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Tag: L&K Saatchi & Saatchi

  • The National Creative Director appointment is to strengthen creative leadership in the agency

    L&K Saatchi & Saatchi Roshni Kavina as NCD

    L&K Saatchi & Saatchi, part of Publicis Groupe India, has strengthened its creative leadership by appointing Roshni Kavina as National Creative Director. Based out of the agency’s Mumbai office, she will report to Kartik Smetacek and Rohit Malkani, the agency’s Chief Creative Officers.

    She joins L&K Saatchi & Saatchi from Byju’s International, where she was Brand Strategy and Creative Head for North America and Canada. In addition, she founded ‘The Nextdoor Artist,’ an art studio, in 2013.

    Said Paritosh Srivastava, CEO, of L&K Saatchi & Saatchi and Publicis India: “It is heartwarming to see Roshni returning to the team, especially as we continue to expand our portfolio with new lifestyle and luxury brands. Having worked with her in the past on some major brands, I am confident that her expertise in lifestyle and luxury branding, and her design capability will further boost our creative excellence.”

    Added Kartik Smetacek and Rohit Malkani, Chief Creative Officers, L&K Saatchi & Saatchi in a joint statement: “Roshni comes in at exactly the right time to partner with the creative leadership on a couple of large accounts we’ve recently won. Her skillset greatly enhances the agency’s creative firepower, and we look forward to big things from her in the months to come.”

  • For SRF Floron AC Gas

    L&K Saatchi & Saatchi unveils campaign

    L&K Saatchi & Saatchi, part of Publicis Groupe India, has conceptualised the latest campaign for SRF Floron AC gas, a SRF Limited brand.

    Said Rohit Malkani, Chief Creative Officer, L&K Saatchi & Saatchi India: “It isn’t easy to advertise or tell a story about a product that is neither seen nor heard. We went in search of an ‘Oh! I never knew Floron did that!’ idea. We aimed to bring the AC refrigerant out of its hiding place and give it its rightful value in life situations. The result is a set of films that are fun, quirky, and delightful.”

    Added a SRF Floron representative: “’Cooling Tomorrow Together’ is more than just a campaign; it’s a pledge of tranquillity amidst life’s chaos. In collaboration with SRF Floron, L&K Saatchi & Saatchi has artfully captured our vision: to redefine comfort. This initiative aims to engage and enlighten consumers about the technology behind their home cooling appliances and car airconditioning, while cementing SRF Floron’s status as the ultimate choice for AC cooling gas in the market.”

  • Celebrates the company’s partnership with Delhi Capitals

    L&K Saatchi & Saatchi creates IPL TVC for Greenpanel

    Greenpanel, the manufacturer of wood panels, has unveiled a TVC in collaboration with L&K Saatchi & Saatchi.

    Speaking on the latest campaign,  Rohit Malkani, Chief Creative Officer, L&K Saatchi & Saatchi said: “After the hilarious and hugely popular Greenpanel IPL film last year, the pressure was back on to do another winner. We had Greenpanel toss us a product (Greenpanel Water resistant HDWR) that started off an explosion of fun ideas. But finally, we honed in on a film-in-film technique that uses Delhi Capital players to do what they’re best at – bloopers!”

    Added Arvind Joshi – VP & Head Marketing, Greenpanel: “In collaboration with L&K Saatchi & Saatchi, our creative partners, we’ve unveiled a fresh perspective on Greenpanel’s dedication to quality in our newest TVC. Showcasing the unique attributes of our water-resistant HDWR boards through a behind-the-scenes approach, we’re reinforcing Greenpanel’s industry leadership and furthering our evolving brand story.”

  • Snehasis Bose elevated to Group Chief Strategy Officer

    L&K Saatchi & Saatchi appoints Ekta Relan as CSO

    Paritosh Srivastava (Left) Ekta Relan (Center) Snehasis Bose (Right)
    Paritosh Srivastava (Left) Ekta Relan (Center) Snehasis Bose (Right)

    L&K Saatchi & Saatchi has strengthened its strategy leadership by elevating Snehasis Bose, its Chief Strategy Officer (CSO), to the role of Group Chief Strategy Officer. With this, Bose will now oversee strategy across L&K Saatchi & Saatchi, Publicis India, and Saatchi & Saatchi Propagate. Additionally, Ekta Relan takes over the reins as the new Chief Strategy Officer (CSO) for L&K Saatchi & Saatchi. Together, Bose and Relan will collaborate to enhance the agency’s strategic initiatives.

    Commenting on the appointments, Paritosh Srivastava, CEO, L&K Saatchi & Saatchi and Publicis India said: “Given the disproportionate growth all three agency brands have seen in client results, creative respect and revenue over the last few years, and the significant role the strategic function has played, it is the right time for us to introduce a force multiplier. Snehasis is a proven war horse who has been a great asset and most dependable partner to the agency. It’s a natural progression for him to bring his influence and impact across the other agencies. Ekta is a rare talent, with her wealth of experience and strategic acumen, she is the perfect strategic leader and cultural fit to take L&K Saatchi & Saatchi’s spirit of ‘Our Client’s Business Is Our Business’ to the next level.”

  • To be based in Mumbai

    L&K Saatchi & Saatchi appoints Balakrishna Gajelli as ECD

    Balakrishna Gajelli
    Balakrishna Gajelli

    L&K Saatchi & Saatchi, part of Publicis Groupe in India, has appointed Balakrishna Gajelli as Executive Creative Director (ECD). He will be based in the agency’s Mumbai office and report to Kartik Smetacek, Chief Creative Officer at L&K Saatchi & Saatchi. He has worked with FCB Ulka, BBDO India and Leo Burnett India in the past.

    Commenting on his appointment, Smetacek said: “This will be the second time I’m working with Bala. He’s a solid thinker, a talented designer and a trustworthy individual. In recent years, he’s also gained a lot of experience with non-traditional work, working on some on India’s most awarded campaigns. It’s fantastic to have him be part of our team.”

  • The campaign pays homage to the rich legacy of Karizma

    L&K Saatchi & Saatchi unveils campaign for Hero’s Karizma XMR bike

    By Our Staff

     

    L&K Saatchi & Saatchi, a part of Publicis Groupe India, has conceptualised the launch campaign for Hero MotoCorp’s premium and iconic bike Karizma XMR. Titled #LiveTheLegend, the campaign pays homage to the rich legacy of Karizma, known for revolutionising sports biking in the country.

     

    Said Kartik Smetacek, Chief Creative Officer, L&K Saatchi & Saatchi: “The one thing that became apparent the moment we started working on this brand was that this is not another bike, this is the Karizma. Even a decade later, the name commands something more than respect, it commands reverence. The campaign sought to harness this brand love, to stir it, grow it and create an aura for the next avatar of this legendary name.”

     

  • Elevates Rohit Malkani and Kartik Smetacek to CCOs

    L&K Saatchi & Saatchi strengthens Creatives

    By Our Staff

     

    L&K Saatchi & Saatchi, a part of Publicis Groupe India, has elevated Kartik Smetacek and Rohit Malkani, its Joint National Creative Directors, to the roles of Chief Creative Officers (CCOs). The duo will continue reporting to Paritosh Srivastava, CEO, L&K Saatchi & Saatchi and Publicis Worldwide India.

     

    As Chief Creative Officers, both Kartik and Rohit will guide L&K Saatchi & Saatchi’s creative vision, drawing from their understanding of the evolving media landscape.

     

    Commenting on Rohit and Kartik’s new role, Paritosh Srivastava, CEO, L&K Saatchi & Saatchi and Publicis Worldwide India said: “Kartik and Rohit have been true partners to me in every way over the last few years. They have been integral members of our leadership team, aligned with the vision for our agency and its product in the country. They have contributed significantly to the agency’s evolution. The last few years at the agency have been marked by creative renaissance and strong business growth. Now, as we embark into the next phase of our journey, with bigger goals and ambition, the nucleus of powerful leadership at L&K Saatchi & Saatchi, with Kartik & Rohit as CCOs and Snehasis as CSO, will play an even more significant role.”

     

  • Features Rajkummar Rao

    L&K Saatchi & Saatchi campaigns for Cashify

    By Our Staff

     

    Cashify, the omnichannel platform for buying and selling electronic devices, especially smartphones, has launched a campaign with its brand ambassador Rajkummar Rao. The campaign film is created by L&K Saatchi & Saatchi, Gurugram.

     

    Commenting on the films, Rohit Malkani, Joint National Creative Director of L&K Saatchi & Saatchi, said: “From winning the project in a tightly-contested pitch to the finished films, this has been one heck of a ride. Half the job is done when you have an amazing actor who delivers a nuanced performance. Working with RKR has been a thoroughly enjoyable experience and the results are there for all to see. We have crafted two humorous and flamboyant films that focus on the benefits in a memorable and quirky way.”

     

    Added Nakul Kumar, Co-Founder and Chief Marketing Officer, Cashify: “As we extend our collaboration with the talented Rajkummar Rao, we’re on a mission to make technology more accessible, budget-friendly as well as sustainable. We’re envisioning a future where good tech is not just a dream for people but an accessible luxury for all. By promoting refurbished smartphones as a smart upgrade choice, we’re offering a bridge between dreams and reality. Moreover, the significant role refurbished smartphones play in reducing e-waste perfectly aligns with our mission to build a more responsible and eco-friendly tech landscape.”

     

  • As ECD

    L&K Saatchi & Saatchi appoints Debanjan Basak

    By Our Staff

     

    Debanjan Basak
    Debanjan Basak

    L&K Saatchi & Saatchi has appointed Debanjan Basak as Executive Creative Director. He will based in Gurugram and report to Rohit Malkani, Joint National Creative Director.

     

    Prior to joining L&K Saatchi & Saatchi, Basak was with Havas India as a Group Creative Director. His earlier stints include Contract Advertising, Dentsu Creative, and Percept.

     

    Commenting on the appointment, Malkani said: “Good things come to those who wait, and I am certainly hoping the adage proves true with Debanjan (Debu). His hire comes after a long hiatus, and we are excited to have him on board. Debu belongs to a rare tribe of young creative leaders who combine new-age thinking with technology and culture. His passion for crafting and polishing communication across mediums is commendable. He garnishes all of this with a lop-sided grin and humaneness that is endearing. We can’t wait for him to add muscle to an already buoyant Delhi office.”

     

  • To spearhead development of brand and business solutions

    LKSS appoints Samir Shanbhag as Biz Head & EVP

    By Our Staff

     

    L&K Saatchi & Saatchi (LKSS), part of the Publicis group in India, has appointed Samir Shanbhag as its Business Head and Executive Vice President. Based at the agency’s Mumbai office, he will report to Paritosh Srivastava, CEO of L&K Saatchi & Saatchi and Publicis Worldwide.

     

    Said Shanbhag: “I am excited to embark on this journey with L&K Saatchi & Saatchi which is driven by the ‘Nothing is Impossible’ philosophy. The growth demonstrated in both business and quality of work over the past few years serves as a testament to this belief. I am confident that we will continue to build upon these success stories, leveraging the ‘Power Of One’ for our clients. I look forward to contributing to the agency’s growth and reputation.”

     

  • Will be key partner in helping Jio-bp grow its digital footprint

    Saatchi & Saatchi Propagate (SSP) wins mandate for Jio-bp

    By Our Staff

     

    Saatchi & Saatchi Propagate (SSP), the specialist digital agency, has won the digital marketing mandate for Jio-bp, a fuels and mobility joint venture between Reliance Industries Limited (RIL) and bp.

     

    Said Paritosh Srivastava, Chief Executive Officer, L&K Saatchi & Saatchi: “We are excited to collaborate with Jio-bp in realizing their ambitious goals for the Indian market. Our partnership seeks to further accelerate Jio-bp’s trajectory in the upcoming years to continue building on the amazing growth it has demonstrated over the past several years.”

     

    Added Prachi Bali, Executive Vice President & Business Head, Saatchi & Saatchi Propagate: “Jio-bp is working on reimagining mobility in the country and we are thrilled to partner with them on this transformative journey. Together, we seek to build a seamless digital experience that resonates with customers, propels the growth of Jio-bp, and paves the path for a new era of mobility solutions in India.”

     

  • To bring India a brand new experience on WhatsApp

    JioMart & L&K Saatchi & Saatchi collaborate

    By Our Staff

     

    L&K Saatchi & Saatchi has put out the next installation in its ‘Shopping Aisa, India Jaisa’ campaign for JioMart. The two-film campaign taps into this consumer behaviour to bring alive the shopping experience that JioMart on WhatsApp offers all its shoppers.

     

    Said Kartik Smetacek, Jt. NCD at L&K Saatchi and Saatchi: “As if we weren’t already spending too much time on WhatsApp, JioMart has now made it possible to also shop there. In a way that’s simple, seamless, and intuitive. That’s what the films demo in a fun and entertaining way.”