MxMIndia

Tag: L&K Saatchi & Saatchi

  • The campaign celebrates the uniqueness and individuality of every woman through the lens of Indian festivities

    Taneira promotes new collection in new ad

    By A Correspondent

    Taneira has launched its latest campaign to drive awareness of the brand as a differentiated player and showcase the all-new saree collection. The campaign is a combination of the films and print ads and are being run on digital and cinema.

    Said Shyamala Ramanan, Business Head, Taneira: “Each  woman is unique in her own right. She makes rules for herself along the way. She holds on to some traditions, adopts some from her friends and family, creates new ones relevant to her. This campaign celebrates, her choices, her style, her individuality in bringing people together – Taneira, like no other.”

    Added Delna Sethna, Chief Creative Officer, L&K Saatchi & Saatchi: “Taneira sarees are handmade which means no two sarees will ever be exactly alike… and therefore Like No Other. No two women are alike even if they share a similar age and profession, each will have a quirk that makes her uniquely her and therefore again, Like No Other. The campaign idea flows from these simple synergies… and will ring true for the consumer as well, how could it not.”

     

     

  • The ad campaign has been conceptualised and executed by L&K Saatchi & Saatchi

    Ranveer Singh challenges physical boundaries in ad for BigMuscles Nutrition

    By A Correspondent

     

    Actor Ranveer Singh and leading nutritional supplement brand BigMuscles Nutrition have launched their inaugural brand campaign that inspires go-getters to push their boundaries and achieve more.

     

    Conceptualised and executed by L&K Saatchi & Saatchi, the TVC focusses on the premise that more than physical rigour, body building is an individual journey. It’s about discipline and an indomitable spirit. And when this drive to reach newer milestones is accompanied by the right supplement, the journey becomes even more enriching.

     

    Commenting on the launch, Suhel Vats, Director, BigMuscles Nutrition said: “We launched BigMuscles in the year 2009 and it has emerged as the top-most nutritional supplement brand in India over the last three years. We decided to partner with Ranveer Singh as our brand ambassador because he has created new benchmarks in fitness. He has infectious energy and his personality is a direct fit with our brand messaging ‘you are stronger than you think’. We hope to take the brand to the next level with this campaign that encourages the youth of India to believe that they are stronger than they think.”

     

     

  • The film conceptualised by Law and Kenneth Saatchi and Saatchi, has an exaggerated vibe that is hard to miss

    Why wait for Diwali, shop now, says Pepperfry.com

    By A Correspondent

     

    Pepperfry.com has unveiled a new marketing campaign to launch the pre-festive ‘Why Wait For Diwali Sale’. Through this campaign, Pepperfry encourages customers to gear up for the festive season in advance by shopping the sale and availing discounts of up to 50 per cent off on just about everything on Pepperfry. The film is conceptualised by Law and Kenneth Saatchi and Saatchi.

     

    Said Delna Sethna, Chief Creative Officer, L&K Saatchi & Saatchi: “We were asked for a clutter breaking film high on energy that ensured people wouldn’t wait until Diwali to buy new furniture… check, check and check.”

     

    Added Kashyap Vadapalli, Chief Marketing Officer, Pepperfry: “Pepperfry is known for single-handedly expanding the organised furniture category in India both online and offline. As consumers evolve beyond the hygiene factors like service and delivery we want to give them more reasons to shop by adding excitement to their furniture shopping experience with interesting designs, lots of variety and great value. Therefore, the tone and manner of our new commercial is vibrant with a theatrical approach which is very different from Pepperfry’s previous campaigns. With this campaign we want to trigger interesting conversations around the brand and the category.”

     

     

  • L&K Saatchi & Saatchi has conceptualised the new integrated campaign

    Renault promotes new features on Kwid in new ad

    By A Correspondent

     

    Renault has launched its new feature-loaded Kwid that comes with first-in-class features like reverse parking camera, rear armrest and rear 12 V socket.

     

    To communicate the car’s capability and new features, L&K Saatchi & Saatchi has conceptualised a new integrated campaign. This will be rolled out across TV, radio, print and digital media. A digital film starring brand ambassador, Ranbir Kapoor surprising Kwid customers has been released across various social media platforms.

     

    Speaking about the communication, Virat Khullar, Marketing Head- Renault India, said: “Renault Kwid stands for ‘live for more’. It has always delivered more features than the competition. In 3 years we have grown strongly with more than 2.5 lakh happy customers across India. This campaign uses SUV imagery to bring alive the strengths of this big small car.”

     

    Added Charles Victor, Executive Director, L&K Saatchi & Saatchi: “Young Indians are increasingly doing short drive holidays and self-driven/planned trips making the SUV-inspired Renault Kwida perfect match for this growing lifestyle. We married this ready-to-explore-the-world attitude with the new KWID and the result was this charming piece of communication.”

     

     

  • The ad campaign marks Shweta Bachchan Nanda’s debut with father Amitabh Bachchan

    Kalyan Jewellers unveils new campaign with focus on trust

    By A Correspondent

     

    We’ve read about it already and now the TVC is here. Kalyan Jewellers has launched its new TVC featuring brand ambassador Amitabh Bachchan along with his daughter Shweta Bachchan Nanda. For the first time, the audience will see the off screen father daughter duo playing onscreen father daughter in a rural North Indian small town setting. The TVC emphasizes the values of trust that the brand attributes itself to.

     

    Speaking about the campaign, TS Kalyanaraman, Chairman and Managing Director, Kalyan Jewellers said: “We have a long association with the Bachchan family. They have successfully represented our brand over the years and we are extremely excited to have Shweta Bachchan Nanda on board our latest campaign. As a brand, Kalyan Jewellers stands for Trust, and this TVC successfully showcases our ideology of standing up for what is right.”

     

    Speaking about the ad film, Kartik Smetacek, L&K Saatchi & Saatchi added: “The insight came from a very rich space. Trust does not just mean being honest when everyone is watching, but it is also about being truthful when no one is looking. It is about a deep rooted sense of right and wrong and not being a part of anything that would shake ones trust – not even the smallest of the things.”

     

     

  • The TVC is directed and shot by Mark Toia on the streets of San Francisco

    L&K Saatchi & Saatchi unveils launch campaign for Jockey Athleisure

    By A Correspondent

     

    Jockey has launched a new Jockey Athleisure campaign, for the range of outerwear for men and women which effectively blends active and leisurewear. The campaign has been conceptualised and executed by L&K Saatchi & Saatchi.

     

    The TVC is directed and shot by Mark Toia on the streets of San Francisco. Speaking about the campaign, M C Cariappa, President – Sales & Marketing, Jockey India said, “Athleisure marks the official foray for Jockey India into outerwear which is an extremely relevant and highly potential category especially in India where the larger population indulges in casual sports to stay active while wearing activewear for casual hangouts. The campaign strengthens the Jockey brand imagery while signaling the exciting new range.”

     

    Added Debarjyo Nandi, Senior Vice President, L&K Saatchi & Saatchi: “The campaign idea extends from the essence of Jockey Athleisure which lets you seamlessly transcend between active and leisure moments of your day. Not just wear it but live it, play or relax.”

     

     

  • The account, which was won as a result of a multi-agency pitch, will be handled by the agency’s Mumbai office

    L&K Saatchi & Saatchi bags creative duties of Blackberrys

    By A Correspondent

     

    Apparel brand Blackberrys has appointed L&K Saatchi & Saatchi as the brand and creative agency on record (AOR) for their mainline and casual brand.

     

    The account, which was won as a result of a multi-agency pitch, will be handled by the agency’s Mumbai office. The agency will be responsible for brand ideas, consumer strategy and communication plan, including creative mandate.

     

    Delna Sethna

    Commenting on the agency appointment, Delna Sethna – Chief Creative Officer at L&K Saatchi & Saatchi said: “It’s rare in today’s scenario to find Client Partners who will entrust you with a blank canvas. It is both immensely exhilarating to have this opportunity as it is sobering to live up to that belief. There’s no question of letting them down.”

     

     

    Ramesh Kaushik

    Added Ramesh Kaushik, VP – Brand Experience, Blackberrys: “Blackberrys is all about enabling the consumers in their journey of success, always clothed in confidence and style. During the pitch process the agency presented a strategic approach that aptly addressed the precision required by us, for engaging our consumers. They displayed deep understanding of the consumers and category with a clear way ahead. We have faith in their ability to bring the desired outcome and do justice to the mandate.”

     

     

  • She will continue to report to Anil S Nair, Chief Executive Officer and Managing Partner of the agency

    L&K Saatchi & Saatchi names Delna Sethna as CCO

    By A Correspondent

     

    Delna Sethna

    Law & Kenneth Saatchi & Saatchi has named (and elevated) Delna Sethna as its Chief Creative Officer across all its businesses. Prior to this, Sethna was leading some key global businesses such as P&G brands and Mondelez. She is now the creative face of Law & Kenneth Saatchi &Saatchi with immediate effect. She will continue to report to Anil S Nair, Chief Executive Officer and Managing Partner of the agency.

     

    Speaking about the development, Nair said: “Delna has proved her creative mettle over and over, across all the brands she has worked for. Her creative and strategic thinking pushes the boundaries of traditional advertising to newer, unexplored areas. She has brought glory to the agency by winning Cannes Gold and D&AD in one single year. She is the perfect person to be heading our entire creative product and I am sure she will only thrive hereon.”

     

    Speaking about her new responsibilities, Sethna said: “Law & Kenneth Saatchi & Saatchi is a wonderful place to grow as a creative professional. It is an organization where the proverbial glass ceiling doesn’t restrict women. It allows for both people & work to flourish. The teams here are all young & passionate and I feed off that energy. I look forward to my new responsibilities and creative challenges coming my way. 2018 is going to be about creating great, memorable work for all of us at the agency.”

  • The TVC, conceptualised by L&K Saatchi & Saatchi weaves in unpredictable instances, shrouded in surprises and is narrated in anecdotes

    Rajnigandha Pearls radiates goodness in its latest TVC

    By A Correspondent

     

    Rajnigandha Pearls is set to roll out its new TVC with brand ambassador Priyanka Chopra.

     

    The TVC, conceptualised by L&K Saatchi & Saatchi, weaves in unpredictable instances, shrouded in surprises and is narrated in anecdotes.

     

    Said Rajeev Jain, Associate VP, Marketing, DS Group: “’Goodness inside, shines outside’ is an aphorism, fostered by Rajnigandha Pearls. Being the brand’s core essence, this inner goodness or achchai not only stands out in all our communication, but also goes into the making of Rajnigandha Pearls, a premium mouth freshener. In this thought-provoking campaign, we are highlighting  such acts of goodness. The TVC leaves a feel-good factor with a memorable message that reveals goodness in various little situations.”

     

    Added Sanjeev Gauba, Executive Vice President, L&K Saatchi & Saatchi: “Rajnigandha Pearls has been evolving as a brand. The tagline and the philosophy is “acchai” or kindness and we wanted to showcase it by depicting caring individuals going out of their way to help strangers. However, we wanted to bring out the message much more clearly by adding an element of surprise and zing to the commercial with unique stillomatic treatment.”

     

     

  • He will be involved over the next six months during the transition, mentoring and guiding the teams

    Praveen Kenneth to exit L&K Saatchi & Saatchi

    By A Correspondent

     

    Praveen Kenneth

    Praveen Kenneth, Founder and Chairman of Law & Kenneth, which was the largest and one of the most successful Independent communication companies in India, before becoming a part of Publicis Groupe in January 2014,  to create L&K | Saatchi & Saatchi, announced his retirement from active engagement on the sidelines of the final sale of his shareholding, in Paris. That’s officialese for Kenneth’s earn-out period ending and his decision to move on from the group. He will be involved over the next six months during the transition, mentoring and guiding the teams

     

    Anil Nair, CEO and Managing Partner, has been groomed over the past two years and will take the company forward.

     

    Commenting on this from Paris, Maurice Levy, Chairman of the Supervisory Board, Publicis Groupe said: “Praveen has been with us slightly after opening Publicis in India (in 1999) and had led the agency to growth and creative excellence. He then decided to launch Law & Kenneth ( 2002),which also has been a great success. The acquisition of his agency and the merger with Saatchi and Saatchi ( in 2014), has allowed building a superb agency we are all proud of. Praveen is a leader, a real ad man, always led by the interest of the clients. I developed a great personal relationship with Praveen and wish him the very best.”

     

    Commenting on his retirement from Paris, Kenneth said: ”The incredible success story of Law & Kenneth and L&K| Saatchi & Saatchi,  has been nothing less than a magical testimony of “making the Impossible, possible”.

     

    It speaks volumes for Kenneth’s capabilities and the fact that Levy and the world recognised it that even as Publicis Groupe acquired Law & Kenneth, it merged with the beleaguered India operations of Saatchi & Saatchi and gave Kenneth and his team management control of the merged entity.

     

    Kenneth is said to be starting life anew and increase his investments in the media ecosystem.

  • He has worked on brands like Vivo Smart Phones, India Gate, Vodafone, Tata Chemicals, Zee Networks, Sun Pharma amongst others

    Tushar Pal joins L&K Saatchi & Saatchi as ECD

    By A Correspondent

     

    Tushar Pal

    Tushar Pal joins Law & Kenneth Saatchi and Saatchi from Lowe Lintas. He has over 15 years of experience across agencies like DDB Mudra, Ogilvy, FCB Ulka& Lowe Lintas previously. He will be based out of the Gurugram office of the agency.

     

    Said Rohit Malkani – Executive Creative Director (National), Law & Kenneth Saatchi & Saatchi: “Tushar is the kind of advertising professional and creative bloke you would love to have on your team. His calm exterior hides an unrestrained creative soul, always willing to push the envelope and backed with solid brand work. He comes in at a perfect time, when things are hotting up at Law & Kenneth Saatchi & Saatchi Gurugram. Having Tushar at the helm in Gurugram at this crucial time is an asset and I am looking forward to working shoulder to shoulder with him”

     

    Said Pal on joining L&K S&S: “The agency has an inspiring vision and the firepower to deliver only the best. I look forward to leading the team and push the creative envelope that results in awe-inspiring work.”

     

  • The agency will handle GKB Opticals' portfolio of brands across mainline and digital marketing communications

    L&K Saatchi & Saatchi bags GKB Opticals mandate

    By A Correspondent

     

    GKB Opticals has appointed Law & Kenneth Saatchi & Saatchi, Kolkata to handle its integrated communications business following a multi-agency pitch. The agency will handle GKB Opticals’ portfolio of brands across mainline and digital marketing communications.

     

    Said Naveen Mishra – VP, Marketing – GKB Opticals: “It gives us immense pleasure in announcing our partnership with Law & Kenneth Saatchi & Saatchi to take forward our creative mandate in sync with GKB values. GKB is poised at the precipice of a very exciting stage of growth in new-age digital India. And we are confident that Law & Kenneth Saatchi & Saatchi will successfully deliver a clear vision for the brand on its journey ahead.”

     

    Added Devraj Basu – Sr. VP & GM, Law & Kenneth Saatchi & Saatchi: “One of the biggest forerunners in the optical brands roster, GKB Opticals have shaped their growth around trust, goodwill and product innovation – values that we resonate with the most. And of course, the eye-wear/care market in India finds itself on the threshold of new ideas and disruptions. So we are really keen on doing some exciting work for the brand.”Headquartered in Kolkata, GKB Opticals has over 70+ stores across India with plans of further expansion.