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Tag: Dentsu Impact

  • As part of the win, the agency will manage the digital, social, and mainline duties for both Roca and Parryware

    Dentsu Impact bags creative mandate for Roca and Parryware

    By A Correspondent

     

    Dentsu Impact has won the creative mandate for bathroom solution brands Roca and Parryware. Both accounts have been won following a multi-agency pitch that lasted for more than two months.

     

    As part of the win, the agency will manage the digital, social, and mainline duties for both Roca and Parryware.

     

    Commenting on the association, Mayuri Saikia, Marketing Head, Roca Bathroom Products, said, “We are elated to have Dentsu Impact onboard to handle our creative mandate. They are a young team with fresh ideas and thinking. They will certainly infuse new energy in the brands and we look forward to working in collaboration with them to create strong brand communication moving forward.”

     

    Speaking about the account win, Amit Wadhwa, President, Dentsu Impact, said, “Roca and Parryware are the leading players in the bathroom solutions market and we are delighted with the opportunity of strengthening these brands in the Indian market. It is a great start to the year for us and we look forward to a long lasting partnership here.”

     

    Added Soumitra Karnik, National Creative Director, Dentsu Impact:  “Every brand and category comes with unique challenges and opportunities. The team of Roca and Parryware took pains to explain these to us in detail and with this clear understanding we were able to come up with some exciting ideas that helped us win this one. We look forward to partner with them and bring some interesting ideas to life.”

     

  • Dentsu was already handling Hindustan, Mint and Shine.com

    HT Media hands over complete portfolio mandate to Dentsu Impact

    By A Correspondent

     

    Dentsu Impact has won the creative duties for all brands from HT Media – including Hindustan Times, Hindustan (Hindi), Mint, Shine.com, HT Campus, Career Plus, Study Mate, English Mate and Bridge School of Management. With this move, Dentsu Impact becomes the prime strategic and communication partner for HT Media handling communication for all brands from the group, barring its radio brands Fever FM &Nasha FM, which are handled by Ogilvy & Mather.

     

    The HT Group, which has so far worked with multiple agencies for different brands, initiated a process of consolidating all the brands with one single agency sometime in November 2016. Post an exhaustive pitch process, in which some of the country’s top agencies participated, HT finally decided to award the duties to Dentsu Impact.

     

    Commenting on the association, RajanBhalla, Group Chief Marketing Officer, HT Media, said: “We wanted to move to a single partner for our diverse brand portfolio. Dentsu was already handling Hindustan, Mint and Shine.com and their team has done excellent work for the last few years, hence the decision to go with them.”

     

    Amit Wadhwa, President, Dentsu Impact, said, “This is a big win for us and an important one. When a group like Hindustan Times decides to award its entire portfolio of brands to one agency, it shows the level of trust as well as spirit of partnership from both ends. We are extremely excited and are rearing to create some interesting work.”

     

    Added Soumitra Karnik, National Creative Director, Dentsu Impact: “It’s a fabulous start to this year for us. Winning all the brands of HT group is something any creative agency would kill for. Along with this great news also comes great responsibility. We are quite committed to doing some great work on each brand.”

     

  • Swati Ratnakabegan her career working as a journalist with India Today Group

    Dentsu Impact strengthens its digital leadership

     

     

    Dentsu Impact has strengthened its team by roping in Swati Ratnakar to lead content and strategy on its digital mandate for Maruti Suzuki. She joins as VP – Planning on the account and will be reporting directly to Kartikeya Srivastava. Ratnakar began her career working as a journalist with India Today Group. With a total of 12 years of experience she has worked in India, Singapore and Paris on brands like VW, Spotify, Samsung, Airtel, Maruti Suzuki, L’Oreal, Bacardi, PepsiCo and others. Some of the organisations she has worked with are DDB, Weber Shandwick and Contract.

     

    On her appointment Kartikeya Srivastava, Senior VP & Head – Strategy, Digital and CRM commented, “Holding both India and an international experience I believe Swati can add tremendous value to the approach we are wanting to take on digital as an agency. At DentsuImpact we are looking at this medium not so much as technology or process led, but rather as brand and experience led. We want to focus strongly on creating connected brand experiences. In Swati we have found somebody who can join the dots seamlessly between offline and online, creative and content, design and experience.”

     

    Echoing a similar sentiment Amit Wadhwa, President, Dentsu Impact said, “We at Dentsu Impact are looking towards seamless digital integration in creativity and hence are looking to invest in talent that will help us do that. Swati does that beautifully for us.”

     

    On her appointment, Ratnakar commented, “My current role at Dentsu involves understanding the commercial and brand challenges of clients businesses, and ensuring that creative solutions support their business objectives. I am excited about the role as it’s a challenging and dynamic role. Having a 360 experience in online and offline will allow me to see brands from multiple lens and add value.”

     

  • She will report to Amit Wadhwa, President, Dentsu Impact

    Dentsu Impact ropes in Megha Jain Sadhwani as VP

    By A Correspondent

     

    Dentsu Impact has strengthened its account management team by roping in Megha Jain Sadhwani as Vice President. She will report to Amit Wadhwa, President, Dentsu Impact.

     

    This is Sadhwani’s second innings at Dentsu Impact. She worked with the agency for four years before moving to Australia last year. Prior to joining Dentsu Impact, she worked with Saatchi & Saatchi in Sydney, where she was responsible for the Mondelez business – Cadbury chocolates, The Natural Confectionery Company and Sour Patch Kids.

     

    Commenting on her new role, Sadhwani said, “Coming back to Dentsu is like coming back to family for me. The agency houses some of the best minds in the industry and working with such people is always exciting and inspiring. Adding to that is the fact that this is probably the most forward thinking agency in the industry right now, one that has evolved its brand solutions for clients in the most innovative and integrated manner. I’m really looking forward to be part of this evolution and also applying my learnings from the Australian market here.”

     

    Talking about the new addition to the team, Amit Wadhwa, President, Dentsu Impact said, “Megha is valuable asset wherever she works. What sets her apart is her passion towards brand building and people. With Dentsu Impact growing at a rapid pace we certainly need the right people around to ensure we don’t loose momentum and that’s why the moment she decided to come back to India, getting her back in the team was an easy decision.”

     

  • Filled with quotes, match-cuts, high-octane shots and electric music, the commercial is all set to get the pulse racing

    Dentsu unveils latest spot for Maruti Suzuki Swift

    By A Correspondent

     

    Maruti Suzuki Swift has unveiled a new brand campaign that celebrates the idea of ‘Push your limits’. Using personalities like Vijender Singh, AB de Villiers, and the man who jumped out of a plane without a parachute, Luke Aikins, Swift wants to tell the world that only those who go the extra mile inspire people, not the ordinary.

     

    The brand plans to launch and embed this philosophy with an action-packed TVC. Said R S Kalsi, Executive Director, Marketing & Sales, Maruti Suzuki: “Since the last two years Maruti Suzuki has made a definitive shift in its offerings and positioning in India. Today, we have a host of new offering which are at par with international products all the while making them more relevant for the Indian consumer today… With Swift being one of our star brands, it was important we bring in the sheen and attention back on the brand. The new commercial is just the right step on that route, where we bring in the dynamism on to Swift in a way like never done before.”

     

    Said Anupama Ramaswamy, Executive Creative Director, Dentsu Impact:  “With the new campaign of ‘Push Your Limits’, we aim to go beyond the mundane ‘product-talk’. It’s an attitude that symbolises the people who drive the car, those who challenge and push themselves. And that’s why the personalities shown in the commercial are not your regular models, but heroes who inspire. The car moves exactly like them in the commercial while the match-cut editing maintains the tempo and adrenaline rush from the word ‘go’.”

     

  • Kartikeya Srivastava to lead new divisions

    Dentsu Impact adds digital and CRM capability

    By A Correspondent

     

    Dentsu Impact is expanding its investment and expertise in digital and CRM with an eye on the future landscape. The agency has launched two new divisions – digital and CRM that will be strategically driven by Kartikeya Srivastava, head – planning, Dentsu Impact.

     

    The agency has also roped in Sanjay Pokhriyal as vice-president, CRM. Pokhriyal comes with more than 17 years of experience in CRM. He has helped run multiple CRM programmes and implement the right CRM strategy, customised for brands. He will report to Srivastava and will help in building the CRM division.

     

    On this move, Amit Wadhwa, President Dentsu Impact said, “if we talk about brand building, digital and CRM are the two most important elements that continue to gain prominence every single day. However, today these two are more often than not discussed more from a technology and process point-of-view rather than brand-out or brand-led. What we at Dentsu Impact would want to do is to seamlessly bind these two elements together along with the brand idea. This is the reason why Kartik, who has been a close partner and has been heading strategic planning for us for a while now, was a natural choice when it came to leading these initiatives and building these capabilities further. We are looking forward to some exciting times ahead.”

     

    On this development, Srivastava added, “The new responsibility is both exciting and challenging…exciting because creative thinking and creativity can be given a new meaning in an ever evolving data-driven, connected world. Digital and CRM are becoming great enablers in creating unified experiences and finding new ways to build brands. It is also a challenge because it requires change management, breaking of silos and reorienting the way people look at these functions not so much as technology or process led, but rather as brand and experience led.”

     

  • With Ikea set to launch in India next year, it had undertaken an elaborate, three-month pitch process with many agencies participating

    Dentsu Impact bags Ikea’s India creative mandate

    By A Correspondent

     

    Dentsu Impact, the recently rechristened creative agency of the Dentsu Aegis Network, has bagged the creative mandate for Ikea.

     

    With Ikea set to launch in India next year, it had undertaken an elaborate, three-month pitch process with many agencies participating.

     

    Ulf Smedberg
    Amit Wadhwa

    Commenting on the association, Ulf Smedberg, Country Marketing Manager, Ikea said, “We are happy to sign up Dentsu as our creative partner in India after a long pitch process involving the best agencies in the country. We have high expectations on ourselves and Dentsu to build a strong partnership in India and use our collective knowledge, creativity and experience to launch IKEA in the most successful way. “

     

    Having bagged the mandate, Amit Wadhwa, President, Dentsu Impact said, “Putting the feeling of getting an opportunity to work on this brand is even more difficult than winning the business. We at Dentsu Impact are delighted to work on brand Ikea and can’t wait to get started on this….Time to get down to producing some amazing work.”