MxMIndia

Tag: Ogilvy India

  • Celebrates its 35 years of dedicated service to India

    Ogilvy crafts campaign for Adani

    By Our Staff

     

    The Adani Group unveiled its new multi-media, multi-platform ad-campaign, ‘Hum Karke Dikhate Hain’.  Developed by Ogilvy India, the “Hum mushkilo ki nahi sunte, karke dikhate hai” campaign is a testament to the Adani Group’s growth.

     

    Through a 100-second television commercial that takes viewers on a visually stunning journey across the country, the Adani Group celebrates its 35 years of dedicated service to India. The Group will roll out the campaign across print, broadcast and social media platforms over the next few weeks.

     

    Pranav Adani, Director, Adani Enterprises said: “The campaign perfectly captures the unconquerable spirit and ethos of the Adani Group to convert challenges into opportunities and its resolve to driving positive change in the lives of millions of Indians. As a first-generation entrepreneurial company, it is this indefatigable spirit that has been a bedrock of our culture.”

     

    The Group has diversified into a world-class portfolio of independently governed market leading businesses that have revolutionized industry practices in sectors like energy and utilities, transport and logistics, materials, metals and mining, and direct-to-consumer.

     

    Piyush Pandey, Chairman of Global Creative & Executive Chairman – India, Ogilvy, added: “Investing in infrastructure and national development projects needs determination and belief. This is the spirit of Adani and its new corporate campaign.”

     

  • Conceptualised by Ogilvy India and directed by Vijay Sawant

    Shubman Gill celebrates Engage Intense of ITC

    By Our Staff

     

    ITC Engage has launches its new range of deodorant Engage Intense with cricketer Shubman Gill as brand ambassador. The film is conceptualised by Ogilvy India and is directed by Vijay Sawant.

     

    Said Sameer Satpathy, Divisional Chief Executive, Personal Care Business, ITC limited: “It is indeed motivating to witness the changing attitudes towards success and achievement. Many young people are more willing to take risks and pursue their passion and dreams, even if it requires enormous hard work and facing uncertainties. It is this journey of the zeal for performance that Engage Intense celebrates. With Shubman Gill, Engage Intense celebrates the strength of performance not only metaphorically but also in the product promise.”

     

  • Campaign created by Ogilvy

    Dabur unveils black toothpaste for white teeth

    By Our Staff

     

    Dabur Herb’l Charcoal Toothpaste has launched a first brand campaign. Conceptualised by Ogilvy, it targets millennials and Gen Z for unconventional way of getting sparkling white teeth using black toothpaste.

     

    Binit Kumar, Category Head – Oral Care, Dabur India Limited said: “Dabur Herb’l Charcoal is completely new addition to the portfolio and we felt that since it’s a paste for the new age consumers we should have some fun with the communication so that it makes the point as well as connects with the audience. What we had at the end was a commercial which we hope breaks the norms and gets a bright smile on the consumer’s face, though it not being a white toothpaste.”

     

    Ritu Sharda, Chief Creative Officer, Ogilvy India (North) added, “The legacy of Dabur is celebrated across the country and this campaign for Dabur Herb’l Charcoal Toothpaste is a testament to the progressive nature of the brand. The new #BlackForWhite concept challenges the conventional approach to advertise a toothpaste. The aim was to disrupt the stereotype and make a black toothpaste the new normal for youngsters.”

     

  • … to inspire billions to wash hands

    Tendulkar bats for Savlon

    By Our Staff

     

    Savlon Swasth India Mission unveiled former cricketing star Sachin Tendulkar as its ‘Hand Ambassador’.

     

    Conceptualized by Ogilvy India, the campaign features a series of films that take an unexpected route by featuring Sachin Tendulkar’s Hand as their chief protagonist – bringing the importance of hand hygiene to everyone’s notice and reminding people in his inimitable style, to remember to wash their hands.

     

    Said Sameer Satpathy, Divisional Chief Executive, Personal Care Products Business, ITC Limited: “Washing hands with soap or handwash is a critical part of everyday hygiene, which helps us maintain overall health. This needs continuous emphasis and engagement to build a healthy habit for children in particular and society at large. Savlon Swasth India Mission has been at the forefront of enabling this behavioral change in hand hygiene.  We are very happy to have Sachin on board, who himself has been a strong advocate of this practice as the “Hand Ambassador” for Savlon Swasth India Mission”

     

    https://www.youtube.com/watch?v=jWPi84_oqaE

     

  • Onboards Tiger Shroff

    Coca-Cola Zero Sugar is back with another campaign

    By Our Staff

     

    Coca-Cola Zero Sugar is back with its new campaign ‘Best Taste Ever?’ with continued efforts to increase no-and low-calorie beverage options. The brand has associated with Tiger Shroff  to further aid the brand in establishing resonance with the youth and millennials in India.

     

    Commenting on the launch of the new campaign, Kaushik Prasad, Director, Marketing, Coca-Cola India said: “We are excited to offer Coca-Cola Zero Sugar, our best offering yet that is closest to the original taste of Coca-Cola with no calories. We want to offer choice so consumers can enjoy the great taste of Coca-Cola without the sugar. For many people, it’s surprising to hear that a zero sugar variant of Coke actually exists, that tastes like the real thing! Well, you will have to try it yourself to find out.”

     

    Sukesh Nayak, Chief Creative Officer, Ogilvy India added: “When we told people, it’s zero sugar but has the same great original taste, the reaction we got was, “Really?”. So, we built the whole idea for Coke Zero on this great surprise. It was super fun to collaborate with Tiger to bring this fun idea to life. We will see way more things on this idea in the near future, so stay glued to the great taste, literally.”

    Campaign link: https://www.youtube.com/watch?v=BTFsWPTwddo

     

  • Highlights its role as an everyday shopping destination

    Ogilvy creates new campaign for Amazon

    By Our Staff

     

    Amazon India urges people to rethink the range of products that could be purchased from Amazon.in by asking “Aaj Kya Khareeda?” in its new campaign, created by Ogilvy India. This is to amplify the width of selection which is one of Amazon’s strengths, where the focus is on driving awareness around everyday products. It reminds customers that Amazon is a one-stop-shop for all their needs, not just the occasional, one-off needs but frequent, daily ones as well.

     

    The campaign comprises of four films on TV and digital along with several multi touchpoint activations on Outdoor, influencers etc. All the films have been directed by Aarti Desai of Caffeine Films and conceptualized by Ogilvy India.

     

    Speaking about the campaign, Neville Shah, Senior Executive Creative Director, Ogilvy said: “There is so much excitement when we get something in a box at home. But is it just as exciting, if it’s regular everyday things? Maybe not as much. The stories rely on the charming anticlimax, to remind people that Amazon.in has simple everyday things. Exciting. Perhaps just as much.”

     

    Added  Ravi Desai, Director, Mass, and Brand Marketing – Amazon India: “Our new campaign ‘Aaj Kya Khareeda’ reinforces Amazon as an everyday shopping destination that caters to daily requirements and needs of our customers. We want to simplify our customers life and be the shopping partner that helps you buy products from a wide selection spread across numerous categories, get reliable delivery and customer care, thus leading to a delightful shopping experience.”

     

  • Amitabh Bachchan lends voice

    Ogilvy creates campaign for new season of Coke Studio Bharat

    By Our Staff

     

    Ogilvy India launches a campaign for the new season of Coke Studio Bharat. The music platform celebrates the changing landscape of music, independent artists from small towns. Ogilvy brings the essence of  ‘Apna Sunao’, to life. Part of which is the content piece voiced by the legendary Amitabh Bachchan.

     

    Says Sukesh Nayak, Chief Creative Officer, Ogilvy India: “Apna Sunao is a celebration of authenticity, of freedom of expression. Today’s youth want to have their own voice, tell their truth. India is filled with these voices, these stories. That is exactly what Coke Studio is bringing to life, stories that are from every corner of the country, that are rooted in truth and Indian at heart. There couldn’t have been anyone better to bring the story of Apna Sunao to life than the most recognizable voice in the country, Amitabh Bachchan.”

     

    Added Kaushik Prasad, Director Marketing, Coca-Cola Trademark (India & South-West Asia): “Coke Studio, a globally acclaimed platform, has always aimed to celebrate authentic regional music. This season, Coke Studio Bharat is bringing forth artists from various corners of the country, whose music is defined by their roots. An incredibly distinct and genius bunch, these artists are giving regional music a bigger impetus and beyond music, telling their unique stories. They have added more meaning to our ethos of ‘Apna Sunao’, the essence of which has been captured beautifully with Amitabh Bachchan’s magical voice.”

     

  • To promote brands such as Omnigel, Limca Sportz, Fevicol and Kotex

    Ogilvy ties up with Kila Raipur Rural Olympics

    By Our Staff

     

    Ogilvy India has rolled out a host of activities at the 83rd edition of Kila Raipur Rural Olympics for its client brands such as Omnigel, Limca Sportz, Fevicol and Kotex.  This is part of Ogilvy’s rural focussed work rooted in culture.

     

    With more reach and growth being the single-minded agenda for all marketers, a recent study conducted by the NCAER, rural India, highlights the opportunity of targeting 720 million consumers across 627,000 villages.

     

    Initiated in 1933, the Kila Raipur Rural Olympics is annually held in the winters around early February. The event takes place at the Grewal Sports Stadium in Kila Raipur village.

     

    The organising team was looking for meaningful partnerships with brands that could work with their teams to enrich as well as create a delightful experience of the games. Ogilvy’s branded content & activation wing set up a small core unit at Kila Raipur in September 2022 to work with the local team and identify areas where brands could play a role.

     

  • A microsite that uses GPS for #DoNothing proposition

    Cadbury 5 Star launches Mush Detector for V-Day campaign

    By Our Staff

     

    Cadbury 5Star from Mondelez India has rolled out a campaign for this Valentine’s Day. As part of this year’s #DoNothing proposition, the brand has introduced a Mush Detector Web App that detects high mush zones thus, helping free birds ‘Do Nothing in peace.

     

    Speaking on the campaign, Nitin Saini, Vice President – Marketing, Mondelez India said, “Speaking directly to the nation’s youth, Cadbury 5Star with the perfect balance of quirk and wit has consistently conveyed relatable stories. Creating yet another engaging narrative for Gen Z, our latest edition of Valentine’s Day campaign stands for all those who do not celebrate Valentine’s Day and will help them steer clear of any mush, anywhere. With a resounding response to last year’s Valentine’s Day campaign, we are confident that this year’s efforts will resonate equally well with our consumers.”

     

    Sukesh Kumar Nayak, Chief Creative Officer, Ogilvy India added: ‘Valentine’s Day has become an annual event for Cadbury 5 Star to leverage and land its ‘Do Nothing’ counterculture attitude. This year we have conceived and built a zany, dynamic webapp, the 5 Star Mush Detector – which helps people detect and avoid mush around them with a real-time map using various data points like nearby florists, gift shops, movie theatres, restaurants, etc. What makes it even more irreverent, is that the data is also triangulated with chocolate sales to deduce mush. The more lovey-dovey an area, the redder it appears on the map. The app also assists users find mush-free spots, where they can escape to ‘Do nothing’. To make it further engaging, friendly folks can help us in populating the real-time map during Valentine’s week, by reporting mushy places to avoid. It was a super-fun experience creating this unimaginably, sophisticated piece of work to take ahead 5 Star’s message for Valentine’s Day – ‘Escape the mush and Do Nothing in peace.”

     

    Shekhar Banerjee- Chief Client Officer and Office Head- West, Wavemaker India further added, “Continuing with our legacy of being a counter-culture brand, we are protecting the single souls from all the mush during Valentine’s Day with the mush detector app. This campaign has been mounted on the back of exclusive partnerships with brands like Frozen Bottle, Keventers, and Smaaash to create mush-free zones for singles to hang around while escaping the mush! In collaboration with popular faces that celebrate ‘singlehood’, we had a very unique use of hyperlocal targeting, we are alerting singles about the mushy areas to avoid, warning them to escape these zones through the mush detector app.”

     

  • To encourage kids to ask questions for the nation

    Tata Salt launches Republic Day campaign

    By Our Staff

     

    Tata Salt has launched a nationwide Republic Day campaign called Desh Ke Liye #HarSawaalUthega. With its 360-degree approach, the campaign aims to empower children by providing them with a one-of-a-kind platform to raise questions that could spark relevant conversations and nudge a societal change.

     

    Commenting on the launch of the campaign, Deepika Bhan, President, Packaged Foods- India, Tata Consumer Products, said: “Children can really reframe our thinking! They question what we are willing to accept as the status quo and that challenge forces change. Desh Ke Liye #HarSawalUthega is a platform that endeavours to surface these real questions. We’ve received such insightful, provocative questions already and are enthused with the awareness and change the next generation is willing to imagine. Tata Salt is one of India’s most trusted brands, and we definitely want to partner this journey of fuelling an entire generation of kids to raise their questions and contribute to a better tomorrow.”

     

    Speaking on the idea, Sukesh Nayak, Chief Creative Officer, Ogilvy India added: “This is a very powerful platform that empowers the Children, the future of our country to ask relevant questions that will truly define the future of our country. This is an idea that not only interacts but gives voice to the children by hoisting their questions on the front page of leading national newspapers, so the whole country can see it. We believe that this idea will help children from across India voice their questions, hoist their questions and help shape a better tomorrow.”

     

  • To encourage kids to ask questions for the nation

    Tata Salt launches Republic Day campaign

    By Our Staff

     

    Tata Salt has launched a nationwide Republic Day campaign called Desh Ke Liye #HarSawaalUthega. With its 360-degree approach, the campaign aims to empower children by providing them with a one-of-a-kind platform to raise questions that could spark relevant conversations and nudge a societal change.

     

    Commenting on the launch of the campaign, Deepika Bhan, President, Packaged Foods- India, Tata Consumer Products, said: “Children can really reframe our thinking! They question what we are willing to accept as the status quo and that challenge forces change. Desh Ke Liye #HarSawalUthega is a platform that endeavours to surface these real questions. We’ve received such insightful, provocative questions already and are enthused with the awareness and change the next generation is willing to imagine. Tata Salt is one of India’s most trusted brands, and we definitely want to partner this journey of fuelling an entire generation of kids to raise their questions and contribute to a better tomorrow.”

     

    Speaking on the idea, Sukesh Nayak, Chief Creative Officer, Ogilvy India added: “This is a very powerful platform that empowers the Children, the future of our country to ask relevant questions that will truly define the future of our country. This is an idea that not only interacts but gives voice to the children by hoisting their questions on the front page of leading national newspapers, so the whole country can see it. We believe that this idea will help children from across India voice their questions, hoist their questions and help shape a better tomorrow.”

     

  • Allows people to unlock the happiest moments of 2022

    Cadbury Dairy Milk launches new campaign

    By Our Staff

     

    Cadbury Dairy Milk unveiled one of its kind algorithms that mines videos with happy hashtags to filter and create a bank of the ones with low views and like counts automatically as a part of its #HeartTheHappiness campaign. Through this effort, the brand has leveraged its Instagram guide section, allowing consumers to acknowledge the happiest moments of 2022 and end the year on a meetha note.

     

    As a steppingstone towards activating the new dimension of the generosity campaign – ‘Kissi Aur Ki Khushi Mein Shaamil Ho Kar Dekhiye’, the brand has partnered with DeltaX digital media management platform to up the ante on story-doing.

     

    Said Nitin Saini, Vice President – Marketing, Mondelez India: “Over the years, Cadbury Dairy Milk has created and celebrated indefinite moments of kindness through an array of purposeful storytelling. This includes some well celebrated efforts of acknowledging the unacknowledged during the cricket season and adding ‘meethas’ to everyday relationships by melting power distances.  Adding yet another dimension to the existing generosity narrative, with #HeartTheHappiness we aim to look beyond what’s popular and what the platform’s AI wants to show you, and guide people to channel their inner acchai and partake in others’ not-so-popular happy moments.”

     

    Added Sukesh Nayak, Chief Creative Officer, Ogilvy India: “We believe that digital has the power to create new experiences that bring us closer together in the most real and heartfelt ways. With our latest initiative #HeartTheHappiness, we engineered a transformative social experience that beats the algorithms and puts the power of discovery back in people’s hands. What’s beautiful about this idea is that it leverages technology to enable every Indian to be a part of real and heartfelt moments of others happiness, which otherwise remain hidden. These are India’s happiest reels – moments of happiness that never made it to mainstream media or news.”