Gits Foods has unveiled its latest ‘Sawal hi nahi banta, yaha banta hai Gits!’ campaign. Conceptualised by Lowe Lintas, the TVCs contain two stories centered on their breakfast and snack mixes.
Commenting on unveiling the new TVCs, Sahil Gilani, Director – Sales and Marketing, Gits Food said: “We launched our new packaging and communication tagline – Sawal hi nahi banta, yaha banta hai Gits, during Diwali 2018 with our Dessert Mix TVC. We are carrying forward this communication and tagline to our other two mixes categories – Breakfast and Snacks. The TVCs are very relatable and highlight the humorous frustrations life throws at us, the films will certainly leave a smile on viewers faces!”
Surf Excel has released its new campaign around Holi. The campaign, that appeals to the festive mood of the country has been conceived by Lowe Lintas Mumbai.
Commenting on the campaign, Carlos Pereira, Regional Creative Officer, Lowe Lintas, said: “We felt the festival of Holi gave us the opportunity to highlight the true spirit of togetherness. By making colour the medium of oneness, we could seamlessly bring forth the larger thought of Rang Laaye Sang – a sentiment that kids truly believe in.”
Added Priya Nair, Executive Director – Home Care, Hindustan Unilever Limited: “Holi is one of our biggest festivals, celebrated with much fanfare across the country. However, in the midst of the fun and revelry, one can often forget the true spirit of the festival. The #RangLaayeSang campaign from Surf Excel beautifully captures how the colours of Holi can be a force for good, melting differences and bringing people together. It seamlessly brings to life our decade long ‘Dirt is Good’ philosophy – ‘Agar kuch accha karne mein daag lag jaaye, toh daag acche hain’.â€
Lowe Lintas has elevated Naveen Gaur to the position of Deputy CEO. In his previous role, he was overseeing the North, East and South regions for the agency as its Chief Operating Officer – to which he was promoted in 2017.
As Deputy CEO of Lowe Lintas, Gaur will lead the next phase of growth at the agency that is home to brands such as Axis Bank, Britannia, Flipkart, Godrej, Google, MRF, Swiggy, Tanishq, Ultratech, Unilever, etc. to name a few.
Commenting on the elevation, Virat Tandon, Group CEO, MullenLowe Lintas Group said: “Over the years, Naveen has not just driven great business growth at Lowe Lintas, but also built a fantastic team. He has scripted many success stories while partnering MNC brands, startup brands and Indian brands. He is a passionate entrepreneur at heart. I am super excited for Naveen to lead Lowe Lintas into the next phase of growth.â€
Speaking about his new role, Gaur said: “In today’s evolving and dynamic business environment, where technology is disrupting businesses and presenting challenges and opportunities almost on an everyday basis. I am thrilled with the opportunity given to me by this great institution to drive the growth, ROI and stature of our brands.”
Upgrad, an online education venture focused on building careers of working professionals, has unveiled its first ad-campaign featuring actor Vicky Kaushal.
Created by Lowe Lintas, the ad campaign showcases upGrad as a brand which plays an important role in learner’s life by acting as an engine of transformation which gives them the ability to put their careers on a high growth trajectory.
Announcing the launch of the new ad-campaign, Ronnie Screwvala and Mayank Kumar, co-founders, Upgrad said: “Through this campaign we are trying to create awareness on how Upgrad can help learners prepare for the future of work and help them thrive in their career. Online education for professionals is still at a nascent stage in India and to create awareness at a category level, we felt the necessity of a commercial that will change the consumer mindset and is relatable. Our association with Vicky Kaushal and the new TVC will help us increase our reach & create deeper connect across geographies.â€
Added Sagar Kapoor, Chief Creative Officer, Lowe Lintas: “It was an excellent briefing session by the founders that led our creative thinking at Upgrad. The vibe was positive and the brief actually spoke about what Upgrad can do to lives rather than just what upGrad is and how continuous learning can make sure one keeps navigating his or her career forward. Inspiring stories of how lakhs have already done this successfully spurred us further. All that said the team believed in keeping the message and tone of the communication sprightly and involving. Hence the idea of “life ko karo liftâ€!
MullenLowe Lintas Group has announced the merger of its omni-channel agency, PointNine Lintas, with its creative agency, Lowe Lintas.
Said Virat Tandon, Group CEO, MullenLowe Lintas Group: “With PointNine Lintas, we’ve grown a new, future-facing strain and now it’s time to graft it into Lowe Lintas, which is already India’s best. Having seen the PointNine offering and skills develop very closely, and being familiar with the position that Lowe already commands, I am super excited about this move and am confident that this is a big leap forward for us. Our promise for clients with this merger is that in the increasingly fragmented and fast-evolving communications landscape, we will now be able to seamlessly extract more power from our big ideas. Lowe Lintas’ new Hyper-bundled offering means that our clients no longer have to settle for the fractured solutions of the past.â€
The services that Lowe Lintas will now offer includes digital marketing and transformation, public relations, reputation management, activation, experiential & shopper marketing, and media planning & buying. The PR, Media and Experiential divisions of the group, GolinOpinion, Lintas Mediahub and LinEngage respectively, would continue to offer their services to their clients, while collaborating with Lowe Lintas.
Speaking about the merger, Amer Jaleel, Group CCO and Chairman, MullenLowe Lintas Group added: “We are looking at a future where a lot of very carefully designed and yet differing messages will aggregate to form a stereographic brand picture in the head. We see this emerging need as very challenging and exciting. Our omni-channel incubation PointNine Lintas is now fully ready and positioned to understand these complex brand needs and it’s time to unleash it across the breadth of our vast brand portfolioâ€.
The merger is effective immediately and the leadership teams of both agencies are working on operationalising the merged structure.
Fastrack has launched a brand film that promotes its new launch, Reflex Wav.  Said Suparna Mitra, Chief Marketing Officer, Titan Watches & Accessories: “At the heart of it, the Fastrack Reflex Wav is a true innovation, its features and build quality is a first to the market. Reflex Wav while the slimmest smart band with a display, also introduces ‘gesture control technology’ to the consumer, unabashedly. This gesture control feature helps one change music and take pictures with a simple twist of the wrist.
Added Arun Iyer, Chairman and Chief Creative Officer, Lowe Lintas: “The truth is, today’s youth likes to take control of the situation. This feature lends wonderfully to that behavior trait. You can control most aspects of your life with this band. There’s also a certain magic quality to this feature. We decided to portray that through the genre of horror-comedy, which happens to be the flavour of this year.â€
Veedol has launched a new campaign for its flagship brand – Take-Off. Lowe Lintas Kolkata, the agency-on-record for Veedol, has conceived the ad campaign that targets 2-wheeler riders in the country.
The campaign film conceived by Lowe Lintas focuses on the innate characteristic of young Indians who challenge the status quo and set things right for the common good. The narrative is woven around these purposeful youth of today who see themselves as agents of change, with the inherent confidence and intent to make a difference to the society as a whole.
Commenting on the campaign, R N Ghosal, Managing Director, Veedol India said: “The campaign showcases Veedol’s full range of motorcycle and scooter engine oils in an upbeat, youthful ambience with an over-riding sense of purposeful action built into the narrative. This would go a long way in enhancing Veedol’s imagery, in step with several other brand interventions we have undertaken recently like the launch of the new international packaging. I believe that this campaign is an important milestone in positioning Veedol as a vibrant and youthful brand of choice for emerging consumers.â€
Added Janmenjoy Mohanty, Regional President, Lowe Lintas: “While tuning into the larger India story, we were looking for a youth truth that would suitably reflect the current dynamic. Our search led us to the fact that young people are self-starters, who will not wait for things to happen, but effect change themselves. That is what makes them the ‘young engines’ of a fast-changing India. A belief we reflect in the new communication for Veedol.â€
ABP News Network has launched its new brand campaign ‘Desh ko Rakhe Aagey’, that focusses on the hard work its reporters endure daily while on duty. The campaign has been created by Lowe Lintas.
Said Avinash Pandey, COO – ABP News Network: “I would like to congratulate and thank our reporters, who act as the sentinels of truth, driven by boundless passion and unflinching determination that has helped ANN in keeping the nation and viewers ahead. The intriguing campaign aims to bring forth ANN’s efforts to keep its most important stakeholder, the viewer ahead on the continuous developments happening in the country.â€
Added Naveen Gaur, COO, Lowe Lintas: “Our association with ABP News is a long-standing one and this campaign like others in the past is special for us. ABP News is one of India’s leading Hindi news channels and has always stood committed towards keeping the country and its audience ahead by delivering complete and thorough news. The reporters work tirelessly with passion, courage and determination towards this commitment. As India enters the year of general elections, it is our job to give ABP a distinct identity and we believe the current films will do that.â€
Housing.com as launched its new TV campaign created by Lowe Lintas titled “Ghar dhoondhna koi inse seekhe†starring Vicky Kaushal and Kiara Advani.
Commenting on the launch, Snehil Gautam, Head of Marketing, Housing.com said: “As a technology leader, we always strive to create an unmatched experience for our customers through our robust tech platform. Our new campaign ‘Ghar dhoondhna koi inse seekhe’ is based on a simple yet endearing creative coupled with captivating music, which will resonate well with our audience across segments. The viewers would somewhere see their own reflection in the protagonists during their home-search journey. The campaign also includes creatives that explain the smart search features being introduced.â€
Added Janmenjoy Mohanty, Regional President – North and East Lowe Lintas: “Our first set of commercials reflects an emerging theme born out of the growing financial independence and enhanced digital footprint of women – not only are they key decision makers in the home-buying process, they’re also showing the world the new way to choose a house. That’s why we say, “Ghar dhoondna koi inse seekhe.â€
GoDaddy has launched its new integrated marketing campaign focused on educating entrepreneurs in India about the value of creating an online presence for their business. For this campaign, GoDaddy has signed cricketer MS Dhoni  who willportra a mentor and guide as the “Bijness Bhai†(business mentor), the foremost authority on business for small business owners, entrepreneurs and individuals across the country. Together, GoDaddy and Dhoni will work towards encouraging people to turn their ideas into reality online.
For its latest marketing campaign, GoDaddy worked with Lowe Lintas to conceptualise and create two quirky and humorous television commercials.
Commenting on the campaign and collaboration with Dhoni, Nikhil Arora, Managing Director and Vice President, GoDaddy India said: “We are thrilled to be working with a global phenomenon like Dhoni and share our combined story. He represents a true voice of India with a successful professional journey, as a cricketer and now as an entrepreneur. Coming from a small town in the country, Dhoni has worked hard to gain prominence and achieve success by following his passion and doing what he believes in. We hope that his story can inspire and encourage business owners, especially in Tier 2 and Tier 3 cities across the country, to follow their dream and get their ideas online.â€
Signify (formerly known as Philips Lighting), announced its latest ad campaign ‘Singh Saab’ for its Philips Ceiling Secure downlighter. The ad film has been developed by Lowe Lintas and targets consumers renovating their homes using downlighters.
Commenting on the launch, Sukanto Aich, Chief Marketing Officer of Signify’s operations in India, said: “We are very proud to launch a unique product that has been built on strong customer insights of having a downlighter that’s easy to install and does not damage the ceiling. Philips CeilingSecure’s unique design is loved by installers and customers alike, for its ease of installation and maintenance. Our latest TV commercial will highlight this in a light-hearted manner. We hope that consumers like the ad and become early adopters of this latest innovation from Philips.â€
Commenting on the win, Naveen Gaur, Chief Operating Officer, Lowe Lintas, added: “Signify is a very special win for us. The Philips Ceiling Secure downlighter is its latest launch in the downlighter category and addresses an important consumer need-gap of pain free installation without any ceiling damage. With our deep understanding of the category and consumers, we have created a memorable and impactful communication for Signify.â€
Godrej Hit has unveiled a new campaign for mosquito repellent Kala Hit.
Sharing his thoughts on the TVC, Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Limited, said: “Kala Hit is the undisputed leader in the home insecticide aerosol segment. Lime fresh fragrance is a key offering from Kala HIT, added to our portfolio in 2015. Killing dangerous mosquitoes hiding in every corner of the house and pleasant fragrance are the dual benefits people can derive from this aerosol variant. The TVC successfully highlights Kala Hit lime fresh as a convenient solution for households.â€
Added Arun Iyer, Chairman and CCO, Lowe Lintas: “The brief was simple, but two fold – We had to continue building relevance for the Aerosol format by educating people about the dangerous mosquitoes hiding in corners and also land the new news about Lime Fragrance. The film beautifully captures both these key messages in a humorous way, which has been core to the brand DNA.”
