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Tag: iProspect India

  • The initiative will mentor female start-ups in the country

    Dentsu and iProspect bring Female Foundry to India

    By A Correspondent

     

    As part of One@DentsuAegis, a programme developed to support diversity and innovation across the business, Dentsu Aegis Network, and its digital agency iProspect, have formalised an initiative to mentor female start-ups in India.

     

    The initiative – Female Foundry – will launch in the country after its successful run in Singapore.

     

    Female Foundry aims to drive diversity and inclusion in business.  It provides access to tools, training, connections and resources, empowering female entrepreneurs to thrive in today’s complex digital economy.

     

    In India, Rubeena Singh, CEO, iProspect India will be running the initiative with an extended leadership team from across Dentsu Aegis Network and strategic business partners which include clients and other third parties.

     

    Talking about the initiative, Singh said: “As you know, iProspect has women leaders across its offices in the world. Internally, we run various programmes to help women reach the leadership programmes. Take Women@iprospect, for instance, which caters to junior and mid-level women who have a capability to be a leader tomorrow. Female Foundry is more than just an initiative for us. We are leading the programme in India, along with the help of DAN leadership and resources as well as our partners who have volunteered, to help build a more cohesive ecosystem for women entrepreneurs.”

     

    Added Ashish Bhasin, CEO Greater South, Dentsu Aegis Network and Chairman & CEO India: “DAN as a network has been at the forefront of encouraging and supporting entrepreneurs. Women play an important role in every aspect of business today – from leading companies to building new ventures. We are proud to bring Female Foundry to India as we believe that getting the right mentorship is necessary for anyone to grow especially in today’s competitive world. To succeed in what ones believes in needs constant learning. And I believe that the day one does that, it is the day we stop growing – personally or professionally.”

     

     

  • The account was won post a multi-agency pitch

    iProspect India wins Angel Broking’s social media duties

    By A Correspondent

     

    iProspect India has won the social media duties for stock brokerage firm, Angel Broking. The account was won post a multi-agency pitch.

     

    As per the mandate, the agency will service the account from its Mumbai office and will handle their social media duties. The objective is to build thought leadership and differentiated brand equity in the category, target millennials and create a better customer experience.

     

    Commenting on the win, Rubeena Singh, CEO, iProspect India said: “We are glad to partner with Angel Broking – a premier firm in the category. We look forward to providing brand solutions and driving their social media strategy. We are glad that they liked our customer-centric approach that will help them win, retain and engage their clients.”

     

    On the association, Prabhakar Tiwari, CMO, Angel Broking added: “After rigorous two-months of pitches and carefully evaluating our potential partners, we are happy to partner with iProspect in our next phase of digital growth plans. With evolving customer and market needs, we want to create the right buzz across platforms to reach our customers as well as tap the millennials to realize our multi-segment leadership aspirations in the market.”

     

     

  • As per the mandate, the agency will service the account from its Delhi office

    iProspect bags paid media mandate for Chaayos

    By A Correspondent

     

    iProspect India has won the paid media mandate for tea cafe chain, Chaayos. As per the mandate, the agency will service the account from its Delhi office and will handle their entire paid media duties. The main objective is to drive more footfalls for Chaayos across its stores in India. The account was won post an exclusive pitch.

     

    Rubeena Singh

    Commenting on the win, Rubeena Singh, CEO, iProspect India said: “We are pleased to partner Chaayos. They have a unique proposition and we are excited to drive their business goals through digital media. I am happy that our consumer-centric approach and proprietary tech solutions led Chaayos to choose iProspect as their agency.”

     

    Raghav Verma

    Added Raghav Verma, Co-founder, Chaayos: “At Chaayos, we were looking to work with an agency that has done exciting work in the online-to-offline space. We have chosen iProspect as our digital partner as they bring in this expertise along with a strong rigour around ROI metrics. We look forward to carrying out disruptive digital campaigns in months to come.”

     

     

  • Prior to joining iProspect India, he was Client Lead at Wavemaker India

    iProspect India ropes in Anil Kotian as AVP – Client Servicing

    By A Correspondent

     

    iProspect India has roped in Anil Kotian as AVP – Client Servicing. He will be based out of Mumbai and will report to Rubeena Singh, CEO, iProspect India. As AVP – Client Servicing, his chief mandate will be to help drive strategy for iProspect clients.

     

    Prior to joining iProspect India, he was Client Lead at Wavemaker India where he handled clients such as Mercedes Benz – Daimler AG, Rolex GA, Singapore Tourism Board, Infiniti Retail – Croma, First Cry, IDFC Bank, Reliance ADAG, ASUS India and many more.

     

    Commenting on the appointment, Singh said: “We are excited to have somebody with the calibre of Anil in our team. Given his diverse experience, I believe, he will add a lot of value to our clients’ business. With him on board, we look forward to strengthening our core team and keep up the growth momentum.”

     

     

  • The account will be serviced from the agency’s Delhi office

    iProspect India wins digital media duties of Olx

    By A Correspondent

     

    iProspect India has bagged the digital media duties of Olx India. The account was won following a multi-agency pitch and will be serviced from the agency’s Delhi office.

     

    Commenting on the win, Rubeena Singh, CEO, iProspect India said, “Olx changed the way one looked at online marketplace in the country and it has only grown ever since. I’m glad to have a brand like OLX on board and hope to serve their growth ambitions.”

     

    On the association, Olx India, in a statement said: “Olx is determined to effectively reach the growing internet population of India and to partner our journey of this growth, we have iProspect on board as our digital media agency. After a two-month long pitch, we believe iProspect was able to understand the brand Olx, its ambitions and its influence in the digital classifieds space. This is extremely critical for us and we are confident that iProspect, with their proven track record, will be able to drive our new brand objectives successfully to our target audience.”

     

     

  • He will be based out of the agency’s Mumbai office

    iProspect India appoints Tushar Parab as AVP – Paid Media

    By A Correspondent

     

    Tushar Parab

    iProspect India has appointed Tushar Parab as AVP – Paid Media. He will be based out of the agency’s Mumbai office.

     

    Commenting on his joining, Rubeena Singh, CEO, iProspect India said: “It’s great to have someone of Tushar’s experience back on-board. This is his second stint here and for the agency, which is in its next phase of growth, his diverse experience will help iProspect extend its holistic solutions to its clientele as we drive their performance upwards.”

     

     

  • The agency will handle their paid media duties including Google Search, Facebook and programmatic display

    IProspect India wins digital duties for PayPal

    By A Correspondent

     

    IProspect India has bagged the digital paid media duties for the online payment service, PayPal. As part of the mandate, the agency will handle their paid media duties including Google Search, Facebook and programmatic display and will service the account from its Mumbai office.

     

    Said Jayant Desai, Head of Marketing, PayPal: “IProspect is known for its capabilities of data driven media buying and this is in line with our strategy in India. We are excited to partner with iProspect and look forward to partnering with them on award winning work.”

     

    Commenting on the win, Rubeena Singh, CEO, IProspect India said: “The confidence which PayPal has shown in us demonstrates the consistent and innovating work of the team at iProspect. Really proud to have PayPal on board and we will partner with them in delivering holistic solutions in India.”

     

     

  • Creative Directors Bobby Thomas and Dhanesh MS will report to Krishna Kumar Revanur, VP – South, iProspect India

    iProspect India strengthens creative team with two new hires

    By A Correspondent

     

    iProspect India, the digital performance agency from Dentsu Aegis Network, has roped in Bobby Thomas and Dhanesh MS as Creative Directors. Based out of Bengaluru, both will report to Krishna Kumar Revanur, VP – South, iProspect India.

     

    Commenting on the new appointments, Rubeena Singh, CEO, iProspect India said, “At iProspect, we are focused on building experiences through data and insights, optimised on performance. Dhanesh and Bobby will further drive iProspect’s capabilities of ‘data driven creative’ as we want to give our clients a holistic solution.”

     

  • 88 per cent of marketers will make trust in their brand a priority for 2019, notes the iProspect annual whitepaper

    Searching for Trust in Digiland

     

    By A Correspondent

    Dentsu Agency Network arm  iProspect has released its fourth annual whitepaper, 2019 Future Focus: Searching for Trust, built to help marketers navigate and master the notions of truth and authenticity in the hyper-sensitive global media landscape today. The report predicts that those businesses grounded in credibility, relevance and reliability across all their marketing channels will see trust at the very foundation for their success in the digital economy.

    Here’s the Executive Summary of the Report:

    The digital economy has brought new opportunity for development and innovation in every business sector. While the majority is “good innovation”, we continue to see a significant gap at a societal level, driven by a continued disparity in access to technology based on socio-economic factors. In today’s hyper-sensitive media landscape, how should brands and publishers navigate the notion of truth and authenticity? If we are to derive one truth from the digital economy it is this: trust is not an issue, it is the issue.

    The fourth annual edition of iProspect’s Future Focus explores how the consumer experience and the intricacies of personalisation influence the role of convenience in commerce. Brands that are built on credibility, relevance, and reliability will see trust as the very foundation for their success in the digital economy.

     Global Marketers move Trust to the Forefront in 2019.

    The 2018 iProspect Global Client Survey, comprised of interviews of more than 300 global marketers and brand leaders, including CMOs and marketers of FTSE 100 and Fortune 500 companies, found that 88% of marketers are responding to these polarised times, making trust in their brand a priority for 2019.

    • 76% say trust is important to keep consumers buying their brand
    • 47% define trust as brand loyalty and 47% define trust as consumers being ambassadors
    • 62% don’t have a proactive role in approaching online reviews, although they think reviews represent the greatest risk to consumer trust
    • 88% say trust is a priority in 2019
    • 62% say the quality of their purchase experience and after-sales service will be a priority for 2019
    • 69% think the rise of digital assistants represents an opportunity to become closer and develop stronger relationships with consumers
    • 83% don’t believe brands will dominate over convenient experiences in the future

    The report also includes exclusive interviews with global leaders from businesses such as The New York Times Company, IBM, Microsoft, Hilton, The Economist, Rachel Zoe, Inc., and AccorHotels.

    Feedback shows that trust is at the forefront globally with 88 per cent of marketers making trust in their brand a priority in 2019. Marketers see gaining consumer trust as vital to business growth with 76 per cent stating that trust is important to keep consumers buying their brand.  Digital will play a clear role in this with 34 per cent stating that Voice Search is their priority emerging marketing channel in 2019, and a further 60 per cent believing that the rise of AI will increase consumer trust as it allows for more relevant and personal experiences.

    Said Ruth Stubbs, Global President, iProspect: “As businesses continue to transform in the digital economy, successful brands will be differentiated through their ability to establish unique relationships with their most valuable customers, ensuring time is well spent and value is equitably exchanged. As technology further blurs the line between information and value exchange, consumer trust is paramount.”

    Added Rubeena Singh, CEO, iProspect India: “In our latest edition of iProspect’s Future Focus, we examine how commerce is influenced by consumer experience and the ramification of personalisation. In our view, brands that focus on credibility, relevance, and reliability will be successful in establishing trust with consumers. Trust, we believe, is the foundation for successful brands in the digital economy.”

     

     

  • After almost three months of discussions, the senior management at the agency devised a structured plan to understand and counsel its employees

    iProspect India launches initiative ‘LEAD’ for employees

    By A Correspondent

     

    iProspect India, the digital performance agency from Dentsu Aegis Network, has launched an initiative – Lead.

     

    Lead, an acronym for Leadership, Empowerment and Development, is a career development initiative. After almost three months of discussions, the senior management at the agency devised a structured plan to understand and counsel its employees. In its first session, held on December 20, 2018, the leadership – Rubeena Singh, CEO, iProspect India and Sunil Seth, Head, HR Business Partner South Asia spoke to 14 hand-picked employees.  Over the course of the next year, similar sessions will be held in batches across the centres – Mumbai, Delhi and Bengaluru.

     

    Commenting on the initiative, Singh said: “The dynamic digital world will create success for dynamic people who constantly upgrade their skills and expertise. Our Lead programme has been specifically designed to help members of the iProspect family meet that objective and remain best of the best.”

     

    With a futuristic lookout, the initiative aims to provide a complete solutioning when it comes to any doubts related to career.

     

     

  • As part of the mandate, the agency will service the account from its Mumbai office

    iProspect wins digital media duties for GoAir

    By A Correspondent

     

    iProspect India has bagged the digital media duties for the low-cost international carrier, GoAir. As part of the mandate, the agency will service the account from its Mumbai office and will handle their entire digital media duties including SEO, SMO and analytics.

     

    Rubeena Singh

    Commenting on the win, Rubeena Singh, CEO, iProspect India said: “This win is a matter of pride for us. GoAir is one of the finest airlines in India and is going global. We hope iProspect’s experience in driving Business Performance for clients will help the brand strengthen its position of ‘The Smart People’s Airline’ and grow their business further.”

     

    Added Cor Vrieswijk, CEO, GoAir: “We are happy to be associated with iProspect. We understand our consumers well and now with in-depth digital insights from iProspect we will be able to further enhance our relationship with customers and drive the business objectives upwards.”

     

     

  • Women@iProspect will focus on gender diversity, safety and leadership

    iProspect launches initiative to empower women

    By  A Correspondent

     

    iProspect India, which recently saw a senior employee shamed in a me-too expose, has announced an initiative for its women employees. A part of Women@DAN, the initiative, will focus on three essential parameters – safety, gender diversity and leadership. The initiative, a regular feature every quarter, will be led by iProspect India’s CEO Rubeena Singh.

     

    Talking about the initiative, Singh said: “iProspect has always believed in enriching and helping its employees grow. Through this initiative we want to empower diversity as well as help women reach senior roles with much more confidence. It is sad to see that while women form almost half of India’s population, their representation at workforce is very little and it further shrinks at senior levels. At iProspect, we want to change that.”

     

    The first session, held on December 10, saw ICICI Bank’s Deputy General Manager – Marketing and Communications, Azmat Habibulla, share her story. “It is a great initiative undertaken by iProspect and I believe we need such initiatives across boards to help women rise to become leaders of tomorrow. At ICICI too have various initiatives to help women employees overcome challenges that many of them face at certain life stages.”