MxMIndia

Tag: Lowe Lintas

  • Conceptualised by Lowe Lintas, Lal Hit’s film latches on to the monthly cleaning routine of a home maker

    Godrej Lal Hit’s new ad film empowers homemakers to fight cockroach menace

    By A Correspondent

     

    Godrej Lal Hit has unveiled a new ad film focusing on the Indian homemaker’s monthly kitchen cleaning regime and how Lal Hit is a preventive solution against cockroach infestation.

     

    Conceptualised by Lowe Lintas, Lal HIT’s film latches on to the monthly cleaning routine of a home maker.

     

    Sharing his thoughts on the digital film, Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Ltd (GCPL), said: “An Indian homemaker is committed to provide a safe and healthy home environment for her family. Among other places within the house, the kitchen is one of the most sacred areas where she follows a regular cleaning regime. Every homemaker dreams of a kitchen area which is hygienic and free of pests like cockroaches. Through this film, Lal HIT lives up to this dream of housewives and ensures cockroach-free home spaces including kitchen. With its fresh fragrance, Lal HIT ensures no space or corner in the kitchen is ignored where cockroaches can breed and multiply.”

     

    Added Shantanu Sapre, Executive Director, Lowe Lintas: “Lal HIT being the leader in the roach solutions category, the onus is on us to educate people on its relevance beyond SOS usage, that it predominantly sees. The communication objective was sharply defined to build regimen and provide people with occasions of product usage. The 15-sec film developed by the team, seamlessly integrates Lal HIT into the existing regimen by compelling homemakers to question their monthly cleaning process, because despite all their efforts, cockroaches still show up.”

     

     

  • The mandate includes building a brand strategy and handling creative duties for the brand

    Toppr appoints Lowe Lintas as its creative brand partner

    By A Correspondent

     

    Toppr, an online learning platform, recently appointed Lowe Lintas as its creative agency. The appointment was a result of a multi-agency pitch with participation from leading agencies of the country. The mandate includes building a brand strategy and handling creative duties for the brand.

     

    Zishaan Hayath

    Talking about appointing Lowe Lintas, Zishaan Hayath, Co-Founder & CEO, Toppr said: “Lowe Lintas understood our requirements the best. Their proposed brand strategy was very sharp, and their approach captured the very emotion that our product stands for. Our discussions with them gave us a glimpse into the amount of time and research that had gone into their ideas. As we had worked with them on our previous campaign and their new ideas precisely position Toppr uniquely, we decided to partner with Lowe Lintas in building brand Toppr.”

     

    The agency has worked with Toppr in the past when they conceived a successful campaign for the brand. With a wider mandate now, Lowe Lintas will be responsible for the conception of the new brand communication idea and its manifestations across all mediums.

     

    Satish Ramanathan

    Added Satish Ramanathan, Executive Director, Lowe Lintas: “India, with its largest school-age population in the world, offers huge potential for edtech brands. And Toppr, with its high-quality content and highly relevant features like 24×7 ‘doubts helpline’ and ‘adaptive practice’, is strongly placed to take a large share of the pie. We are extremely excited to partner them in making Toppr the favourite learning app for kids and their parents.” The Mumbai office of Lowe Lintas will handle the account.

     

     

  • The ad has been conceived by Lowe Lintas

    Tanishq ad film for Ahalya collection

    By A Correspondent

     

    Tanishq has launched its new campaign for its Ahalya collection. Speaking about the film, Deepika Tewari, Associate Vice President– Marketing, Jewellery Division at Titan Company Limited said: “I believe that every Indian woman has an inner radiance that shines through whatever she does. At Tanishq, we’re launching this exceptional diamond jewellery collection because it reflects the inner fire emanating from the woman who adorns it. The TVC captures the brilliance, scintillation and fire in the diamonds of this collection and is an ode to the beauty of the woman who is her own muse. We hope women enjoy experiencing this collection as much as we enjoyed bringing it to them.”

     

    Added Sagar Kapoor, National Creative Director at Lowe Lintas: “The intent for the high value diamond collection Ahalya was to push both the style and substance elements. Hence the idea of Tej. The inner radiance present both in a diamond and a woman. We have tried to bring alive the idea of Tej in aesthetics and philosophy.”

     

     

  • This mandate was won following a multi-agency pitch

    Zee5 partners Lowe Lintas to drive its global creative strategy

    By A Correspondent

     

    Zee5 has announced that it has appointed Lowe Lintas as its creative partner to drive its creative strategy across international markets. This mandate was won following a multi-agency pitch. The brand will be handled by the agency’s Mumbai office.

     

    Archana Anand

    Commenting on the partnership, Archana Anand, Chief Business Officer, Zee5 Global said: “Driving more meaningful conversations with our audiences across markets is a key part of our agenda for the year, and how well we can engage them through our communication will play a critical role in that. We needed to work with a partner who could bring in strong creative ideas that lend themselves well to localization, and that are backed by strategic insights, and Lowe Lintas brings that to the table. We’re happy to have them on board as our creative partners in this next phase of Zee5’s growth.”

     

    Anaheeta Goenka

    “It’s a pleasure to further our Zee network partnership with Zee5”, added Anaheeta Goenka, President, Lowe Lintas. “We are working closely with their truly entrepreneurial and driven team to launch Zee5 globally. An interesting challenge as we needed a global positioning yet something that travels across geographies and mindsets and is yet deeply culturally connecting to the content.
    “Extreme Emotions” is what we serve for any viewer of our content wherever they may be in the world. The idea travels culturally and deeply connects to everyone.”

     

     

  • Highlights the five warriors which makes it the ideal oil for complete heart care

    NatureFresh gets consumers to think beyond cholesterol

    By A Correspondent

     

    Nature Fresh Acti Heart has unveiled its first ad campaign, #PooraKhayaal. Speaking on the launch of the new campaign, Subin Sivan, Marketing Head, Cargill’s oils business in India said: “Cardiovascular problems are increasingly becoming a significant area of concern among urban households today. In India specifically, the problem is salient among a younger population. Unfortunately, a lot of the information and awareness around heart problems are limited to cholesterol reduction. NatureFresh Acti Heart’s campaign #PooraKhayaal aims to shift the narrative from cholesterol reduction to complete heart care. Our goal to is enable consumers to question their current choice of cooking oils that only addresses cholesterol.”

     

    Added Janmenjoy Mohanty, Regional Creative Officer, Lowe Lintas: “At Lowe Lintas, we nurture brands to become strong partners to consumers. NatureFresh Acti-Heart is one such brand. Heart health is a big concern today, even among the youth, due to the chaotic, always-on lives we lead. The current perception among consumers is that if cholesterol is in control, they and their family will be free from heart ailments. Through #PooraKhayaal, the intent is to bust this myth through impactful stories and encourage consumers to question their choice of cooking oil.”

     

     

  • The brand positioning has been done by LinConsult

    Aamir Khan endorses #BeRestless credo for Walkaroo

    By A Correspondent

     

    Footwear brand Walkaroo has released its latest marketing campaign with Aamir Khan as its new brand ambassador. The brand positioning has been done by LinConsult, the strategic consulting arm of MullenLowe Lintas Group.

     

    Reflecting upon Walkaroo’s latest announcement, VKC Noushad, Managing Director said:“We are excited to bring on board Aamir Khan as the brand ambassador as his personality completely resonates with the brand ethos. Aamir Khan is known as a perfectionist and has high regard across the country and beyond.”

     

    Commenting on the campaign idea, Subramanyeswar (Subbu), Group Chief Strategy Officer, MullenLowe Lintas Group added: “When VKC approached LinConsult, the strategic consulting arm of the group, the resolve between us was clear. How do we break the category convention that revolves around functional claims and randomly employed star power, and to capture the soul of the young, bold, new generation, whilst placing themselves under their soles? We believed that for this audience, life is a series of ever evolving dynamic ‘wants’. It’s a relentless progress consumed by ‘what’s next?’ on the personal agenda. In a sense their lives could be summed up by the endeavor of constantly and ceaselessly walking ahead. Their feet have no time to rest. This rang true in their lives in terms of action as well, because these youngsters simply walk to wherever they need to go, even if sometimes their destinations are quite far.”

     

    Commenting on their latest work, Hari Krishnan, President, Lowe Lintas said: “Today’s generation hates settling down. They hate anything to do with resting. They are always restless and constantly chasing something new. We want the brand to embody, endorse and encourage this spirit to remain restless”

     

     

  • The creative mandate also includes its consumer products range

    USV appoints Lowe Lintas as brand partners for Sebamed

    By A Correspondent

     

    Healthcare company USV Private Limited has appointed Lowe Lintas as creative agency for its consumer business including SebaMed range of products. SebaMed is a premium skincare brand from Germany, best known for its pH5.5 products.

     

    Lowe Lintas won this business following a multi-agency pitch. The agency’s key mandate will be to launch SebaMed’s range of Baby and adult care products across both traditional and digital channels.

     

    Said Shashi Ranjan, Head – Consumer Products, USV: “We strive to provide an assurance to every mother that Sebamed range of products are superior in quality and are clinically proven to provide the best protection for babies right from Day 1. We see immense potential in this category to disrupt the market and hence we needed a partner who can do complete justice to our aspirations. Lowe Lintas had an intuitive understanding of what we’re trying to achieve and came up with a strategic approach which we resonated with and we are really looking forward to a great partnership.”

     

    Commenting on the win, Anaheeta Goenka – President, Lowe Lintas, added: “SebaMed is a great brand to work on, and we are really excited with the mandate! Lowe Lintas is known for creating challenger brands and disrupting the marketplace…and we look forward to the David vs Goliath fight in a category which is synonymous with a single player.”

     

     

  • The account will be managed out of Lowe Lintas Bangalore

    ShareChat appoints Lowe Lintas as its creative partner

     

     

    ShareChat has appointed Lowe Lintas to handle its creative duties. The mandate predominantly includes promoting app downloads and increasing the number of average daily users.

     

    Commenting on the appointment of Lowe Lintas, Sunil Kamath, Chief Business Officer, ShareChat said: “We have found an able partner in Lowe Lintas to help us connect better with our customers and strengthen preference for ShareChat. Their well-rounded experience across industries, strong planning and creative firepower gave us the confidence that together we can deliver not just a great marketing campaign but effective business results.”

     

    Talking about the win, Hari Krishnan, President, Lowe Lintas added: “ShareChat is a brand that is born out of love and pride. The interface, the features, the number of regional languages offered, etc., are proof of a well thought through Social Platform that is designed for India and by Indians. We were blown away by the popularity of the brand amongst regular users. We’re excited about this partnership and look forward to making ShareChat the social platform of choice for India.” The account will be managed out of Lowe Lintas Bengaluru.

     

     

  • Flipkart Fashion gives you a reason to shop everyday with the third edition of ‘India ka Fashion Capital’

    Ranbir and Alia star together in Flipkart Fashion’s latest ad campaign

    By A Correspondent

     

    Flipkart has brought together celebrity duo Ranbir Kapoor and Alia Bhatt for the first time ever, in the latest edition of the brand’s India Ka Fashion Capital campaign. Having collaborated with the brand individually in the past, the couple will share screen space for the first time in a national campaign by Flipkart Fashion.

     

    The campaign will be live on television and digital platforms, for a period of eight weeks till July. Flipkart is supported by Lowe Lintas and Dentsu Webchutney for the complete planning, launch and execution of this integrated brand campaign.

     

    Sharing his views on the campaign, Anil Goteti, Senior Vice President, Marketing at Flipkart said: “Flipkart Fashion today is India’s preferred fashion platform, with the latest, trendiest styles, updated daily. We are excited to have partnered, yet again, with some of India’s finest actors including Alia Bhatt and Ranbir Kapoor, for this campaign. We are certain that with our unique proposition to offer Something New Everyday, our consumers will find reasons to visit and interact with our platform daily.”

     

     

  • The brand positioning was initiated by LinConsult, the strategic consulting arm of MullenLowe Lintas Group

    Aamir Khan in Walkaroo campaign by Lowe Lintas

    By A Correspondent

     

    Footwear brand, Walkaroo has released its latest marketing campaign. With Aamir Khan as its new brand ambassador. The brand positioning was initiated by LinConsult, the strategic consulting arm of MullenLowe Lintas Group.

     

    Speaking on Walkaroo’s latest announcement, VKC Noushad, Managing Director of the company, commented: “We are excited to bring on board Aamir Khan as the brand ambassador as his personality completely resonates with the brand ethos. Aamir Khan is known as a perfectionist and has high regard across the country and

     

    Said S Subramanyeswar Group Chief Strategy Officer, MullenLowe Lintas Group: “When VKC approached LinConsult, the strategic consulting arm of the group, the resolve between us was clear. How do we break the category convention that revolves around functional claims and randomly employed star power, and to capture the soul of the young, bold, new generation, whilst placing themselves under their soles? We believed that for this audience, life is a series of ever evolving dynamic ‘wants’. It’s a relentless progress consumed by ‘what’s next?’ on the personal agenda. In a sense their lives could be summed up by the endeavor of constantly and ceaselessly walking ahead. Their feet have no time to rest. This rang true in their lives in terms of action as well, because these youngsters simply walk to wherever they need to go, even if sometimes their destinations are quite far.”

     

     

  • The account will be handled out of Lowe Lintas Bangalore, and the scope entails building online and offline brand campaigns for Lenskart

    Lenskart mandates Lowe Lintas for creative

    By A Correspondent

     

    Eyecare brand Lenskart has partnered with Lowe Lintas for its creative advertising.

     

    Speaking about the appointment of Lowe Lintas, Peyush Bansal, CEO, Lenskart said: “At Lenskart we live and breathe disruption. The journey to choose a spectacle for oneself should be an easy and seamless one. And we are here to break the notion of spectacles being boring or serious, however one looks at it. We are all excited and we are looking forward to this partnership to bear fruitful results and unparalleled success”.

     

    Added Hari Krishnan, President, Lowe Lintas: “Lenskart has triggered a revolution in the eyewear category with its unique innovations and we look forward to matching up to their ingenuity. This is going to be an exciting journey for both Lenskart and us, and we look forward to building a legacy for the brand for years to come.”

     

    The account will be handled out of Lowe Lintas Bangalore, and the scope entails building online and offline brand campaigns for Lenskart.

     

     

  • Tanishq launches a series of videos for their new campaign “Welcome to Tanishq – Aapke apne hain hum”

    Tanishq launches new ad films

    By A Correspondent

     

    Tanishq has launched its latest ad campaign created by Lowe Lintas. The campaign speaks about “customisation, purity and range of products” that Tanishq offers to their customers.

     

    Speaking about the film, Deepika Tewari, Associate Vice President – Marketing, Jewellery Division at Titan Company Limited said: “Through this campaign, ‘Welcome to Tanishq – Apke apne hain hum’, we wanted to depict the crucial aspects like customisation, purity and wide range of products; that Tanishq aims to provide to each of their customers, along with best in class retail experience. The making of these series of videos and working on delivering the thought behind them have been a pleasure and we hope these would go on to serve their purpose well.”

     

    Said Sagar Kapoor, Creative Head at Lowe Lintas: “The creative challenge for us was to communicate the little known, but very relevant, aspects about the brand in an interesting way. Our inspiration came from the actual experiences of the store staff. They have seen the customers react in the most delightful way when they were told about things they weren’t aware of like customization, regional jewellery etc. This to us was a great way of giving them information on Tanishq, just the way they will accept it.”