MxMIndia

Tag: L&K Saatchi & Saatchi

  • The digital video campaign, #CricketDateWithDad leverages a significant trend close on the heels of Fathers’ Day

    Thomas Cook’s latest ad film for Fathers’ Day

    By A Correspondent

     

    This cricket season, Thomas Cook wants fans to travel from wherever they are to watch the World Cup with their first cricket buddy, their father. The digital video campaign, #CricketDateWithDad leverages a significant trend close on the heels of Fathers’ Day (June 16, 2019) and in sync with the ongoing ICC Cricket World Cup.

     

    The campaign has been conceptualized and created by Law & Kenneth Saatchi & Saatchi and includes a TVC, which is live on social media and digital mediums.

     

    Speaking about the campaign, Abraham Alapatt, President, Group Head – Marketing, Service Quality & Innovation, Thomas Cook said: “The new wave of father-child bonding trips is a significant opportunity for our brand. Through our campaign #CricketDateWithDad, we aim to focus on the sentiment shared by father and child, and induce in our customers the need to take time out from their schedules and spend some exclusive time with their first hero – their dad. With cricket being India’s passion and Fathers’ Day coinciding with the ICC Cricket World Cup, we’ve combined the two to present it as a compelling proposition to our customers.”

     

    Speaking about the film, Debarjyo Nandi, Senior Vice President, L&K Saatchi & Saatchi added: “We don’t realise until it’s too late that these moments with our dads will never come back. We don’t realise that while we have now moved on to watching matches with our friends, he’s still at home, probably watching it alone. We don’t realize that watching a World Cup in the stadium is probably on their bucket list too, which we should prioritise over ours…else regret not realising this dream for the rest of our lives! ”

     

     

  • L&K Saatchi & Saatchi won the brand mandate following a multi-agency pitch

    Casio India assigns creative duties to L&K Saatchi & Saatchi

     

     

    Japanese commercial electronics major Casio has announced L&K Saatchi & Saatchi Mumbai as its creative agency for the entire Casio watches portfolio in India. L&K Saatchi & Saatchi won the brand mandate following a multi-agency pitch, in which leading agency groups participated across multiple rounds of pitching. The agency will be managing Casio India’s integrated communications mandate for the entire watches portfolio.

     

    Speaking on the development, Kulbushan Seth, Vice President, Casio India said, “We are extremely delighted to partner with L&K Saatchi & Saatchi as our strategy and communications partner for Casio India. Casio has a unique legacy across the world, and since we are going from strength to strength in India, we found it to be the perfect time to collaborate with L&K Saatchi & Saatchi who are experts in their domain and will enhance our creative vision.”

     

    Added Charles Victor, Executive Director, L&K Saatchi & Saatchi: “It’s not often that one gets to work on an iconic brand and our partnership with Casio Watches has brought quite a few opportunities our way. G-Shock, Baby G and Casio Edifice are just some of the brands that we’re so excited to work on and so proud to partner in India. We look forward to doing magic on these iconic brands.”

     

     

  • The agency’s Kolkata office will handle the business

    L&K Saatchi & Saatchi bags communications mandate of Emami Cement

    By A Correspondent

     

    Emami Double Bull Cement (EDBC) has appointed L&K Saatchi & Saatchi to handle the integrated communication duties. This business was won after a multi-agency pitch. The agency’s Kolkata office will handle the business.

     

    Vivek Chawla

    Said Vivek Chawla, CEO and Wholetime Director of Emami Double Bull Cement:  “Emami’s legacy of creating world class brands, its commitment to quality and our investment in state of the art technology in our cement plants’ has resulted in EDBC becoming Eastern India’s fastest growing cement brand. We look forward to L&K Saatchi & Saatchi partnering us, to get us to the next level of engagement with our customers, by becoming a preferred brand of choice.”

     

    Anil S Nair

    Added Anil S Nair, CEO & Managing Partner, L&K Saatchi & Saatchi India: “Emami Double Bull Cement is a very cherished win as it signals the beginning of our relationship with the venerable Emami Group. We look forward to taking Emami to market leadership in the Cement category.”

     

     

    Devraj Basu

    Said Devraj Basu, Executive Vice President – North and East, L&K Saatchi & Saatchi India: “The mandate is to empower the consumer to make an informed decision to upgrade to a superior product offering, in a category known for varied promises.”

     

     

  • The agency has rolled out a campaign that played on the importance of the ‘Bro Code’

    HalaPlay releases launch campaign featuring Pandya brothers

    By A Correspondent

     

    HalaPlay, a fantasy sports platform, has appointed L&K Saatchi & Saatchi to handle its creative duties. With brand ambassadors Hardik and Krunal Pandya, the agency has rolled out a campaign that played on the importance of the ‘Bro Code’ and how this so-called sacred code can be broken when HalaPlay’s huge winnings are at stake.

     

    Commenting on the campaign and the agency appointment, Prateek Anand, Co-Founder, HalaPlay said: “Fantasy Sports has become a way of life for many Indians, which is where we see our exponential growth come from. At a product level, our attempt has been to put the power in the hands of our player community and create a feeling of collectivism, hence the introduction of a strong product hook, like the no platform fee for games between friends/brothers. L&K Saatchi & Saatchi  helped us fuel the momentum further during the prime cricketing season by creating our first campaign, leveraging Hardik and Krunal Pandya’s cricketing skills and their mischievous brotherly chemistry.”

     

    Added Anil Nair, CEO & Managing Partner – L&K Saatchi & Saatchi: “In a cricket-crazy country like ours, everybody has their eyes and ears glued to their phones for the next three months. With an opportunity like this, our campaign aims to make a mark in their minds and engage in a way that easily resonates with them.”

     

  • In her years of work experience, she has been associated with JWT, Leo Burnett and Publicis Capital

    Tanuja Bhat joins L&K Saatchi & Saatchi as Group ECD

    By A Correspondent

     

    Tanuja Bhat has joined L&K Saatchi & Saatchi as Group Executive Creative Director. This will be her second stint, having previously worked at L&K for two years. She moves from Network Advertising, Mumbai.

     

    Said Kartik Smetacek, Joint National Creative Director, L&K Saatchi & Saatchi: “Tanuja is an experienced hand with stellar work across agencies and clients. I look forward to her bringing her talent and energy to our brand mix.”

     

     

  • In his new role, he will be reporting to Kartik Smetacek, Jt. National Creative Director, L&K Saatchi & Saatchi

    L&K Saatchi appoints Trishay Kotwal and Arthi Basak

    By A Correspondent

     

    Arthi Basak & Trishay Kotwal

    L&K Saatchi & Saatchi has announced the appointment of Trishay Kotwal as Executive Creative Director. In his new role, he will report to Kartik Smetacek, Joint National Creative Director, L&K Saatchi & Saatchi. Over the past fifteen years he has worked in New Delhi and Mumbai, across a number of creative agencies including, Lowe, McCann Erickson, and Draft FCB.

     

    Also, Arthi Basak erstwhile AVP, FCB Interface has joined L&K Saatchi & Saatchi as VP – Strategy and Planning. In her new role, she will be reporting to Snehasis Bose, Executive Director-Planning, L&K Saatchi & Saatchi.

     

    Anil Nair

    Said Anil S Nair, CEO and Managing Partner, L&K Saatchi & Saatchi: “I am very excited to welcome two exceptional talents Arthi and Trishay to L&K Saatchi & Saatchi. Both have immense experience & fantastic skills in their respective fields which will be of great value to our wide range of brands across many categories. I look forward to them raising the bar even higher for us.”

     

     

  • Olay Launches new campaign starring Masaba Gupta, Kubbra Sait, Lilly Singh, Priyanka Kochhar and Payal Soni

    Olay urges women to be fearless and #FaceAnything

    By A Correspondent

     

    Leading up to International Women’s Day, Olay India launched its latest campaign showcasing stories of strong Indian women who have made bold choices, defied norms and followed their dreams.

     

    Said Arushi Sethi, Brand Manager, Skin & Personal Care, India and Gulf: “Olay as a brand has always been an enabler of confidence in a woman. Through this campaign, we are celebrating the fierce and fearless spirit of women who have worked hard to break the chains of judgements- be it their appearance, career choices or decisions they make for themselves. The Olay woman has always been fearless, but now is the time to celebrate her confidence so that she is ready to #FaceAnything that the world challenges her with.”

     

    Emphasising the creative thought behind the campaign, Anil Nair, CEO & Managing Partner, L&K Saatchi & Saatchi added: “Keeping in mind Olay’s fearless ethos, a diverse group of women both incredible and unconventional in their own way stood out to us – designer, Masaba Gupta, actress Kubbra Sait, biker Priyanka Kochhar, plus-size model Payal Soni and YouTube star Lilly Singh. These women embody empowerment, sisterhood, bravery, fearlessness and the inner strength to #FaceAnything.”

     

     

  • The campaign has been created by L&K Saatchi & Saatchi

    Sterling Holidays TVC on joy of holidaying

    By A Correspondent

     

    Sterling Holiday Resorts Limited has unveiled a TV and digital campaign for pan-Indian audiences. The campaign captures Sterling’s brand philosophy of Holiday Differently by showcasing the various curated holiday experiences and discoveries that the brand offers to its guests.

     

    Speaking on the launch of the campaign, Ramesh Ramanathan, Managing Director, Sterling Holiday Resorts said: “Sterling has evolved from being a pure play time share company to a holiday company, catering to both our Sterling members and the FIT segment. In order to position ourselves as an experiential holiday company, we re-launched our brand in December 2017 with the brand promise of Holiday Differently! We now want to bring alive this promise to our target audience by launching the brand communication on TV and digital media.”

     

    Said Rohit Malkani, National Creative Director, L&K Saatchi & Saatchi:  “From shooting sunrise in the highest tea estate in India to discovering local sweets we never knew existed, the film is a glorious, non-stop montage of these discoveries and experiences. Shot with a mixture of GoPro and a Mini Alexa, we’ve shot with natural light and minimal frills to keep the traveller experience authentic and inviting.”

     

    The TV campaign will be aired on national media commencing from February 2019. Sterling is also planning to amplify the brand campaign through digital, social, OTT, press and cinema.

     

     

  • Rolls out inaugural global brand campaign

    L&K Saatchi & Saatchi wins global commss mandate of Rotimatic

    By A Correspondent

     

    L&K Saatchi & Saatchi has won the global communications mandate of Rotimatic, the hi-tech and fully-automated flatbread-making robot from a Singapore-based company, Zimplistic. The company has rolled out its first-ever global integrated campaign that seeks to build awareness and relevance of Rotimatic and make it a household name for the Indian diaspora across the world. The campaign has been conceptualized and executed by the Mumbai office of Law & Kenneth Saatchi & Saatchi and is targeted towards global Indians staying across different corners of the world.

     

    Pranoti Nagarkar

    Commenting on the launch, Pranoti Nagarkar – Founder and Co-CEO, Zimplistic said: “Brand Rotimatic has made rapid strides in the last two years. We now have a volume base of over 50,000 happy customers and this felt the perfect time to share our brand message through our first brand campaign. Roti invokes nostalgia among the Indian diaspora and brings families together at the dinner table. Our communication captures that. We’re sure our customers and fans will relate to the core message of fresh healthy garma-garam rotis.”

     

    Anil Nair

    Sharing his views on the brand campaign, Anil Nair, CEO – L&K Saatchi & Saatchi added: “We’re thrilled to team up with Rotimatic on this exciting journey. The words ‘garma garam’ invoke a delicious memory in the minds of Indians across the globe and that’s why it is the centre-piece of the campaign. We are sure this communication will resonate who many Indians staying in different corners of the world and who desire to have healthy homemade and garma-garam rotis.”

     

     

  • Kartik will be responsible for the creative teams in Mumbai, Rohit will be responsible for the creative teams in Delhi & Kolkata

    Delna Sethna exits L&K Saatchi & Saatchi; Kartik Smetacek and Rohit Malkani elevated to Joint NCDs

    By  A Correspondent

     

    L&K Saatchi & Saatchi has announced that its Chief Creative Officer, Delna Setha will be moving on from the agency after a five-year stint in order to pursue other interests.

     

    The agency has also rolled out a new creative organisational structure which will be led by Kartik Smetacek and Rohit Malkani who have been elevated to Joint National Creative Directors, with immediate effect.

     

    Said Anil Nair, CEO, CEO & Managing Partner, L&K Saatchi & Saatchi: “It is always a sad moment to say goodbye to someone who has been an integral part of our growth story over the last five years. I’d like to thank her for being an exceptional leader and paving the way for path-breaking work along with her team. I wish Delna the very best for her future endeavor.”

     

    Said Sethna: “All through life I’ve only ever followed my heart, and I think I’m much too old now to mend my ways. I wish everyone at Saatchi much luck.”

     

    On the newly appointed roles Nair said: “Rohit and Kartik have played a critical role in shaping L&K S&S’s creative product. They have been an integral part of the Leadership team for many years now. It was quite natural to look within and choose them to take on this larger mandate. I am absolutely certain that both of them will surpass everyone’s expectations in raising the creative bar further.”

     

     

  • The mandate would be managed out of the agency’s New Delhi office

    L&K Saatchi & Saatchi wins creative mandate of Jindal Stainless Group

    By A Correspondent

     

    Leading stainless steel conglomerate, Jindal Stainless Ltd, has announced the appointment of L&K Saatchi & Saatchi as its creative Agency on Record (AoR). The appointment follows a multi-agency pitch.

     

    The mandate will be managed out of the agency’s New Delhi office and would span the gamut of offline and online mediums including television, print, outdoor, radio and digital.

     

    Said Abhyuday Jindal, Managing Director, Jindal Stainless: “Our aim is to bring JSL close to the consumer’s heart, as a brand. We want the consumers to be aware of the versatility of the metal, the role it can play in their lives and that it is not just limited to industrial usage. This provides us with the task of reinventing the way we communicate about the brand and to do that, I whole-heartedly welcome Law & Kenneth Saatchi & Saatchi as our strategy and communication partner in creating this new approach.”

     

    Added Anil Nair, CEO and Managing Partner, L&K Saatchi & Saatchi: “The ambition of redefining a category is challenging and exciting. And we’re looking forward to doing the work that is going to do deliver that.”

     

     

  • This experiment was limited to the cities of Mumbai and New Delhi

    L&K Saatchi & Saatchi partners Renault to reveal India’s worst drivers

    By A Correspondent

     

    Renault India has partnered with its creative agency Law & Kenneth Saatchi & Saatchi to monitor the driving habits of motorists across a few important locations. The team installed cameras across key sites and monitored the traffic violations that took place every hour. This experiment was limited to the cities of Mumbai and New Delhi, usually the hub when it comes to evaluating driving patterns of people on the roads.

     

    Virat Khullar

    Commenting on the initiative, Virat Khullar, Vice President and Head of Marketing, Renault India said: “Renault stands for ‘Passion for life’ which in a way means easy life for our customers. But for an easy life with cars, one important aspect is to follow the rules defined for driving these cars on road. In India we all face huge traffic issues and true to our nature, all externalise the fault. This campaign is an attempt to portray reality that the traffic situation can only improve if we change ourselves and respect the road.”

     

    Charles Victor

    Added Charles Victor, Executive Director, L&K Saatchi & Saatchi: “This initiative – Driving Smiles, is a wonderful initiative by Renault where we try and give back to the world we sell to. From lighting up villages during Diwali to lighting up smiles at an orphanage during Christmas, the initiative has always tried to take a step towards change. What better change to expect than to change the way Indians drive. This little social experiment aimed at showing us that the change needs to begin with us.”