MxMIndia

Tag: L&K Saatchi & Saatchi

  • Launches Bharti Axa Life Guaranteed Income Pro

    L&K S&S creates TVC for Bharti Axa

    By Our Staff

    Bharti AXA Life Insurance has launched its new integrated campaign for Bharti Axa Life Guaranteed Income Pro. The multilingual campaign in Hindi, Bengali, Tamil, Telugu, Kannada and Malayalam is created and conceptualised by agency L&K Saatchi & Saatchi.

    Said Manik Nangia, Chief Operating Officer, Bharti Enterprises: “We have contemporized the campaign narrative in view of the evolving needs and preferences of consumers amid uncertainties. It is built on piercing insights and extensive customer segmentation, and engages in a direct dialogue with consumers to address their financial indecision about life milestones upfront. The creative rendition of using a question mark symbolizes uncertainty in consumers’ minds and further paves the way for certainty with life protection cover and assured financial returns.”

    Added Kartik Smetacek, Jt. NCD – L&K Saatchi & Saatchi: “The TVC exhibits Bharti AXA Life Guaranteed Income Pro as a solution for varied life-stage uncertainties. Further, it also marks the fresh brand proposition for Bharti AXA Life – ‘Do the Smart Thing’. We wanted to portray the brand as no-nonsense and straight-talking, out to challenge the category conventions of grand promises and glowing futures. This is the signature style and tone we hope to carry forward in subsequent communication as well.”

     

     

  • The duo will report to Rohit Malkani, Joint National Creative Director, L&K Saatchi & Saatchi

    L&K Saatchi & Saatchi strengthens creative team in Mumbai

    By A Correspondent

     

    L&K Saatchi & Saatchi has announced two key appointments for its creative teams in Mumbai. Joining the agency are Chandani Samdaria, who comes on board as Senior Creative Director and Nikita Goswami who has joined as Creative Director. The duo will report to Rohit Malkani, Joint National Creative Director, L&K Saatchi & Saatchi.

     

    Said Malkani: “At L&K Saatchi and Saatchi Mumbai, we are at the crux of a fabulous tomorrow, with a slew of new brands, leadership and energy. In the sea of prospective candidates that I met over the last few months two individuals stood out for me. They were bright, articulate and talented of course, but above all, they both had minds that were buzzing with fresh perspectives and a hunger for great work that I have rarely seen. Thank you Nikita and Chandani for teaming up for this gig and we’re looking forward to some seriously differentiated work from you!”

     

    While Samdaria has joined the agency from Leo Burnett, Goswami was last with Ogilvy India. Both appointments are effective immediately and based out of Mumbai.

     

     

  • Aims to enhance digital-first strategy to strengthen connect with new-age audiences

    Kalyan Jewellers appoints ex-L&K Saatchi & Saatchi CEO Anil Nair as independent director

    By A Correspondent

     

    Kalyan Jewellers has announced the appointment of two new directors and named a new Chief Executive Officer. With this announcement, former L&K Saatchi & Saatchi CEO Anil Nair  joins the company’s board as independent director.

     

    Speaking about this appointment T S Kalyanaraman, Chairman and Managing Director, Kalyan Jewellers said, “We are extremely delighted to welcome Mr. Anil Nair to Kalyan Jewellers. He brings to the table unmatched expertise in advertising and brand building, which will be critical to the company’s growth despite the challenges in the COVID-19 era. At Kalyan Jewellers, we aim to continue our successful journey and expand our footprint to cater to newer audiences.”

     

    Added Nair:  “Kalyan Jewellers is one of the most trusted brands in India today and has built a strong and extremely loyal customer base across the country. The Hyper-Local strategy of catering to the needs of the consumer with local preferences and tastes has been the success mantra of the brand, according to me. Their campaigns have always resonated with the masses, and played a key role in creating a unique brand voice. It’s a great honour to be on Kalyan’s board and I look forward to an exciting journey with Kalyan Jewellers.”

     

     

  • Anuraag Shrivastav will be VP in New Delhi and Shalaka Pradhan in Bengaluru

    L&K Saatchi & Saatchi strengthens planning team

    By A Correspondent

     

    Anuraag-Shrivastav
    Snehasis Bose
    Shalaka-Pradhan

    L&K Saatchi & Saatchi India has announced the beefing up of its core planning team across its offices in India. The agency has roped in Anuraag Shrivastav as Vice President – Planning, North. He will be based out of New Delhi and report to Snehasis Bose, Executive Director, L&K Saatchi & Saatchi India. The agency has also appointed Shalaka Pradhan as Brand Strategy Director. She will be based out of Bengaluru and also report to Snehasis Bose.

     

    While Shrivastav joins L&K Saatchi & Saatchi from FCB Ulka where he was Senior Brand Planning Director, Pradhan moves from group firm Publicis India where she was Brand Director – Strategy.

     

    Said Bose on the appointments: “Truth is I have been trying to work with Anuraag since 2015. His experience and freshness + understanding of culture and brands + can-do attitude = the strategic-superpowers our clients need and want!! Am really happy that our stars finally aligned!!! Shalaka with her consistent curiosity, her asking of ‘what if?’ is a great fit with the spirit that drives the L&K Saatchi & Saatchi strategic approach. Combined with her solid experience, I believe she will bring the just-right fillip to the Planning team and our clients.”

     

     

  • TVC urges viewers to secure their loved ones’ financial futures by trusting Max Life’s 99.22% claims paid ratio achieved for FY 19-20

    Max Life unveils ‘Bharose Ka Number’ TVC

    By A Correspondent

     

    Max Life Insurance has unveiled its newest ad campaign ‘Bharose Ka Number’ highlighting the company’s performance in claims paid ratio in the last five years.

     

    Said Aalok Bhan, Director and Chief Marketing Officer, Max Life: “Claims and life insurance can sometimes be difficult to comprehend, but we believe this to be the most apt time to make the two topics relatable and relevant for our customers as financial protection is paramount in our current reality. Delivering the same message in a lighthearted father-son banter through the means of our newly launched TVC, we wish to create greater customer awareness of the importance of claims paid ratio that one must trust when buying a life insurance policy. At Max Life, our claims paid ratio or Bharose Ka Number is the ultimate hallmark of our credibility and trust, and reflects our promise to our customers, reassuring them of the kind of security they can expect should an eventuality arise.”.

     

    Added Rohit Malkani, National Executive Creative Director, L&K Saatchi & Saatchi: “The ‘Bharose ka Number’ project as it has come to be known, is our very first project with Max Life. The entire process from pitch to execution, was done on video calls, con-calls and online groups. It’s been an exhausting but fabulous collaborative experience with a marketing team that has backed us to the hilt. And while we couldn’t have asked for a better beginning to the relationship, I say: the best is yet to come!”

     

     

  • The agency won the mandate in a multi-agency pitch and will manage it out of its Mumbai office for a period of two years

    L&K Saatchi & Saatchi drives away with Porsche India’s mainline & digital mandate

    By A Correspondent

     

    Luxury carmaker Porsche has roped in L&K Saatchi & Saatchi to manage its communications mandate comprising both mainline and digital responsibilities. The agency won the mandate in a multi-agency pitch and will manage it out of its Mumbai office for a period of two years.

     

    Porsche India is a division of Skoda Auto Volkswagen India Private Limited and is the sole importer for Porsche’s range of sport luxury cars – including the iconic 911, Boxster, Cayman, Macan, Cayenne and Panamera.

     

    Pavan Shetty

    Sharing his views on the appointment, Pavan Shetty, Director, Porsche India said: “We are thrilled to welcome L&K Saatchi & Saatchi on board as part of our team. In today’s age, it is critical that we partner with an agency that creates integrated solutions, which will help us connect with our audience at multiple platforms and touchpoints. We are confident that L&K Saatchi & Saatchi with its digital first, data-led approach will be able to help us build a stronger brand narrative and engage with audiences across various mediums.”

     

    Charles Victor

    On winning the mandate, Charles Victor, Executive Director, L&K Saatchi & Saatchi added: “We are so excited to welcome Porsche India into our agency. It is a true Lovemarks brand, and a lot of us have spent our careers hoping we will one day work on this brand. We believe our digital-first thinking and data-driven approach to communication will help the brand create the right ripples. We have a huge challenge ahead of us and are looking forward to partnering Pavan and his team to achieve great success in the future.”

     

     

  • The 360-degree marketing campaign was launched through a short video film on social media

    Future Generali rolls out ‘Nayi Diwali Naya Rivaaj’ ad campaign

    By A Correspondent

     

    Future Generali India Life Insurance has launched its 360-degree brand campaign titled “Nayi Diwali Naya Rivaaj”.

     

    Commenting on the new initiative, Rakesh Wadhwa, Chief Marketing & Customer Officer, Future Generali India Life Insurance Pvt Ltd, said: “The festival of Diwali celebrates new beginnings and triumph of good over evil. At Future Generali India Life, we are focused at promoting healthy living amongst Indian fathers. Our new campaign takes the narrative forward by encouraging them to enjoy the festivities while starting a ‘Naya Rivaaj’ to stay fit and healthy. We believe that for fathers who work hard to provide best for their families, health is their true wealth. The campaign will be launched on all digital channels and will be supported by exciting on-ground promotions.”

     

    The film has been shot by L&K Saatchi & Saatchi.

     

     

  • The TV commercial #IndiaCalling tells the story of young Indians setting off on journeys of discovery

    L&K Saatchi & Saatchi unveils latest ad film for Hero

    By A Campaign

     

    L&K Saatchi & Saatchi has created a campaign for the portfolio of premium bikes and scooters from Hero, with the credo ‘Tomorrow Can’t Wait’.

     

    The TV commercial #IndiaCalling tells the story of young Indians setting off on journeys of discovery, encountering a country that’s moving in step with the tomorrow.

     

    Said Anil S Nair, CEO and Managing Partner, L&K Saatchi & Saatchi: “With the new premium range Hero has fuelled the young Indians desire to do more, feel more and most importantly explore more. There is an immense sense of pride and optimism they feel from where we have taken the inspiration from”.

     

     

  • the agency will manage VFS Global’s marketing and branding mandate for all their operations worldwide

    L&K Saatchi & Saatchi wins global mandate for VFS Global

    By A Correspondent

     

    VFS Global, the outsourcing and technology servicing specialists for governments and diplomatic missions worldwide, has appointed L&K Saatchi & Saatchi as their global creative agency. L&K Saatchi & Saatchi won the mandate following a multi-agency pitch.

     

    L&K Saatchi & Saatchi will be managing VFS Global’s marketing and branding mandate for all their operations worldwide.

     

    On the win, Belson Coutinho, Chief Marketing Officer, VFS Global said: “Having pioneered visa, passport, identity management and citizen services for client governments, VFS Global is now focusing on building a strong consumer brand and enhanced customer experience. I am excited to have L&K Saatchi & Saatchi onboard who I believe are the right partners to collaborate with in our journey and take brand VFS Global to the next level.”

     

    Added Anil S Nair, CEO & Managing Partner, L&K Saatchi & Saatchi: “We are excited and very pleased that we got this mandate from VFS Global after a tough pitch. VFS Global are the pioneers and innovators in the travel support services business and it will be a very interesting category for us to produce some great marketing campaigns together.”

     

     

  • Confectionery giant Lavian has picked up exclusive sponsorship of in game visibility assets with WCC2

    Lavian picks up WCC sponsorship

    By A Correspondent

     

    Confectionery giant Lavian has picked up exclusive sponsorship of in game visibility assets with World Cricket Championship 2 or WCC2. WCC2 claims an upwards of 2 million daily active users playing over 45 minutes per session.  Said Vinod Lalwani, Executive Director, Prayagh Nutri Products (P) Ltd:  “With the WCC2 partnership, we have discovered a smart and super-efficient way to be part of the cricket narrative in India. This is a good way for us to start our brand marketing for Lavian and in this attempt, we are not just ensuring hi decibel impressions, but the focus is on driving user engagement. We are seeing 2X the results of what we set out as a goal with. The purpose ultimately remains to ensure that amidst the match battles, gamers get to enjoy moments of sweetness.”

    Added Sidheshwar Sharma, Exec. VP, L&K Saatchi & Saatchi: “India is showing signs of a new break, with mobile first gaming boom. The sheer number of Indians who have come in to gaming has already reached 250MN (as per KPMG & Google data). So for us, this was an opportunity we didn’t want to miss as a first step towards the brand’s growth, the aim here is to build brand recall for Lavian and drive user engagement. For us, it’s yet another proof point in the belief, that when you set your mind and effort to a task, you can achieve Impossible outcomes. The excitement here at L&K Saatchi & Saatchi continues with the brand journey to create a powerhouse brand – Lavian”

     

     

  • The new campaign takes the Phase 1 idea ahead with new situations and different environments

    L&K Saatchi & Saatchi’s takes forward #feelslikejockey campaign

    By A Correspondent

     

    L&K Saatchi & Saatchi have taken forward the ‘Feels like Jockey’ campaign created in 2016. The films have been directed by Hans Emanuel and shot in Los Angeles, CA.

     

    Talking about the campaign, Debarjyo Nandi, Sr.Vice President, L&K Saatchi & Saatchi said: “An idea that ‘fits like a song’ with the product and the brand, an all-time classic song, iconic American locations, amazing dancers, a celebrated choreographer, a relentless cinematographer, an energetic director and an ever supportive client, all the ingredients that could have only created magic!”

     

    Added M C Cariappa, President, Sales and Marketing, Jockey India: “The ‘Feels Like Jockey’ campaigns are created to strengthen the core proposition of fit and comfort of our core range of men’s and women’s innerwear while ensuring the brand continues to build relevance and affinity with the youth.”

     

     

  • The ad seeks to inspire consumers to push the boundaries

    G-Shock unveils new ad film featuring Tiger Shroff

    By A Correspondent

     

    G-Shock from Casio has unveiled an ad film that takes its #ChallengeTheLimits campaign forward. Featuring the recently appointed brand ambassador Tiger Shroff, the commercial highlights the challenging spirit of the actor and his journey to becoming a successful star and youth icon.

     

    Said Kulbhushan Seth, Vice President, Casio India: “With the latest television commercial, we have brought our ‘Challenge The Limits’ campaign alive by showcasing the personal story of our Brand Ambassador. The commercial further cites Casio as the new age companion for today’s millennials, who are willing to challenge limits and improve themselves. Casio G-Shock salutes their challenging spirit with a promise to be their trusted partner and stand by them through thick and thin.”

     

    Challenge The Limits is a 360-degree integrated campaign that seeks to inspire consumers to push the boundaries and find new levels of performance just like G-Shock watches do.

     

    Added Charles Victor, Executive Director, L&K Saatchi & Saatchi: “We’re absolutely proud to partner with this legendary brand in this big campaign made specifically for India. The story was a simple one and reflects the honest reality of today. There’s a lot of other exciting work coming, so keep watching.”