Bell has begun streaming the second season of its Big Bell Box meal offering across all its restaurants. This new launch is being supported by a digital campaign that builds on the growing popularity of the OTT space in India.

     

    For this campaign, Taco Bell has collaborated with leading web-series stars – Radhika Apte, Vikrant Massey and Kubbra Sait to develop quirky brand storytelling.

     

    Sharing his thoughts on the digital campaign, Gaurav Burman, Director, Burman Hospitality Private Limited, Taco Bell’s exclusive franchisee partner in India, said: “Further to the much loved first edition, we are excited for the launch of our unique value meal offering, the Big Bell Box. The offering brings together all our Taco Bell favourites in one box at a very enticing price and value. We are proud of our digital campaign, ‘Streaming now at a Taco Bell near you’, that we have designed for this launch. It is a reflection of our efforts to have our finger on the pulse of our consumers and innovate for them. We hope that our loyal consumers and well-wishers will appreciate the campaign and make it a huge success”.

     

    Added Sidharth Shukla, Vice President and Head of Digital, Ogilvy India: “When we launched the Big Bell Box earlier in the year, in addition to the insight of ‘paisa vasool’, we knew, it would be much more relevant if we somehow linked it to the release of some of the most iconic movies which were coming out – Avengers, Godzilla, etc. because that was a trending topic for our demographic. This time around, we were cognizant of the fact that OTT was the hot topic – thanks to the likes of Sacred Games 2 and Mirzapur. The insight for this edition and the last one has not changed, what we have done is looked at the execution differently, basis the pulse of the consumer today which has also influenced our choice of cast for Big Bell Box Season 2”.

     

     

  • Sonia joins the agency from Ogilvy India where she was Senior VP & Head of Customer Engagement

    Sonia Khurana appointed COO at Digitas India

    By A Correspondent

     

    Digitas India has announced the appointment of Sonia Khurana as Chief Operating Officer. Khurana’s mandate would be to provide strategy and direction in making Digitas India’s leading digital marketing agency.

     

    She joins from Ogilvy India where she was Senior VP & Head of Customer Engagement. She will report into Amaresh Godbole, CEO, Digitas India.

     

    Amaresh Godbole

    Commenting on her appointment, Godbole said: “Digitas India has been on the fast track for the last decade, and today we’re 450 plus experts partnering top-notch clients. To keep up with this growth trajectory, we need more leaders who are adept at solving business problems through modern marketing practices. Sonia is just that, a true T-shaped personality who has run digital businesses as well as capabilities such as CX and CRM. Further, she understands how to tackle the challenges of integration. It’s what we need to drive our next phase of growth as the premier connected marketing agency, and as a partner in Publicis Groupe’s Power of One Solutions.”

     

    Sonia Khurana

    Sharing her views on joining the agency, Khurana added: “I’m very excited to be part of a young, energetic team whose focus is at the nexus of creativity, data, technology and media. My goal is to partner with the team to chart the agency’s next chapter and make it the agency of choice for clients looking to take a leap in their digital journey. On my first day at work, I saw the Publicis Groupe’s Power of One strategy in action. It made me realize that I haven’t just joined the agency brand but that I am part of the enriching Groupe ecosystem committed to delivering truly integrated, client-focused solutions. Three weeks in and I can already see what makes this place so special!”

     

     

  • Brand aims to strengthen its portfolio offerings in the ‘fresh breath’ space

    Perfetti promotes ‘Center Fresh 3 Layer Gum’

    By A Correspondent

     

    Center Fresh 3 Layer Gum has actor Samantha Akkineni as Brand Ambassador. The launch of the gum will be supported through a 360-degree campaign on TV, digital, and cinema.

     

    Speaking on the launch, Rajesh Ramakrishnan – Managing Director, Perfetti Van Melle India said: “Center fresh is one of our power brands in India. The brand enjoys immense love and trust with the Indian consumer. We plan to own the “fresh breath confidence” space through multiple product offerings under Center fresh, which are tailored for different consumption occasions.”

     

    Speaking on the new launch, Rohit Kapoor – Director Marketing, Perfetti Van Melle India added: “Fresh Breath is one of the fastest growing need spaces within confectionary today owing to the growing consciousness around the concept and Center fresh is synonymous with fresh breath. With the launch of Center fresh 3-layer gum the brand wants to cater to consumers who are looking for long lasting fresh breath experience, all through the day. Center fresh 3-layer gum offering further strengthens the brand portfolio which has offerings across formats and different fresh breath need states.”

     

    Explaining the thought behind the ad film, Anurag Agnihotri, Executive Creative Director, Ogilvy India said: “Center fresh 3 Layer Gum offers you fresh breath that lasts long. For a youngster, it means having the fresh breath confidence to carry through long conversations with someone special. We brought this out in a boy-meets-girl story in a bus in which the conversation continues till the end of the journey. It may be the beginning of a romance or it may not lead anywhere, but it leaves you with a good feeling. That’s what we have tried to capture.”

  • Three digital adverts reveal the poker player in everyone

    Nawazuddin pushes #Madeforpoker proposition for Pokerstars India

    By A Correspondent

     

    PokerStars India has launched a new digital marketing campaign featuring its brand ambassador Nawazuddin Siddiqui. #MadeforPoker is the second campaign that PokerStars India has developed along with its creative agency Ogilvy India. The campaign, which comprises three advertisements, is designed to highlight that everyone has a poker player in them, and that poker skills can easily be applied to everyday challenges.

     

    Said Ankur Dewani, CEO of Sachiko Gaming: “With #MadeForPoker, PokerStars India wants to connect with people from all walks of life and to make them aware of the potential poker player within them. We want help people to understand the game better and encourage them to play safely on a secure, regulated platform such as PokerStars India.”

     

     

  • The campaign will be supported with a digital film, along with an integrated multi-media marketing campaign

    Cadbury Dairy Milk’s ‘Purple Heart’ campaign takes on cyber-bullying

    By A Correspondent

     

    Cadbury Dairy Milk has announced the launch of #HeartTheHate campaign, against cyber-bullying.

     

    Commenting on the launch of this unique campaign, Anil Viswanathan, Director – Marketing (Chocolates), Mondelez India, said: “Cadbury Dairy Milk as a brand, believes that if there’s one thing that can shine a beam of light through the cracks in an increasingly divided world – is generosity. A little bit of generosity can go a long way and often it’s the smallest things that have the biggest impact. Cyber-bullying is something which affects everyone especially young people as they feel isolated and depressed when they are exposed to it. The #Heartthehate campaign builds on a very simple insight that when friends post something as simple as a purple heart in response to the trolls, young people feel less isolated and hence the impact of online bullying is reduced. This campaign is another small step to create a big impact towards social issues.”

     

    Added Prakash Nair, Executive Vice President, Ogilvy India: “Today while online/social media has become the youth’s hangout place, it is also a place where they face a lot of harassment and bullying. Cadbury Dairy Milk, with its proposition of Kuch Achha Ho Jaaye, Kuch Meetha Ho Jaaye, decided to act on this by arming the youth with a simple weapon to silence the bully – a purple heart emoji. Whenever a friend is getting trolled, all they must do is troll the troller with a purple heart. This simple, generous act of posting a purple heart can help drown out hate comments. Even if one bully is drowned by the purple heart, it will be a worthwhile initiative.

     

    The campaign is being executed with the support of Wavemaker India.

     

     

  • This ranges from kitchen appliances to cookware, fashion, beauty, devices, electronics, large appliances and more

    Amazon India launches second leg of its ‘Apno Ka Saath’ campaign

    By A Correspondent

     

    Amazon India launched the second leg of its ‘Apno ka Saath’ campaign, building on its ‘trusted, one stop shop’ ethos. It has been conceptualised by Ogilvy India.

     

    Talking about the treatment of the campaign, Ravi Desai, Director – Mass & Brand Marketing, Amazon India, said: “Be it conversations around food or the weather, with our ‘Apno ka Saath’ campaign, we have tried to weave in stories that every household in India can relate to. It is always heart-warming to see the small joys of convenience & comfort being brought to you by someone you trust. With over 17 crore products, Amazon.in is able to meet all these needs, from daily essentials to large appliances and more.”

     

    Added N Ram Moorthi, President-Ogilvy Group Companies, South: “The objective of the second phase is to add an extra dimension to the promise made in the ‘Apno ka Saath’ campaign which ran previously. We continue with the three characters – the brothers and the bhabhi but focus on delivering the message that when you buy products, Amazon also has your back – be it through brand warranty, installation guaranty or easy returns.”

     

     

  • The film is all about embracing one’s real self however crazy it must be because love comes with no rules, notes a communique

    KFC’s new campaign for its Zinger burger

    By A Correspondent

     

    KFC has unveiled an all-new brand film for its Zinger burger. Conceptualised by Ogilvy India, the film is all about embracing one’s real self however crazy it must be because love comes with no rules. Hmmm.

     

    Talking about Zinger and its film, Moksh Chopra, Chief Marketing Officer, KFC India said: “Zinger is KFC’s signature burger and has been a constant in our menu with unconditional love from KFC lovers. The film shows people coming from different backgrounds embracing their original self and holding their favourite Zinger burger. The callout to everyone is to be original, be proud and enjoy the Asli Chicken Burger all out without any rules.”

     

    Added Ritu Sharda, Chief Creative Officer, Ogilvy North: “The best part of the campaign is that it encourages everyone to be their real self while enjoying Zinger their way. Idea being to have consumers relish the nation’s Asli Chicken Burger without any inhibitions.”

     

     

  • The campaign is based on the actor-director camaraderie where Anurag pulls a prank on Ananya

    Ananya Panday roped in as the new face for Cadbury Perk

    By A Correspondent

     

    No, this isn’t an update on whether Kartik Aaryan and Ananya Panday are dating each other (see, we are fairly up and about with the goss). Cadbury Perk has launched its latest campaign ‘Masti ka Daily Dose’ featuring Panday and director Anurag Kashyap. Conceptualised by Ogilvy and Mather, the campaign is based on the actor-director camaraderie where Anurag pulls a prank on Ananya to get her to shoot for a Cadbury Perk commercial.

     

    Commenting on the same, Anil Vishwanathan, Director – Marketing (Chocolates), Mondelez India, said: “Cadbury Perk is a brand that believes in infusing fun into the mundane and our new campaign lives up to that in an exciting, youthful way. In the past, we have had vivacious personalities like Preity Zinta, Genelia D’souza, and Alia Bhatt who embody what Cadbury Perk stands for – youth, fun and Joie De Vivre. As the new face for Cadbury Perk, Ananya Pandey was our natural choice for the brand as she is seen as a rising youth icon and brings alive the brand purpose to life so effortlessly. The brand has a good connect with the youth and with Ananya on board we believe this connect will only get stronger.”

     

    Added Amitabh Agnihotri, Group Creative Director, Ogilvy India: “Cadbury Perk is known for its light hearted pranks and masti-ful approach for the last few years. Now with Ananya Panday as the new face of the brand, and both she and Anurag Kashyap playing themselves in the campaign, the brand has pushed the envelope in every aspect of communication. This time the whole campaign unfolds as if shot behind-the-scenes and in an unscripted style. I hope our audience will enjoy the campaign as much as we loved creating it.”

     

     

  • The new campaign aims to encourage women to begin lifting internal barriers by simply trying to overcome their inner hesitations

    Pond’s urges Indian women to overcome their inner hesitations

    By A Correspondent

     

    Pond’s has launched its latest ad film with the aim of bringing the issue of inner voices into the spotlight thereby enabling women to understand how commonplace inner voices are, and help them overcome the internal barriers these present.

     

    Said Prabha Narasimhan, Vice President, Skincare and Colours, Hindustan Unilever Ltd: “Pond’s is an iconic brand in India with great heritage and equity. It gives us great pride to give it a new take that encourages women to never hold back and ‘See What Happens’.

     

    Added Kainaz Karmakar and Harshad Rajashyaksha, Chief Creative Officers, Ogilvy India (West): “We are really excited about launching the new world of Pond’s. It’s a world that is asking young girls to go ahead and say what is on their minds and do what is in their hearts. Society is ready for their bold moves. The time has come to go ahead and #SeeWhatHappens. The story that launches this belief is about a young girl who has the strength to take on the blows of boxing, and yet she has not gathered the strength to break the news to her mom. Bob (Shashanka Chaturvedi) has done a great job of translating the story into a powerful film.”