MxMIndia

Tag: Ogilvy India

  • To be called #TheOtherObituary

    Ogilvy & Hindu message on wildlife conservation

    By Our Staff

     

    On World Wildlife Conservation Day, The Hindu and its agency partner, Ogilvy Bangalore have renewed their resolve to save the environment. The Hindu featured ‘The Other Obituary’ grieves the loss of flora and fauna that were killed due to human intervention.  ‘The Other Obituary was released in the newspaper on December 4, 2022 and will be featured every week in ‘The Other Obituaries’ section online.

     

    Said Sharat Kuttikat, Group Creative Director, Ogilvy India (South): “Losing a loved one is an agonising experience; the loss of any member of our extended families from the wild should feel no different. In this context, ‘The Other Obituary’ is a provocative piece and the need of the hour. By reporting deaths of animals, birds and our precious natural resources, we hope the section brings into focus human cruelty and negligence that needs to stop.”

     

  • Campaign concept and creation by Ogilvy Mumbai

    Cadbury 5 Star changes logo to Five Stars

    By Our Staff

     

    Cadbury 5 Star, the chocolate brand from Mondelez India, has taken its tagline ‘Do Nothing’, a notch higher. The brand has simplified its logo into a graphic of five stars. The campaign is created and conceptualised by Ogilvy Mumbai.

     

    Said Nitin Saini, Vice President – Marketing, Mondelez India: “With every subsequent Cadbury 5 Star campaign, we have strived to do something out of the box while shining a spotlight on the ‘Do Nothing’ proposition. As a youth centric brand, all our recent efforts were aimed to resonate with the current generation – from NothingCoin, to our Valentine’s Day alibi campaign ‘My Cousin’s Wedding’ campaign. Now with #5StarsEverywhere, the goal is to get consumers to engage with the brand in the most inventive way possible. By simply tweaking our logo, the brand has created waves by investing next to nothing on advertising and still gaining maximum eyeballs across almost every app. Steering away from the quintessential way of promotions, Cadbury 5 Star adds a fresh perspective by relaxing and leveraging the five-star review on the apps to spread the sweet message – Do Nothing.”

     

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy India: “Cadbury 5 Star believes in the philosophy of ‘Doing Nothing’. To solidify this idea in young minds, we conceptualized a smart hack with #5StarEverywhere. This is a disruptive, app takeover idea which maximises partnerships by ensuring that 5 Star’s brand logo integration happens effortlessly across apps which have a rating mechanism. In the festive season when brands bombard consumers with thousands of branded ads, we cleverly re-designed the 5 Star wrapper to mimic the ‘ratings’ section which are present across most apps and subliminally turned them into ads for 5 Star. So now anyone who sees an app rating page will think of Cadbury 5 Star. Yes, you will see a 5 Star literally everywhere. The list goes across platforms, service categories, languages, and countries. What adds to the fun, thanks to our ingenious idea, is that the brand will achieve to be literally everywhere and be part of fun conversations by doing nothing beyond the regular media budget.”

     

  • Launches latest range of cycles for girls

    Ogilvy promotes BSA LB cycles with campaign

    By Our Staff

     

    BSA LB cycles is set to launch their latest range of girls’ cycles during the ongoing festive season. The campaign is created by Ogilvy India (South).

     

    Speaking about the campaign, Vimal Varijakshan, Senior Brand Manager, BSA, said: “As a brand our mission has always been to enable young girls to be the most fearless version of themselves. With our new range of vibrant contemporary cycles, we wanted to bring a new offering into the market that was as dynamic and energetic as the girls who ride them. With the launch of this campaign, we hope to empower the young girls of today and tomorrow and open a world of possibilities and this campaign is our ode to their drive and courage.”

     

    Throwing light on the creative journey, George Kovoor, Group Creative Director and Digital Lead, Ogilvy South, added: “Today, young girls are defining their own journeys – they choose their path on their own and pursue them without fear. This film gives a voice to those girls and their ambitions. I hope that this film inspires more and more girls to pursue their passions, to head out, explore and discover their own roads.”

     

  • Conceptualised by Ogilvy, the campaign builds the brand

    Asian Paints rolls out their festive film

    By Our Staff

     

    Asian Paints aims to connect with their consumers through a film that carries forward their brand ethos, ‘Har Ghar Kuch Kehta Hai’. Conceptualised by Ogilvy India, the film shows a family coming together to celebrate Diwali in a freshly painted home decked up with decorative lights and diyas.

     

    Presenting the Diwali film, Amit Syngle, MD and CEO, Asian Paints Limited, said: “The purpose of this special Diwali film is to make people feel a strong emotional connect with their homes and how it becomes inspiring because of the people residing in it. The narrative is of happy exchanges and wholesome bonding that the festive season exudes to people. Piyush with his words and voice, both, once again has created a strong sense of belonging with the message of ‘Har Ghar Kuch Kehta Hai’. The film is armed with positivity and carries the Asian Paints leitmotif by capturing the importance of family bonding. It is more about filling a home with décor and colour that amplifies its meaning and feeling.”

     

    Speaking about the film, Sukesh Nayak, Chief Creative Officer, Ogilvy India added: “Har ghar kuch kehta hai is such a powerful platform that allows us to express the feelings of the people.’Har ghar kuch kehta hai’ continues to ensure a strong emotional connect with the brand Asian Paints. With this film, Piyush, the creator of ‘Har Ghar’ has yet again beautifully captured the mood of the nation this festive season.”

     

  • Urges people to celebrate this Diwali in-person and bring back the magic of social connections

    Coca-Cola rolls out festive campaign

    By Our Staff

     

    Kicking off the festive fervour around Diwali, Coca-Cola has unveiled a new #MilkeHiManegiDiwali campaign.

     

    Conceptualised by Ogilvy, the 360-degree campaign will be amplified across television and digital touchpoints for optimised reach.

     

    Commenting on the new campaign, Kaushik Prasad, Director, Marketing, Coca-Cola, said: “Coca-Cola believes that Real Magic happens when people come together, share moments and create lasting memories. Festivals are the perfect occasions to bond with the ones we love and so this Diwali, we want to encourage people to do just that, to meet and not just greet each other and to create memories to cherish for years to come, of course over a chilled Coke. We’re excited to bring this invitation to people through a 360-degree campaign, which we hope will provide a positive nudge for people to come closer together.”

     

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy India: “Real magic happens when we meet in person. And not just online. This Diwali, Coke with its inviting bottles of Coke is doing just that. ‘Gale milke kaho Happy Diwali’ is urging people to do make the effort to meet in person and hug again to really enjoy the real magic in life. The campaign comes alive from packaging, TVC to a full-fledged 360 plan.”

     

  • The campaign has been created by Ogilvy

    Bajaj Pulsar N160 ad in two parts

    By Our Staff

     

    Bajaj Pulsar new ad asks viewers to ‘scan’ an embedded QR code to land on a second film – unlocking another level of an action sequence. It has been created by Ogilvy.

     

    Said Narayan Sundararaman, Head of Marketing, Bajaj Auto Ltd:  “Brand Pulsar is all about action and thrill. For its new avatar as Pulsar N160, we had to deliver a communication package that would talk about the category-first feature of Dual Channel ABS. In this cluttered media environment, we thought our best chance would be to involve the viewer and nudge them towards a thrilling film… do they want to watch an ‘uncensored’ ad of eye-popping motorcycling action? It’s great to see that the answer is a resounding yes!”

     

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy India: “Pulsar is the most thrilling motorcycle on the road, so we took its communication a notch higher on the thrill. How? We got their attention twice! We made an ad in an ad. First, we made a Censored Pulsar ad for TV and released it with a QR code. The film invites the die-hard Pulsar fans to scan and view the most thrilling ‘Uncensored Pulsar ad’ ever. The Uncensored Pulsar QR code will make not just the TV ad but every ad thrilling, newspaper, outdoor, and even posters. Let the thrill take over.”

     

  • Film conceptualised by Ogilvy

    Thums Up unveils campaign for ICC Men’s T20 World Cup

    By Our Staff

     

    With the ICC T20 Men’s World Cup just around the corner, Thums Up has unveiled a new ‘StumpCam’ campaign to provide audiences with exclusive access to match footage and content. Thums Up will be adopting a digital-first, multi-tech marketing approach to drive consumer engagement for the content-led campaign.

     

    The campaign film which has been conceptualised by Ogilvy, features cricketers Jasprit Bumrah, Umran Malik, and Brett Lee. After each World Cup match, the Stump Cam video of ‘Toofani’ cricketing moments will be accessible to viewers by scanning a QR code on the Thums Up bottle.

     

    Commenting on the new campaign, Arnab Roy, Vice President & Head-Marketing, Coca-Cola India & Southwest Asia, said: “Cricket is a shared passion which connects billions of fans across genders, generations, and cultures. We are always finding innovative ways to activate passion points like cricket and especially the ICC T20 World Cup. Thums Up’s “Stump Cam” will offer audiences the most ‘Toofani’ view of key moments of the tournament – leveraging the Stump Cam footage was a disruptive opportunity that would bring to fans a complete new way of experiencing the game. We are elated to have on board with us India’s lead bowler and star Jasprit Bumrah, who is an indispensable asset for the Indian team; Umran Malik, who is touted as the fastest bowler in the country today; and one of the legends of the game, Brett Lee. This is the first time we are doing a content-led campaign, voiced by cricketing stalwarts like Harsha Bhogle”.

     

    Sukesh Nayak, Chief Creative Officer, Ogilvy India added: “Thums Up’s ‘Stump Cam’ is the most daring end-to-end experience idea. It’s the most Toofani, the closest possible view of the ICC T20 Men’s World Cup. And the ticket for this is the Thums Up bottle. We are proud to conceptualise and execute this end-to-end engagement idea in partnership with some incredible partners from the world of content. #WicketSeCricket campaign is an invitation for every Thums Up drinker to experience a Toofan he or she hasn’t had so far.”

     

  • Launches a new TVC to take on brand’s purpose to evoke small acts of kindness

    Cadbury Dairy Milk creates Generosity campaign

    By Our Staff

     

    Cadbury Dairy Milk has rolled out an all-new campaign that urges people to treat and embrace other’s happiness and achievements with a big heart.

     

    Said Anil Viswanathan, Vice President – Marketing, Mondelez India: “Since 2018, generosity remains an innate part of Cadbury Dairy Milk’s storytelling that continues to connect consumers across all the geographies. Shining a spotlight on the inner ‘acchai’ and keeping purpose at the heart of our messaging, we have rolled out multiple campaigns that celebrate small acts of kindness. Taking a step forward in the same direction, our latest effort reiterates the meaning of ‘Kuch Acha Ho Jaye, Kuch Meetha Ho Jaye’ by urging individuals to share others’ happiness with a big heart and make their ‘meetha’ moments even more special.  Built on the simple insight that entitlement can create distance in relationships, we believe that the campaign’s powerful, yet relatable narration will inspire people to look beyond their own realities and create shared moments of happiness.”

     

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy India: “When we forget our entitlements and treat all as equal and celebrate their happiness as if it is ours, the joy is doubled. This is the thought behind our latest campaign on Cadbury Dairy Milk.  This thought beautifully builds on the brand’s ongoing generosity platform. The campaign will have many touch points that will inspire us to join in and celebrate not just ours but in others happiness too.”

     

  • To re-instate it as the go-to refresher drink while binging on OTT content

    Sprite partners OTTs in new campaign

    By Our Staff

     

    Sprite, the lemon and lime-flavoured beverage by Coca-Cola, has unveiled a new campaign to re-instate its positioning as the go-to refresher drink. The new campaign aims to connect with consumers by leveraging their passion point of watching OTT content – making Sprite their choice of beverage.

     

    Sprite has partnered with Amazon Prime Video and Voot for the campaign. In addition to this, the film features popular OTT and film stars Ali Fazal, Shweta Tripathi, and Divyendu Sharma. The advert contrasts the humorously exaggerated response of such over-heated characters with the calm, cooled-down mind after having a chilled Sprite.

     

    Commenting on the new campaign, Tish Condeno, Senior Director, Sparkling Flavours Category, Coca-Cola INSWA, said: “For over 20 years, Sprite has not only established itself as the undisputed youth brand, but has also been leading authentic, edgy, and urban conversations via its marketing efforts. Banking on the success of Sprite’s summer campaign “Thand Rakh”, our new film takes a quirky approach to showcase how a bottle of chilled Sprite is the perfect partner for all your unwinding occasions and weekends. The campaign portrays light-hearted banter to reiterate the brand’s core message of being the go-to refresher drink which instantly lightens one’s mood. We are thrilled to partner with some of India’s biggest OTT platforms and stars, who are sure to help us further enhance our consumer touchpoints and audience engagements.”

     

    Added Ritu Sharda, Chief Creative Officer, Ogilvy India (North): “Sprite is known to be the choice of refreshment that cools you when you lose your cool. Now with Friday Release, a new property that lets you win OTT subscriptions through Sprite bottles, we wanted to get India’s hottest heads to take the idea of Thand Rakh forward. The film pushes the ritual of watching content accompanied with a Sprite and what happens when someone comes in the way of you and your content. Rest assured, Sprite shows how to enjoy your content and stay chill no matter how heated the situation. Enjoy it with a chilled Sprite in your hand. And if something comes in the way, thand rakh!!”

     

  • It's titled #JaiseNatureNeBanaya

    Tata Sampann campaign with Manoj Bajpayee

    By Our Staff

     

    Tata Sampann, the brand offering unpolished dals, staples and spices, has announced the launch of its latest campaign #JaiseNatureNeBanaya. The ads feature actor Manoj Bajpayee.

     

    Commenting on the campaign, Deepika Bhan, President, Packaged Foods (India), Tata Consumer Products, said: “Our commitment is to bring high quality nutrition to Indian homes. This commitment inspires us to work towards mindful processing, allowing for food to retain its full nutrient potential. The constant obsession for retaining natural goodness is why our products are high quality, high sensorial value – so they taste great. Tata Sampann is Sarvagun Sampann.”

     

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy India: “We wanted to present Manoj Bajpayee not just as an actor but as a discerning food lover who loves to cook. In this light-hearted campaign he shares with us some simple yet effective tips on how to elevate even the most basic dishes with Tata Sampann dals and haldi.”

     

  • Campaign created by Wavemaker and Ogilvy

    Rohit Saraf and Alaya F cast for Centre fresh gum film

    By Our Staff

     

    Center fresh chewing gum, the flagship brand of Perfetti Van Melle, has launched a new digital campaign to promote their brand and commemorate Fresh Breath Day (August 6th). The campaign features Rohit Saraf and Alaya F.

     

    The campaign collaboration has been facilitated by Wavemaker India, with support on creative front from Ogilvy India. The campaign will be further amplified through YouTube and other social media platform promotions.

     

    Commenting on the film, Rajesh Ramakrishnan, Managing Director – Perfetti Van Melle India (PVMI) said: “Center fresh has been synonymous with ‘freshness’ at its core for almost three decades. The brand has pivoted on fresh breath confidence with contextual snippets and narratives that are relatable & resonate with the youth. This Fresh Breath Day, our endeavour is to bring the magic of first meetings and have a fresh take on stereotypical & classical rules that cloud the youth. We’re happy to onboard Alaya and Rohit as they truly represent the youth of today: confident, non-conformist, spontaneous, and strongly resonate with the brand personality.”

     

  • To drive two key agendas at a national level

    Ogilvy promotes ‘Guns’ to Deputy CSO

    By Our Staff

     

    Ganapathy Balagopalan
    Ganapathy Balagopalan

    Ogilvy India has announced the promotion of Ganapathy Balagopalan to Deputy Chief Strategy Officer, Ogilvy India.  In his new role, Balagopalan (aka ‘Guns’) will partner some of Ogilvy India’s key clients. Ganapathy will drive two key agendas at a national level.  He will be the national Effectiveness Leader and will help teams across markets on this front. He will also champion the digital strategy aspect of brands in Ogilvy India and partner account management and creative leaders to drive the digital excellence agenda.

     

    Said Prem Narayan, Chief Strategy Officer, Ogilvy India: “’Ask Ganapathy’ is a catch phrase in Ogilvy, if there is anything you need to know about Cadbury/Mondelez.  Guns has been the account planning custodian for some of Ogilvy India’s dearest brands – Cadbury/Mondelez, Pidilite, Bajaj and ITC. There has been a Ganapathy touch to many great campaigns on these brands over the years.”

     

    Added VR Rajesh, Group President, Ogilvy India: “There is no one better to partner Prem in the national role than Ganpathy. After building a robust planning structure for the Mumbai office and being responsible for some iconic work across our key clients, Guns will now drive the new-age transformation agenda for Ogilvy planning.”

     

    Said Balagopalan: “At Ogilvy, we have insanely talented people with diverse skills, utterly devoted to creating world-class work that helps our clients succeed in a VUCA world.  I look forward to partnering with all my colleagues to ensure Ogilvy continues to lead the way.”