iProspect India has appointed Asad Khan and Vishal Shah as Senior Directors to lead the SEO practice at the agency. Both Khan and Shah worked at Performics.Convonix as Associate Directors.
Said Rubeena Singh, CEO, iProspect India on the appointments: “Reinvigorating the team with new talent is crucial in driving business performance. Both Asad and Vishal have rich experience. With them leading the SEO teams, we hope to strengthen our service suite and accelerate our growth in the next phase.â€
iProspect India has bagged the SEO, paid media and digital business for KFC India. The account will be handled from the agency’s Delhi office.
Commenting on the win, Rubeena Singh, CEO, iProspect India said: “The growth in diversity of the client sectors in our portfolio is always welcomed. We are pleased to partner KFC in their growth journey.â€
On the association, Moksh Chopra, CMO, KFC India added: “Our partnership with iProspect comes at an opportune time as we increase our focus on digital performance marketing. We are confident that our brand marketing strategies, coupled with iProspect’s expertise, will yield great results for KFC India. We look forward to a fruitful association with them.â€
iProspect India has appointed Venkat Shankarnarayan and Nihal Nambiar as AVP- Paid Media. Both will lead the paid media practice at iProspect.
Commenting on the two appointments, Rubeena Singh, CEO, iProspect India said: “We are delighted to have Nihal and Venkat on board as the agency embarks on its next phase of growth. Their diverse experience will help iProspect extend its lead as India’s premier digital agency driving business performance for its clients.
iProspect India has roped in Dinesh Swamy as National Creative Director. He will report to Rubeena Singh, CEO, iProspect India and will be based in Mumbai.
Rubeena Singh
Said Singh on Swamy’s appointment: “There’s no denying that the degree of creative quality always has an impact on marketing effectiveness. In the future, successful brands will be those who combine creativity with emotion, data and technology to make meaningful connections with the audience. The appointment of Dinesh Swamy as National Creative Director will strengthen iProspect’s capabilities in the area of ‘data driven creative’. His experience of technology and smart creative solutions will add to our existing proficiency in media performance and we will be able to offer holistic solutions to our clients.â€
iProspect India has bagged the digital marketing mandate for water purifier brand Livpure. The agency will be responsible for running the media buying and management across all channels – search, social, display and affiliates. The account will serviced from
Said Rubeena Singh, CEO, iProspect India: “We are excited to partner with Livpure, one of the trusted water purifier brands in India. They value the overall power of the digital medium and we are thrilled to create strategic campaigns for them using digital media to achieve their marketing and business goals. We are confident that this collaboration will be a win-win for both iProspect India and Livpure.â€
Added Sushil Matey, Director – Marketing, Livpure:  “Livpure is trusted challenger brand. It is the youngest company to establish itself in the organised sector and is the fourth largest player of the category. We have seen exponential growth in the past six years, and we plan to sustain the same going forward. In order to do so, we were looking for able partners to help us in this journey. We found a fit in iProspect India and believe they can add great value to our digital efforts in bringing in more efficiency in the current spends and processes.â€
iProspect released its third annual 2018 Future Focus whitepaper geared to examine how machines and technology are impacting marketing and advertising in the year ahead. The paper takes a look at how brands can make the most of machines in 2018, from facilitating seamless consumer experiences to delivering greater efficiencies.
iProspect interviewed 250 of its global clients, including FTSE 100 and Fortune 500 companies, and used the real-time feedback to outline key insights and priorities necessary for businesses to thrive in our fast moving, high expectation digital economy.
Feedback shows that the transformative impact of Voice, AI, and Machine Learning is being felt across the entire business landscape with 55 per cent of marketers surveyed agreeing that Machine Learning will allow them to make better decisions in 2018. 56 per cent of the marketers surveyed highlighted “effectively managing large data sets to deliver personalization and relevant one-to-one experience†as their main priority in 2018.
“Advances in Machine Learning will allow for greater effectiveness and efficiency in marketing communications, freeing both marketers and agencies to focus on adding strategic value,†said ShendaLoughnane, Global Chief Strategy Officer, iProspect.”Brands will need to understand how to balance the human vs. machine elements of their business in order to leverage the full value of both.”
Added Rubeena Singh, CEO, iProspect India:“In an increasingly complex digital economy, Machine Learning is set to play a pivotal role in our ecosystem. In India, we are already feeling these forces of change – driving better data understanding, enabling personalized conversation at scale and delivering greater efficiencies. We are at an inflection point where brands need to learn how to marry human capital and machines in order to succeed in the transformation that lies ahead.â€
iProspect India has bagged the digital media mandate for shared workspace brand, WeWork in India. The account was won via a multi-agency pitch.
Said Rubeena Singh, CEO, iProspect India: “WeWork is a celebrated global company and we are excited to partner with them in their India foray. Given that the DNA of the brand is contemporary and progressive, it opens up myriad possibilities to be leveraged effectively in the digital space. The team is working on a tailor-made digital strategy for WeWork. We are positive our efforts will help them take their business forward.”
Added Karan Virwani, Director, WeWork India: “WeWork is a global network of workspaces where companies grow together. Teams of any size can find refreshingly designed collaborative space, private offices, and meeting rooms that energize their employees and their guests. We understand that our audience is highly active on digital and choosing the right digital partner is integral for our business. iProspect India is one of the largest digital performance agencies in India and we are delighted to have them work alongside us in achieving our business objectives,â€.
iProspect has launched Intelligent Content – an offering that links production and performance – in India. Intelligent Content is already available across iProspect’s other key markets globally. As part of the launch, the Dentsu Aegis Network arm has partnered with Aegon Life Insurance to pilot this solution.
Commenting on the launch, Rubeena Singh, CEO, iProspect India said: “In the performance space, content has been an untapped area. Brands are increasingly more aware of the pivotal role content plays in brand communication and engaging with target audiences. With Intelligent Content, we will not only drive business outcomes for clients but also expand our holistic performance offering. Shipra Tandon, iProspect Mumbai, who comes with an impressive work profile, will lead this service offering for us.â€
Speaking about its focus on digital and content, Martijn De Jong, CDO, Aegon Life Insurance said: “Content is clearly the next big thing and we are proud to be one-step ahead on that front in the industry. We are eager to take our digital campaigns to the next level along with iProspect India with content playing the lead role to achieve our business objectives.â€
When he is not evangelising digital, Vivek Bhargava is playing table tennis. The DAN Performance Group CEO is a passionate table tennis enthusiast, he has been a medalist in the last two national tournaments in the 40-plus category and has helped setup and run a table tennis academy in Central Mumbai.
Now iProspect India, a part of the Dentsu Aegis Network, has grabbed sponsorship of the team iProspect Challengers consisting of star players such as Han Ying (World Rank 6), Petrissa Solja (World Rank 13), Andrej Gacina (World Rank 18), Li Ping (World Rank 26) and Soumyajit Ghosh (Youngest National Champion and Qualifier for London Olympics).
The league consists of 48 International and domestic players forming six teams. The inaugural season of the country’s first ever professional table tennis league will be played from July 13 to July 30, 2017.
Said Bhargava: “iProspect was the title sponsor for the first two seasons of Mumbai Super League – it was time to attempt doing something much larger. I believe that every kid should attempt playing a competitive sport. It teaches you two things- one, to lose early in life and how to handle it and two, the only way to improve your game is to work harder – life is the same!â€
Rubeena Singh
Commenting about the association with the league, Rubeena Singh, CEO, iProspect India said, “We are excited to be associated with Ultimate Table Tennis League… TT is a game that demands quick reflexes, quick decisions and extreme agility- quite like the way we run our performance marketing business, generating alpha ROI for our clients’ media spends.â€
iProspect India has hired Srikar Nagubandi as Senior Vice President – Operations. Prior to iProspect, he was Director, Media Engagement & Technology at W20 Group, New York.
Commenting on the appointment, Rubeena Singh, CEO, iProspect India said “We are elated to welcome Srikar on board the iProspect team. He brings immense value to the company’s capabilities with his extensive experience in global markets. We want to increasingly bring on board senior talent who can carry forward the learnings of developed and evolved markets to our clients, providing them with innovative and effective business solutions and helping them stay ahead of the curve. I’m positive Srikar will drive higher RoI and propose effective digital solutions to our existing and potential set of clients.â€
Rubeena Singh
Speaking about the new role, Nagubandi said: “In my experience in working with some of the best brands in the world, I have come to believe that it’s crucial to make the complex simple and the simple understandable and actionable for the client. Digital is only growing in complexity and the agency of the future needs to harness deep learning to innovate relentlessly and delight our clients. I am thrilled to be starting a new chapter with my role at iProspect India, and be a part of this ongoing evaluation in not only the fastest growing economy in the world, but an economy where digital advertising spend is experiencing double digit growth.â€
iProspect India has won three new clients in the January to March 2017 quarter – Bloomberg Quint, HCL Technologies and India Property.
Digital news platform, Bloomberg Quint has assigned iProspect India for paid media services and will be serviced from Mumbai. Leading information technology company, HCL Technologies will be serviced from New Delhi and have partnered with iProspect India for Search Engine Optimisation (SEO). One of the premier property websites in the country, India Property will be serviced from Bengaluru and is on board for the Search Engine Marketing (SEM) and Paid Media mandates.
Commenting on the new clients coming on board, Rubeena Singh, CEO, iProspect India said, “We are thrilled to have started the new year with multiple new clients. Each of these brands have entrusted us with specific digital marketing requirements and we are glad to join hands with them in achieving these goals. What’s encouraging is that they span across different sectors – we look forward to strategising and executing innovative, creative and effective digital campaigns for them.â€
iProspect India, the digital agency from Dentsu Aegis Network, has appointed Rubeena Singh as its Chief Executive Officer (CEO) effective December. The move coincides with former CEO Vivek Bhargava being elevated to a larger role in the form of CEO of DAN Performance Group, heading and responsible for all the Digital Performance Agencies of Dentsu Aegis Media. In this new arrangement, Singh will report into Bhargava.
Commenting on the new appointment, Bhargava said: “I am delighted to have Rubeena join the iProspect India family and extend a warm welcome to her. The digital performance industry in India has progressed from being used merely for acquisitions to now being a medium for brand communication. Rubeena’s vast experience in all three media formats – broadcast, print and digital will give iProspect India a competitive advantage as the performance industry makes this transition. Moreover, having Rubeena lead iProspect India will allow me to launch the other performance brands of Dentsu Aegis Media into India.â€
Expressing her views on the new role, Singh said: “This is an exciting time for India in general and the Indian marketing and media industry in particular. Digital India is coming of age and the Indian government has clearly demonstrated its firm intent to take the country into the digital era. The Aadhar stack is unique to India and gives over a 1000 million Indians a unique digital identity. The ever increasing internet penetration through smart phones and government push to get people to start transacting digitally through smartphones is a game changer. To me, the macro and micro trends of India becoming a truly digitally interconnected nation of over a billion people are now converging. This will have huge ramifications for businesses and how they connect with their customers. Having spent time in both print as well as TV media, I think the shift in allocation of media spends from traditional to digital will happen faster than thought before.â€
