MxMIndia

Tag: IAMAI

  • According to the latest Internet Economy Watch, published jointly by the Internet and Mobile Association of India (IAMAI) and IMRB, the user visit to various websites to look for mobile phones has gone up from 6.05 million in November 2012 to 13.65 million in November 2013 registering a year-on-year growth of 126%

    Online visit for looking up mobile phones registers 126% year-on-year growth: IAMAI

    By A Correspondent

     

    According to the latest Internet Economy Watch, published jointly by the Internet and Mobile Association of India (IAMAI) and IMRB, the user visit to various websites to look for mobile phones has gone up from 6.05 million in November 2012 to 13.65 million in November 2013 registering a year-on-year growth of 126%. While branded apparels witnessed 12.45 million online user visits in November 2013 as compared to 6.42 million user visits in November 2012, the footwear segment registered 110% y-o-y growth in November 2013 when compared with user visits in November 2012. The online users visit to spa and restaurant segment decreased from 0.70 million in November 2012 to 0.58 million in November 2013.

     

    Fig: 1
    Source: IAMAI/ WAM Data November 2013

     

    The monthly tracker also found a y-o-y growth of 104% in online booking of railway tickets when compared with the numbers of corresponding month last year. Railway tickets booked online in November 2013 were 9.81 million as compared to 4.81 million in November 2012. The online bookings of air tickets witnessed a decrease from 1.47 million in November 2012 to 1.33 million in November 2013.

     

    Fig: 2
    Source: IAMAI/ WAM Data November 2013

     

    According to the data captured from major matrimonial sites in the monthly tracker, the number of profile uploads in November 2013 were 1.75 million as compared to 0.79 million in the corresponding month last year. The number of resume uploads increased to 1.42 million in November 2013 from 1.34 million in November 2012.

     

    Fig: 3
    Source: IAMAI/ WAM Data November 2013

     

    The monthly tracker further indicates 40.02 million people accessed various e-tailing sites. There were 2425.43 million page views in the category. The user reach for job and matrimonial websites is 23.00 million and 16.15 million respectively with 789.28 million and 618.87 million respective page views. Online travel segment has reach with 24.91 million reach and 1691.479 million page views.

     

    Fig: 4
    Source: IAMAI/ WAM Data November 2013

     

    Sourced from all India active internet data, the monthly internet tracker is based on WAM data captured from various relevant sites, and encapsulates online usage for E-tailing, Online Travel and Vertical Classifieds.

     

  • The number of mobile internet users is going to reach 155 million in India by the end of March 2014 and 185 million by June 2014 maintaining a Q-o-Q growth of 20%, according to the 'Mobile Internet In India 2013' report released by the Internet & Mobile Association Of India (IAMAI) and IMRB International

    India to have 155 mn mobile internet users by March 2014: IAMAI-IMRB

    By A Correspondent

     

    The number of mobile internet users is going to reach 155 million in India by the end of March 2014 and 185 million by June 2014 maintaining a Q-o-Q growth of 20%, according to the ‘Mobile Internet In India 2013’ report released by the Internet & Mobile Association Of India (IAMAI) and IMRB International. The report states that by end-December 2013, the number of mobile internet users would be 130 million. The number of mobile internet users in October 2013 was 110 million with 85 million users from Urban India and the rest 25 million from Rural India.

     

     

    According to the report, Urban India will continue to account for a large percentage of the mobile internet users across the country and is expected to reach 126 million by March 2014 and touch 153 million users by June 2014. Significantly, a drastic growth was witnessed in the number of users of mobile internet in Rural India and will register an impressive 50% growth to reach 32 million by June 2014.

     

    The report further finds that across both Urban and Rural India, over 50% of the active internet users are accessing internet on their mobile, apart from other sources. This is a clear indication that there has been a huge uptake in consumption of this mobile internet medium.

     

    The report also finds that ARPU has dropped to Rs 387 from Rs 460 in 2012. However, what is worth noting is that the percentage amount spent on Mobile Internet has gone up to 45% from 43% in 2012. This is a clear indication that more and more people prefer communicating over the phone rather than using the traditional media.

     

     

    According to the report, 35% of mobile internet users are spending between Rs 100 and 500 monthly on their phone expenses. 9% are spending over Rs 500 and just 6% of the users are spending less than Rs 100 every month.

     

     

    The IAMAI report also finds that the median price of a handset has fallen from Rs 8,250 in 2012 to Rs 7,000 in 2013. This is attributed to the reducing prices of phones with advanced features. More and more manufacturers are trying to target the ‘Value for Money’ segment by offering more features at lower prices.

     

     

  • Wedding season witnesses exponential growth in upload of matrimonial, notes the latest report of the Internet Economy Watch, published jointly by the Internet and Mobile Association of India (IAMAI) and research firm IMRB

    Matrimonials rise 202% in wedding season: IAMAI-IMRB report

    By A Correspondent

     

    According to the latest Internet Economy Watch, published jointly by the Internet and Mobile Association of India (IAMAI) and research firm IMRB, the number of uploads of matrimonial ads rose to 2.49 million in October 2013 as compared to 0.82 million in October 2012, registering a y-o-y growth of 202%. The number of resume uploads though has decreased to 1.50 million in October 2013 as compared to 1.60 million in October 2012.

     

    Fig: 1

    Source: IAMAI/ WAM Data October 2013

     

    Online bookings of railway tickets registered a y-o-y growth of 90%. Railway tickets booked online in October 2013 were 8.94 million as compared to 4.72 million in the corresponding month last year. The online bookings of air tickets witnessed a marginal increase with 1.91 million online bookings in October 2013 as compared to 1.58 million bookings in October 2012.

     

    Fig: 2

    Source: IAMAI/ WAM Data October 2013

     

    According to the data captured from major e-tailing sites online user visits to jewellery segment increased to 5.35 million in October 2013 as compared to 1.95 million in October 2012 registering a y-o-y growth of 174%. The mobile segment has registered a significant increase with 15.91 million online hits in October 2013 as compared to 6.15 million hits in October 2012.

     

    Fig: 3

    Source: IAMAI/ WAM Data October 2013

     

    The monthly tracker further indicates 41.16 million people accessed various e-tailing sites. There were 2906.78 million page views in the category. The user reach for job and matrimonial websites is 20.59 million and 18.03 million respectively with 741.60 million and 777.16 million respective page views. Online travel segment has reach with 24.51 million reach and 1691.095 million page views.

     

    Fig: 4

    Source: IAMAI/ WAM Data October 2013

     

    Sourced from all India active internet data, the monthly internet tracker is based on WAM data captured from various relevant sites, and encapsulates online usage for E-tailing, Online Travel and Vertical Classifieds.

     

  • The IAMAI survey also indicated that Flipkart was the most frequented e-tailing site followed by ebay, Snapdeal and Jabong

    40% preferred COD in their online Diwali shopping: IAMAI

    By A Correspondent

     

    While credit card usage took precedence over cash in online shopping during Diwali 2013 as per a survey by the Internet and Mobile Association of India (IAMAI), the COD delivery is not insignificant at 40 percent giving an indicator of confidence levels over sharing vital credit card info online. The dipstick study conducted from October 30 to November 4 in 15 cities, to understand the online shopping trends during the festive week, finds that majority of the transactions took place through credit card, debit card or net banking. The survey finds that 59% of the respondents used credit card to shop online, while 28% used debit card, reflecting the maturing of consumer behaviour in urban markets. 40% of the respondents however, mentioned that they opted for cash on delivery as their payment mode. A total of 3480 responses were received to the survey.

     

    Source: IAMAI, 2013

     

    The survey also revealed that electronics and accessories topped the list of items for online shoppers during Diwali. 41% respondents said they purchased travel tickets online, while 39% said they purchased garments.

     

    Source: IAMAI, 2013

     

    29% of the respondents mentioned that they purchased products in the range of INR 3000 to INR 5000. Interestingly, 20% of the respondents said that they purchased goods worth more than INR 10,000 and above. A mere 5% said they purchased goods worth INR 100 to INR 500.

     

    According to the survey, Flipkart was the most frequented e-tailing site followed by ebay, Snapdeal and Jabong. Among the booking sites, IRCTC was the top followed by Bookmyshow, MakeMyTrip, Yatra and Cleartrip.

     

    Source: IAMAI, 2013

     

    According to the survey, 31% of online shoppers were from Delhi NCR followed by greater Mumbai with 22% respondents. Bangalore was third with 12% respondents.

     

    Source: IAMAI, 2013

     

  • Mumbai with 12 million internet users has emerged as the topmost city in internet penetration, followed by Delhi with 8.1 million and Hyderabad with 4.7 million internet users.

    Mumbai tops Net penetration, Cal is fastest growing: IAMAI

    By A Correspondent

     

    Mumbai with 12 million internet users has emerged as the topmost city in terms of internet penetration, followed by Delhi with 8.1 million internet users and Hyderabad with 4.7 million internet users. Chennai with 4.5 million internet users and Kolkata with 4.4 million internet users are fourth and fifth respectively. These are figures put out by the Internet and Mobile Association of India [IAMAI]. In 2012, Mumbai had 8.3 million internet users, while Delhi had 6 million internet users. There were 3.6 million internet users in Hyderabad in 2012, while Chennai had 3.4 million internet users and Kolkata had 3 million internet users.

     

    With 47% year-on-year growth, Kolkata, however, registered the highest growth of internet users among all the top cities in India. Mumbai with 45% y-o-y growth is second while Bangalore with a growth y-o-y of 43% is third. Pune, with a growth of 37% is fourth while Delhi with a y-o-y growth of 35% is fifth.

     

    Source: IAMAI-IMRB I-Cube 2013 Findings

     

    Ahmedabad, with y-o-y 26%, registered the lowest growth rate among the top eight cities. Overall, the the top 4 metros have a 37% penetration of active internet users. Among the other 4 Metros, Hyderabad leads the charge with a penetration of 37% active internet users. Coimbatore with a 40% penetration leads in the small metros category.

     

  • According to the report, political parties have earmarked around 2-5% of their election budgets for social media

    Social media campaigns can swing 3-4% of votes: IAMAI-IMRB

    By A Correspondent

     

    This is a report that political parties and their campaign managers will make a rush for. According to the report ‘Social Media in India – 2013’ by the Internet and Mobile Association Of India (IAMAI) and IMRB, released on Tuesday (Oct 8), the number of social media users in urban India would reach 86 million this month and 91 million by end-2013.

     

    Social media users in urban India are expected to grow by 19% between June and December this year. The report further found that 19.8 million users use mobile phones to access social media platforms in urban India.

     

    Based on the number of eligible voters, data of actual voter turnout from the Election Commission of India and field interviews, the report estimates that there could be a vote swing of 3-4% in 24 states – states where the internet users are sizeable. The vote swingers can be pre-dominantly young men and non-working women whose affiliation towards social media is high.

     

    Talking to representatives of major political parties in India, the report also found that parties have earmarked around 2-5% of their election budgets for social media. While political parties are gradually investing in social media, corporate have long realized the importance of the medium. Corporates are spending nearly 13% of their digital advertising budget on social media in FY2012-2013, according to the report. It was only 10% in FY2011-12.

     

    Predictably, the report finds that the highest proportion of social media usage in the Top 4 metros and the non-metros was among the demographic segment “Young Men” with 30% and 26% penetration levels respectively.

     


     

    Interestingly, the report finds that younger women are increasingly using social media, whereas, in the other metros and small metros, “College-going Students” show the highest proportion of social media usage. “Working Women” demographic segment is observed as having the lowest proportion of social media usage in other, small and non-metros whereas they show a moderate proportion of social media usage in the Top 4 metros.

     

  • Uploading of matrimonials was lowest in the month of April with 0.64 million uploads. The month of June saw the maximum profile uploads with 2.16 million.

    Online matrimonials ads leapfrog 124% since Jan ’13: IAMAI-IMRB

    By A Correspondent

     

    Uploading of profiles on matrimonial portals has registered a quantum jump since January 2013, registering a growth of 124%. According to the Internet Economy Watch data by IAMAI & IMRB, in January, the number of matrimonial profile uploads were 0.85 million, while in July, it recorded 1.91 million uploads.

     

     

    Uploading of matrimonials was lowest in the month of April with 0.64 million uploads. The month of June saw the maximum profile uploads with 2.16 million.

     

    Commenting on the upward trend, Gourav Rakshit, COO and Business Head, Shaadi.com said: “The Shaadi.com TV campaign launched during the IPL 2013 Finals in May and ran through until the end of July.  The ‘Love, Arranged by Shaadi.com’ TVC featuring Chetan Bhagat” captured the imagination of parents and individuals alike, resulting in a new segment of prospective match seekers entering the online matrimonials category.

     

  • Online user visits sees mobile devices rise 173% y-o-y, as per IAMAI-IMRB's Internet Economy Watch for July 2013

    Mobile device usage rises 173%: IAMAI

    By A Correspondent

     

    The surge in interest of mobile devices and smart phones can be gauged from the latest Internet Economy Watch, published jointly by the Internet and Mobile Association of India (IAMAI) and IMRB. The segment has witnessed 173% y-o-y growth in July 2013 with 12.70 million hits in July 2013 as compared to 4.66 million hits in the corresponding month last year.

     

    The branded apparel segment witnessed 9.95 million hits in July 2013 as compared to 5.29 million hits in July 2012, a y-o-y increase of 88%. The online user visits to designer footwear segment increased from 2.04 million hits in July 2012 to 2.21 million hits in July 2013. A significant increase y-o-y growth of 107% for jewellery segment has been registered with 3.65 million hits in July 2013 as compared to 1.76 million hits in July 2012.

     

    Source: IAMAI/ WAM Data July 2013

     

    As per the data for July, while the online booking of air tickets decreased from 1.95 million hits in July 2012 to 1.84 million in July 2013, there has been a marginal increase in online booking of railway tickets from 6.53 million in July 2012 to 6.70 million in July 2013.

     

    Source: IAMAI/ WAM Data July 2013

     

    The number of resume uploads in July 2013 were 3.12 million as compared to 2.60 million in corresponding month last year. The profile uploads on matrimonial websites was 1.91 million in July 2013 as compared to 1.67 million in July 2012, a y-o-y growth of 14%.

     

    Source: IAMAI/ WAM Data July 2013

     

    Sourced from all India active internet data, the monthly internet tracker is based on WAM data captured from various relevant sites, and encapsulates online usage for E-tailing, Online Travel and Vertical Classifieds.

     

  • Digital marketing was the theme of the 9th Marketing Conclave organized by the Internet Mobile Association of India (IAMAI).

    CMOs believe digital marketing is way forward

    By A Correspondent

     

    Digital Marketing was the theme of the 9th Marketing Conclave organized by the Internet Mobile Association of India (IAMAI).

     

    The marketers across categories agreed the digital marketing is the way forward. The common belief among the panelists was that interactivity, engagement and measurability are making the marketers look at it far more seriously now. While they are using digitally differently based on where in the product life cycle their brand really is, they were united in their opinion that digital marketing is here to stay.

     

    Focusing on the auto sector, Vivek Nayer, Chief Marketing Officer – Auto Division, Mahindra & Mahindra said, “The key to success in digital marketing is content. As the platform allows multiple points for brand storytelling, it is imperative that the space is used judiciously. Digital marketing has made consumer the most powerful person for a brand. The space is all about conversations and how consumers are engaged”. He showed some interesting examples to establish that digital marketing helps in better customer engagement and association.

     

    Added Vivek Srivastava, Head – Marketing, Renault India, “The best aspect of digital marketing is it helps a brand to create impact and also measure the same, which cannot be obtained by traditional marketing”.

     

    Addressing a session on Digital Marketing – Retail, Vinay Bhatia, Customer Care Associate and VP, Marketing & Loyalty – Shoppers Stop, emphasized that every company should have its tailor made digital marketing strategy based on its requirements. He said, “There is nothing wrong or right in digital marketing. All of us are in the experimental stage and yes investment in it is already showing benefits”. He went on to add, “Social media provides thinking data. If aptly used, it can turn around business. We have substantially increased our digital marketing budget”.

     

    Andrew Campbell, Chief Brand & Marketing Officer – Reliance Industries, meanwhile stated that while all customers might not shop online, they use digital platforms to be better informed. He said, “Retail is all about Trust, Value, Service and Growth. What has changed over the years is the Scale and Channels. Digital marketing helps to create a bond with the consumer”.

     

    Inaugurating the Conclave, Rajan Anandan – Chairman, Internet And Mobile Association of India (IAMAI) pointed out that while India is witnessing great increase in Research Online Shop Offline, at the same time e-commerce sites are doing excellent business.

     

    According to the IAMAI ‘Digital Advertising in India’ report, the online advertising market in India is projected to reach Rs 2,938 crore by March 2014. The report finds that by March 2013, search advertising constituted about 38 percent of the total online advertising spend, translating to about Rs 850 crore while display advertising form a sizeable 29 percent (Rs 662 crore). Advertisements on mobile phones and tablets have grown from a 7 percent share in FY 2011-2012 to 10 percent of the Indian online ad market in FY 2012-2013, totaling to spends of around Rs 230 crore. Social media, email and video advertising constitute 13 percent (Rs 300 crore), 3 percent (Rs 68 crore) and 7 percent (Rs 150 crore) of the online advertising market, respectively.

     

  • Data from major e-tailing sites in the monthly tracker shows that online visits to designer labels and book segments has increased by 58 percent and 76 percent respectively, compared to the corresponding month last year.

    e-tailing websites saw 2253.35 million page views: IAMAI

    By A Correspondent

     

    The Internet Economy Watch Report for the month of April 2013, released by the Internet & Mobile Association of India (IAMAI), indicates 24.84 million people accessed various e-tailing sites. There were 2253.35 million page views in the category. The user reach for job and matrimonial websites is 13.28 million and 7.17 million respectively with 447.68 million and 104.99 million respective page views. As compared to e-tailing and job and matrimonial websites, online travel segment has less reach with 11.14 million reach and 477.52 million page views. The total time spent by users on the e-tailing, online job portals, online matrimonial portals and online travel portals was 52014276 seconds, 25687398 seconds, 7281667 seconds, and 22959918 seconds respectively.

     

    Fig 1

    Source: IAMAI/ Different websites

     

    Report also states a significant y-o-y growth of 87 percent in online booking of railway tickets when compared with the numbers of corresponding month last year. Railway tickets booked online in April 2013 were 4.00 million as compared to 2.14 million in April 2012. The online bookings of air tickets witnessed a decrease of -37 percent with 0.57 million bookings in April 2013 as compared to 0.91 million bookings in April 2012.

     

    Fig 2

    Source: IAMAI/ Online Travel Portals

     

    According to the data captured from major e-tailing sites in the monthly tracker, online visits to designer labels and book segments has increased by 58 percent and 76 percent respectively, when compared to the numbers of the corresponding month last year. A significant increase has been registered in the online users visit to mobile segment. The number of visits has increased to 7.07 million in April 2013 from 4.52 million in April 2012. The online users visit to spa and restaurant segment decreased from 0.57 million in April 2012 to 0.57 million in April 2013, a y-o-y decrease of 38 percent.

     

    Fig 3

    Source: IAMAI/e-Commerce sites

     

    In April 2013, the number of profile uploads on matrimonial sites has indicated a y-o-y growth of 4 percent. The number of resume uploads in April 2013 was 1.06 million as compared to 1.09 million in corresponding month last year, a y-o-y decrease of 3 percent. The number of profile uploads on matrimonial websites was 0.64 million in April 2013 as compared to 0.62 million in April 2012.

     

    Fig 4

    Source: IAMAI/ Vertical Classifieds

     

    The monthly internet tracker by IAMAI is based on absolute numbers captured from various relevant sites, and encapsulates online usage for E-tailing, Online Travel and Vertical Classifieds.

     

  • The total digital commerce market in India was valued at Rs 47,349 crore in December 2012 and is expected to grow by 33 percent to reach Rs 62,967 crore by the end of 2013 according to IAMAI's latest Digital Commerce report

    Digital commerce market to grow by 33%

    By A Correspondent

     

    The total digital commerce market in India was valued at Rs 47,349 crore in December 2012 and is expected to grow by 33 percent to reach Rs 62,967 crore by the end of 2013 according to the latest Digital Commerce report by the Internet and Mobile Association of India (IAMAI) and IMRB International.

     

    Source: IAMAI-IMRB International

     

    The report finds that while Online Travel, which includes booking rail, air, bus tickets, hotel accommodations and tour packages comprised a majority 71 percent of the whole Digital-Commerce pie in 2012, E-Tailing, which includes purchases of various consumer products/ services such as electronics, apparels, footwear, jewellery, home & kitchen appliances, consumer durables, furnishings, constituted 16 percent of the overall share.

     

    Financial Services, which include services such as paying insurance premiums and renewals, paying utility and mobile bills, trading shares and securities amounted to 6 percent of the overall share. B2B and B2C Classifieds (jobs, matrimony, car, real estate etc.) contributed 5 percent, whereas other online services such as online entertainment ticketing, online food delivery, buying discounts/deals/vouchers etc. constituted 2 percent of the overall digital commerce market in 2012.

     

    Source: IAMAI-IMRB International

     

    According to the report, online travel industry has on an average grown by 32 percent from Rs 14,953 crore in 2009 to Rs 34,544 crore in 2012 and is estimated to grow by another 30 percent and be valued at Rs 44,907 crore by the end of December 2013. The E-Tailing category has grown from Rs 1,550 crore in the year 2009 to Rs 6,454 crore in year 2012. This category is estimated to grow by 55 percent and cross 10,000 crore by the end of 2013.

     

    Financial services market was valued at Rs 2,886 crore in 2012 and is expected to grow by 25 percent and reach to Rs 3,607 crore by the end of year 2013. According to the report, Classifieds market has seen a significant growth and has reached Rs 2,354 crore in 2012. Classifieds as a category has grown with a CAGR of 45 percent growth from 2009 and is expected to grow by another 30 percent to Rs 3,061 crore by 2013.

     

  • Rajan Anandan, Managing Director, Google India, is the new Chairman of the Internet and Mobile Association of India (IAMAI). He will take over from Hitesh Oberoi, Managing Director and CEO, InfoEdge

    Rajan Anandan takes over as IAMAI chairman

    By A Correspondent

     

    Rajan Anandan

    Rajan Anandan, Managing Director, Google India, is the new Chairman of Internet and Mobile Association of India (IAMAI). Mr Anandan will be taking over from Hitesh Oberoi, Managing Director and CEO, InfoEdge.

     

    Speaking about his new role, Mr Anandan said, “I am excited to take over this responsibility at a time, when the industry is going through an exciting transition. The digital industry has reached an inflection point and is growing steadily. IAMAI, which has been working persistently towards the growth of the medium, is also growing. We plan to engage and interact more closely with the government to ensure that the online industry registers a balanced growth in the years to come and the internet user base widens.”

     

    Kirthiga Reddy, Director of Online Operations and Head of Office, India at Facebook, is the new Vice-Chairman, and will take over her new role from Dhruv Shringi, Co-Founder & CEO, Yatra.