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Tag: iProspect India

  • He will drive business expansion across the West region and operate out of Mumbai, reporting into Brijesh Munyal

    iProspect appoints Soham Bhagnari as AVP – Business Development

    By A Correspondent

     

    Soham Bhagnari

    iProspect India has appointed Soham Bhagnari as Associate Vice President (AVP) – Business Development. He will drive business expansion across the West region and operate out of Mumbai, reporting into Brijesh Munyal, Executive Vice President – Operations at iProspect India. Soham’s strong 10 year industry experience will boost efforts of winning digital mandates from client sectors that go beyond the company’s forte and venture into new business territories.

     

    Prior to iProspect India, Bhagnari has worked with Clique for five years as Director – Digital and Group M’s Mindshare in Mumbai. Before shifting base to Mumbai, he has spent the first four years of his career in Dubai, with stints at Wunderman and the Omnicom Group. He has worked across varied sectors such as banking, education, auto, entertainment, luggage and web publications in the past.

     

    Commenting on the new appointment, Vivek Bhargava, CEO, iProspect India said, “We’re absolutely thrilled to have Soham join the iProspect family. He’s poised to play an integral role in our overall business growth plans and his high proficiency is sure to add immense value to the organisation. I’m positive that he will work hand in glove with rest of the leadership and reap great results, his experience beyond the Indian market is icing on the cake. We’re geared up to scale, especially in terms of the numbers and nature of our clientele – this is the start of exciting times ahead.”

     

    Speaking about the new role, Bhagnari said, “I’m delighted to start my new innings at iProspect India and look forward to work with some of the top minds in the industry. I love new challenges – it’s what keeps me going. I hope to consistently deliver digital creative solutions that are loved by brands and audiences alike. We’ve started taking steps in the right direction by building and investing in capabilities like video story-telling, content and creative to complement our existing performance and media buying capabilities. The larger picture is to make them cornerstones of our growth! Post spending over 10 years in various facets of a continuously evolving medium, I understand the demands of the industry and its penchant for change.”

     

     

  • The campaign attempts to increases awareness of two-wheeler insurance category in India

    iProspect executes digital video for ICICI Lombard

    By A Correspondent

     

    iProspect India has conceptualised and executed a digital video for ICICI Lombard General Insurance in their latest campaign on two-wheeler insurance. The video reinforces the need for awareness and timely purchase of a long-term two-wheeler insurance plan.

     

    The two-and-a-half minute video captures the reactions of a handful of people from different age groups, genders and backgrounds, returning to a two-wheeler basement parking after a couple of hours only to see huge scratches on their respective bikes. They spend tense moments wondering how this happened and because of whom, and are shown to ask for the security guard to question him as anyone typically would in such a situation. They eventually breathe a sigh of relief later when they realize that it’s only a sticker pasted onto their two-wheeler and not a real mark – bringing a smile onto their faces. The message after removing the sticker is as below.

     

    Commenting on the initiative, Sanjeev Mantri, Executive Director, ICICI Lombard said, “India has over 16 crore two wheelers registered with the transport authorities today. While this is an impressive number, nearly 70% of two-wheelers ply on roads without any insurance cover. At ICICI Lombard, we believe it is imperative for us to lead efforts towards addressing this issue of abysmally low insurance and ensure that vehicle owners are protected from any exigencies. We are encouraged by the response to our initiatives in the social media space in this regard. We will continue to innovate and develop effective communication tools and thereby ensure that our customers and their vehicles are well protected with comprehensive insurance policies.”

     

    Expressing his views on the campaign, Vivek Bhargava, CEO, iProspect India said, “In the recent past we have increased our focus on generating creative digital solutions, especially through engaging content and storytelling. The ICICI Lombard video is a great example of our efforts on this front. Digital as a medium grabs maximum eyeballs, more so with respect to generating shareable content that audiences can relate to and has scope to go viral. This not just leaves an impression on the viewer, but also helps in driving purchase intent. Digital has become the driver of most brand campaigns and this is only slated to grow.”

     

  • The selection process was open to all 3,200+ employees and resulted in an eclectic mix of backgrounds, seniority and expertise

    iProspect launches ‘It’s Who We Are’ campaign featuring Olympic athlete

    By A Correspondent

     

    iProspect has launched a new global brand campaign “It’s Who We Are” featuring six members of its staff. The agency held a search for the ‘faces of iProspect’ across its network of 84 offices across 52 countries. The campaign showcases how the talents and skills that employees embody outside of the office not only enhance the quality of their work but also help them achieve the ultimate in work/life balance.

     

    The selection process was open to all 3,200+ employees and resulted in a mix of backgrounds, seniority and expertise. The campaign features Kou Luogon, Senior Associate at iProspect Texas and Olympic athlete, Jonas Sommer, Digital Operations Analyst at iProspect Singapore and intrepid scuba-diver; Melanie Sfreddo, Digital Assistant at iProspect Argentina and pro wakeboarder; VinncentNgyuen, Senior Associate at iProspect California with a passion for cooking and volunteering at local children’s shelter; Birgit Gerlinger, Director, SEA at iProspect Germany and rock-climber and Gil Jones, CEO of iProspect Israel and keen drummer.

     

    “The campaign showcases our brand and culture by celebrating our diverse and dynamic talent. Our desire is that not only will this continue to attract a new generation of digital talent, but inspire a new level of partnership with current and future client partners,” says Misty Locke, Global CMO of iProspect.

     

    Speaking about the campaign, Vivek Bhargava, CEO, iProspect India says, “At iProspect India, our people are our backbone, we are nothing without them. We hire the best of the talent in the industry and invest in consistent learning and development, we bring on board those with a passion to make a difference and contribute to the larger digital world. We respect the individual and strive to create a happy environment that is both enjoyable and fun, yet conducive to productive work. The global campaign launched is a step in the direction of recognising and appreciating the good work our people do everyday as individuals, both inside and outside of office.”

     

  • Elevates MuddassarMemon to AVP – Creative & Social

    iProspect bags multiple new biz wins

    By A Correspondent

     

    iProspect India has bagged seven new accounts for its social media and creative mandate – namely Aditya Birla, Wildcraft, Ayurwin, ICICI Bank NRE Service, Max Fashion, Extramarks and Sunshine (Ashok Leyland) within the last one month. While the ICICI Bank NRE Service and Aditya Birla accounts will be led out of Mumbai, Wildcraft, Ayurwin and Max Fashion will be managed from the Bengaluru office. Extramarks and Sunshine (Ashok Leyland) will be serviced from New Delhi and Chennai respectively.

     

    Vivek-Bhargava
    Muddassar Memon

    Commenting on the new wins, Vivek Bhargava, CEO, iProspect India said, “Brands are increasingly becoming cognizant of the value digital can drive across all aspects of their business. Sectors which were wary of going the digital way are now embracing it readily. The growth in diversity of the client sectors in our portfolio is an indication of this. We are ecstatic to have seven new exciting brands to work with.”

     

    In line with the growing business, iProspect has fortified its talent strength to a 270-people team. This also brings with it structural changes with Muddassar Memon taking on the role of AVP – Creative & Social. Reporting into Brijesh Munyal, EVP – Operations, he will head social media and creative services for the company pan-India.

  • Prior to this Gautam Mehra was Vice President – Social Media at iProspect, a Dentsu Aegis Network company

    Dentsu appoints Gautam Mehra as Chief Data Officer

    By A Correspondent

     

    Gautam Mehra

    Dentsu Aegis Network has announced the launch of Data Sciences in India In an attempt to help clients and marketers understand and predict the influences of human behaviour on media and advertising. Data Sciences has been designed to effectively catalyse the decryption and interpretation of the overwhelming amount of data that agencies within the Dentsu Aegis Network explore and exploit every single day to drive efficiencies for its clients. Meanwhile, the team will also face clients directly and come up with customized solutions for them.

     

    Led by Gautam Mehra, Chief Data Officer, Dentsu Aegis Network India along with Vivek Bhargava, CEO, iProspect India, the division houses a capable team of economists, statisticians and computer scientists. Apart from driving efficiencies within the network, the team will come up with data driven solutions to solve complex problem of clients, help effective data management within the group and that of the client and will work with all the network companies to bring Data, Analytics and Technology together to provide business intelligence at the click of a button. Prior to this, Mehra was Vice President – Social Media at iProspect, a Dentsu Aegis Network company.

     

    Ashish Bhasin

    Commenting on the launch, Ashish Bhasin, Chairman & CEO South Asia Dentsu Aegis Network, Chairman Posterscope& MKTG Asia Pacific said, “In order to take a leadership position in managing the ever-growing Data requirements for our clients, we have invested in a team of experts, led by Gautam, who will use technology to bring Data and Analytics together. We want to invest ahead of the curve as leaders in the Digital Marketing services to ensure that Dentsu Aegis Network clients in India get the best-in-class Data Management solutions, of a world standard. Vivek Bhargava will be the executive sponsor for the team and this will help us further strengthen our position in Digital Marketing services.”

     

    He added, “With Gautam and the team, we are welcoming the avenues of smarter marketing by not just providing our clients with data, but also giving them tools  that can help them make better business decisions.”

     

    Vivek-Bhargava

    Expressing his view on the new initiative, Vivek Bhargava, CEO, iProspect India said, “Data rests at the centre of all brand marketing in modern times. The new-age marketer keenly studies customer action and envisions disruptive products and campaign communication in accordance. It was a no-brainer therefore that as a network that leads in digital capabilities, we had to own a data division that adds immense value to our client campaigns across categories, in-turn boosting business achievements. This is definitely a sign of exciting times ahead.”

     

    Said Mehra, “Digital plays a critical role in the evolution of marketing. Data is being generated everywhere, that too volumes and volumes of it. The first challenge was to measure and collect it. The second obstacle to store data, which resulted in concepts like the cloud. And the third hurdle was to analyse and fructify it. And that’s where the need for a data team came into place. At Dentsu Aegis Network, we believe that data is a multiplier, not just a layer and needs to be analysed in milliseconds. Our Data labs consist of contemporary propriety tools that will positively provide effective and practical solutions to clients. I’m thrilled to be given this unique opportunity and certain that the data division will see great success.”

     

  • She will complement iProspect's growth plans as she takes on the lead responsibility of servicing the company's clients in the Indian market

    Divya Ajitkumar joins iProspect appoints

    By A Correspondent

     

    Divya Ajitkumar

    iProspect India has announced the appointment of Divya Ajitkumar as Associate Vice President – Client Services. A digital marketing veteran, Ajitkumar comes with a decade-long work experience. She will strategically complement iProspect’s aggressive growth plans as she takes on the lead responsibility of servicing the company’s clients in the Indian market.

     

    Said Vivek Bhargava, CEO, iProspect India: “We gladly welcome Divya to the iProspect team, especially at a crucial juncture wherein we look at accelerating the company’s growth. We are positive that Divya’s unique experience and global exposure will help us explore new digital marketing avenues in an efficient manner, such that it benefits the brand and the company alike. We look forward to expanding our business revenues and bagging more awards in the coming year.”

     

    Vivek-Bhargava

    Commenting on her appointment, Divya Ajitkumar, Associate Vice President – Client Services said, “I’m thrilled to be a part of the energetic iProspect team and one of the leading digital performance agencies in the country today. Client servicing as a profile is extremely close to my heart and I believe my experience will help contribute to the company’s efforts. I’m positive there’s a lot of great work coming up. The Indian market is not an easy one, but I’m up for the challenge and keen to embrace everything it has to offer!”

     

    Ajitkumar started her career in digital media in New York and further utilised her curiosity and zeal to succeed in exploring the vast world of digital media.

     

     

  • Mihir joins with over six years of experience in the digital industry, previously holding the position of Digital Media Head at World Wide Open and Reliance Entertainment – Digital

    iProspect appoints Mihir Mehta as director of Display Media

    By A Correspondent

     

    Mihir Mehta

    iProspect India has beefed up its display team with the appointment of Mihir Mehta as Director, Display Media.

     

    Mihir joins with over six years of experience in the digital industry, previously holding the position of Digital Media Head at World Wide Open and Reliance Entertainment – Digital. Recognized as one of the top 50 most influential Digital Media Professionals in 2015 by World Marketing Congress, his portfolio of achievements includes increasing revenue and improving brand awareness through Digital platforms for brands in India and abroad.

     

    From strategy to execution, media planning to buying, affiliates marketing, strategic partnerships and alliances, his focus has always been to drive value to the last cent for all clients. Mihir has experience in all major sectors, working actively on clients such as Reliance Group Companies (Reliance Communication, Reliance Mutual Fund, Reliance General Insurance, Reliance Life) Babyoye, Big Cinemas, SBI Life and Jockey, to name a few.

     

    Vivek Bhargava

    Commenting on the appointment, Vivek Bhargava, CEO iProspect said, “Display is a huge part of online media as it has immense potential for growth. With Mihir on board, we are gearing up to take our Display services to a whole new level. We are really excited to welcome him to the team and look forward to the award winning campaigns that are to come.”

     

  • Prior to this, Niti was in-charge of the digital marketing accounts under Google India for a span of five years

    iProspectropes in Niti Beri to lead team Paid Media

    By A Correspondent

     

    iProspect India has roped in Niti Beri to lead the Paid Media strategists who are based out of the agency’s Gurgaon office. Prior to this, Niti was in-charge of the digital marketing accounts under Google India for a span of five years.

     

    “Paid Search is all about being there with the right message at the right time, at the right price. iProspect India has been providing value and business insights through bought media at an extremely efficient cost. Niti has come in with immense experience from Google – the biggest Search engine giant in the world. We are blessed with an efficient team of SEM professionals across all the three branches of iProspect. Niti will be guiding our paid media experts from the Gurgaon branch to deliver best in class campaigns for our clients based out of the Delhi circle. I wish her all the very best and welcome her warmly to the iProspect India family,” said Vivek Bhargava, Managing Director, iProspect India.

     

    NitiBeri has been a digital marketer for more than seven years. She began her career as a Management trainee at Satyam Computers (now Tech Mahindra) before moving to Google. During her 5 1/2 years at Google she took up various roles. She has extensive experience in working on accounts ranging from the biggest Fortune 500 companies in the US like AT&T, Citigroup, Johnson & Johnson and Abbott Labs to budding start-ups and new entrants into the Indian market.

     

    In her new role at iProspect, Niti Beri hopes to build and sustain an even stronger team of Paid Media strategists to ensure client delight.

     

    Niti said, “It’s been a long seven years in the digital industry and each day has been a new challenge pertaining to the changing ways of digital approach. I am extremely excited to join one of the pioneers of digital marketing industry in the country. I have understood that iProspect has very strong paid media strategists. I look forward to working with them closely and contribute towards building a stronger and more agile team with laser sharp understanding of the clients’ objectives and goals.”