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Tag: Ogilvy India

  • … with its new #HarHaathToofan campaign

    Thums Up celebrates 75 years of India’s independence

    By Our Staff

     

    Thums Up, the Coca-Cola homegrown cola brand, has unveiled a new campaign commemorating 75 years of India’s independence. The campaign #HarHaathToofan presents an ode to inspirational people whose hands have built India over the years – who are true beacons of our nation’s pride, notes a communique.

     

    Announcing the new campaign, Tish Condeno, Senior Director, Sparkling Flavours Category, Coca-Cola India and Southwest Asia said: “As one of the iconic homegrown brands of India, Thums Up has always stood for values of strength and resilience. Thums Up’s 2021 #PalatDe Campaign, in partnership with Olympics & Paralympic Games, gained immense love and appreciation. This year, Thums Up celebrates 75 resilient years of India’s Independence, with a special #PalatDe campaign about the many hands that have been building India.  We are proud to partner with multiple inspiring individuals from India who have made the country immensely proud over the years – Sourav Ganguly, Avani Lekhara, and Nikhat Zareen, among many others.”

     

    The #HarHaathToofan film has been conceptualized by Ogilvy. Commenting on the creative insight behind the campaign, Ritu Sharda, Chief Creative Officer, Ogilvy India- North, said: “For the last 75 years, whenever the naysayers have doubted India’s potential, the hands of the nation have come forward and done a #PalatDe, turned them upside down. Thums Up is one of the nation’s most iconic brands and has the famous ‘thumbs up’ hand as its symbol. So, on this occasion of 75 yrs of Independence, we’re proud to transform this hand to the many hands that are Toofani. And it comes together beautifully in our campaign #HarHaathToofan.”

     

     

  • Ram Moorthi moves on

    Tithi Ghosh named President & Head of Office-Ogilvy Bengaluru  

    By Our Staff

     

    Tithi Ghosh
    Tithi Ghosh

    Ogilvy India has announced that effective July 01, Tithi Ghosh has taken over as President & Head of Office–Ogilvy Bengaluru. Ghosh has been with Ogilvy in Bengaluru since 2004.  Meanwhile, after 25 years with Ogilvy India, Ram Moorthi has decided to move on as s Bengaluru office head.

     

    VR Rajesh
    VR Rajesh

    Said VR Rajesh, Group President, Ogilvy India: “We would like to thank Ram, for giving so much to Ogilvy India. We will miss his passion to always do something different. Not a man to sit on his laurels, we are sure an all new venture is right around the corner. We wish him all the best and lots of love,” adding: “We are also very lucky to have Tithi to take the baton from Ram. Tithi stands for everything that represents the culture of Ogilvy. The voice of guidance and wisdom is now going to be the hand that guides the next chapter of Ogilvy Bengaluru.”

     

    Piyush Pandey
    Piyush PaPiyush Pandeyndey

    Added Piyush Pandey, Chairman Global Creative & Executive Chairman India, Ogilvy: “Tithi has been my valuable partner for years.  And I am sure that in the coming years she will further strengthen our client relationships and creative excellence in our Bengaluru office.”

     

  • Gandhi has been with Ogilvy for 22 years across various roles

    Hirol Gandhi named President & Head of Ogilvy Mumbai & Cal

    By Our Staff

     

    Ogilvy India has announced that effective July 1, Hirol Gandhi has taken charge as President and Head of Office – Mumbai and Kolkata. Gandhi has been with Ogilvy for 22 years across various roles.

     

    Said Piyush Pandey, Chairman Global Creative & Executive Chairman India, Ogilvy: “Hirol has been a champion of creativity and modern work.  I am happy that our largest office is in very good hands.”

     

    Said VR Rajesh, Group President, Ogilvy India: “The next three years are the years of transformation for Ogilvy in India. Hirol is an extraordinary future focused leader who also has an astute sense of business. We need a champion like him to accelerate our journey into modernising our largest office.”

     

    Added Gandhi: “After having successfully partnered brands in their growth and transformation journey, this is an equally exciting and challenging opportunity – chart the next chapter for Mumbai and Kolkata offices, and further accelerate the transformation agenda. I’m really looking forward to my next phase at Ogilvy.”

     

  • India brings home highest no of metals ever. Plus: Agency of the Year. And it’s an agency from BLR, not BOM or NCR

    Saare Jahaan Se Achcha

     

     

    By Our Staff

     

    If it was the Olympics, it would’ve merited a call from Prime Minister Narendra Modi. But this is just an advertising festival, where work are recognised for commercial work, so perhaps expecting a call from the PM would be a bit much.

     

    The victories of the Indian contingent last week though are worthy of that call. Indian creative agencies brought home 47 metals, and this does not include the shortlists.

     

    Dentsu Creative Bengaluru was named Cannes Lions 2022 Agency of the Year, as well as awarded a Titanium, three Grand Prix, two Gold Lions and three Silver Lions for ‘The Unfiltered History Tour’ for Vice Media. This also makes the campaign the most awarded campaign ever. Note: it’s an agency from Bengaluru and not Mumbai or New Delhi NCR.

     

    Said Amit Wadhwa, CEO, Dentsu Creative India. “When you begin Cannes Lions with a Grand Prix, you think you have already hit a lifetime achievement, but this week just got better and better. It is hard to describe how we feel on receiving three Grand Prix, let alone a Titanium and to top it all off, Agency of the Year – it is a moment to rejoice for each one of us at Dentsu Creative India. The team is just so proud of the work, but also the outcome too,” adding: “We got the world talking about something which really matters deeply, something which will change the way that historically important artefacts are handled in the future, and in turn could change the way that history is taught to millions around the world. Now that is very special indeed.”

     

    Added Ajay Gahlaut, Group Chief Creative Officer India, Dentsu Creative: “Winning the Agency of the Year is an emotion I cannot even begin to describe. When I used to watch other agencies win the title I often wondered if I ever would get that same honour. What they say is true. Dreams DO come true! I’m over the moon with the Titanium win along with the hat trick of Grand Prix and a whole lot of other metals. Not just me I think no one in the entire Indian ad industry has been part of such a huge haul of Lions ever before. And I do believe we are the first full-service Indian agency to win the title of Agency of the Year. I doff my hat to the entire team responsible for the Unfiltered History Tours. Those who are with us now and those who have moved on. Congratulations all. For now, it’s party time!”

     

     

    The other Grand Prix this year went to VMLY&R India’s ‘The Killer Pack’ campaign for Maxx Flash in the Health & Wellness Lions category to Leo Burnett for its ‘The Missing Chapter’ campaign for P&G India’s Whisper. This was a Grand Prix for Sustainable Development Goals Lions, again a first for India.

     

    Meanwhhile, Ogilvy India also brought home a Titanium Lion for  Mondelez  India’s ‘Shah Rukh Khan My Ad’ campaign. The work also bagged two Golds, a Silver and a Bronze.

     

    Said Piyush Pandey, Chairman Global Creative & Executive Chairman India, Ogilvy: “I am delighted that the people’s choice is also the jury’s choice. I am very proud of the team that worked on it.”

     

    As the table indicates, FCB has continued its winning spree and netted as many as 14 metals.

     

  • The film showcases the various applications of JSW Steel

    Ogilvy’s campaign for JSW Steel

    By Our Staff

     

    JSW Steel, the flagship company of JSW Group, has unveiled its new campaign ‘Always Around’. The campaign, conceptualised by Ogilvy will be rolled out in an episodic manner through a 360-degree integrated campaign including TV, Digital, OOH etc.

     

    Commenting on the latest campaign, Parth Jindal of JSW Group, said: “Steel is all around us and as consumers, we do not realize how central Steel is in modern living. Our latest brand campaign ‘Always Around’ was conceptualized to communicate the key role JSW Steel plays in our everyday lives and it originated from multiple stakeholder insights. The core thought for the campaign was to showcase our brand philosophy in a contemporary way.”

     

    Added Ogilvy India Chief Creative Officer Sukesh Nayak: “JSW Steel today is a part of almost everything in our lives, from packaging to mobility. ‘Always Around’ is a platform for the same. The visual manifestation of the idea beautifully brings to life how JSW is truly all around us.”

     

  • Present a take on the UN’s s theme of #OnlyOneEarth

    Ogilvy & Hindu launch platform for sustainability champions

    By Our Staff

     

    Ogilvy and The Hindu have been highlighting environmental causes through different campaigns for a couple of years now. This World Environment Day, the brand presented a unique take on the UN’s s theme of #OnlyOneEarth.

     

    Contrary to the usual narrative of being concerned about the planet, the campaign’s sarcastic narrative advocates for the entitled, least-bothered attitude that humanity has towards the planet. The ad drives home the point that if we are to be careless about how we take care of Earth, the only option would be to find another planet. The long copy ad was released through The Hindu’s Sunday edition on 5th June, and the digital version of the same went live on their social media channels the same day.

     

    Said Parvathy, Associate Creative Director, Ogilvy India (South): “The Hindu is a brand which has always believed in making the strongest impact through their campaigns. In lieu of our previous campaigns, we thought it best to adapt a tone that would hit the hardest, acting as a mirror to humanity’s lopsided approach to environmental concerns. The aim was to drive the realization home that we cannot treat Earth like a hotel room or holiday destination, as this is our only home.”

     

  • The new campaign focuses on brand's ethos of 'no compromise'

    Kotex relaunches Overnight Period Panties

    By Our Staff

     

    Kotex, an American brand of menstrual hygiene products owned and managed by Kimberly-Clark, is relaunching in India Overnight Period Panties that gives unparalleled period protection on heavy flow nights.

     

    Said Saakshi Verma Menon, Marketing Director, Kimberly – Clark India: “As a brand, Kotex strives to work towards a world where a period never stands in the way of a girl’s progress. The Indian girl today, understands that periods are a natural process and openly wants to challenge any taboos or pre-existing negative biases that exist around it. We relaunch Kotex in India with the innovative and convenient Overnight Period Panties. As a woman I can vouch for how life changing this product is and I am thrilled to be able to launch this for the women in this country. Kotex overnight period panties offer women an unparalleled experience of a 360 degree leak free protection. For decades, women have been held back at night and periods have been a yet another reason for it . With the launch of this product, we encourage women to not let their period hold them back so they can own the night – in whatever way they choose to.”

     

    Added Tanuja Bhat, Sr. Executive Creative Director, Ogilvy India: “In a world that says that girls should be back home before night sets in, Kotex as a brand believes that confident, young girls can proclaim, ‘I own the night, I am the change’ and freely do as they please; be a professional gamer, a hula hooper, a night rider or simply take a rest night. The brand launch campaign challenges society’s regressive mindset and gives girls a powerful statement, an anthem that captures their unstoppable spirit as they set out into the world. The innovative product – Kotex Overnight Period Panties, challenges traditional formats and offers modern, superior period protection. Together, they bring alive the Kotex belief that ‘Periods should not come in the way of a woman’s progress’.”

     

     

  • Showcases its new proposition, 'More Taakat* To You'

    Ogilvy creates campaign for Bournvita Biscuits

    By Our Staff

     

    Bournvita Biscuits has rolled out its new proposition, ‘More Taakat To You’.

     

    Speaking about the campaign Sunainika Singh, Director – Biscuits & Bakes, Marketing, Mondelez India said: “Since the launch of Bournvita Biscuits in 2016, it has emerged as the preferred morning snack enriched with the wholesome taste of Cadbury Bournvita. However, with changing times, we understand that kids today want to do a lot more and require extra nutrition to keep them going through the day. Addressing this, our new campaign appeals to parents looking for nutritious all-day snacking options, while bringing alive the brand’s latest proposition- ‘More Taakat* To You’.”

     

    Added Ramakrishnan Hariharan (Executive Creative Director, Ogilvy India): “More Taakat to you is an expression of support and encouragement. It’s like saying ‘more power to you’ to someone in need of that extra little push. That kind of reassurance, coming from a mother for her child, is rooted in product delivery, and at the same time sets a contemporary tone of voice. Simply put, it’s the core product promise that has helped us craft a convincing brand promise. Aim is to forge a connection with young mothers, and more importantly, their go-getter children.”

     

  • The two-day event witnessed over 6000+ members of the fraternity attending over 36 sessions

    Ad:tech 2022 concludes with a positive message

    By Our Staff

     

    Ad:tech 2022 concluded with a positive message of R.I.S.E  – acronym for Responsible, Inclusive, Scalable, Experiential. The theme encompassed the challenges faced by business and the shift of business into new territories. The 2022 chapter of Ad:tech had over 100 speakers, 36 sessions, 35 sponsors and over 5000 signups for the event. The concluding session had Piyush Pandey, Chairman of Global Creative and Executive chairman Ogilvy India, sharing his four-decade-long advertising experience.

     

    Said Jaswant Singh, Country Head, Ad:tech: “This year has been special and exciting for us in more than one way with all the uncertainty and challenges. Post completing a decade of curating ad:tech we believe the platform is greeted and accepted as a platform of choice for the advertising fraternity. This year we witnessed participations from a lot of new and emerging brands and the content was appreciated by all as it most apt to the new changing world.”

     

  • As Group Chief Executive, Ogilvy Singapore & Malaysia

    Kunal Jeswani moves to Singapore

    By Our Staff

     

    After 17 years with the India office, Kunal Jeswani, CEO, Ogilvy India will be moving to Singapore as Group Chief Executive, Ogilvy Singapore and Malaysia. Effective June 1, 2022, VR Rajesh will be elevated to Group President, Ogilvy India.

     

    As Group President, he will lead the integrated Ogilvy India P&L across all our offices and will be responsible for the acceleration of all our core capabilities in India – Advertising, Brand & Content; Experience; Health; PR & Influence and Ogilvy Consulting.

     

    Said Piyush Pandey: “I am delighted that after a stellar performance at Ogilvy India, Kunal is moving to head Ogilvy Singapore & Malaysia. This important responsibility will add international exposure to Kunal’s rich experience across the many aspects of the communications business. I am sure he will be successful in his new role. VR Rajesh, who takes on the baton from Kunal, is an Ogilvy stalwart and I am confident he will take Ogilvy India and our clients to greater heights. On behalf of the Ogilvy India Board, I welcome VR to this new responsibility.”

     

  • To President & Head of Office, Ogilvy Gurugram

    Ogilvy promotes Prakash Nair

    By Our Staff

     

    Ogilvy India has announced the promotion of Prakash Nair to President and Head of Office, Ogilvy Gurugram. Nair has been with Ogilvy for 19 years. Prior to his move to lead Ogilvy Gurugram, Nair was Associate President at Ogilvy Mumbai, leading stellar, new age work across a large portfolio of clients including all of Mondelez, Tata Motors and BP Castrol.

     

    Said Nair: “After having lead some big brands, the opportunity to be part of Ogilvy Gurugram and drive the growth story for Ogilvy India presents a new challenge. Also, personally to me, Ogilvy Gurugram has been the benchmark for great craft. I’m extremely excited to start my new chapter at Ogilvy here.”

     

    Added Kunal Jeswani, CEO, Ogilvy India: “One of the great things about Ogilvy is the wealth of talent in the company. It’s been wonderful to have had Shouvik’s energy in Ogilvy over the last few years and we are deeply grateful to him for his time with us. As Shouvik moves on, Prakash Nair will take on the role of President and Head of Office, Ogilvy Gurugram. Prakash is a champion of great creative work and has been instrumental in driving some of our most modern, integrated and award winning work over the past few years. Loved by his clients and colleagues, I’m sure Prakash will bring his own distinct leadership style to the role and bring the full impact of Ogilvy to our clients in Delhi.”

     

  • Conceptualised by Ogilvy & Brand David

    Swiggy unveils 4 new TVCs for IPL 22

    By Our Staff

     

    Swiggy, online food ordering and delivery platform, has launched four TVCs as part of its brand new campaign this Tata Indian Premier League (IPL) 2022. It has been conceptualised by Brand David.

     

    Commenting on the new campaign, Ashish Lingamneni, Head of Brand at Swiggy, said: “By asking a simple question – Aap kiske saath dekhoge? This IPL season, we aim to highlight how Swiggy, with both Instamart & food delivery will make the match-viewing ritual for fans who are watching with family, friends or just by themselves more enjoyable. The ads bring alive the convenience users turn to Swiggy for, while also underlining the brand’s benefits in a likable and engaging manner. The TVCs are a mix of consumer insight, targeting and product communication which is clutter-breaking.”

     

    Added Piyush Pandey, Chairman Global Creative & Executive Chairman, Ogilvy India: “Swiggy is the friend that makes our experiences better. It always helps add that extra mazza and without it, any game experience won’t be the same. #AapKiskeSaathDekhoge is an invitation for more and more people to enjoy the company of Swiggy. I am proud of the work done by the teams across Ogilvy and Brand David.”