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Tag: L&K Saatchi & Saatchi

  • Featuring David Warner, Prithvi Shaw and Manish Pandey

    Greenpanel launches TVC

    By Our Staff

     

    Greenpanel, the wood panel manufacturer, has launched its first TVC with the tagline, Greenpanel- MDF ka doosra naam. The TVC features the three players, David Warner, Prithvi Shaw and Manish Pandey of the IPL’s Delhi Capitals Team. Greenpanel is the principal partner of Delhi Capital IPL team 2023.

     

    Conceptualised by Law and Kenneth Saatchi & Saatchi Pvt. Ltd., this TVC is a fresh take on the conventional ‘problem-solution’ narrative.

     

    Expressing his contentment, Arvind Joshi, VP, Marketing, Greenpanel, said: “As a team, we’re thrilled to embark on our first-ever massive consumer outreach under the leadership and vision of our MD & CEO, Mr. Shobhan Mittal. We are excited to bring Greenpanel to the forefront of consumer consciousness with our above-the-line approach. The timing couldn’t be better, as we align ourselves with the excitement of the IPL tournament and our principal partnership with the Delhi Capitals team. We feel our TVC is truly remarkable – standing out amidst the clutter of advertising during this highly competitive season. We are confident that this campaign will make a lasting impression on our customers and are excited to see the impact it will generate.”

     

    Sharing his views on the campaign, Rohit Malkani, Joint National Creative Director, L&K Saatchi & Saatchi, added: “Sharing his views on the campaign, Rohit Malkani, Joint National Creative Director, L&K Saatchi & Saatchi said, “While it’s always fun to do an IPL film for a brand, doing it on the heels of the pitch was even more exciting. Being the leader in the MDF category, the task set out for us was simple: make Greenpanel synonymous with MDF such that the two words are almost used interchangeably! With the Greenpanel film, we managed to do not just that, but also make people regret their choice of material/wood IF they haven’t used Greenpanel MDF!”

     

  • To manage its full range of brand-building solutions

    L&K Saatchi & Saatchi bags mandate of JioMart

    By Our Staff

     

    JioMart, a venture of Reliance Retail Limited, is being repositioned from an online grocery platform to a horizontal e-marketplace with extensions into dominant commerce categories such as Electronics, Fashion & Lifestyle, General Merchandising, Grocery and many more. And to manage this integrated creative mandate they have entrusted L&K Saatchi & Saatchi to lead the mantle.

     

    As a vital partner, L&K Saatchi & Saatchi will not only manage the full range of brand-building solutions and high-decibel tactical launches but will also lead their social media and content strategy through their digital arm Saatchi & Saatchi Propagate.

     

    Paritosh Srivastava
    Paritosh Srivastava

    Paritosh Srivastava, CEO, L&K Saatchi & Saatchi said on the mandate:“Every single win matters but some are extraordinary, solely by virtue of the scale and the challenge involved. Reliance’s JioMart is as big as it gets, taking on a couple of established global giants in the Indian Market to redefine the hyper competitive ecommerce space is massive. We at L&K Saatchi & Saatchi are extremely proud to partner the most valuable Indian company in this journey. We understand the responsibility and the expectation and humbly look forward to living up to the faith and trust bestowed upon us by the amazing team at JioMart.”

     

  • To promote nutrition brand Nutrilite

    L&K Saatchi & Saatchi partners with Amway

    By Our Staff

     

    Amway India, direct selling FMCG company, launches campaign featuring brand ambassador Olympian weightlifter Saikhom Mirabai Chanu. The campaign reiterates the brand’s continuous efforts towards focusing on fuelling one’s passion with adequate nutrition support to achieve excellence.

     

    Talking about the campaign, Ajay Khanna, CMO, Amway India said: “Amway has always held a distinctive and compelling approach to driving forward its vision to make India healthier. In line with this, we are thrilled to announce our new campaign- ‘Passion ko do Poshan’, that personifies the essence of our nutrition and wellness brand, Nutrilite, the world’s No.1 selling vitamins and dietary supplements[1], which brings together the best of nature and the best of science. As people focus on excelling in their passion areas, they often miss out on providing their bodies with the nutrition, which acts as fuel in their journey towards their goals. This campaign reflects how people’s passion is synonymous with their identity, and, along with a proper diet, Nutrilite provides them with the required nutrition support. Through our flagship brand, Nutrilite, which offers bestselling products such as Nutrilite All Plant Protein powder, Nutrilite Daily, Nutrilite Salmon Omega – 3 and Nutrilite Cal Mag D Plus, we inspire people to keep pushing their boundaries every day. We have extended our partnership with Mirabai Chanu, which I am sure will continue to help us champion our commitment towards the health-conscious Indians, driven by passion, to level up their nutrition to accomplish their dreams. We are elated to see the vivid response across India that our initiatives have received.”

     

    Added Rohit Malkani, Joint National Creative Director, Law & Kenneth Saatchi & Saatchi: “We partnered with Amway to start a powerful conversation, encouraging people to ‘feed their passion’ and promote the role of nutrition through Nutrilite, as a partner in their journey to achieve excellence in their area of passion.”

     

     

  • To promote nutrition brand Nutrilite

    L&K Saatchi & Saatchi partners with Amway

    By Our Staff

     

    Amway India, direct selling FMCG company, launches campaign featuring brand ambassador Olympian weightlifter Saikhom Mirabai Chanu. The campaign reiterates the brand’s continuous efforts towards focusing on fuelling one’s passion with adequate nutrition support to achieve excellence.

     

    Talking about the campaign, Ajay Khanna, CMO, Amway India said: “Amway has always held a distinctive and compelling approach to driving forward its vision to make India healthier. In line with this, we are thrilled to announce our new campaign- ‘Passion ko do Poshan’, that personifies the essence of our nutrition and wellness brand, Nutrilite, the world’s No.1 selling vitamins and dietary supplements[1], which brings together the best of nature and the best of science. As people focus on excelling in their passion areas, they often miss out on providing their bodies with the nutrition, which acts as fuel in their journey towards their goals. This campaign reflects how people’s passion is synonymous with their identity, and, along with a proper diet, Nutrilite provides them with the required nutrition support. Through our flagship brand, Nutrilite, which offers bestselling products such as Nutrilite All Plant Protein powder, Nutrilite Daily, Nutrilite Salmon Omega – 3 and Nutrilite Cal Mag D Plus, we inspire people to keep pushing their boundaries every day. We have extended our partnership with Mirabai Chanu, which I am sure will continue to help us champion our commitment towards the health-conscious Indians, driven by passion, to level up their nutrition to accomplish their dreams. We are elated to see the vivid response across India that our initiatives have received.”

     

    Added Rohit Malkani, Joint National Creative Director, Law & Kenneth Saatchi & Saatchi: “We partnered with Amway to start a powerful conversation, encouraging people to ‘feed their passion’ and promote the role of nutrition through Nutrilite, as a partner in their journey to achieve excellence in their area of passion.”

     

  • Will manage strategic and creative initiatives for the airline

    L&K Saatchi & Saatchi partners with Akasa Air for launch

    By Our Staff

     

    Putting its strategic and creative might to the fore yet again, L&K Saatchi & Saatchi won the creative mandate of India’s newest and much-awaited airline brand, Akasa Air. As its creative partner, the agency will manage strategic and creative initiatives for the airline which include developing brand and tactical communication for above-the-line and below-the-line elements. It will also develop brand communication campaigns and creatives for launch and sustenance phases and be involved in designing brand identity applications across mediums.

     

    The account will be managed by the Mumbai office of the agency.

    Commenting on the association, Belson Coutinho Co-Founder and Chief Marketing & Experience Officer at Akasa Air said: “We are on a journey to build India’s most dependable and affordable airline that delivers warm, reliable and efficient service. Hence it is inevitable to have our communication strategy that complements both the brand promise and our actual delivery on ground. We want our brand communication to be authentic, drive creativity and innovation, and at the same time reflect our core value of empathy.”

     

    Sharing his views on how Akasa Air would power India’s growth engine, Paritosh Srivastava, CEO, L&K Saatchi & Saatchi said: “It’s literally a once-in-a-lifetime opportunity to launch an airline; it doesn’t get bigger than this. The experience of being a part of the core team at Akasa and going through the journey of the launch of something as massive and transformational for our country and people is truly humbling. Aviation is a tough business, and everyone involved has to bring their best game to the table. We will try everything in our power to contribute to Akasa’s success in the time to come. We believe we are not an agency for Akasa; we feel a sense of ownership, and treat this as our own business.”

     

  • The campaign is live across the brand’s social media pages and TV channels

    Publicis collaborates with ABD India to launch OC Blue

    By Our Staff

     

    ABD India has launched its new campaign ‘Taste the Thrill’ for Officers Choice Blue (OC Blue).

     

    Talking about the campaign, Shekhar Ramamurthy, Executive Deputy Chairman at ABD said: “The new campaign for OC Blue taps into the inherent category codes of enjoyment and relaxation. We are confident that this communication will energize OC Blue with existing and new consumers.”

     

    Added Kartik Smetacek, Joint National Creative Director, L&K Saatchi & Saatchi, Publicis Groupe: “For the OC Blue consumer, one of the key reasons to engage is the promise of escape and excitement. That’s the core idea the campaign brings alive in a simple, vivid way.”

     

  • 'To maintain its impeccable reputation'

    Paritosh Srivastava, CEO L&K- S&S to also helm Publicis Worldwide

    By Our Staff

     

    Paritosh Srivastava
    Paritosh Srivastava

    Publicis Groupe India has announced that Paritosh Srivastava, the current CEO of L&K Saatchi & Saatchi will now also helm the operations at Publicis Worldwide India. Subhash Kamath and Russell Barrett, who were overseeing Publicis Worldwide India, move into a Groupe advisory role and BBH leadership role respectively, as announced earlier.

     

    Anupriya Acharya
    Anupriya Acharya

    Said Anupriya Acharya, South Asia CEO, Publicis Groupe: “Paritosh is a proven and accomplished leader and under his leadership, L&K Saatchi & Saatchi  has won large and coveted mandates, navigated the pandemic judiciously and taken the agency to a position of strength. He has also played an important role in the success of Publicis Worldwide in India for many years  and is very familiar with its culture, talent, and key clients and hence was a natural choice.  I am confident that his appointment will benefit our clients, business and people  immensely.”

     

    Added Srivastava: “This is a huge honour and Publicis Worldwide is very close to my heart. I have spent eight wonderful years of my professional life in the agency. I look forward to working with its hugely talented teams, to bring in world-class, truly impactful solutions for our trusted and respected set of client partners. In the competitive backdrop of today, clients need communication solutions that impact business and are truly dynamic, bold and data driven. Publicis Worldwide is a powerful brand for the Groupe globally, we will ensure that we maintain its impeccable reputation and make it future-proof in India.”

     

  • To bolster key businesses

    L&K S&S appoints Avinash Jakhalekar as Group CD

    By Our Staff

     

    L&K Saatchi & Saatchi has appointed Avinash Jakhalekar as Group Creative Director. Jakhalekar joins the agency from Lowe Lintas and will be based out of Mumbai. He will report to Kartik Smetacek, Jt. NCD, L&K Saatchi & Saatchi.

     

    Welcoming him to the agency, Smetacek said: “Avinash embodies the perfect qualities that I look for in creative person – equal parts talent, energy and resilience. We’re thrilled to have him aboard and look forward to him putting his amazing craft and can-do attitude to work on some of our key businesses.”

     

  • To lead and strengthen client relationships and business growth in the North

    L&K Saatchi & Saatchi appoints Noorbanu Qureshi as VP

    By Our Staff

     

    Noorbanu Qureshi
    Noorbanu Qureshi

    L&K Saatchi & Saatchi has strengthened its operations in North India and has bought on board Noorbanu Qureshi as Vice President. Qureshi will be based out of New Delhi and report in to Atin Wahal, EVP (North and East), L&K Saatchi & Saatchi.

     

    Atin Wahal
    Atin Wahal

    Commenting on her appointment, Wahal said: “We welcome Noor to the ever growing team of L&K Saatchi & Saatchi Delhi. With her on board I have my team ready for the next chapter of growth in Delhi. I have seen Noor grow professionally and admire her resilience to deliver and ability to grasp the client’s issues at hand. She is a solution provider at heart and that’s the best quality one can have in today’s ever demanding environment. I look forward to her partnership and wishing her a lot of success.”

     

    On joining the agency and her mandate ahead, Qureshi added: “I am delighted to join L&K Saatchi & Saatchi at this exciting point in the transformational journey of the agency. What struck me the most is that the entrepreneurial spirit and how the agency is able to provide one stop solutions to its clients with the ‘power of one’ approach. I look forward to working with Atin and a great journey ahead.”

     

     

  • To manage the entire integrated mandate of its brand, Flite

    L&K Saatchi & Saatchi wins media AoR for Relaxo

    By Our Staff

     

    Relaxo Footwears has appointed L&K Saatchi & Saatchi to manage the entire integrated mandate of its brand, Flite. The agency will manage the integrated mandate on Flite, which includes mainline, digital and media services.

     

    As its AoR, L&K Saatchi & Saatchi will be responsible for repositioning the brand, develop consumer focussed brand communication campaigns that will be extended on to digital platforms, while also developing always-on content for the brand throughout the year. The media mandate also includes both mainline and digital.

     

    Gaurav Dua
    Gaurav Dua

    Commenting on the appointment, Gaurav Dua, ED, Relaxo Footwears said: “We are glad to have L&K Saatchi & Saatchi on board as our communication partner. In our initial conversations with them, there was a complete alignment on the vision of the brand and their approach to it. This assured us of our choice of a reliable partner. I’m very optimistic of this alliance and can foresee the brand getting the right launch pad for the future.”

     

    Paritosh Srivastava
    Paritosh Srivastava

    Highlighting the novelty factor behind the win, Paritosh Srivastava, MD, L&K Saatchi & Saatchi said: “It doesn’t happen often that a company that’s a leading manufacturer in a category parks the entire integrated mandate without a pitch only basis the credentials, chemistry and trust in the team. Puts immense responsibility on us to deliver beyond expectations. Flite, one of the biggest brands in the Relaxo portfolio, has done a tremendous job of creating a segment of its own. As their business partner, our role now will be to make sure that the brand takes a new flight in the minds of the consumers and trade, while achieving a growth trajectory that will propel it in a league of its own.”

     

  • As Senior Vice President – Planning

    Namit Prasad joins L&K Saatchi & Saatchi

    By Our Staff

    Namit Prasad
    Namit Prasad

    L&K Saatchi & Saatchi has announced the appointment of Namit Prasad as Senior Vice President. He will be based out of Mumbai and will report to Snehasis Bose, Chief Strategy Officer, L&K Saatchi & Saatchi.

    Bose: “Over time and managing various categories and roles, Namit possesses a rare combination of fluid and strategic acumen in seeking and owning solutions that impact business growth. He is a great fit in our team of explorer-strategists, missioned to find the sweet spot between consumer need gaps X technology X clients’ business growth. I am looking forward to working with him and adding fresh spark to the agency’s entrepreneurial DNA.”

    Added Prasad: “As an enterprise builder myself, L&K Saatchi & Saatchi’s business focus – closely working with brands with an entrepreneurial mindset and contributing to growth beyond just communication – interested me hugely. Add to this Paritosh and Snehasis’s ambition and passion! With my kind of experience, I hope to bring in a bit of ‘Baniya Branding’ mentality, wherein all branding efforts are tightly aligned to business objectives. While of course ensuring creative flair and the inventive possibilities of integration.”

     

     

  • …as Priya Jayaraman steps down as CEO

    Victor & Iqbal assigned leadership roles at Saatchi & Saatchi Propagate

    By Our Staff

     

    Saatchi & Saatchi Propagate, the full-service digital agency of the Publicis Groupe, has announced the departure of its CEO, Priya Jayaraman. Taking over the reins is Charles Victor, who has been elevated as the Chief Operating Officer at Saatchi & Saatchi Propagate. Victor will be responsible for driving business growth and strategic direction at the agency while also continuing to serve as the Executive Director of L&K Saatchi & Saatchi. He will continue to report into Paritosh Srivastava, MD of L&K Saatchi & Saatchi.

    To further strengthen the team, the agency has also announced the appointment of Sabah Iqbal as Senior VP & Head – S&S Propagate. She will report into Charles Victor and will play a key role in furthering business growth at the agency. Iqbal joins the agency from Digitas where she was Senior VP – West & South and managed some of the key brands at the agency including Puma, Hindustan Unilever, Nivea, Nissan, Mondelez among others.

    Commenting on the development, Srivastava said: “Would like to thank Priya immensely for her contribution and hard work in making SSP into a powerful digital offering with a national footprint with some amazing client partners and talent.”

    Adding further he said, “Charles Victor has been with LKSS for 15 years, working across creative, mainline and digital. He’s got a perfect mix of business, creative and technology that one could have asked for to take on SSP. He’s a trusted and true partner for clients and agency alike. Joining him will be Sabah Iqbal, who with 15 years of enviable pedigree brings with her a unique creative lens combined with astute knowledge and expertise across mainline, digital and media. I am excited to partner the duo in the next chapter of growth at the agency.”