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Tag: Ogilvy India

  • The TVC is based on its ‘How Far Will You Go For Love’ Proposition

    Cadbury Dairy Milk Silk introduces new TVC

    By A Correspondent

     

    Cadbury Dairy Milk Silk has unveiled a new TVC based on its brand proposition of ‘How Far Will You Go For Love’ that was launched earlier this year.

     

    Commenting on the release of this heartwarming film, Anil Viswanathan, Director – Marketing (Chocolates), Mondelez India said: “Cadbury Dairy Milk Silk has long stood for the best taste of chocolate in India. This has manifested in our communication over the years as the expression of romance amongst youth. With the youth of the country and their meaning of love evolving, there is a higher emphasis on gestures and acts that keep the romance fresh and alive. This had led to conceptualizing of the new proposition ‘How Far Will You Go For Love’ which kick started with the Valentine’s Day campaign earlier this year and has now turned into a ritual of sparking new relationships, deepening the meaning of love, and standing for a feeling that can’t be purely expressed in words but best felt through acts of active expression. The aim is to continue to make Cadbury Dairy Milk Silk an integral part of expressing love for your special ones, through gestures big and small that go above the norm.”

     

    The film is conceptualised by Mondelez India and Ogilvy India. Said Ganapathy Balagopalan, Head of Strategic Planning, Ogilvy Mumbai:  “Chocolate and romance have always gone hand in hand, but no Indian brand has truly capitalised on the connection until now. While Cadbury Dairy Milk Silk stories often hinted at a romance, the hero was always the product. It was always about the melty-chocolate. We believe it is time for the brand to evolve from being just a bar of indulgent chocolate to something greater, more desirable – make sharing a Silk, a symbol of romance. It feels like a natural evolution for the brand and will give us a more relevant role in young people’s lives.”

     

     

  • WPP is the #1 Most Effective Agency Holding Group in the world as per the Global EFFIES Index 2020

    Ogilvy India is the #2 Most Effective Agency globally

    By A Correspondent

     

    The Global EFFIES Index 2020 has announced today that Ogilvy India is the #2 Most Effective Agency in the World and the #1 Most Effective Agency in Asia. Also, as per the report, WPP is the #1 Most Effective Agency Holding Group in the world.

     

    Said Piyush Pandey, Chief Creative Officer Worldwide and Executive Chairman India, Ogilvy: “It is yet another recognition of our continued belief in our founder David Ogilvy’s words, ‘we sell or else’. I am extremely proud of our clients and Team Ogilvy for winning us this recognition.”

     

    Added Prem Narayan, Chief Strategy Officer, Ogilvy India: “This is a tribute to the great partnership between our clients and the Ogilvy planning, account management and creative talent that we have fostered over the years in India.” A communique from Ogilvy India informs that the 2020 rankings reflect a compilation of over 4000 worldwide Effie winners and finalists announced between January 1, 2019 and December 31, 2019.

     

     

  • Reassures painters and their families of their safe painting service

    Ogilvy Mumbai creates campaign for Asian Paints

    By A Correspondent

     

    Ogilvy Mumbai has devised a campaign for Asian Paints targeting painters and their families on ‘safe painting’.

     

    Said Amit Syngle, MD and CEO, Asian Paints Limited: “Communitarianism is mirrored in Asian Paints’ beliefs and practices. Caring about the well-being of our stakeholders has always been the utmost priority. We understand the current threat of infection is a serious cause of concern for our painters, their families and our consumers, hence we devised the Safe Painting Service to safeguard their needs. This digital campaign echoes our priority and apprises them of the provision and safety–standards we are putting into place to ensure their well-being and safety; all this while ensuring great looking homes.”

     

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy India: “We wanted to assure people of the steps we have taken to ensure that the painting process is totally safe. We started by assuring the most important person about the safe painting services – the painter’s family.”

     

     

  • An initiative to socially mobilise a human chain to increase awareness and adherence to hand hygiene

    Savlon Swasth India Mission presents the ‘Chain of Protection’

     

     

    On occasion of World Hand Hygiene Day, Savlon Swasth India Mission reiterates the critical role of hand hygiene in infection prevention with its ‘Chain of Protection’ initiative.

     

    In a fun and interactive social outreach, the initiative urges everyone to adhere to a hand hygiene routine to help build a chain of protection. Savlon Swasth India Mission’s ‘Chain of Protection’ is a community-driven inclusive approach towards encouraging good hand hygiene practices and help break the chain of infection.

     

    Fritz Gonsalves, Group Creative Director and Jayesh Raut, Senior Creative Director at Ogilvy India, said, “Savlon Swasth India has always been about inculcating good hand hygiene habits. Right now, the most important thing to do is to make sure everyone around us including ourselves maintain good hand hygiene. As it is for the collective good of everyone. So, for World Hand Hyginee Day, that’s exactly what we did – Remind everyone that we are in this together and that together we can defeat the chain of infection.”

     

     

  • Requests people to continue to #StayHomeStaySafe by creating beautiful memories at home

    Asian Paints rekindles love for homes in second digi film

    By A Correspondent

     

    Asian Paints has released the second digital film under ‘Har Ghar Chup Chaap Se Kehta Hai’ capturing people’s love for their homes which has been rekindled during the lockdown.

     

    Conceptualised by Ogilvy India, the film showcases individuals and families taking care of their homes in the current quarantine period. Upkeep of the house, an otherwise trying exercise, has now become a source of joy to family members. Children, grown men, even pets, everyone in the house is chipping in with their share of household chores. This relevant truth is beautifully captured to show how one’s relationship with one’s home, a relationship at the core of brand Asian Paints, is rekindled.

     

    Voiced by Piyush Pandey and directed by Neha Kaul of Corcoise Films, this video will surely bring a smile on everyone’s face and remind them what their home has been to them; a place of security.

     

    Speaking about this new ad, Amit Syngle, MD and CEO, Asian Paints: “Our second video is a very different take on the emotions associated with Homes, wherein the Home personification and its relationship with the people who live there comes to light in a very beautiful, interconnected way. The whole camaraderie between the home and the members, bring the joy in reliving those real moments which strongly define the emotional connect. Relationships rekindle the fun routines and some lively activities, combined with daily chores, bringing the social message of Stay Home Stay Safe alive.”

     

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy India: “Staying at home we found a new corner in our home which has become our favourite spot and we found places to clean that we never did before. We found new love for our homes and we decided to capture this love in our film.”

     

    Sharing his thoughts on the film, Sam Balsara, Chairman and MD, Madison World said: “Asian Paints has done an amazing job of staying alive in the consumers’ mind, not by eulogizing their paint but empathizing with their consumers by highlighting to them the joys of doing household chores, staying at home; thereby making the most of the unfortunate circumstances that consumers find themselves in today. My compliments to Team Asian Paints and Ogilvy for the idea and producing not just one but two digital films from home. This move will earn Asian Paints tremendous goodwill of its customers which will benefit the Company for time to come. Asian Paints is not only the leader in Paints, but has behaved like one.”

     

     

  • These services range from dance tutorials, cooking, fitness, to learning services for children

    Tata Sky urges us to stay home & access, what else, Tata Sky

    By A Correspondent

     

    In a move to help subscribers meaningfully fulfill their forced quarantine period, Tata Sky has freed up their top 10 services. These services range from dance tutorials, cooking, fitness, to learning services for children.

     

    Directed by Bauddhayan Mukherji of Little Lamb Films, a new campaign has been launched titled #StayHomeStayJingalala. The campaign was shot and directed over seven cities (Kolkata, Mumbai, Delhi, Gurugram, Lucknow, Chennai, Jodhpur) with phones, and no lives were put at risk in the making of this film.

     

    Talking about the campaign Sukesh Nayak, Chief Creative Officer, Ogilvy India:

    “In times like these, it’s important that brands contribute to help its consumers in its own way. By deciding to free up services, Tata Sky is doing its bit to entertain and engage its subscribers while they stay at home.”

     

     

  • Recreates the famous ad to inspire people to stay home and stay safe

    Piyush Pandey drives ‘stay at home’ message for Asian Paints

    By A Correspondent

     

    Asian Paints has bought back its 2007 ad film, ‘Har Ghar Chup Chap Se Kehta Hai’. Narrated by Shri/Mr Ogilvy India, Piyush Pandey, the film has been stitched together with a montage of shots that is even more relatable now that everyone is home amidst the current quarantine period.

     

    Commenting on the ad, Amit Syngle, MD and CEO, Asian Paints Limited, said: “The purpose of the ‘Har Ghar chup chap se kehta hai’ is to make people feel the strong emotional connect a home brings in their lives. The current times are exceptional and at Asian Paints we believe that it is important to relive the happiness and joy around homes at the same time reminding people of staying home and being safe. Made with real home videos, the brand is inspiring people, by showing how people across are creating their own special moments in their homes and bringing hope and smiles in these tough times. Stay Home Stay Safe.”

     

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy India: “What could be a better way to inspire people than recreate what they love, rewritten to address the current times.”

     

     

  • While the trio will oversee all creative work across markets in India, they will also continue to lead creative hands-on in Ogilvy Mumbai

    Post Sonal Dabral exit, Kainaz Karmakar, Harshad Rajadhyaksha and Sukesh Nayak promoted to CCOs at Ogilvy India

    By A Correspondent

     

    Following the announcement of the exit of Sonal Dabral from the agency, Ogilvy India has announced that Kainaz Karmakar, Harshad Rajadhyaksha and Sukesh Nayak will take on the joint responsibility of driving Ogilvy India’s creative product and reputation, as Chief Creative Officers. While the trio will oversee all creative work across markets in India, they will also continue to lead creative hands-on in Ogilvy Mumbai.

     

    Piyush Pandey

    Said Piyush Pandey, Chief Creative Officer Worldwide & Executive Chairman India, Ogilvy: “I consider myself very fortunate to have on my team three partners who have made a huge impact on Ogilvy’s creative leadership, and an even more significant difference to Ogilvy’s partnerships with clients. This promotion could not be more deserving! I am extremely proud to have Kainaz, Harshad and Sukesh on our India team. They are the future of Ogilvy and I am confident they will be the game changers in Ogilvy,”

     

    Kunal Jeswani

    Added Kunal Jeswani, CEO, Ogilvy India: “Sukesh, Kainaz and Harshad are powerhouses of energy and great talent. Over the last few years, their work across some of our largest clients has been modern in expression and execution, and as inspiring and memorable as any trademark Ogilvy India work should be. This is a rare and precious balance for any creative to strike. They understand the value of hard work and deep client relationships and I am sure they will do a fantastic job of driving Ogilvy India’s creative product and reputation.”

     

     

  • Sukmary: Unveils fashion designer Masaba Gupta’s “I Will Wear Out Plastic” clothing line

    Ogilvy & UNEP India launch campaign on single-use plastic

    By A Correspondent

     

    United Nations Environment Programme India (UNEP India) has joined hands with Ogilvy India to launch a campaign to highlight its work on phasing out single use plastic. Fashion designer Masaba Gupta launched a clothing line on this occasion to send out the message: #BeatPlasticPollution.

     

    Said Atul Bagai – Country Head, UNEP India: “Addressing environmental challenges such as plastic pollution call for behavioral changes in society and it can have a huge impact when an acclaimed fashion designer like Masaba Gupta makes an environment statement through an entire clothing line. We look forward to the success of this innovative idea and thank Masaba Gupta and Ogilvy for associating with us”.

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy: “This is Ogilvy India coming together to solve a global problem. We have worked on a global problem and have come up with an idea that is unique and universal. I am thankful that Masaba agreed to partner us and bring our idea to life, by designing a clothing line, where a part of the garment, when needed, turns into a bag. This is high fashion making a statement and serving a purpose for a cause. We thank UNEP India for inspiring us with their commitment towards environment conservation.”

     

     

  • The campaign #DNAFightsRape was launched November 25, on the International Day for Elimination of Violence Against Women

    #DNAFightsRape initiative draws encouraging response

    By A Correspondent

     

     

    https://www.facebook.com/Wheresthedna/videos/785544771919527/

     

    In an attempt to educate the survivors as well as the masses on their role and timely application of DNA forensics, a new campaign #DNAFightsRape – Save the Evidence, was launched recently by Ogilvy India along with Gordon Thomas Honeywell Governmental Affairs (GTH-GA). The campaign is also endorsed by Delhi Police, UN Women and AIIMS. Notes a communique: “As a part of the crusade experts across law enforcement, legal, forensics have showed their support by sharing powerful and thought-provoking videos that reiterates the role of scientific investigation and its most conclusive nature in convicting the guilty, where a rape is concerned.”

     

    The campaign #DNAFightsRape was launched on November 25, on the International Day for Elimination of Violence Against Women, combining forces from the Delhi Police, UN Women India, AIIMS, MARD and others to support the move.

     

     

  • Launches a 360-degree integrated campaign to showcase the journey of thrill and adventure

    Bajaj Pulsar celebrates 18 successful years in new ad

    By A Correspondent

     

    Bajaj Auto celebrates the 18th anniversary of its brand Pulsar with the launch of an integrated campaign. The campaign showcases journey of a Pulsar customer who is obsessed with maximising thrilling moments in his life, while clearly announcing the milestone for the brand.

     

    Commenting on the occasion, Narayan Sundararaman, Vice President (Marketing) – Motorcycles, said: “It’s a proud moment for Bajaj Auto to see one of our most successful brands turn Eighteen. The Pulsar range has received many accolades over the years and is probably the most celebrated bike in Indian Automobile history. The new campaign showcases the thrill and adventure that every Pulsar rider craves for. All iconic brands evolve with times and so will Pulsar, as we continue to enthral the motorcycle enthusiasts all over the world.”

     

    Commenting on the campaign Sukesh Nayak, Chief Creative Officer, Ogilvy India, added: “With Pulsar turning 18, we decided to tell the story of a Pulsar rider, from the time he is born. The film tracks the journey of a boy that is probably the story of almost each one of us. From the time we learn to walk, how we start seeking thrills every single day.  The naughty kid who can’t wait to turn eighteen so he can get his license and his hands on the ultimate thrill machine, the Pulsar. The answer to all our thrill-seeking needs.”

     

     

  • The campaign #DNAFightsRape has combined forces from the Delhi Police, UN Women India, AIIMS, MARD and others to support the move

    DNA evidence a must-do to deter rapes, notes GTH-GA Ogilvy India campaign

    By A Correspondent

     

    Gordon Thomas Honeywell Governmental Affairs (GTH-GA) and Ogilvy initiated a public awareness drive, that articulates views of subject matter experts, stating the importance of DNA as the world’s best crime-fighting technology and the need for it to be public knowledge.

     

    In a campaign titled #DNAFightsRape – Save the Evidence, experts from across law enforcement, legal, forensics have talked about the role of scientific investigation and its most conclusive nature in convicting the guilty, where rape is concerned.

     

    Notes a communique: “#DNAFightsRape introduces the right platform and opportunity to establish the significance and power of DNA. It presents with a powerful perspective and a great solution in the way we handle and treat crime. Holistically, the program aims at paving the way for a social transformation to make India a safer place for its citizens.” GTH-GA collaborates closely with governmental officials, crime labs, police and the DNA industry, and also operates the DNAResource.com website that has been used as the world’s primary source for DNA database policy and legislative information since 2000.