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Tag: Lowe Lintas

  • The new RCO structure comes as a progression to the CCO announcements made earlier this year

    Lowe Lintas strengthens second leadership level with four new RCOs

    By A Correspondent

     

    Lowe Lintas has announced a new structure for the second level of creative leadership at the agency. The new RCO structure comes as a progression to the CCO announcements made earlier this year.

     

    As part of this move, three senior creative leaders Joy Mohanty, Amar Singh and Carlos Pereira, have been elevated to the post of RCO. Additionally, Kapil Mishra, a senior creative resource has been hired as the new RCO for its South office.

     

    Joy Mohanty,

    Joy Mohanty, who leads the creative function for the Delhi and Kolkata offices of Lowe Lintas, is now elevated to Regional Creative Officer. His mandate is to strengthen the agency’s creative standing in the designated regions. Joy will continue to handle creative duties for the North and Eastregional offices.

     

     

    Amar Singh

    Amar Singh has been elevated to Regional Creative Officer at Lowe Lintas. In his close to 16 years at Lowe, he has worked on brands such as Vim, Domex, Clinic Plus and Pureit. He will be based out of the agency’s Mumbai office.

     

     

     

    Carlos Pereria has now been elevated to Regional Creative Officer at Lowe Lintas. With just over a decade in Lowe Lintas, he has led several brands across the agency including Idea Cellular, Surf Excel, Vim, Wheel, Sunlight, Ultratech, Kara, etc. He will be based out of the agency’s Mumbai office.

     

     

    Kapil Mishra

    Appointed as Regional Creative Officer at Lowe Lintas, Kapil Mishra comes from Contract Advertising, where he led a host of brands under his creative leadership as the Creative Head for its Mumbai office working on brands like Asian Paints, Cadbury Celebrations, Edelweiss, UTI Mutual Fund, Sugarfree, HSBC, Halls, Choclairs, ITC Charmis, Docomo etc. Mishra will be based out of the agency’s Bengaluru office.

     

    Amer Jaleel

    Speaking about strengthening the second level of creative leadership at Lowe Lintas, Amer Jaleel, Group CCO & Chairman – MullenLowe Lintas Group said: “As a group we are instituting this new structure that will be the logical second level after CCO. At MLLG our RCOs will define leadership of a strong cluster of clients or brands that could be either geographical or not. Let’s just say RCOs are capable of leading a small agency by themselves. Lowe Lintas is an agency with a large portfolio of clients. When Virat and I took over the reins of the Group, putting the building blocks in place was our top priority. To deliver a powerful creative product, you not only need great creative leaders but also strong people under them to give shape to those great ideas. I see this quality in every RCO who can ably support Prateek and Sagar in their creative pursuits.”

     

  • The campaign aims to create awareness about Medlife’s services and why people should avail them

    Health comes home, affirms Medlife in latest ad proposition

    By A Correspondent

     

    Medlife has recently released new TVCs highlighting its standing as a holistic healthcare provider. Conceptualised by Lowe Lintas, Medlife’s new campaign unveils its tagline ‘Health comes Home’ and showcases the brand’s various offerings.

     

    Said Meera Iyer, Chief Marketing Officer, Medlife.com: “Medlife has grown very quickly to become a 1,000 Cr GMV company & our ambitions are to more than double it this financial year maintaining our leadership position. The TVCs are relatable, showing how Medlife can solve for every patient’s needs for medicines and other health care services like lab diagnostics & doctor consultations easily enabled with our technology. Hence, the new positioning of Health Comes Home.”

     

     

  • Created by Lowe Lintas, d2h’s new TVC targets Hindi speaking audiences and cricket lovers

    Dish TV promotes d2h’s customised offerings in latest ad campaign

    By A Correspondent

     

    Dish TV has launched a new TVC for its d2h brand targeted at rural audiences. The TVC highlights the discomfort caused due to withdrawal of channels from the free DTH platform and its impact on a regular family through the eyes of a mischievous kid.

     

    Commenting on the d2h brand’s value proposition, Anil Dua, Executive Director & Group CEO, Dish TV India Limited said: “Many customers in Tier-3 and Tier-4 markets are currently missing out on entertainment and we are here to address their needs. To benefit these customers, we are delighted to announce attractive and innovative offerings on our d2h brand. Our new customer awareness TV campaign also underscores the continuous investment being made in the d2h brand.”

     

    Speaking on the new offer and brand campaign, Sugato Banerji, Corporate Head – Marketing, d2h brand added:  “Our new campaign is aimed at the rural Hindi speaking market. Entertainment consumption is growing in rural areas and watching television for entertainment has become an important part of their lives. The objective of this TV campaign is to create awareness amongst them, supported with extensive trade engagement and on-ground activation. The TV campaign also aims to attract existing inactive d2h customers to reactivate.”

     

     

  • The campaign kicked off across the network prior to election week

    ZEEL encourages India to opt for an EVM instead of a remote

    By A Correspondent

     

    To encourage and mobilize viewers to cast their vote this election, Zee Entertainment Enterprises Ltd. (ZEEL) has announced the launch of its campaign called ‘Grown Ups Go Vote’. Conceptualised by Lowe Lintas, the campaign kicked off across the network prior to election week with child stars from the network appealing to the adults to fulfil their responsibility and do the grown-up thing by voting in the upcoming Indian General Elections 2019.

     

    Said Prathyusha Agarwal, CMO, ZEEL: “As a responsible national television network, it is our duty to encourage every Indian citizen we reach to vote. #GrownUpsGoVote is a campaign to transform voting from a chore to a celebration of civic engagement. It calls out to all adult citizens to do the grown-up thing and fulfil their responsibility to the nation’s future. Pausing our content is our way of encouraging people to move out of their homes and march to the polling booths. It’s a move away from our regular messaging where we ask people to watch our shows. As part of this campaign, our artists are appealing to the audience to go vote rather than sitting and watching them.”

     

    Talking about the initiative, Sagar Kapoor, CCO, Lowe Lintas added: “It’s the era of ‘doing’ and not just ‘saying’. Zee, as a testimony to their commitment to voting, has done just that. The roadblock is a bold move to remind people of their fundamental duty.”

     

     

  • IAA has collaborated with Lowe Lintas to showcase this youth celebration

    IAA asks young to vote via #MeraPehlaVote

    By A Correspondent

     

    In a bid to encourage first-time voters to vote, the India chapter of the International Advertising Association (IAA) has launched a digital campaign named #MeraPehlaVote aka #MyFirstVote. IAA collaborated with Lowe Lintas on the creative.

     

    Said Ramesh Narayan, Immediate Past President, IAA India Chapter: “India has more than 50% of its population below the age of 25 years. The youth of India will play a significant role in the success of making our country an economic and global superpower. Encouraging them to be part of the greatest festival of democracy was our goal at the onset. #MeraPehlaVote nicely brings this proposition to the forefront and we hope that it will act as a celebrating tool and get our youngsters to the pooling booth.”

     

    Added Sagar Kapoor, Chief Creative Officer, Lowe Lintas: “There are more than 8 crore first-timer voters this election. That’s a formidable force and they must go out and vote in order to be heard. We thought, at a young age like that, you experience and celebrate many firsts of life – first drive, first love, first job, etc. What then should stop you from celebrating your first vote? #MeraPehlaVote is a campaign that not only urges people to cast their first vote but also to celebrate it.”

     

     

  • The scope of the business includes digital, print and radio over and above the traditional advertising mandate

    Lowe Lintas Bangalore to handle creative mandate of Medlife.com

    By A Correspondent

     

    Following a multi-agency pitch, online pharmacy Medlife.com has brought Lowe Lintas on board as its creative agency.

     

    Said Meera Iyer, CMO, Medlife.com:”Having worked with Lowe Lintas in the past, I know how they have created memorable brand campaigns for Unilever. But you need a slightly different approach for e-commerce retail brands, and of the agencies in Bengaluru, I felt Lowe Lintas would deliver best, as they understand both the online place as well as the new digitally-inclined audiences that drive growth. Maintaining Medlife’s leadership position and growing the online share of the Healthcare pie is critical to growth ambitions this year. We will look to Lowe Lintas to deliver a fantastic creative campaign that helps us achieve both.”

     

    Added Hari Krishnan, President, Lowe Lintas: “Medlife, a one-stop online healthcare brand, has aggressive expansion plans and we are proud to partner them at a time when the category is opening up. It is truly a pleasure and privilege to chart the course for a brand that is all set to change India’s healthcare and pharmaceutical space for the better.”

     

     

  • The communication campaign showcases Deepika Padukone reminiscing about her various milestones

    Tanishq launches new TVC campaign starring Deepika

    By A Correspondent

     

    Tanishq has unveiled a new campaign starring Deepika Padukone reminiscing her various milestones, while going through her keepsake box.

     

    Said Deepika Tewari, Associate Vice President – Marketing, Jewellery Division at Titan: “A woman should always set forth to celebrate herself at every stage in her life and this time Tanishq brings in Swayahm collection which resonates with every woman who takes pride in herself. She deserves to celebrate her smallest of achievements and failures too because it is these small moments that make all the difference and make her who she truly is. In the film as well, we have brought in the aspect of reminiscing the past memories which have been a part of her integral growth and thus appreciating her very being.”

     

    Added Sagar Kapoor Chief Creative Officer, Lowe Lintas: “Like the name itself, Swayahm carries an insightful message. Of celebrating oneself at every juncture of life. Women are so busy appreciating and caring for their loved ones that they seldom remember to love themselves. The jewellery is one such gift she gifts herself.”

     

     

  • The campaign celebrates budding heroes from the streets of India

    Virat Kohli launches Mobile Premier League in a campaign by Lowe Lintas

    By A Correspondent

     

    Following the appointment of Lowe Lintas Bangalore as its creative agency, Mobile Premier League has launched its maiden advertising campaign featuring cricketer Virat Kohli. The campaign celebrates budding heroes from the streets of India.

     

    Commenting on the maiden campaign, Sai Srinivas, CEO, Mobile Premier League said: “We wanted to launch with a bang and ensure our first TVC resonates with our brand and customers, which is why we wanted to keep it young, full of energy, exciting and appealing to Indians across. You will see Virat Kohli in a completely new avatar; shaking a leg with the heroes of Mobile Premier League that resembles a  typical Bollywood song and dance celebration. Through this piece of communication, we hope to drive customer interest and build awareness about our brand, inspiring everyone to play MPL and win and become a Hero”.

     

    Added Sagar Kapoor, Chief Creative Officer, Lowe Lintas: “Gaming as a category is fun and full of energy. Hence our idea and execution kept these at the heart of the thinking. The song and dance package the mood perfectly. The idea of “Har galli se niklega hero ” is an exaggerated celebration of the avid gamer. Virat of course is the best person to present these gaming heroes, embodying the spirit of both the competitiveness and fun.”

     

     

  • The campaign has been conceptualized by Lowe Lintas

    FreeCharge launches new digital campaign – ‘Sirf App Nahin, Appreciation’

    By A Correspondent

     

    FreeCharge has launched its new digital campaign ‘Sirf App Nahin, Appreciation’. The campaign, conceptualised by Lowe Lintas, has been crafted to celebrate even the little efforts that we make every day to address our basic necessities, which otherwise go unnoticed.

     

    Commenting on the launch of the digital campaign, Sangram Singh, CEO, Freecharge said: “We are continuously focusing on innovative storytelling to build deeper connect with our consumers. The campaign has been weaved around an insight from the real-life situations of young professionals, who are constantly looking at validation both personally and professionally. Freecharge as a facilitator of easy and seamless payments appreciates the effort a customer makes, recognizing that everyone deserves to feel the work they are doing however mundane it may seem, is contributing to something worthwhile.”

     

    Added Amar Singh, Regional Creative Officer, Lowe Lintas: “The idea was to talk to people who’ve spent enough time at work to realize that the appreciation they were expecting as a natural response to their efforts, is a rare bird to spot. Conceived by Rajat Dawar and Abhishek Dey, the creative device of Omkar playing a melancholic melody to depict the protagonist’s dispirited state of mind, gives way to joy when FreeCharge arrives with rewards for even the small stuff. And in so doing, builds an association for the brand with the much-valued feeling of being appreciated.”

     

     

  • The account will be handled out of Lowe Lintas Bangalore

    Lowe Lintas to manage creative mandate of Britannia’s Timepass

    By A Correspondent

     

    Britannia has entered the snacking category and has appointed Lowe Lintas to manage the creative mandate of Timepass – a range of baked snacks in new formats and flavours.

     

    Said Jayant Kapre, Business Head – Adjacent & New Business, Britannia Industries: “In line with Britannia’s vision of being a Total Foods Company, it was a natural move for Britannia to make an entry into this category. We looked at the tremendous growth of the snacking category over the past half-decade. Our approach will be not just to create an innovative portfolio of products, but one that is represented by a memorable brand persona. We look forward to working with Lowe Lintas in gaining a meaningful entry into this competitive category.”

     

    Added Hari Krishnan, President, Lowe Lintas: “We are Britannia’s lead creative partner and to be chosen for a new category is a vindication of our strengths in consumer understanding, strategy and our creative firepower. Snacking is a category where consumer demand is triggered by two types of hunger – Mouth Hunger & Stomach Hunger. Most of the packaged snacks fall into the Mouth Hunger category and is generally an addictive and/or mindless activity. Based on this insight, we have worked with the Britannia team on the strategy, brand name and communication and that’s how the brand name Timepass was frozen. We look forward to developing some exciting and Timepass work.”

     

     

  • The mandate comes after an intense multi-agency pitch involving leading agencies

    Lowe Lintas bags creative mandate for Thums Up

    By A Correspondent

     

    Leading cola brand Thums Up has appointed Lowe Lintas to handle its creative duties. The mandate comes after an intense multi-agency pitch involving leading agencies in India.

     

    Said Naveen Gaur, Deputy CEO, Lowe Lintas: “We are thrilled to have won Thums Up, the iconic cola brand of the country. Lowe Lintas is known for creating and nurturing leader brands. To be awarded a brand like Thums Up that is already India’s icon is a great compliment to our brand building capabilities.”

     

    Said Shrenik Dasani, Vice President, Sparkling Category at Coca-Cola India & South West: “For over 40 years running, Thums Up has brought the taste of thunder to Indian taste buds. It has always been a unique icon of masculinity which reminds us that heroism is a choice, that we can unleash our true potential if we only choose to push the boundaries of self-belief.  We are very excited to continue finding refreshed expressions of this thought, now with our new partner – congratulations to Lowe Lintas on winning the pitch and agreeing to join hands with us. This partnership comes at a truly epic stage of our journey, as we move ever closer to reaching the 1 billion-dollar mark, and as the brand begins to expand beyond India, into South-West Asian markets. We couldn’t have thought of a better ally to help us take the thunder deeper into Indian youth’s hearts and minds.”

     

     

  • The Bengaluru office of Lowe Lintas will handle the account

    Lowe Lintas wins mandate of Cricbuzz

    By A Correspondent

     

    Cricbuzz has appointed Lowe Lintas to handle their creative duties ahead of the Cricket season. The scope of the mandate will see Lowe Lintas conceive an ad campaign for Cricbuzz during the Cricket World Cup.

     

    Ajith Ramamurthy

    Talking about the appointment, Ajith Ramamurthy, Business Head – Videos, Cricbuzz said: “Being the No 1 cricketing platform in the world, it’s time for us to promote the latest offering from the brand. We were looking for a creative partner to deliver a high-impact campaign promoting the video content during the world cup and found an able partner in Lowe Lintas. We are excited about this partnership and look forward to working with the Lowe Lintas team.”

     

    Hari Krishnan

    Commenting on the win, Hari Krishnan, President, Lowe Lintas said: “What Cricbuzz has achieved already is quite amazing. It is India’s largest platform for everything cricket. The video content on Cricbuzz is far superior and insightful compared to what the viewer is used to. We are excited about this opportunity, being cricket buffs ourselves”.