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Tag: IAA

  • At the Abby One Show Awards 2023

    Avinash Pandey to chair Abby Broadcaster Jury

    By Our Staff

     

    Avinash Pandey
    Avinash Pandey

    Avinash Pandey, CEO of ABP Network, will chair the Broadcaster Jury at the Abby One Show Awards 2023. The Abby Awards will be held on May 24-26 at Goafest 2023.

    Pandey is President of the News Broadcasters & Digital Association (NBDA) and also the President of the International Advertising Association (IAA) India Chapter. He is also the Director of the Digital News Publishers Association (DNPA) and a former Director of the Indian Broadcasting Foundation (IBF).

    Said Pandey on his appointment: “Being part of the Broadcaster jury for ‘Abby One Show Awards’ gives me an opportunity to reflect on the state of the media, the only business perhaps where truth is tested every minute, every day, every year.”

  • 'Green Crusader of the Year' award was presented to P N  Mohan

    Famous Innovations is ‘Green Agency Of The Year’ at Olive Crown

    By Our Staff

     

    The India Chapter of the International Advertising Association (IAA) hosted the 13th edition of its annual property, the Olive Crown Awards 2023, in Mumbai. The awards recognised individuals and corporates who drove the message of sustainability or ‘green advertising’. Famous Innovations bagged 10 awards across categories including the ‘Green Agency Of The Year’. The awards were presented across 17 different categories, including the coveted title ‘Green Crusader of the Year’ award, which was presented to P N Mohan for: his vision and commitment to restore lakes, dedication in mobilizing people and funds for this cause, for his single-minded focus that led to seven lakes (near Chennai) coming back to life and for being an inspiration to others and giving them the courage to aim high.:

     

    Said Avinash Pandey President IAA (India Chapter): “The Olive Crown Awards are a symbol of the intention our Association has to use communication as a force for good. The planet belongs to us all, and we owe it to future generations to leave it in a good shape for them. The winning work has been outstanding and should work as an inspiration to content creators and advertisers to carry this torch further and leave a significant imprint on the sands of time.”

     

    Added Janak Sarda, Chairman of the Olive Crown Committee Janak Sarda, “The Olive Crown awards presentation event is always something special. We not only have the who’s who of the marketing, advertising and media fraternity with us, but they are all focussed on doing good. The supporters and the attendees are all actually symbolic of the intent of our industry to add to the efforts that will keep Planet Earth Green and Clean.”

     

    The jury comprised Bobby Pawar, Chairman & Chief Creative Officer, Havas Group India; K V Sridhar, Global Chief Creative Officer Nihilent Ltd & Hypercollective; Garima Khandelwal, Chief Creative Officer, Mullen Lintas; Raj Nair, CEO & Chief Creative Officer, Madison BMB and Carlton D’Silva, Co-Founder, House of Awe.

     

  • The awards presentation ceremony will be held in Mumbai on 5th.April 2023

    IAA Olive Crown jury announced

    By Our Staff

     

    The India Chapter of the International Advertising Association (IAA) announced its jury to judge entries received for the Olive Crown Awards this year.

     

    Avinash Pandey
    Avinash Pandey

    Said Avinash Pandey, President, IAA India: “The Olive Crown Awards are in their 14th year now and have been widely acclaimed. It is befitting that these meaningful awards are judged by a stellar jury including Bobby Pawar, Chairman, Chief Creative Officer, Havas Group India; K V Sridhar, Global Chief Creative Officer Nihilent Hypercollective, Nihilent Ltd; Garima Khandelwal, Chief Creative Officer , Mullen Lintas; Raj Nair, CEO & Chief Creative Officer, Madison BMB & Carlton D’Silva, Co-Founder, Musemakers & House of Awe.”

     

    Janak Sarda

    Added Olive Crown Awards Chairperson Janak Sarda: “The fact that most of the distinguished jury members have judged these awards multiple times is a testimony to the value of the Olive Crowns. I am also very happy that we have received entries from all over India, as well as from Bangladesh, Nepal, Romania and Indonesia.”

     

    The awards presentation ceremony will be held in Mumbai on 5th.April 2023.

     

  • Abhishek Karnani, Director, Free Press Journal Group

    Avinash Pandey is IAA India President

    By Our Staff

     

    Avinash Pandey, CEO, ABP News Network

    ABP Network CEO Avinash Pandey was elected President of the India Chapter of the International Advertising Association (IAA) for the year 2022-23. Abhishek Karnani, Director, Free Press Journal Group, was elected Vice President, Nandini Dias, former CEO of Lodestar UM, is. Secretary and Jaideep Gandhi, Chairman, Another Idea, is Treasurer. Immediate Past President Megha Tata will also be on the Managing Committee.

     

    Other members of the mancom are Srinivasan K Swamy (Chairman & Managing Director, R K Swamy Pvt Ltd), Shreyams Kumar (Managing Director, Mathrubhumi Group), Prasanth Kumar (CEO-South Asia, GroupM), Anant Goenka (Executive Director, The Indian Express Group) and Janak Sarda (Managing Director, Deshdoot Media Group).

     

    The members co-opted at the first Managing Committee meeting were Nina Elavia Jaipuria (Head – Hindi and Kids TV Network, Viacom18), Neeraj Roy, (Founder, Hungama Digital Media Entertainment), Pradeep Dwivedi (Group CEO, Eros Media World PLC), Kranti Gada (President – New Business Opportunities Shemaroo Entertainment) and I.Venkat (Director, Eenadu Group.)

     

    The invitees to the Managing Committee include

    Ramesh Narayan, Founder Canco Advertising Pvt. Ltd.

    Neena Dasgupta, CEO & Director Zirca Digital Solutions Pvt. Ltd.

    Rana Barua, Chief Executive Officer, Havas Group India

    Partha Sinha, President, The Times of India Group

    Dr Bhaskar Das, Veteran mediaperson

    Mitrajit Bhattacharya, Founder & President, The Horologists

    Sam Balsara, Chairman & Managing Director, Madison Communications Pvt. Ltd.

    Alok Jalan, Managing Director, Laqshya Media Group

    Rahul Johri, President -Business South Asia, ZEE Entertainment Enterprises Ltd

    Rajeev Beotra, Executive Director, HT Media Ltd

    Kevin Vaz, Head – Network Entertainment Channels ,Disney Star

    Kunal Lalani, Managing Director, Crayons Advertising Pvt Ltd

    Ashok Venkatramani, Founder, Intelligent Insights Pvt Ltd

    Rani Reddy, Director, Indira Television Ltd.

    Monica Nayyar Patnaik, Managing Director, Sambad Group

     

  • Research insights by key knowledge partners ASCI, UNICEF, Unstereotype Alliance, Tata Institute of Social Sciences and Akshara Centre were unveiled

    IAA rallies industry to raise Voice of Change

    By Our Staff

     

    The International Advertising Association (IAA) India Chapter held a summit titled Voice of Change: Gender Portrayal from 30 seconds to 3 hours, where the important conversation on gender parity, as seen in media, was brought forth in a day of discussions, debates and research findings. IAA started the journey last year with a research study in partnership with UNICEF, conducted by the Geena Davis Institute on gender representation in advertising. Taking their cue from the facts presented in the study, the industry body decided to initiate tangible change through the dialogue required to bring about gender sensitivity amongst the people at the helm of content creation and marketing in India.

     

    Kicking off the event, Nina Elavia Jaipuria, Chairperson, IAA Women Empowerment Committee and Head – Hindi Mass Entertainment and Kids TV Network, Viacom18, said “Voice of Change harkens the need of a more sensitised and inclusive narrative in content and all the creative minds present here – content creators, brand custodians and students are the powerhouses behind creating and marketing that content now and in the years to come. The IAA has stepped up and brought all this learning and more out in the public eye and today through this summit takes on the critical role to not only educate and inform but also empower effective change.”

     

     

  • The jury panel was headed by Harsh Goenka, Chairman, RPG Enterprises

    IAA Leadership Awards to be presented on July 25

    By Our Staff

     

    The India Chapter of the International Advertising Association (IAA) will present its prestigious Leadership Awards on Monday, July 25, in Mumbai. These awards are presented to the leaders of the marketing fraternity who have excelled in their respective fields.

     

    Said Committee Chair Nandini Dias said “We are privileged to have a prestigious all-CEO jury panel headed by the indomitable Harsh Goenka, Chairman, RPG Enterprises along with other eminent jury members – Pawan Goenka, Chairman INSPACe and Ex-MD & CEO, Mahindra & Mahindra Ltd; Hemant Malik, Divisional Chief Executive – Foods, ITC Limited; Suparna Mitra, Chief Executive Officer- Watches and Wearables Division, Titan Company Limited; Vineet Bhatnagar, Managing Director & CEO PhillipCapital India; Vivek Sunder, Chief Executive Officer, Cuemath & Arijeet Talapatra, CEO, Transsion India.

     

    Over the years, we have come to evolve a streamlined and structured process that takes into account rigorous data points to arrive at the shortlist for each predetermined category. This enables the jury to conduct exhaustive and well-founded deliberations before they arrive at the final winners.”

     

    Added IAA President Megha Tata, “the Leadership awards are known for the superlative audience they attract. Apart from the marketers, there are also special awards for categories like Business leader of the Year, IAA Creative Agency Leader of the Year, IAA Media Agency Leader of the Year, IAA Media Game Changer of the Year, IAA Media Person of the Year, IAA TV Anchor of the Year.

     

  • The India chapter of the International Advertising Association (IAA) hosted the 12th edition of the Olive Crown Awards 2022 last Thursday (April 28) in Mumbai

    Olive Crown Awards presented

    By Our Staff

     

    (L-R) Megha Tata, President, IAA India Chapter; Aaditya Thackeray, Maharashtra’s Minister for Environment and Tourism & Srinivasan K Swamy, Immediate Past Chairman & World President, Chairman, Presidents’ Council IAA Global

     

     

    Grammy Awardswinner Ricky Kej at the event

     

    The India chapter of the International Advertising Association (IAA) hosted the 12th edition of the Olive Crown Awards 2022 last Thursday (April 28) in Mumbai. The awards acknowledged the work of those individuals and corporates who drove the message of sustainability or ‘green advertising’.

     

    A jury comprising leading lights such as Bobby Pawar, Chairman & Chief Creative Officer, Havas Group; Tista Sen, Regional Creative Director- South Asia, Wunderman Thompson; Carlton D’silva, Co-founder, House of Awe and Raj Nair, CEO & Chief Creative Officer, Madison BMB, shortlisted the winners through a rigorous process.

     

    Jury members being felicitated

     

    The awards were presented across 16 different categories, including the coveted title ‘Green Crusader of the Year’ award, which was presented to Sadhguru Jaggi Vasudev for his ‘Save Soil’ movement and his new endeavour of a 100-day motorcycle journey to spread awareness about soil degradation.

     

    Members from Isha Foundation received the trophy on behalf of Jaggi Vasudev

     

    Chief Guest and Maharashtra’s environment and tourism minister Aaditya Thackeray spoke about the state government’s efforts of adding 24 new conservation reserves in Maharashtra and 15,000 hectares of wet land for protection.

     

    Aaditya Thackeray, Maharashtra’s Minister for Environment and Tourism

     

    Said Megha Tata, President, International Advertising Association (IAA) – India Chapter and Managing Director – South Asia, Warner Bros. Discovery:  “The IAA Olive Crown Awards are more than just awards, they are a manifestation of all our thoughts with regards to Brand Earth. They are a collected expression of what the marketing and communication industry can do so well. They are a way of showing the world that communication can be and is, a true force for good and that is why we decided to support ‘Save Soil’. I really hope that IAA India Chapter continues to take on one good cause every year and use the magic of Marcom industry to amplify that cause.”

     

    Megha Tata, President, IAA India Chapter

     

    Added Pradeep Dwivedi, Chairperson IAA Olive Crown Awards: “The Olive Crown Awards have been an event, an honour, a recognition for over a decade with a lot of love to celebrate media, communications, marketing, and advertising to work towards sustainability. It is rightly said that we have not received this planet from our ancestors, but we have merely borrowed it from the coming generation. It is a massive responsibility that we as an industry continue putting efforts towards sustainability.”

     

    Pradeep Dwivedi, Chairperson IAA Olive Crown Awards

     

    Chirag Rural Development Foundation & People for Animals Wildlife Rescue and Conservation Centre both get Gold in the category ‘Green NGO of the Year’.

     

    Team Chirag Rural Development Foundation receiving the trophy

     

    The Young Green Crusader of the Year was awarded to Harshvardhan Joshi, an Indian mountaineer from who climbed six mountains of 6000 meters and above in his mountaineering career which started in 2016. Joshi reached the summit of Mount Everest in May 2021 in the most sustainable way possible keeping his carbon footprint to a minimum. He said that ” When I decided to climb Everest, sustainability was not an option but it was the only option to go for.”

     

    Young Green Crusader of the Year was awarded to Harshvardhan Joshi

     

    Shreerang Charitable Trust bags 6 awards

     

    As an Olive Crown Initiative, IAA along with AAFA is supporting the global Save Soil movement launched by Sadhguru to address the relatively unknown but critically important issue of soil degradation. Entries were invited for creative campaigns/ideas to spread awareness about this global problem. An eminent jury comprising, Prasoon Joshi, CEO & CCO, McCann Worldgroup India & Chairman McCann Asia Pacific; Amer Jaleel, Group CCO & Chairman, Mullenlowe Lintas Group & Senthil Kumar, Chief Creative Officer, Wunderman Thompson South Asia judged the entries received for the Save Soil campaign.

     

    The joint winners were: Rohan Joseph, Vallabh Yeolkar and Raj Nair from Madison BMB & Masumi Shrimankar from Fulcro.

     

    Rohan Joseph and Vallabh Yeolkar from Madison BMB receiving the trophy

     

    A film based on the winning campaign created by Rohan Joseph, Vallabh Yeolkar and Raj Nair from Madison BMB has been produced by Zirca Digital Solutions and Pixel Party.The winning campaign will be run across media platforms with the cooperation of media houses.

     

    Winners list of IAA OLIVE CROWN AWARDS 2022

     

  • Poster boy minister Aaditya Thackeray is pramukh pahune (chief guest in Marathi)

    IAA Olive Crown Awards on April 28

    By Our Staff

     

    Aaditya Thackeray, Minister for Environment and Tourism, Government of Maharashtra will be the Chief Guest at the IAA Olive Crown Awards scheduled on April 28.

     

    Announcing this Megha Tata, President of the India Chapter of the International Advertising Association (IAA) said: “Shri Thackeray is not just the Minister for Environment but is also passionate about many environmental causes. His contribution to the eco-space has been significant. Something that had prompted the IAA to present its prestigious Olive Crown-Green Crusader Award to him last year. We are privileged that he will grace this event.”

     

    Said Olive Crown Committee Chairperson Pradeep Dwivedi: “The Olive Crown awards salute excellence in communicating sustainability. They are arguably the most meaningful awards from the marcom industry. The event will see top industry leaders presenting and accepting these awards.”

     

    Added Neeraj Roy, Co,-Chair Olive Crown Committee: “These awards, now in their 12th year, have grown in stature over the years. We are very pleased that the scope of these awards has been growing as well. This year we have announced that we will be supporting the SaveSoil movement with an awareness program. The winning entries will be showcased at this event.”

     

  • The India chapter of the International Advertising Association (IAA) hosted the 12th edition of the Olive Crown Awards 2022 last Thursday (April 28) in Mumbai

    Olive Crown Awards presented

    By Our Staff

     

    (L-R) Megha Tata, President, IAA India Chapter; Aaditya Thackeray, Maharashtra’s Minister for Environment and Tourism & Srinivasan K Swamy, Immediate Past Chairman & World President, Chairman, Presidents’ Council IAA Global

     

     

    Grammy Awardswinner Ricky Kej at the event

     

    The India chapter of the International Advertising Association (IAA) hosted the 12th edition of the Olive Crown Awards 2022 last Thursday (April 28) in Mumbai. The awards acknowledged the work of those individuals and corporates who drove the message of sustainability or ‘green advertising’.

     

    A jury comprising leading lights such as Bobby Pawar, Chairman & Chief Creative Officer, Havas Group; Tista Sen, Regional Creative Director- South Asia, Wunderman Thompson; Carlton D’silva, Co-founder, House of Awe and Raj Nair, CEO & Chief Creative Officer, Madison BMB, shortlisted the winners through a rigorous process.

     

    Jury members being felicitated

     

    The awards were presented across 16 different categories, including the coveted title ‘Green Crusader of the Year’ award, which was presented to Sadhguru Jaggi Vasudev for his ‘Save Soil’ movement and his new endeavour of a 100-day motorcycle journey to spread awareness about soil degradation.

     

    Members from Isha Foundation received the trophy on behalf of Jaggi Vasudev

     

    Chief Guest and Maharashtra’s environment and tourism minister Aaditya Thackeray spoke about the state government’s efforts of adding 24 new conservation reserves in Maharashtra and 15,000 hectares of wet land for protection.

     

    Aaditya Thackeray, Maharashtra’s Minister for Environment and Tourism

     

    Said Megha Tata, President, International Advertising Association (IAA) – India Chapter and Managing Director – South Asia, Warner Bros. Discovery:  “The IAA Olive Crown Awards are more than just awards, they are a manifestation of all our thoughts with regards to Brand Earth. They are a collected expression of what the marketing and communication industry can do so well. They are a way of showing the world that communication can be and is, a true force for good and that is why we decided to support ‘Save Soil’. I really hope that IAA India Chapter continues to take on one good cause every year and use the magic of Marcom industry to amplify that cause.”

     

    Megha Tata, President, IAA India Chapter

     

    Added Pradeep Dwivedi, Chairperson IAA Olive Crown Awards: “The Olive Crown Awards have been an event, an honour, a recognition for over a decade with a lot of love to celebrate media, communications, marketing, and advertising to work towards sustainability. It is rightly said that we have not received this planet from our ancestors, but we have merely borrowed it from the coming generation. It is a massive responsibility that we as an industry continue putting efforts towards sustainability.”

     

    Pradeep Dwivedi, Chairperson IAA Olive Crown Awards

     

    Chirag Rural Development Foundation & People for Animals Wildlife Rescue and Conservation Centre both get Gold in the category ‘Green NGO of the Year’.

     

    Team Chirag Rural Development Foundation receiving the trophy

     

    The Young Green Crusader of the Year was awarded to Harshvardhan Joshi, an Indian mountaineer from who climbed six mountains of 6000 meters and above in his mountaineering career which started in 2016. Joshi reached the summit of Mount Everest in May 2021 in the most sustainable way possible keeping his carbon footprint to a minimum. He said that ” When I decided to climb Everest, sustainability was not an option but it was the only option to go for.”

     

    Young Green Crusader of the Year was awarded to Harshvardhan Joshi

     

    Shreerang Charitable Trust bags 6 awards

     

    As an Olive Crown Initiative, IAA along with AAFA is supporting the global Save Soil movement launched by Sadhguru to address the relatively unknown but critically important issue of soil degradation. Entries were invited for creative campaigns/ideas to spread awareness about this global problem. An eminent jury comprising, Prasoon Joshi, CEO & CCO, McCann Worldgroup India & Chairman McCann Asia Pacific; Amer Jaleel, Group CCO & Chairman, Mullenlowe Lintas Group & Senthil Kumar, Chief Creative Officer, Wunderman Thompson South Asia judged the entries received for the Save Soil campaign.

     

    The joint winners were: Rohan Joseph, Vallabh Yeolkar and Raj Nair from Madison BMB & Masumi Shrimankar from Fulcro.

     

    Rohan Joseph and Vallabh Yeolkar from Madison BMB receiving the trophy

     

    A film based on the winning campaign created by Rohan Joseph, Vallabh Yeolkar and Raj Nair from Madison BMB has been produced by Zirca Digital Solutions and Pixel Party.The winning campaign will be run across media platforms with the cooperation of media houses.

     

    Winners list of IAA OLIVE CROWN AWARDS 2022

     

  • To save the earth from soil degradation

    IAA extends Olive Crown brand to protect environment

    By Our Staff

     

    The India chapter of the International Advertising Association (IAA) is extending its widely acclaimed Olive Crown brand to raise awareness about the urgent need to save the soil of our planet from degradation.

     

    Says Megha Tata, President IAA: “The Olive Crown Awards are 12 years old. They have been hailed and accepted as the gold standard in an area where sustainability and creativity converge. The IAA has decided to extend the Olive Crown brand and take up urgent issues relevant to the environment. As a part of this, we are supporting the global Save Soil movement being launched by the Isha Foundation. I am happy that the Asian Federation of Advertising Associations (AFAA) is also on board with us in amplifying this important message.”

     

    Added Srinivasan Swamy, Chairman AFAA: “This is a little known but huge global problem. Top soil erosion and the depressed food production arising out of that, concerns us all. AFAA is happy that IAA is taking up this important communication need and we are happy to be part of it.  AFAA has been associated with the Olive Crown Awards for many years and the response to the awards from across Asia has been good. I am sure AFAA members will step up and send good entries for this issue as well.”

     

    Said Pradeep Dwivedi, Chairperson Olive Crown Committee: “We are reaching out to our creative community and appealing to them to create a truly effective campaign that will be judged by an elite jury. The winning entry will be awarded on our Olive Crown awards night and will also be run across pan-Asian media. This new campaign to be awarded is a great addition to our annual Olive Crown Awards.”

     

  • CVL Srinivas, Bhupal Ramnathkar and Raj Nair were felicitated as Covid Humanitarian Heroes

    Ogilvy, Lintas & Tilt share honours at IndIAA Awards

    Caption: L to R: Abhishek Karnani, Chairperson, IAA IndIAA Awards, CVL Srinivas, Country Manager WPP India, Sonu Sood and Megha Tata, President- IAA India Chapter

     

    The India Chapter of International Advertising Association (IAA) conducted the sixth edition of the IndIAA Awards on Wednesday October at a physical ceremony in Mumbai amidst a cross-section of the fraternity.

     

    Said Suresh Narayanan, Jury Chairman and Chairman & Managing Director, Nestle India: “It’s been a privilege and honor to be the Jury Chair for three years in a row. These awards are the most prestigious in the advertising and communications. This year IndIAA Awards received 200 plus nominations across all the 31 categories. I want to congratulate every award winner for their outstanding work, you need to be truly proud of your yourselves, your agency, partners, teams, customers, consumers stakeholders and of everyone who has been involved in the success of the campaign”

     

    Added Megha Tata, President IAA “A great jury, wonderful winning work, fantastic attendance of the who’s who of advertising media and marketing. The IndIAA Awards have truly set a new benchmark in the industry.

     

    Said IAA IndIAA Awards Chairman, Abhishek Karnani: “Any award is only as good as the people who endorse it. I view the presence of such a high powered audience here today, and the presence of repeat sponsors, as a great endorsement for the IndIAA awards. Keeping in mind the phase we are hopefully emerging from, we have sculpted our awards event around a theme – that acknowledges and inspires the need to show – that there is good in everything around us. It just needs to be tapped into by us”

     

    IAA felicitated three industry leaders as Covid Humanitarian Heroes: CVL Srinivas, Country Manager WPP India; Bhupal Ramnathkar and Raj Nair, CEO Madison BMB for “being industry leaders with a heart, being the silent hands behind several initiatives for good, showcasing the power of design, for the many communication campaigns that sought to make a difference and for the ever-willing attitude to help a good cause.”

     

    (L-R) – Abhishek Karnani, Chairperson, IAA IndIAA Awards, Raj Nair, CEO Madison BMB, Sonu Sood & Megha Tata, President- IAA India Chapter

     

    The Guest of Honor at the event were Actors Sonu Sood & Bhumi Pednekar

     

    (L-R) – Mayura Shreyams Kumar,Director – Digital Business, Mathrubhumi, Sonu Sood & Immediate Past President IAA Global, and current Vice Chairman Asian federation of Advertising Associations

     

    (L-R) – Avinash Pandey, IAA Mancom Member & Chief Executive officer, ABP Network, Bhumi Pednekar, Megha Tata, President- IAA India Chapter & Abhishek Karnani, Chairperson, IAA IndIAA Awards

     

    This year a new category – ‘Voice of Change’: campaigns that challenge the gender stereotype in the industry was instituted. The winner of the category was Unacademy for their campaign #TeachThemYoung | Know When She Needs You.

     

    Caption- Team Unacademy winners of VOICE OF CHANGE category

     

    Caption- Ogilvy Team winners in the category – Online Commerce, Ticketing and Services for Amazon Karigar Hunar Hai

     

    Caption- MullenLowe Lintas Team (winners in the category Consumer Durables and Utilities for their campaign Havells – Feeling Fans)

     

    Caption- Tilt Brand Solutions Team (winners in the category Home Décor and Infra for their campaign LivSpace-– Don’t Try This At Home)

     

    Caption-Team Population First & UNFPA (Joint Winners in this category GOVERNMENT & NGOs)

     

  • To raise sensitivity to gender-related issues

    Be the ‘Voice of Change’, says IAA

    By Our Staff

     

    The India Chapter of the International Advertising Association (IAA) is driving a campaign aimed at the marcom industry, urging it to be more aware and sensitive to gender related issues in all its communication.

     

    Said IAA President Megha Tata: “The unique survey we helped UNICEF and the Geena Davis Foundation conduct on the portrayal of women in Indian advertising threw up several interesting findings. We felt that a creative campaign that highlighted these findings could help our content creators focus on such points in a very positive way and collectively become what we call the Voice of Change.”

     

    Added Raj Nair, CEO and Chief Creative Officer Madison BMB, whose team comprising Rohan Joseph and Vallabh Yeolekar created the campaign: “It’s amazing that even in the 21st century, we continue to address bias related to gender, skin tone, male dominated settings when we are simultaneously discovering space tourism, breakthroughs in cancer cures and the like. Just goes to show that even in our seemingly more aware world of communication, these cliched tropes are very much in play.

     

    A study of gender representations in ads in India threw up some startling facts. An industry known to be a flag-bearer of out-of-the-box thinking seemed to be turning a blind eye to something as pertinent as gender equality. This campaign puts forward some uncomfortable truths and aims to be an eye-opener for the Indian advertising and media industry to be more aware and sensitive in their thought process. We leaped at the opportunity to hold a mirror to ourselves. And to help IAA continue to be the Voice Of Change.”