MxMIndia

Tag: iProspect India

  • Along with iProspect

    Dentsu launches campaign for Amdocs

    Dentsu, in partnership with Amdocs – a software and services provider, has launched the brand’s first-ever campaign in India. The campaign, ‘Live Amazing. Do Amazing.’, aims to showcase the work culture and opportunities that Amdocs offers to its employees and prospective candidates. The campaign is conceptualised and executed by Dentsu Creative India along with sibling iProspect.

    Speaking on the campaign, Gil Rosen, Chief Marketing Officer, Amdocs said: “As technology advances rapidly, so do the expectations of our workforce. Amdocs leads the way by offering more than just jobs; it provides platforms for employees to drive change and shape their futures, making an impact on the world with today’s most cutting-edge technologies. Through this innovative employer brand campaign, kicked off with the Raja Kumari video, we aim to showcase the dynamic work culture of Amdocs and celebrate our people.”

    Added Amit Murthy, Vice President, Dentsu Creative India: “In our business, briefs like this come once in a lifetime, allowing the agency to think creatively and uniquely. It is a great collaboration between two major companies in the world transcending borders. The high level of trust and independence we received was genuinely unparalleled, and I feel it is reflected in the ideas and work we have produced.”

    Said Jay Mehta, Associate Vice President, iProspect India: “To bring this theme to life, our strategy was based on three key pillars: captivating, engaging, and innovative. We crafted a media architecture intended to seize the audience’s attention through visually striking and immersive experiential platforms. Our aim was to create a holistic brand experience that reaches audiences across multiple touchpoints, igniting engagement and nurturing connections with the brand’s consumers.”

     

  • Strengthens leadership team

    Dentsu India designs Performance Marketing Powerhouse

    By Our Staff

     

    Dentsu India has decided to bring together the advanced capabilities curated from two of its leading brands, iProspect and Sokrati.

     

    Nilesh Gohil
    Nilesh Gohil

    Nilesh Gohil, formerly the Chief Business Officer of Media (CBO) at Sokrati, has been promoted to take on dual roles as the Chief Executive Officer (CEO) of Sokrati, and as President – Performance Practice. In his new role, Nilesh will focus on strengthening Sokrati’s commitment to ‘Scaling Up: Designing Tomorrow’s Experiences Today’.

     

    Vinod Thadani
    Vinod Thadani

    Vinod Thadani, Chief Growth Officer (CGO), Media and CEO, iProspect India, will continue to lead the growth responsibilities for all Media brands in India. He will focus on driving the growth trajectory of businesses by delivering on dentsu’s ‘Integrated by Design’ tailored solutions for clients.

     

    Anita Kotwani
    Anita Kotwani

    Reporting to Anita Kotwani, CEO Media, South Asia, Dentsu, Nilesh and Vinod will collaborate closely with the wider dentsu India team. They will deliver innovative and transformative outcomes for the clients, expand the agency’s presence in the market, and align with the network’s global vision.

     

    Commenting on the announcement, Kotwani said: “Dentsu is ushering in a new era of transformative excellence. We have always been at the forefront of innovation – anticipating the future, to shape the unknown. Sokrati resonates with our vision of leading the space. We firmly believe in empowering the best of our talent to take up key leadership positions and Nilesh’s proficiencies make him an absolute fit to lead the practice.  His contributions have played a vital role in Sokrati’s success. I am extremely proud of his achievements, and I look forward to further partnering with him as we move ahead to attain many new milestones for Sokrati.”

     

  • To drive the company's advertising and marketing campaigns

    Carlsberg Group selects iProspect as new media agency

    By Our Staff

     

    The Carlsberg Group appoints iProspect  as the new media agency to drive the company’s advertising and marketing campaigns across all markets.

     

    With iProspect’s support, Carlsberg aims to establish an integrated media strategy and execute impactful campaigns that resonate with consumers, ensuring its brands remain relevant and influential across all the Groups markets.

     

    Said Søren Brinck, Chief Commercial Officer at Carlsberg Group: “We are thrilled to have selected iProspect as our global media partner. Their comprehensive, creative, and innovative approach, combined with their range of cutting-edge tools and strategies, convinced us that they are the ideal choice to drive our marketing and our brands’ to new heights. We are eager to collaborate closely with iProspect and leverage their expertise to achieve our objectives.”

     

    Added Amanda Morrissey, Global Client & Brand President, iProspect: “Sometimes things just feel right and ‘click’. For us, this was an immediate reaction from our entire international team, across all markets, when we started this pitch process with Carlsberg and, we understood straightaway what needed to be done. With a shared passion for the brands and their success, an ambition to create new opportunities to create meaningful connections with the consumer and a cultural connection that united us, we felt the spirit of partnership throughout. We can’t wait to get started and work together to create some of the best media work in the industry.”

     

    Vinod Thadani, Chief Digital Growth Officer, Media, Dentsu India & CEO, iProspect India said: “We are proud to have the Carlsberg Group as a client. The strategies presented are deeply rooted in the agency’s vision blended with a future-centric approach. We are excited to produce some fantastic innovation-led, tech-enabled media campaigns that will provide a huge thrust to the brand to reach its business objectives. Congratulations to the entire team for their tireless work on the pitch.”

     

  • To also head affiliate marketing nationally

    Nitin Sabharwal as Managing Partner-North @ iProspect

    By Our Staff

     

    iProspect has appointed Nitin Sabharwal as Managing Partner, North. He will also lead the agency’s affiliate marketing function, nationally.

     

    As per the mandate, Sabharwal  will be responsible for client relationship management, business operations and new channel development. He will report to Vinod Thadani, CEO iProspect India & Digital Growth Officer India, Dentsu Media.

     

    Speaking on the appointment, Thadani said: “Nitin embodies iProspect’s vision efficaciously. With his understanding of our clients, industry and the market, he is undoubtedly the successor for the role. We look forward to welcoming him at iProspect and working with stakeholders to unlock greater potential and empowering our clients to make better and swifter decisions. I am confident that he will lead the organisation to greater heights and accelerate the momentum of growth.”

     

    Commenting on his new role, Sabharwal added: “I am really excited to work with the leadership team at iProspect. This is a great opportunity to carry forward the torch of digital performance marketing for brands in India. I am also looking forward to building new channels of performance delivery via strategic partnerships along with creating a robust team that is client-focused, data-driven, and insight-oriented.”

     

  • As Digital Growth Officer and CEO, iProspect India

    Dentsu onboards Vinod Thadani

    By Our Staff

     

    Dentsu International, strengthening its leadership roster, has added Vinod Thadani as Chief Digital Growth Officer for India. Thadani will also be taking on the additional role of Chief Executive Officer, iProspect India. He will report to Divya Karani, CEO-Media, South Asia. Until earlier this year, Thadani was Chief Digital Officer with Mindshare South Asia.

     

    Divya Karani
    Divya Karani

    Speaking on the development, Karani said: “Vinod is a strategic addition to our future-forward business design. His values and commitment to innovation resonate with all that Dentsu stands for. I am fully confident his exceptional and in-depth mastery of digital will help our clients’ business scale new frontiers.”

     

    Vinod Thadani
    Vinod Thadani

    Added Thadani: “I am excited to become an integral part of this network and look forward to the journey ahead. My contribution in dual capacities will be an opportunity to offer excellence and best-in-class services to all our clients specially in the space of Digital – Performance, Data Driven Marketing, Ecommerce, Marketing Effectiveness & Creative. There is scale, specialization & integration at the core of our offerings & through this journey, my goal is to pursue growth for our clients and the network.”

     

  • To handle the entire gamut of digital duties for AU Bank

    iProspect India wins digital mandate of AU Small Finance Bank

    By Our Staff

     

    iProspect, the digital-first end-to-end media agency from the house of dentsu India, has won the digital mandate for AU Small Finance Bank, a Scheduled Commercial Bank and Fortune India 500 Company.

     

    As per the mandate, the agency will handle the entire gamut of digital duties for AU Bank including performance and branding campaigns. iProspect India will utilise its proprietary tools and solutions to help the brand achieve its digital marketing objectives via innovative digital campaigns.

     

    Rubeena Singh
    Rubeena Singh

    Said Rubeena Singh, CEO, iProspect India: “We are delighted that our in-depth domain experience of the BFSI sector won us the mandate. We are excited to partner with AU Bank and work towards driving business growth and achieving their brand KPIs. We look forward to delivering our best services to the brand through the intersection of Brand, Tech, Media and Communication.”

     

    Uttam Tibrewal
    Uttam Tibrewal

    Added Uttam Tibrewal, Executive Director, AU Small Finance Bank: “Over the last few years there has undoubtedly been a fast-track shift towards digital adoption among customers. As a tech-led Bank focused on offering customer-centric solutions, we are continuously working to optimise our customer engagement through digital media. The partnership with iProspect India is an important step in that direction which will strengthen our data-driven approach to digital marketing and media planning.”

     

  • Reveals its digital-first global proposition

    iProspect is now a digital-first media agency

    By Our Staff

    Dentsu international launches the new iProspect as a digital-first end-to-end media agency. The iProspect teams will now collectively define a new era in media and be the first agency to offer performance-driven brand building at a global scale. iProspect has adopted the “Brands Accelerated” tagline.

    Amanda Morrissey
    Amanda Morrissey

    Said Amanda Morrissey, Global President, iProspect: “We are a new force in the industry, one that draws on decades of expertise carefully brought together to create an agile, scaled, digital first organisation built for the future and delivering today. In fact, the only thing that has stayed the same is the name, but even that looks different. With precision and at pace, the new iProspect is able to learn, flex and scale its output to transform a brands’ performance and provide effective business growth; immediately and in the future. Created from the ground up, the new agency has been collectively built by 93 local market teams working together and understanding the necessity for global consistency yet having the insight to locally adapt for their unique client, consumer and market demands. With this approach, the new iProspect is not a classic top-down ‘one size fits all’ global agency model, but more of an ‘all sizes fit within’ agency framework, with the same global vision and purpose”

    Rubeena Singh
    Rubeena Singh

    Added Rubeena Singh, CEO, iProspect India, “With the launch of iProspect’s new structure, we are extremely proud to be the first agency to offer performance-driven brand building at scale. Over the years, our mission and vision have definitely evolved and with the rapidly evolving environment, one has to change. The one thing that has stayed constant is that we continue to remain focused on driving business results for our clients. By launching as a new digital-first end-to-end agency, we at iProspect, look forward to bringing future-ready solutions, which will further accelerate brand growth for our clients. With the might and scale of Dentsu behind us, this structure is indeed set to define a new era of performance-driven brand building, not only in India but also globally.”

     

     

  • The agency bagged the account following a multi-agency pitch and will service the brand from its Delhi office

    IProspect adds HarperCollins to its clientele

    By A Correspondent

     

    IProspect India, the digital marketing agency from the house of dentsu international, has bagged the account of HarperCollins Publishers, one of the world’s largest book publishing companies. The agency bagged the account following a multi-agency pitch and will service the brand from its Delhi office.

     

    As per the mandate, IProspect India will handle the Paid Media (which includes all biddable platforms like Google Search & Display, Programmatic, Facebook and Amazon) and SEO duties for the brand.

     

    Rubeena Singh

    Commenting on the win, Rubeena Singh, CEO, IProspect India said: “HarperCollins is one of the big five English language publishing companies. As consumption of content has shifted significantly to digital, IProspect is happy to help the brand strengthen its digital presence through its expertise in integrated content and digital marketing.”

     

    Added Subhashree Das, Deputy General Manager – Digital Marketing, HarperCollins: “If you’re looking for a book on almost any subject, there’s a HarperCollins book for you out there. And so, the logical next step in our digital strategy was to ensure that our books became easily discoverable to anyone looking for them online. IProspect brings onboard their tremendous experience in performance marketing and we are confident that their strategic approach will go a long way in growing our business and ensuring that the right book reaches the right reader.”

     

     

  • Executed by iProspect India, #SeeGoodDoGood is an initiative by the brand to support the livelihoods of the sales staff at optical stores

    iProspect India & Essilor launch the #SeeGoodDoGood campaign

    By A Correspondent

     

    Essilor has partnered with iProspect India, the digital agency from Dentsu Aegis Network (DAN), to launch the #SeeGoodDoGood campaign.

     

    Executed by iProspect India, #SeeGoodDoGood is an initiative by the brand to support the livelihoods of the sales staff at optical stores. The agency’ is assisting Essilor to disseminate the brand’s first-of-its-kind initiative in the optical industry across India, digitally. It is pertinent to note here that the agency’s Bengaluru office assisted to churn out supportive communication pieces for the campaign.

     

    Talking about the initiative, Krishna Kumar Revanur, Branch Head – South, iProspect India said: “Digital medium is helping brands to communicate during such difficult times. We are happy to partner with Essilor on their latest campaign.”

     

    Added Maarten Geraets, CEO – South Asia, Essilor: “By leveraging the digital medium, we want to reach out to the ones affected by the pandemic and help as many as possible.  #SeeGoodDoGood campaign is one of our several initiatives that is meant to support our partners in trade to relaunch themselves post the Covid-19 crisis. The campaign will help the stores revive and support their staff as we drive more footfalls to the store. We are all together in our efforts to fight the current crisis and everyone – brand or an individual – need to help and support each other.”

     

     

  • iProspect India will offer its services to brand Kotak Life in search engine optimisation (SEO), search engine marketing (SEM), paid social, etc

    iProspect India to handle digital marketing for Kotak Life Insurance

    By A Correspondent

     

    iProspect India has bagged the digital marketing mandate for Kotak Mahindra Life Insurance (Kotak Life). Under this partnership, iProspect India will offer its services to brand Kotak Life in search engine optimisation (SEO), search engine marketing (SEM), paid social, affiliates and display facilities.

     

    Rubeena Singh

    Said Rubeena Singh, CEO, iProspect India: “We are delighted with this win. We will work towards providing unique and innovative digital marketing solutions and growth hacks to brand Kotak Life. Kotak Life Insurance is focused on acquiring customers digitally and now, as partners in their growth story, we look forward to scaling up the digital business of Kotak Life Insurance using our integrated, data-driven and tech-enabled approach.”

     

     

  • The agency bagged the account post a multi-agency pitch

    iProspect wins media mandate of Max Bupa

    By A Correspondent

     

    iProspect India has won the paid media mandate of Max Bupa Health Insurance. As per the mandate, the agency will service the account won from its Delhi office and will handle their entire gamut of paid media duties. The agency bagged the account post a multi-agency pitch.

     

    Rubeena Singh

    Commenting on the win, Rubeena Singh, CEO, iProspect India said: “We are pleased to partner with Max Bupa. The work done by iProspect India is at the cutting edge of tech-enabled innovation. The recent Max Bupa win demonstrates the belief that the client has in our team.”

     

    Added Anika Agarwal, Director & Head Marketing, Digital and Direct Sales, Max Bupa Health Insurance: “At Max Bupa, our goal is to drive measurability of our marketing initiatives while retaining our focus on customer-centric innovations. We are delighted to partner with iProspect India in our journey towards being a true data-driven marketing organisation and continuing to deliver the best return on investment for our marketing initiatives.”

     

     

  • To provide tech-enabled marketing solutions to its clients, iProspect India has launched this voice-based interface

    iProspect India launches voice assist interface

    By A Correspondent

     

    Would you rather have a voice assistant reading out your key business drivers than pour over Excel worksheets? Well, iProspect India has launched iProspect Voice Assist for its clients. Targeted at CMOs, the iProspect assistant, which works with Google Assistant and Alexa, will enable clients to stay updated on their campaign performances real-time and thus, help them make better decisions.

     

    Rubeena Singh

    Speaking on the new development, Rubeena Singh, CEO, iProspect India said: “We have always believed in making our clients’ business thrive with our tech-enabled data-driven marketing solutions. In today’s fast-paced decision-making world, iProspect Voice Assist will benefit our clients by giving real-time information on campaigns and enabling them to decide on the go.”

     

    Karan Jaitapkar

    Added Karan Jaitapkar, EVP – Technology, iProspect India: “iProspect India is focused on developing new technological solutions for its clients. iProspect Voice Assist is another step towards that. We want to create more path-breaking solutions to help grow our clients’ business further.”