MxMIndia

Tag: Lowe Lintas

  • He has previously worked with McCann Worldgroup where he was Head of Creative, South

    Puneet Kapoor joins Lowe Lintas as Regional Creative Officer, South

    By A Correspondent

     

    Lowe Lintas has appointed Puneet Kapoor as its new Regional Creative Officer. He has previously worked with McCann Worldgroup where he was Head of Creative, South.

     

    Puneet Kapoor

    Talking about his new role, Kapoor said: “Lowe Lintas Bangalore has been such a stellar office for many years spewing out one great campaign after the other. It’s a great challenge to add thunder to the impressive repertoire of work and I am really looking forward to collaboration with the teams and clients to do some iconic work.”

     

    Amer Jaleel

    Added Amer Jaleel, Group CCO and Chairman, Mullen Lowe Lintas Group: “We have had a legacy of great creative people from Bengaluru. We have also had the best of brand work originating out of Bengaluru. The connection is more than obvious. We had been on the lookout for someone who was both entrenched in solid brand work and had the more recent portfolio of engaging and contemporary digital conversations. In Puneet we found that and more. A really great team guy and intuitive leader. We are blessed and bonussed!”

     

    Sagar Kapoor

    Commenting on Kapoor’s appointment, Sagar Kapoor, CCO, Lowe Lintas said: “Besides his experience Puneet gets with him truly infectious energy. He is excited about making brands bigger and more popular. He has shown considerable expertise in the Southern region, again working on brands that have a national footprint. We are looking forward to taking the office and our brand partners to the next level.”

     

     

  • Sonali Khanna’s new appointment is effective immediately

    Sonali Khanna appointed head of Lowe Lintas, South

    By A Correspondent

     

    Sonali Khanna

    Sonali Khanna has been appointed as the head of Lowe Lintas, South. An Executive Director in the organisation, Sonali has been in the advertising business for over two decades – of which she has spent 15 years with Lowe Lintas across offices in Delhi, Mumbai and Bengaluru.

     

     

    Virat Tandon

    Commenting on the appointment, Virat Tandon, Group CEO, MullenLowe Lintas Group said: “Sonali is what an ideal advertising leader should be. She’s as adept at strategy as she is at managing client relationships and leading high performance teams. In her 15 years at Lowe, she has worked on some of the most demanding assignments across offices and brands. And, she has delivered every single time. I am very happy to announce her as the branch head for Lowe Lintas South. It’s perhaps the most successful regional operation of any agency in the country. I am certain that with Sonali in the driver’s seat now, it’s going to move several notches higher.”

     

    Added Khanna: “Lowe Lintas South has always been an enviable operation for MullenLowe Lintas Group. The office has consistently delivered ground-breaking work for its clients; helping them build brands that are a force to reckon with. What sets us apart is that despite inheriting a large agency DNA, our mind-set still reflects that of a hungry start-up. We are a bunch of passionate and dedicated professionals always ready for the next challenge. Leading such a group of talented individuals is a real privilege. On a personal note, I started my Lintas journey with Lowe Lintas Bangalore back in 2004. 15 years and 3 cities later, it’s a real thrill to be spearheading an office that’s truly special!” The appointment is effective immediately.

     

     

  • The municipal body aims to highlight how their efforts contribute to Mumbai’s welfare

    Ha ha. BMC gets Lowe Lintas to make Mumbaikars up their trust in them

    By A Correspondent

     

    The next Brihanmumbai Municipal Corporation is a little over two years away, but it’s one government agency that’s much hated and abused.

     

    Perhaps as an attempt to address this, the BMC has commissioned Lowe Lintas Mumbai, the municipal body aims to highlight how its efforts contribute to Mumbai’s welfare. Hmmm.

     

    Talking about the multi-film campaign, Anaheeta Goenka, President, Lowe Lintas said: “It was an interesting task from a perspective of discovery, about the BMC. But the best way to approach it was by being authentic and honest. As ‘restless Mumbai’ needs ‘restless Mumbaikars’ to keep it going. Real truths were unearthed and real stories told.”

     

    Notes a communique: Lowe Lintas has crafted a campaign that aims to rebuild a positive, genuine perception about the BMC and help reinforce their trust in the civic body, while highlighting the magnitude of the work that it has been doing for Mumbai.

     

    Added Sagar Kapoor, CCO, Lowe Lintas: “We had the most unique briefing sessions on BMC. We were just asked to send our team to key BMC operational zones and observe. To meet the BMC staff and observe them. Our team came back all inspired ready to fire with stories that were true and tugging at the heart. We just learned one fact. These people do not just see their work as a service, they truly loved Mumbai. Hence we captured real people with real stories. A special mention to our team at LinProductions and our directors who also are a part of the writing and conceptualising creative team at Lowe Lintas Mumbai.”

     

    We should perhaps ask celebrated RJ Malishka what she thinks of the campaign.

     

     

  • Siddhartha Roy named Benglauru Branch Head, Mullen Lintas

    Leadership changes at Mullen Lintas, Bengaluru

    By A Correspondent

     

    The Bengaluru offices of Mullen Lintas and Lowe Lintas have announced new leadership appointments. Kishore Subramanian, who successfully led Mullen Lintas’ agency office for over four years, has passed the baton to Siddhartha Roy.

     

    Meanwhile Subramanian will be moving to Lowe Lintas as its Bengaluru office’s Planning Head.

     

    Speaking about the key changes, Virat Tandon, Group CEO, MullenLowe Lintas Group said “I am delighted to welcome Sid to Mullen Lintas. In him, we found the skills to hyper-bundle the group’s services and give unfair share of attention to our brands. I was truly impressed by his entrepreneurial spirit and a future facing solutions mindset. I am positive that Mullen Lintas Bangalore has an exciting future under his leadership. I would also like to congratulate Kishore for giving Mullen Lintas Bangalore a formidable start by way of the brands and team he put together. Kishore is a planner at heart and that’s what he wanted to get back to. So, he takes over as the Planning Head for Lowe Lintas South. I am certain that he will bring his magic to the fabulous brands that Lowe Lintas Bangalore has and further develop the already strong planning product.”

     

    The new appointments are effective immediately.

     

     

  • The campaign has been conceptualised by Lowe Lintas Mumbai

    Akshay Kumar relives his younger days in latest ad film for Revital H

    By A Correspondent

     

    Revital H has launched a new campaign with actor Akshay Kumar. The campaign has been conceptualised by Lowe Lintas Mumbai.

     

    Commenting on the campaign, Madhu Noorani, President, Lowe Lintas said: “The campaign conveys the benefit of having Revital H to boost your energy by using the insight that as we age, our energy levels are not the same as they were say ten years before. With Akshay Kumar, we have the perfect brand ambassador, given his fitness levels even at this age. The TVC showcases Akshay taking up the 10 year challenge by performing the same famous stunt with the same effortlessness as he performed in 2009 to bring alive the age message.”

     

     

  • The new TVC campaign brings alive the essence of age old traditions, cultures and rituals which have been followed through generations

    Tanishq celebrates ‘Riwaazon wali’ Diwali through Virasat collection

    By A Correspondent

     

    It’s Diwali and the time when we see an all-new Tanishq blitz. This year, to launch its new festive collection called Virasat,  a TVC campaign attempts to brings alive the essence of age-old traditions, cultures and rituals which have been followed through generations.

     

    Speaking on the launch of TVC, Deepika Tewari, Associate Vice President– Marketing, Jewellery Division at Titan Company Limited said: “Each Diwali is a testament of the traditions that has been passed down from one generation to another and has been followed each year with equal vigour. This campaign is an ode to the innumerable ‘Rivaaj’ or traditions that are followed by us, especially that of buying gold and hence the name ‘Virasat’. We sincerely hope our grand new Virasat Collection will add a bit of sparkle to everyone’s life. At Tanishq we wish everyone to be a part of Riwaazon wali Diwali, Tanishq waali Diwali.”

     

    Added Sagar Kapoor, Chief Creative Officer, Lowe Lintas, Tanishq’s creative agency: “Diwali and Tanishq are integral to each other. Buying gold in Diwali has been a big part of tradition across the country. This year Tanishq inspires people to take this tradition, this ‘riwaaj’ forward. Of course at the heart of the communication is the love, prosperity and joy that Tanishq jewelry brings about in people’s lives.”

     

     

  • He will report to Kapil Arora, Co-Chairman & CEO

    Rishabha Nayyar appointed National Strategy Lead of 82.5 Communications India

    By A Correspondent

     

    Rishabha Nayyar

    82.5 Communications has announced the appointment of Rishabha Nayyar as National Strategy Lead. Nayyar will have planning teams across Mumbai, Bengaluru and Delhi reporting to him. He will report to Kapil Arora, Co-Chairman & CEO.

     

    Said Kapil Arora, Co-Chairman & CEO: “Rishabha brings a depth of strategic thinking and grounded-ness that is rare to find today.  His experience and great work across big and small brands, legacy and new age businesses alike, will add not just the requisite strategic firepower for our clients, but also act as a force multiplier to our creative product.   Having been an entrepreneur early on in his career, Rishabha also shares the 82.5 gene of passion for the new.  We’re stoked to have him on board at this exciting phase of our growth journey.”

     

    Added Sumanto Chattopadhyay, Chairman & Chief Creative Officer: “With much of our senior management schooled at Ogilvy, I welcome the fresh perspective Rishabha brings in as an ‘outsider’.”

     

    Nayyar was Executive Director of Brand Strategy at Lowe Lintas, before moving over to 82.5 Communications.

     

     

  • The campaign aims to educate moms about the unique benefits of pH 5.5

    Sebamed educates mothers via new campaign

    By A Correspondent

     

    German and skin care brand Sebamed has announced plans to deepen its engagement in the evolving and growing baby care segment in India. The brand has launched its first ever campaign in India ‘pH 5.5 = perfectly healthy skin’. The campaign aims to educate moms about the unique benefits of pH 5.5 that Baby Sebamed product range offers, making it safe and healthy.

     

    Developed by Lowe Lintas, the campaign will run across traditional as well as digital and social media platforms for six weeks in top 20 cities in India. The brand will also work towards creating and amplifying conversations amongst new parents through their strong digital eco-system and on-ground outreach programmes to drive credibility and advocacy.

     

    Speaking on the campaign, Konark Gaur, Head of Marketing – Consumer Products, USV Pvt Ltd. said: “We observed that new age parents’ needs were evolving, and were cluttered with confusing information. It was important for us to create an honest and authentic brand that empowers them with the best care for their baby. The campaign design is rooted in the product promise to keep the skin pH at a perfect level of 5.5. I believe our campaign communicates the unique benefit in a simple way and would establish a strong connect with our audience.” Developed by Lowe Lintas, the campaign will run across traditional as well as digital and social media platforms for six weeks in top 20 cities in India. The brand will also work towards creating and amplifying conversations amongst new parents through their strong digital eco-system and onground outreach programmes to drive credibility and advocacy.

     

    Added Madhu Noorani, President (Creative), Lowe Lintas said, “Sebamed has come in with a very specific and scientific offering. The challenge was to make a scientific term like pH 5.5 easy for the moms to understand. It is only a mom who can understand the babble of her baby. So, that’s exactly where our idea sits. A very vocal infant questioning her mom about the products being used on her and a confident mom standing up to the questioning. A charming conversation between equals leading to the message that pH 5.5 means perfectly Healthy skin.”

     

     

  • The TVC features southern super star and face of Tanishq South, Nayanthara

    Tanishq TVC highlights festive spirit of Tamil Nadu

    By A Correspondent

     

    Tanishq has launched its latest ad film targeting its large customer base in Tamil Nadu. The new TVC will feature Nayanthara, actor and face of Tanishq South.

     

    Speaking about the film, Deepika Tewari, Associate Vice President– Marketing, Jewellery Division at Titan Company Limited said: “Tamil Nadu has always been one of our primary focus markets because of our history with the state and the fact that we started our journey by establishing our first store in Chennai and our factory is also located at Hosur. Tanishq’s traditional designs and craftsmanship are a perfect fit with the jewellery preference of Tamil Nadu. The film is an attempt to tell our customers how deep-rooted we are as a jeweler, in every joyous and auspicious moment in their life. To crown it all, Nayanthara, with her elegance and striking beauty brings more glitter to the film, just like our brand.”

     

    Added Sagar Kapoor, National Creative Director at Lowe Lintas: “With a large line of jewellery players in Tamil Nadu, Tanishq needed a strong emotional connect to win the hearts of Tamil Nadu.  The films speaks a simple language of connections by reaffirming the rooted Tamil identity through a popular Tamil folk song ‘Kummi adi’, a folk song which is an integral part of all celebrations from weddings to smaller ceremonies at home. The film features Nayanthara at her graceful and elegant best adding a touch of joy to every auspicious celebration.”

     

     

  • Conceptualised by Lowe Lintas, the campaign has been shot by three-time Academy Award winner Robert Richardson and directed by Brazilian director Pedro Becker

    Absolut launches new global campaign ‘Born Colourless’ in India

    By A Correspondent

     

    Vodka major Absolut has unveiled a new campaign titled ‘Born Colourless’. Conceptualised by Lowe Lintas, the campaign has been shot by three-time Academy Award winner Robert Richardson and directed by Brazilian director Pedro Becker.

     

    The campaign also features 31 Pernod Ricard employees from different nationalities and ethnicities together with real people who have challenged the biases and societal norms.

     

    Commenting on the initiative, Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India, said: “Absolut as a brand has always believed in an open, inclusive world and used creativity to drive change and progress. With our new campaign ‘Born Colourless’ the brand wants to drive the message that a colourful world is a colourless one where people need to drop their biases and look past superficial differences.  It gives us immense pride to see our own employees and real people from across the world come forward to be a part of the film, to drive these beliefs.”

     

    Added Janmenjoy Mohanty, Regional Creative Officer, Lowe Lintas: “It isn’t often that a core product truth and a human belief come together cohesively to present before the world a compelling point of view that is, unarguably, the need of the hour. That’s what ‘Born Colourless’ is all about. An idea born out of the creative tenets of the Absolut worldview, aimed at creating a better tomorrow. The idea is also a tribute to a client who backed this courageously and in full measure – going as far as getting employees from across the world to feature and play many roles in the commercial. All of which make this idea very special for us.”

     

     

  • Conceptualised by Lowe Lintas, the film aims to convey to the people of India how joy can be found even in the smallest of things in life

    Lowe Lintas unveils I-Day campaign for Reliance Market

    By A Correspondent

     

    On the occasion of Independence Day, Reliance Market launched a musical campaign intended as ode to the nation.

     

    Speaking about the campaign, Shantanu Saha, Vice President – Marketing, Reliance Market said: “We want to communicate to the people of India that Reliance Market has something for everyone. On India’s day of Independence, India ka Market shares the pride of freedom with the people of India.”

     

    Conceptualised by Lowe Lintas, the film aims to convey to the people of India how joy can be found even in the smallest of things in life.

     

    Adding more perspective on the campaign, Amar Singh, Regional Creative Officer, Lowe Lintas said: “With its focus on connecting and serving millions of households and small businesses in India, Reliance Market truly is India ka Market. And this film, is them wishing every Indian a happy Independence Day.”

     

     

  • Showcases the product benefit of 40 per cent more Oryzanol that helps in reduction of bad cholesterol

    Gemini highlights product advantages via ‘Cholesterol Cutter’ campaign

    By A Correspondent

     

    Gemini Rice Bran Oil has unveiled its first national campaign. Aimed at better cholesterol reduction through its cholesterol cutter proposition, the Gemini Rice Bran Oil campaign highlights the product benefits of 40 per cent more Oryzanol as compared to any regular rice bran oil, working to reduce bad cholesterol in the body, more effectively.

     

    Speaking about the new campaign, Subin Sivan, Marketing Head, Cargill’s oils business in India said: “Studies indicate that 80 per cent of consumers are concerned about their heart health and cholesterol. In a move to fuel Indian kitchens with healthier alternatives, we launched Gemini™ Rice Bran Oil with a stronger cholesterol reduction claim supported by the presence of 40 per cent more oryzanol as compared to any regular rice bran oil. The cholesterol cutter campaign aims to establish this product superiority and build greater resonance amongst consumers regarding the benefit of choosing Gemini Rice Bran Oil, as their preferred cooking medium.”

     

    Added Janmenjoy Mohanty, Regional Creative Officer, Lowe Lintas: “When you have sharp product delivery, the onus is on the idea to deliver a hook that neatly grasps the consumer’s attention – and so the ‘Cholesterol Cutter’ was born. In the TVC, a bittersweet story talks about how it hurts when things like marks get cut, but not when it comes to cholesterol. A playful music track holds everything in place memorably. Though cholesterol is a much-repeated talking point, we created a signature style and tone for Gemini with ‘Cholesterol Cutter’ to make a difference in the conversation.”