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Tag: Lowe Lintas

  • The film was shot on a DSLR inside a house and all the post-production work of editing, grading, music and voice over was executed by various artists working from home

    Zee celebrates spirit of #ExtraordinaryFamilies

    By A Correspondent

     

    Zee Entertainment has partnered with Lowe Lintas to drive home a message of positivity with a #FilmFromHome on the occasion of Family Day. In continuation with its earlier campaign of #HumAndarCoronaBahar where Zee used shoes as a metaphor for different family members, this film too utilises different household elements to represent family members. With the film and content production being suspended and with the new norm of working from home, the film was shot on a DSLR inside a house and all the post-production work of editing, grading, music and voice over was executed by various artists working from home.

     

    Said Prathyusha Agarwal, Chief Consumer Officer, Zee Entertainment Enterprises Limited: “Our consumers always tell us about their families being the backbone that help them come out stronger no matter how daunting the world outside might seem. We at ZEE understand that beyond being entertainers, we are also a close companion and a family member that Indian families are leaning onto for support during these uncertain times. As the largest reach medium with the capacity to influence attitudes and the mood of the nation, we hope that this campaign strengthens the bonds further within #ExtraordinaryFamilies that have come closer and are emerging stronger”

     

    Added Sagar Kapoor, CCO, Lowe Lintas: “Tough times not only test bonds they make them stronger too. Families had never been physically and emotionally closer than in these testing times. Zee acknowledges this coming together and becoming stronger together.”

     

     

  • Fastrack has taken it up a notch by documenting the significant change in their TGs behaviour with the “What You Heart Now” video

    Fastrack’s new campaign showcases how Gen-Z is living the Q-time

    By A Correspondent

     

    To connect with its young TG, Fastrack Reflex has come up with a new video that showcases everything that Gen-Z is doing to keep up with their friends, family and followers in the Lockdown. Fastrack has taken it up a notch by documenting the significant change in their TG’s behaviour with the “What You Heart Now” video.

     

    Ayushman Chiranewala

    Said Ayushman Chiranewala, Marketing Head, Fastrack: “With the campaign “What you Heart Now” the brand laurels the attitude of never letting any situation inhibit the spirits of the youth. The young, outgoing, adventurous souls have made staying indoors happening and fun. Within the four walls of home, they continue doing what they are passionate about, be it socializing over group video calls, acing their coffee-making skills or making TikTok videos. To ensure we connect further to our audience, we have been encouraging them to share their in-house stories with us and tell us what their heart calls out for.”

     

    Puneet Kapoor

    Added Puneet Kapoor, Regional Creative Officer at Lowe Lintas: “The youth is the fastest to adapt and accept the new-normal of how our lives have changed through these lockdown times. The tsunami of fabulous content created in the last 40 days stands testimony to this. What one’s heart desires and how we’ve adapted in these times, has found such numerous expressions and that’s exactly where a Fastrack idea property of #WhatYouHeartNow sits. Kudos to the Shiv-Deepesh team at Lowe to have pulled this quirky content piece amidst the lockdown.”

     

     

  • The film recognises the bankers for their indomitable spirit

    Axis Bank unveils #FilmFromHome by Lowe Lintas

    By A Correspondent

     

    Axis Bank has unveiled #FilmFromHome that has been conceived by Lowe Lintas Mumbai and which recognises all bankers for doing everything they can to keep India open and keep the flow of transactions and money in the economy running.

     

    Earlier this year, the bank spelt out its new brand philosophy ‘Open’ that was conceived by Lowe Lintas in partnership with its stakeholders. The philosophy of the bank ‘Open’ was backed by a visible service transformation using technology seamlessly integrated with a human touch.

     

    Speaking about the need for this campaign, Asha Kharga, Group CMO, Axis Bank said: “This campaign reflects Axis Bank’s brand philosophy, keeping it open, both physically and virtually. Through a nationwide lockdown which required backend and on-ground services to be functional at consistent levels. Activities like payments, money transfers, running branches, providing paper rolls to merchants for card payments, loading cash in the ATMs, or make banking accessible in the remotest areas during a pandemic is possible only due to bankers’ selfless service and their unwavering resolve.”

     

    Talking about the campaign, Amar Singh, Regional Creative Officer, Lowe Lintas added: “The film, conceived by Joshua Thomas, Katya Mohan and Prathamesh Gharat is an expression of the pride that Axis Bank feels in being part of the banking fraternity. Which finds itself at the economic frontline, facing challenges it has never faced before and showing us every day, that it is equal to the task.”

     

     

  • The hashtags intend to evoke solidarity with the cops and express empathy by stepping into their shoes

    Lowe Lintas & Mogaé gather support for Punjab cops

    By A Correspondent

     

    The Punjab Police has collaborated with Lowe Lintas Mumbai and Mogaé Media and unveiled a campaign to motivate the force and displays their collective strength. With #MainBhiHarjeetSingh and #MainBhiPunjabPolice, the hashtags intend to evoke solidarity with the cops and express empathy by stepping into their shoes.

     

    Sagar Kapoor

    Talking about the campaign, Sagar Kapoor, CCO at Lowe Lintas, said: “The Punjab Police campaign had us shocked, in tears and inspired at the same time. Helmed by the story of Harjeet Singh, who lost his hand serving his nation and his force is at the heart of the idea. The idea further leaps to each and every police personnel saying “Main bhi Harjeet Singh. Main bhi Punjab Police.” The sentiment is so deep and wide that police forces from other parts of the country have also pledged the slogan. A slogan that promises the police force will keep fulfilling their service, no matter what comes in the way of their call of duty”.

     

    Added Anaheeta Goenka, COO at Lowe Lintas: “As an agency network we have always supported the nation’s causes and created behavior change communication, imperative for society. This initiative began with supporting the Mumbai Police, inspiring and urging citizens to self-police themselves and their families. It was embraced and supported by celebrities and common people alike. The Punjab Police campaign with SI Harjeet Singh at the epicenter of it has given the initiative further momentum. A big thank to everyone who has supported the self-policing cause and has stayed indoors helping our nation control the spread of the virus. A big thank you to each and every frontline warrior, like SI Harjeet Singh who is a shining example of commitment to us all.”

     

    Said Carol Goyal, Executive Director, Mogaé Media: “#MainBhiHarjeetSingh is a large-hearted digital initiative. It has got the entire Punjab Police force energised in a show of unprecedented solidarity. 80,000 policemen from Punjab Police donned Harjeet’s name on their badges sending out a strong signal that no one, but no one, can mess with the police who are here to protect us all. Lakhs in India and abroad emulated the policemen, holding placards in praise of Harjeet and the Punjab Police. We at Mogaé are privileged and honoured to have worked on this brave initiative”.

     

     

  • This is for Fastrack's new campaign by Lowe Lintas

    Fastrack asks the youth to #StayTheFIn

    By A Correspondent

     

     

    https://www.facebook.com/fastrack/videos/524472395102499/

     

    Motivating everyone to stay put, Fastrack has announced a social message with a series of three videos featuring youth icon Ananya Panday. With this video series, the brand aims to engage with the Gen-Z’s who are stuck at home with nothing but their own company to enjoy.

     

    Said Ayushman Chiranewala, Marketing Head, Fastrack: “Fastrack being India’s iconic youth fashion brand always approaches things in a fresh and interesting manner. With over a month of lockdown while counting more days, our latest #StayTheFIn campaign aims to motivate consumers to stay put, while utilizing the time at home innovatively. Fastrack invites its audience to make the best out of the current situation by exploring what they wish to do to be sane and quirking it up like always even in this scenario. As part of the larger campaign, the brand attempts to ask its target audience to keep behaving responsibly and keep experimenting and Fastrack celebrates this bold spirit”.

     

    Commenting on the idea, Puneet Kapoor, Regional Creative Officer, Lowe Lintas, added: “Fastrack has always been a nimble-footed brand reflecting modern youth codes and pop-culture codes in quirky ways. There’s a bright side to the current lockdown too and we’re seeing a spurt of creative expressions across social media platforms whether it’s culinary, music, dance or the arts. That exactly is the point of these ads asking people to find their crazy groove and stay the f*ck indoors.”

     

     

  • #MainBhiMumbaiPolice is an initiative by Lowe Lintas and Mogaé Media to support the Mumbai Police

    Mumbai Police promotes self-policing in Lowe Lintas

    By A Correspondent

     

    To strengthen its fight against COVID-19, Mumbai Police – along with Lowe Lintas and Mogaé Media – got Mumbaikars to shoulder the huge responsibility to physically ensure every citizen stays put inside their homes with the force.

     

    #MainBhiMumbaiPolice, an idea conceived by Lowe Lintas, got Mumbaikars to consider themselves an extension of the force by taking on the task of self-policing thus ensuring that their family members stay inside their homes and keep everyone safe from any risk of infection.

     

    Sagar Kapoor

    Speaking about the campaign, Sagar Kapoor, CCO, Lowe Lintas said: “The Mumbai Police is working relentlessly to keep us safe in every manner possible. With the lockdown the least we can help as citizens is to partner them in their efforts, considering they are risking themselves for us out there. Hence, the #MainBhiMumbaiPolice idea. Since it is the responsibility of each and every household to look after their family members and stop them from venturing out during the lockdown. Staying true to the spirit, the whole campaign has been created by staying at home. All partners connected digitally and executed the campaign from their respective homes.”

     

    Added Carol Goyal, Executive Director, Mogaé Media: “We at Mogaé have worked with the Mumbai Police in the past. This time when the pandemic problems started, we thought we must do our bit to help the police. This is an initiative by Lowe Lintas and Mogaé Media to support the Mumbai Police. We have always volunteered to help the force and they have graciously accepted our support. The campaign was then created by our friends at Lowe Lintas to whom we owe a million thanks for working round the clock during the lockdown.”

     

     

  • It ensures that citizens of Mumbai swiftly take the necessary precautions

    Lowe Lintas partners BMC in spreading Covid-19 awareness

    By A Correspondent

     

    Given the threat of Coronavirus in Mumbai and the lack of awareness of its severity, Brihanmumbai Municipal Corporation took it upon itself to ensure that Mumbaikars too the necessary precautions to prevent the spread of the virus. And to help them do that was Lowe Lintas.

     

    Said Anaheeta Goenka, President, Lowe Lintas: “We had a single-minded brief on “no panic just prevention” from the BMC – to create awareness of basic actions across citizen profiles we needed a sharp active idea.”

     

    Added Sagar Kapoor, CCO, Lowe Lintas: “We created the simple idea ‘Corona Se Mat Darona’ which aims to calm the anxiety in this time of crisis, although by arming people with corona prevention methods.”

     

     

  • 40+ channels of Zee pause content for a 30 second break throughout the day, encouraging viewers to wash their hands

    ZEEL pauses content to #BreakTheCoronaOutbreak

    By A Correspondent

     

    Zee Entertainment Enterprises Ltd. has taken a first-of-its-kind initiative – #BreakTheCoronaOutbreak for the well-being of its audiences.

     

    Taking the initiative to create a unique reminder for its viewers, ZEE has decided to pause the content across its channels with a 30-second break throughout the day. Conceptualised by Lowe Lintas, ‘pause’ will encourage viewers in a creative manner, to use the break to wash their hands.

     

    Said Prathyusha Agarwal, Chief Consumer Officer, Zee Entertainment Enterprises Ltd: “As a responsible national television network which entertains 588 million individuals every week, it is our duty to educate and encourage every citizen to adopt and practice healthy habits to fight this pandemic. While several brands are driving awareness around good hygiene, we believe this initiative to pause content and remind our audience to wash their hands will actually drive behavior. Pausing our content when the audience is most engaged will act as an in-home trigger to wash hands and contribute towards combating the spread of the outbreak.”

     

    Talking about the initiative, Sagar Kapoor, CCO, Lowe Lintas added: “Having worked on health and hygiene brands for years, my learning is no matter how much we remind people for washing hands, there will always be laggards. Its importance is at a peak in today’s situation. Hence, a straightforward reminder to wash hands with soap.”

     

     

  • It has roped in Virat Kohli as its new brand ambassador

    Lowe Lintas to manage creative duties of Iqoo 3

    By A Correspondent

     

    Smartphone brand Iqoo has appointed Lowe Lintas to launch Iqoo 3, a smartphone with the Qualcomm Snapdragon 865 processor that has 5G capabilities. The brand forays has roped in Virat Kohli as its new brand ambassador. Lowe Lintas has developed its launch communication and is helping the brand build quality and performance credentials using relevant digital video content.

     

    Commenting on the appointment, Gagan Arora, Director – Marketing, iQOO India said: “For our new brand launch, we were not looking for an advertising agency only, but a strategic partner who could chalk out a robust launch plan for us. Lowe’s strategic approach was completely aligned with our philosophy and vision and helped us translate the same into a creative manifesto very well.”

     

    Talking about the creative idea, Amar Singh, Regional Creative Officer, Lowe Lintas added: “Conceived and created by Katya Mohan and Cohaan Dias, the idea uses the brand’s global positioning of Monster Inside, to bring together the almost superhuman energy that drives Virat and the superlative performance specs of the Iqoo 3. And does this in a manner that we hope will stay with consumers as they use the phone and experience its sheer ability.”

     

    Speaking about the new association, Satish Ramanathan, Executive Director, Lowe Lintas said: “Mobile phone category is easily one of the busiest categories. And launching a new brand and that too a premium one was quite a challenge. As Iqoo is new to India, it is extremely important to talk about its superior features to build their credentials but in a manner that’s distinctive and true to the proposition of ‘Monster Inside.”

     

     

  • The scope entails building the brand's strategy and managing its creative duties

    Lowe Lintas to manage Sugar Free creative

    By A Correspondent

     

    Sugar Free, a brand owned by Zydus Wellness, has appointed Lowe Lintas as its creative agency. The appointment was an outcome of a multi-agency pitch.

     

    Anaheeta Goenka

    Said Anaheeta Goenka, President, Lowe Lintas: “Sugar Free is a great brand and we are really excited with the mandate. We look forward to this strategic & creative partnership to bring growth to the sugar-substitute category. Here’s to sweet beginnings!”

     

    The Mumbai office of Lowe Lintas will handle the account.

     

     

  • Syrups, spreads, milkshake and exotic dark confectionary also part of the mandate

    Lowe Lintas bags Hershey’s Kisses

    By A Correspondent

     

    Hershey India has awarded its creative duties to Lowe Lintas. Wunderman Thompson is the incumbent agency on the account.

     

    The scope primarily includes a large scale multimedia campaign launching Hershey’s Kisses in India

     

    Talking about getting Lowe Lintas on board, Sarosh Shetty, Marketing Director, Hershey India said: “The distinctive and engaging new communication campaign brings alive the unique proposition of Hershey’s Kisses. It celebrates the distinct shape of a delicious Hershey’s Kisses chocolate, each of which is specially wrapped to make your loved ones feel special. Sharing Hershey’s Kisses is a great way to express one’s affection for your loved ones. We are sure these delightful chocolate treats will spread happiness and smiles across millions of Indian homes. We are excited to bring Lowe Lintas on board as our creative agency for the Hershey’s brand. The Hershey’s brand in India had leading positions across multiple categories, and is known for being an international, indulgent, high-quality chocolate brand. We look forward to a successful association with Lowe to bring alive the communication strategy on this key strategic brand.”

     

    Added Virat Tandon, Group CEO, MullenLowe Lintas Group: “We are truly delighted to partner a prestigious global brand like Hershey’s. We look forward to working together with the brand team in making Hershey’s a household name in India. To this effect, Lowe Lintas developed an overall strategy and a creative idea that will help build affinity and preference for the brand Hershey’s as well unlock opportunity for every product in their portfolio.”

     

     

  • Highlights the product proposition of 15 per cent lower oil absorption

    Sonakshi Sinha relaunches NatureFresh oil via new ad

    By A Correspondent

     

    Cargill has announced the relaunch of its refined oil brand, NatureFresh® Acti-Lite. The brand has been relaunched with a new campaign that features celebrities Sonakshi Sinha and Neil Bhoopalam. With this re-launch, the brand intends to make a difference in the lives of its consumers by bringing to them, a product that delivers on the promise of lower oil absorption.

     

    Speaking on the launch, Subin Sivan, Marketing Head, Cargill’s oils business in India said: “Lighter food is the number one category driver for refined oils in India and our consumers are increasingly gravitating towards eating lesser oily food.  As a brand NatureFresh Acti Lite seeks to enable its consumers to pursue a healthier life with the benefit of 15% lower oil absorption. We are excited to release our new campaign featuring Sonakshi Sinha, whose appeal and popularity is high with our target group.”

     

    Commenting on the campaign, Janmenjoy Mohanty, Regional Creative Officer, Lowe Lintas added: “Some ideas come from simple life observations. Just like the one we found for Nature Fresh, that tissues had an important place on every health-conscious person’s plate of fried food. Enter Nature Fresh Acti-Lite, and tissues can do what they were always meant to do, and not pull extra oil out of food. We feel this brings out the product’s uniqueness very well, aided by a well-crafted execution and some great performances from Neil and Sonakshi.”