MxMIndia

Tag: DNA

  • The campaign #DNAFightsRape has combined forces from the Delhi Police, UN Women India, AIIMS, MARD and others to support the move

    DNA evidence a must-do to deter rapes, notes GTH-GA Ogilvy India campaign

    By A Correspondent

     

    Gordon Thomas Honeywell Governmental Affairs (GTH-GA) and Ogilvy initiated a public awareness drive, that articulates views of subject matter experts, stating the importance of DNA as the world’s best crime-fighting technology and the need for it to be public knowledge.

     

    In a campaign titled #DNAFightsRape – Save the Evidence, experts from across law enforcement, legal, forensics have talked about the role of scientific investigation and its most conclusive nature in convicting the guilty, where rape is concerned.

     

    Notes a communique: “#DNAFightsRape introduces the right platform and opportunity to establish the significance and power of DNA. It presents with a powerful perspective and a great solution in the way we handle and treat crime. Holistically, the program aims at paving the way for a social transformation to make India a safer place for its citizens.” GTH-GA collaborates closely with governmental officials, crime labs, police and the DNA industry, and also operates the DNAResource.com website that has been used as the world’s primary source for DNA database policy and legislative information since 2000.

     

     

  • It also allows users to encourage one another’s singing and musical prowess

    Taproot Dentsu launches new campaign for StarMaker

    By A Correspondent

     

    Taproot Dentsu has launched a new campaign for the music networking app, StarMaker.

     

    Speaking about the campaign, Aviva Walsh, Marketing Vice President, StarMaker Interactive said: “StarMaker has managed to reach millions of young hearts in India who love to sing. Yet, there were certain local inhibitions that did not allow everyone to sing out loud…just yet. Taproot Dentsu conjured up this great idea urging the commoners to break all barriers and just sing for the love of it. The Karaoke culture is set to boom in India and we thank Taproot Dentsu to stand true to our expectations in making this happen.”

     

    Added Pallavi Chakravarti, ECD, Taproot Dentsu: “Singing is in every Indian’s DNA, but for a large part of the population so is stage fright. Bathroom singing is all well and good. However, when it comes to public performance, people back off. StarMaker is here to turn things around and make sure that everyone has the confidence to sing out loud and more importantly, sing to the best of their potential.”

     

  • Mumbai-based consultancy to handle countrywide communication for leading co-working community and space provider

    91springboard appoints Pitchfork Partners as comms partner

    By A Correspondent

     

    91springboard has appointed Pitchfork Partners as its strategic communication consultant after a multi-agency pitch. As a part of the mandate, Pitchfork will oversee public relations, online reputation management, and stakeholder engagement for 91springboard.

     

    Said Chaitanya Kumar, Director – Marketing, 91springboard: “91springboard is one of the longest standing and established homegrown brands offering businesses of all sizes a trusted community that helps them grow not just on a professional level but on a personal level as well. Taking a ‘People-first’ approach is strongly rooted in our DNA. Today, as we stand in our current phase of growth, it was important to have a partner that understands our vision and crafts a strategic communication plan that enhances our reputation as India’s leading co-working community. We are confident that our partnership with Pitchfork Partners will help us scale new heights.”

     

    Added Jaideep Shergill, co-founder, Pitchfork Partners: “91springboard provides more than just a working space; it is an excellent platform for entrepreneurs and working professionals to engage and collaborate. Partnering with the pioneers of community engagement in the co-working sector is of great significance to us. We are delighted to work with 91springboard and assist them in achieving their business goals through strategic and insight-driven communication.”

     

     

  • The company will also launch the DNA mobile application soon with a higher focus on video based original content

    DNA wraps up print ops

    By A Correspondent

     

    Diligent Media Corporation Ltd (DMCL) has announced that its English language daily newspaper DNA will move to a digital-only format with immediate effect. The print publication of the Mumbai and Ahmedabad edition will be ceased effective today (October 10).

     

    Notes a communique: “The decision has been taken by the company in order to optimize cost and reduce the losses. The steps taken by the company is to further sharpen the news platform and enhance its offerings keeping the audiences’ consumption patterns in mind.”

     

    The company, notes a communique, will also launch the DNA mobile application soon with a higher focus on video based original content.

     

     

  • Its brand salience is alive in a popular Zee News show and the digital version gains traction on the Web

    Das ka Dum with Dr Bhaskar Das: Your sentiments on closure of DNA’s print avatar? Should other print laggards also go in for digital-only presence?

    While the tone of the Q&A Dr Bhaskar Das in Das ka Dum is one of fun with provocative questions and responses given in his inimitable style, we couldn’t help slipping in a slightly serious and topical question today. Given that he was Group CEO of Zee Media Corporation Ltd, the company that owned the paper, it would be incorrect for us to ask him to compromise confidential information, so we asked him a very generic question. Read on…

     

    Q. As a veteran media professional, what are your sentiments on the closure of DNA’s print editions? And do you think other media groups should also consider a similar transition given that the print business model works well only for the leaders in the pack?

     

    A. I always believe that hindsight is a great science for diagnosing what is right or wrong. In any business, venture calculations can go awry. Yes, one feels sad that DNA print has shut shop after 14 years of existence. It definitely carved a niche amongst the newspaper-reading audience. Its brand salience is alive in a popular Zee News show and the digital version gains traction on the Web.

    One can’t extrapolate learning from episodic cases. Each business and its model is unique and has unique challenges. Hence any deterministic answer on the last part of the question can at best be speculative. Astrologers may be good at that. But a pracademic (practising academician) like me would not be suitable for that.

  • The platform will launch a digital contest ‘AltBalaji Ka Sabse Bada Fan’

    AltBalaji celebrates second anniv with new content initiatives

    By A Correspondent

     

    AltBalaji has completed two years of operations in India. To connect with fans, the platform will launch a digital contest ‘AltBalaji Ka Sabse bada fan’, where two lucky winners will get a chance to meet their favourite star. A Twitter contest will be hosted on AltBalaji’s official handle from April 19 till 22 wherein multiple questions will be asked about the shows at regular intervals.

     

    Nachiket Pantvaidya

    Said Nachiket Pantvaidya, CEO – AltBalaji and Group COO, Balaji Telefilms: “Entertaining viewers with innovative content has been the core ethos of the group and very significantly runs in the DNA of AltBalaji too. Celebrating the journey of two glorious years  is a very proud moment for us as we set foot into the third year. By constantly working on an effective content strategy to cater to individuals, we aim to ramp up our offerings in the Originals space at an exciting pace. With a total of 18 new originals across genres launched last year, the content-library is growing bigger and getting more extensive. This also reflects in our growing subscriber base, with AltBalaji consistently ranking in the three Top Grossing Apps on both iOS and Android.”

     

     

  • Although there has been no official word to the stock exchanges or the media, it is learnt that the Zee group-owned Diligent Media Corporation has taken charge of both editions

    Dainik Bhaskar group exits DNA in Ahmedabad & Jaipur. Zee group takes charge

    By A Correspondent

     

    D B Corp Limited (DBCL), better known as the Dainik Bhaskar group, which had entered into publication licence agreements with the now-Zee promoted Diligent Media Corporation Limited (DMCL) whereby DMCL had granted an exclusive licence to DBCL to print, edit, publish, circulate and market the newspaper titled ‘DNA – Daily News & Analysis’ together with its supplements in the cities of Jaipur and Ahmedabad, has terminated its agreement with effect from close of business yesterday (June 15).

     

    Notes a filing with the Bombay Stock Exchange: “D. B. Corp Ltd. and DMCL have now mutually decided to terminate the agreements with effect from close of business hours on June 15, 2017 and consequently DBCL will stop publication of DNA newspaper from abovesaid cities from June 16, 2017 and onwards”.

     

    Although there has been no official word to the stock exchanges or the media, it is learnt that the Zee group-owned Diligent Media Corporation has taken charge of both editions. In fact, a news report was carried on the Zee Rajasthan news channel, a clip of which we have seen, has DNA CEO Jagdeesh Chandra taking charge and speaking on the occasion.

     

  • Partners with Amsterdam-based brand & music consultancy authority

    The Social Street partners with Amp.Amsterdam

    By A Correspondent

     

    The Social Street has announced an exclusive partnership with Amp.Amsterdam, global leaders in sound design, identity and innovation to help brands in India leverage the science of sound in their brand communication.

     

    The partnership is set to merge the virtual with the real-and-make experiences which are interactive and hence contagiously social.  Said Pratap Bose, Chairman and Co-Founder, The Social Street: “Our partnership with Amp.Amsterdam was just the one we were looking for, as we aim for greater uniqueness in our array of brand offerings and getting deeper into the immersive experiential experience.”

     

    Added Dagmar Heijmans, Strategy Director & Co-Founder, Amp.Amsterdam: “The DNA and the people at The Social Street are a perfect match with the team, vision and philosophy at Amp.Amsterdam. We are very proud to partner up with India’s most innovative ad agency and open up new ways together to amplify brands in India.”

     

  • The 32-page volume includes four pages of DNA of Money as a separate pull-out

    DNA gets a makeover in Mumbai; while Delhi gets a new edition

    By A Correspondent

     

    Leading English daily DNA unveiled a new brand identity in Mumbai and launched in New Delhi as well on the occasion of Dassera.

     

    The 32-page edition includes four pages of DNA of Money as a separate pull-out. Apart from cutting edge reporting, DNA will service a long tail of interests ranging from environment to education, faith to faunatics aka animals (their rights and yours), all the way up to what’s trending socially and much more.

     

    Rohit Gandhi, Editor-in-Chief of DNA, said, “Most modern news formats are nimble and are continuously upgrading themselves to remain relevant. It is unfortunate that newspapers choose to remain in slumber inspite of rapid development and tectonic shifts in all spheres of life. We have built an integrated newsroom to deliver news content across multiple formats with a focus on digital platforms across web, mobile and social. Our news platform promises that we as your news provider will never dilute our honesty in delivering unbiased and uncompromised coverage of any story. Also, our journalists are not sold to interest groups. That’s a promise.”

     

    Added Shreyasi Goenka, Content Advisor – DNA: “The world might be changing, but the news you get every morning is not. There is a clear opportunity to create a vibrant and premium newspaper that resonates with the ambition and the mindset of the metro-urbanite. It was about time to be a fist in the face of boredom and as one of India’s youngest newspaper brands, we readily accepted the challenge. Thus, the clutter-busting approach of adopting an interest-based segmentation as opposed to the traditional geography-based segmentation.”

     

    The launch in New Delhi and restaging in Mumbai has been amplified with a 360-degree marketing campaign. Meanwhile, the DNA editions in Ahmedabad and Jaipur which are franchised to the Dainik Bhaskar group carry the old identity of the paper, though a large part of the content is the same as the Delhi and Mumbai editions.

     

  • The new appointments will come into effect from April 7, 2016. All editorial functions will henceforth report into Rohit Gandhi

    ZMCL announces new leadership team

    By A Correspondent

     

    Zee Media Corporation Limited (ZMCL) announced that Rohit Gandhi who is heading ZMCL’s English News Channel – WION as Editor-in-chief, will additionally take over the role of Editor-in-Chief of DNA, its English mainline daily. Additionally, Shreyasi Goenka, who has been mentoring the content at DNA for a while, will now take the responsibility of Content Advisor and will guide all functions of DNA. Uday Nirgudkar who has been heading DNA along with Zee 24 Taas, will now continue to lead Zee 24 Taas as its Business Head.

     

    Commenting on the new leadership, Dr. Subhash Chandra, Chairman, Essel Group & Zee Media Corporation Limited (ZMCL) said, “One of our Vision 2020 goals is to become a leading global media conglomerate which is hugely dependent on our ability to create an organization that has the capacity to achieve its desired aspirations. We believe that the convergence of our media businesses i.e. television news and print platforms is an opportunity that will help us to achieve this organizational aspiration. With Zee Media’s ambition to get into English News broadcasting, both the brands put together give the organization an opportunity to serve our audiences better.”

     

    Shreyasi Goenka, Content Advisor, DNA said: “Since its launch in 2005, DNA has become the preferred choice for India’s young and dynamic readers. We have been continuously innovating with offerings like ‘I Am IN – dna of India’, a technology enabled initiative, that promises to enlighten, engage and empower citizens of India in getting involved in the cause for better governance. We are confident that this new seamless organizational structure will bring in fresh insights and views, thus helping us to leverage resources more effectively and in maximizing our market potential.”

     

    Speaking on his new appointment, Rohit Gandhi, Editor-in-Chief, DNA and WION said, “We are moving to expand our coverage and the editions of DNA. It is a great opportunity for us to bring more textured content from all parts of India to give our readers a far deeper understanding of India and the world. I look forward to working with Shreyasi in building an insightful newspaper.”

     

    The new appointments will come into effect from April 7, 2016. All editorial functions will henceforth report into Rohit Gandhi.

     

  • The brand initiates on-ground engagement on the importance of buying quality branded products

    Fastrack raises awareness about the counterfeit market

    By A Correspondent

     

    Youth brand Fastrack has taken a quirky and wild approach to raise awareness about the issue of counterfeiting at a consumer level via engagement by unveiling a new campaign. Fastrack has rolled out the #DontFakeWithMe consumer engagement campaign, sending out a message to all those consumers who carry fake products, with a focus on Fastrack bags. To drive the point home, the brand has decided to give some fake bags what they really deserve, capture it on video and roll it out as a sweet little precursor to a larger on ground and digital campaign. Fastrack has set up a Destruction Room in two locations in Bangalore, where just about anyone can dish out some tough love to a fraud, and walk home with an original Fastrack product.

     

    Sharing her thoughts on the campaign, Suparna Mitra, CMO – Watches & Accessories Division, Titan Company Limited says, “Fastrack, being the irreverent brand it is, always approaches things in a fresh and interesting manner. In an attempt to raise awareness amongst its consumers about choosing to buy authentic and quality products over counterfeits, the brand is proud to present its latest campaign – #DontFakeWithMe. With both online and on-ground components involved in the campaign, Fastrack invites its audience to use weapons and destroy fake bags in a fun, quirky and engaging manner. We look forward to engaging with our audience in a truly unique format while bringing to life the ethos of what runs in this brand’s DNA.”

     

    A three day pilot of the on ground campaign went live in Bangalore from 6th November, 2015 and will be taken across the country in the coming months. The brand set up Destruction Rooms in two locations, where they invited consumers to use weapons and destroy fake Fastrack bags in a quirky manner. The Destruction Rooms are set up in an exclusive Fastrack Store on CMH Road and in Garuda Mall.

     

  • The auto show had Zee 24 Taas as its official TV partner, it was covered extensively on both Zee 24 Taas and Zee Business

    dna Auto Show gets encouraging response

    By A Correspondent

     

    dna hosted the seventh edition of its property “dna Auto Show” at CIDCO Exhibition Centre, Vashi on 23rd and 24th May 2015. Both the days witnessed overwhelming response from auto lovers across Mumbai, according to a communique. The event was inaugurated by award winning composer and singer Shankar Mahadevan, and saw 20,000-plus footfalls visiting the event across both the days, making it a grand success.

     

    The brands which participated in the Auto show were BMW, Mini Cooper, Jaguar, Range Rover, Mercedes Benz, Hyundai, Maruti, Honda, Renault, GM, Toyota, Volkswagen.

     

    Amongst the motorbikes, the brands making their presence felt were Ducati, Harley Davidson, Triumph, DSK Benelli and DSK Hyosung. Apart from cars and bikes, many accessories brands also participated in the event.

     

    The mega event saw other celebs visiting the show and evincing keen interest on the models displayed. Former Big Boss participant Elli Avram and Actor Jay Bhanushali visited the show during both the days

     

    Like the previous editions, this time too dna encouraged participation from colleges willing to showcase their projects. This time students from IIT Mumbai and VJTI Institute presented the prototype of automobiles designed by their team.

     

    While, the auto show had Zee 24 Taas as its official TV partner, it was covered extensively on both Zee 24 Taas and Zee Business.