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Tag: Dentsu Impact

  • Captures spirit of motherhood #HTSalutes in new film

    Dentsu Impact partners with HT editorial initiative

    By Our Staff

     

    Dentsu Impact, in partnership with Hindustan Times (HT), has rolled out a new campaign for Mother’s Day. The film captures the unwavering and boundless ethos of motherhood. #HTSalutes is a Hindustan Times’ editorial initiative, which celebrates the story of a woman who finds motherhood while caring for a lost and hurt child in a war zone.

     

    Said Aparna Bhawal, Vice President, Marketing – Hindustan Times: “Mothers are the epitome of resilience and strength, and it is the bond between a mother and her child that gives us hope in the most adverse of times. Motherhood is an emotion unbound by any restraints and is not defined by borders or birth. We found Mother’s Day to be the most fitting occasion to celebrate this very spirit of motherhood and its soft yet strong nature. This video is our tribute to the beautiful bond marked by unconditional love and solicitude.”

     

    Added Anupama Ramaswamy, Managing Partner & National Creative Director, Dentsu Impact: “The world needs more mothers. Because mothers work ceaselessly to keep humanity and hope alive, wherever they are. With all that is happening in the world today, we believe only a mother can lead us on the path of kindness, love and empathy. It is a mother’s spirit to make the world a better place that #HTSalutes. And this film is our humble attempt to celebrate this spirit.”

     

    Talking of the project, Bob – Director, Good Morning Films said: “The story when narrated to me by Anu (Anupama), had such a different take on motherhood and was so boundless that I immediately got excited to do the film. Also, hats off to the team at Hindustan Times, to do a film that potentially arouses various sentiments within the system and beyond. This happens around us; we sometimes forget that motherhood is not just a state of being, but also a spirit. Through our film, we have captured the spirit of motherhood that knows no boundaries. And also have broken the format of normal stories set in a native context. Ours is a classic story that can be felt across borders. It was a mammoth task to shoot within a day, but thanks to the entire crew for their support (Robin and the Istanbul line production team) and most importantly, my cinematographer, Satchit Paulose, who battled with me to finish the film in the given 16hours.”

     

  • Campaign depicts real Indian kitchens with real Indian problems

    Dentsu Impact & Ozone Kitchenware launch new campaign

    By Our Staff

     

    Ozone Home and Kitchen store, in partnership with Dentsu Impact, has launched its latest campaign, ‘Hum Sab Sambhal Lenge’. The campaign is conceptualised and executed by Dentsu Impact with a series of five films.

     

    Said Abhishek Aggarwal, President, Ozone Overseas: “Our products are designed for long-lasting use. They are durable, elegant and are tested stringently to work in demanding kitchens. Much like the conditions the films capture. We usher in world-class quality and support to a market that today is ready and is discerning. We want them to know that we understand them like no other.”

     

    Added Ujjwal Anand, Executive Vice President, Dentsu Impact: “The expression, Hum Sab Sambhal Lenge, gives confidence to the TG that no matter what kind of pressure they put on the kitchen hardware, Ozone will handle all of it since it understands Indian kitchen and usage. Also, in a market that is driven by a retailer’s recommendation and push, ‘Hum Sab Sambhaal Lenge’ is equivalent to ‘Arre sir! Main baitha hoon yahan’ ‘Main keh raha hoon na sir’ ‘Aankh band kar ke le jao’. The articulation gives the assurance to the consumers of the quality and at the same time helps retailers with a whole new pitch.”

     

  • To sensitise people to exercising the power of their finger they can choose the right government

    Dentsu Impact & Ozone launch campaign for digital voting

    By Our Staff

     

    Dentsu Impact, in association with Ozone Electronics and Digital Solutions has launched the ‘Ab Chalegi Finger Key’ campaign. The campaign metaphorically demonstrates the connection between Ozone’s digital lock and electronic voting wherein one can open a lock using one finger and simultaneously vote for a better future.

     

    Conceptualised and executed by Dentsu Impact, the 360-degree campaign includes print, radio, digital & OOH. Further, the brand has also launched an IP (Intellectual Property) in association with the prominent news channels – NDTV and ABP. The multi-episode program on the news channels nudges the voters to make the right choice for themselves and the society at large. It also includes an exclusive anthem to help attract mass appeal and celebrity endorsements along with on-ground interviews with audiences and debates. With this campaign, the brand has interestingly used the Indian elections as a platform and transformed it into one of the hottest debating arenas.

     

    Added Abhishek Aggarwal, President, Ozone Overseas: “At Ozone, our prime focus is to provide solutions that are high-tech, safe and hassle-free for the consumer. Through this campaign, we aim to sensitize people that by exercising the power of their finger they can choose the right government for better security and progress just like with a swipe of their fingers they can secure their valuables.”

     

    Said Ujjwal Anand, Executive Vice President, Dentsu Impact: “Elections give that one chance to the voters to exercise their rights for a safe, secure and brighter future. By using the power of the voting finger, they can make changes that really matter. ‘Is baar kiski chalegi’, ‘is baar kaun ayega’, ‘satta kisko milegi’ are all turn of phrases that we get to hear particularly around the election frenzy. We decided to give a spin to these phrases and hinge our campaign articulation around the verbiage. And so ‘Ab Chalegi Finger Key’!”

     

  • Roll out a digital film

    Paytm & Dentsu partner for financial autonomy of women

    By Our Staff

     

    Paytm in association with Dentsu Impact has rolled out a campaign with a digital film. The film also takes forward Paytm’s belief to be an enabler for women’s financial autonomy.

     

    Commenting on the campaign, Anupama Ramaswamy, National Creative Director & Managing Partner, Dentsu Impact said: “Giving it back, by paying it back makes the intent of this campaign palpable for both women and men. The New Year campaign demonstrates how it pays to challenge the conventions of how we think of finance and gender. And any challenge to the traditional way of accepting things makes the brand and the message it conveys modern and aspirational, striking a chord especially with a younger generation.”

     

  • Brings Alive 'Joy of Homecoming' in its new Diwali Campaign

    Dentsu Impact films for Vivo

    By Our Staff

     

    Vivo, the smartphone brand, has announced the launch of its new campaign, “Joy of Homecoming “, across mainline and digital platforms.

     

    Conceptualised by Dentsu Impact, the leading creative agency from the house of Dentsu Aegis Network India, the campaign encapsulates the role of smartphone photography in rekindling the joy of connection.

     

    Said Nipun Marya, Director Brand Strategy, Vivo India: “As the world continuous to fight the novel coronavirus, the festival of Diwali holds special significance in these testing times. Through the ‘Joy of Homecoming’ campaign, we aim to bridge the emotional and physical distances between the families and spread happiness through smartphone photography. The festival of Diwali marks a new beginning in our lives and with our campaign, we urge everyone to celebrate and make it special. On behalf of vivo India family, I wish everyone a very happy and prosperous Diwali!”

     

    Added Anupama Ramaswamy, NCD Dentsu Impact: “We live in a world where the distance between elderly parents and their grown-up children is rapidly increasing. A big reason is that these children, who often live somewhere else, are busy with their own families, work and other commitments. To find the time to come home for a visit is unfortunately becoming a rare luxury for them. As a result, regular touch is lost over time, leaving parents to wonder sadly when that long awaited homecoming is finally going to happen. We saw this film as an opportunity to remind everyone that it takes very little to stop drifting away and to keep the bond strong with our near and dear ones. And Diwali is a very apt occasion to send out this message, since it is all about celebrating the coming home of children after a long period of time. And vivo, with its high-quality camera, is the perfect tool to stir these memories via the power of pictures. That is truly the joy of homecoming.”

     

     

  • As Head of Strategy for Dentsu Impact

    Vishal Nicholas takes up additional role at Dentsu

    By Our Staff

     

    Vishal Nicholas
    Vishal Nicholas

    Vishal Nicholas, Planning and Strategy Head at DentsuMB (earlier Dentsu India) will now also lead strategy for Dentsu Impact. Under this expanded mandate, Nicholas will manage planning and strategy for South, Mumbai and Delhi for both agencies. He will continue to report into Sidharth Rao, CEO, DentsuMB Group.

     

    Sidharth Rao
    Sidharth Rao

    Speaking on the elevation, Rao said: “As we continue to strengthen and reshape our creative offering in the Indian market, we needed a planning leader who has experience with both traditional and new-age businesses; and Vishal was the obvious choice to steer the strategy product for both DentsuMB and Dentsu Impact.”

     

    Added Nicholas: “Ever since I joined Dentsu, I’ve always been excited about the Eastern approach to building brands with simplicity and second-order thinking at its core. With DentsuMB, the combination of the East and West make it even more compelling. And with Dentsu Impact’s fantastic roster of clients, I look forward to achieving greater business outcomes for them.”

     

  • He will now lead the agency nationally

    Dentsumcgarrybowen elevates Indrajeet Mookherjee to Managing Partner

    By Our Staff

     

    Indrajeet Mookherjee
    Indrajeet Mookherjee

    Dentsumcgarrybowen (DentsuMB) has promoted Indrajeet Mookherjee to the role of Managing Partner. The agency is part of the larger, newly formed DentsuMB group, which houses a cluster of creative agencies from within the Dentsu creative service line of business. Under this fresh structure, the agencies that will report into Sidharth Rao, CEO, DentsuMB Group, are Dentsu Webchutney, Taproot Dentsu, Dentsu One, DentsuMB and Dentsu Impact.

     

    Mookherjee will now lead the agency nationally and will also report into Rao. Prior to this, he was President – South, DentsuMB where he led operations for offices in Bengaluru, Chennai, and Kochi. He joined Dentsu India as Executive Vice President (EVP) in 2016.

     

    Sidharth Rao
    Sidharth Rao

    Speaking on the elevation, Rao said: “As we continue to strengthen and reshape our creative offering in the Indian market, we needed a leader who is experienced, connected, and understands the nuances of the communication landscape. Indrajeet, with his experience in managing brands and categories across South and Southeast Asia, was the perfect choice to helm our operations. The DentsuMB group of agencies, which already boasts iconic Indian agencies like Taproot Dentsu and Dentsu Webchutney in our stable, are growing at a rapid pace, and I look forward to Indrajeet and his talented Dentsumcgarrybowen team, strengthening our creative offering even further.”
    Speaking on his new role, Mookherjee added: “I am honoured to join the leadership team of DentsuMB India at a very exciting time where our business is seeing unprecedented change. However, the one constant is the power of ideas and how we deliver business outcomes for our client partners. And that’s where I am hugely inspired by the global legacy of DentsuMB as a creative powerhouse and develop work that wins in the world and leads to better business results for brands. I am looking forward to working with our talented team and group leaders to build and create a truly integrated agency.”

     

  • Films for Maruti Suzuki hatchback

    Dentsu Impact creates campaign for 2021 Swift

    By Our Staff

    Maruti Suzuki has launched its latest campaign for the 2021 Maruti Suzuki Swift. Conceptualised and executed by Dentsu Impact India, the campaign introduces the latest edition of Maruti Suzuki hatchback. The film has been released on television supported by a longer edit on digital. Additionally, it is backed by elements in print, OOH and social media.

    Said Shashank Srivastava, Executive Director (Marketing & Sales), Maruti Suzuki India Limited: “Pure performance is thrilling. But when it looks good, it’s even more thrilling.  That is what makes the experience truly limitless. This is the idea behind the campaign which introduces the new 2021 Swift. After all, this widely popular hatchback not only highlights its well-known performance legacy but now also brings a world of enhanced style, all thanks to the powerful Next Gen K-Series 1.2L Dual Jet Dual VVT Engine, Sporty cross mesh grille, and stylish dual-tone exteriors. The new Swift is perfectly poised to take the breath away of those who like a wow drive, and also of those who have an eye for great designer looks. Swift has always been a car that has challenged all kinds of limits. With the Limitless Thrill campaign, we look forward to set new benchmarks, and win even more hearts and minds.”

    Added Amit Wadhwa, President, Dentsu Impact: “Swift is synonymous with car enthusiasts who love to push themselves beyond limits. With the new 2021 Swift, Maruti Suzuki has taken the pedestal a notch higher with new looks to match the aspirations of a modern-day customer. As their partners, we are excited to be a part of the Swift’s launch and create newer milestones with them.”

    Said Anupama Ramaswamy, Managing Partner and National Creative Director, Dentsu Impact: “Performance always has a wow factor. And when it meets a world of style, it truly becomes a head turner. Swift has always been a thrill to drive, and now it has taken the experience one step further, by thrilling us with its all-new style. This campaign is a testament to this.”

     

  • The duo will continue to report into Soumitra Karnik, Chief Creative Officer, Dentsu Impact, Dentsu India and Mcgarrybowen India and Amit Wadhwa, President, Dentsu Impact

    Dentsu Impact elevates Devraj & Ramaswamy to Managing Partners

    By A Correspondent

     

    Ajit Devraj

    Dentsu Impact, the creative agency from the house of Dentsu Aegis Network (DAN) India, has elevated Ajit Devraj and Anupama Ramaswamy to the role of Managing Partners. The duo will continue to report into Soumitra Karnik, Chief Creative Officer, Dentsu Impact, Dentsu India and Mcgarrybowen India and Amit Wadhwa, President, Dentsu Impact.

     

    Anupama Ramaswamy

    In their new role, the duo will oversee the Gurugram and Bengaluru operations for Dentsu Impact. While Devraj will be the business lead, Ramaswamy will head the creative arm of the agency.

     

    Speaking on the development, Karnik said: “I am thrilled to announce the second phase of Dentsu Impact. Our journey has been really exciting so far and we are proud to hand over the steering wheel in the able hands of Ajit and Anupama. Both are absolutely amazing at what they do. They bring in a lot of method and discipline, which is required during this time of constant fast changes that our industry is going through. They have a hard task ahead – to embrace ‘what’s new’ faster than others, to deliver growth at the back of solid creative reputation, to be always ‘people-first’ and to keep the joy of advertising intact.”

     

    Added Wadhwa: “This is an important phase for Dentsu Impact. We move into a new era, hereon, where creativity embraces the new approach to communication. We could not have better leaders than Ajit and Anu to lead the organisation into this exciting phase. Both come with extremely balanced mindsets and have the hunger and eagerness to accept new challenges and work towards achieving them. I am excited!”

     

     

  • The campaign introduces the latest edition of the Dzire car

    Dentsu Impact, Maruti Suzuki launch ‘Move Up’ campaign

    By A Correspondent

     

    Maruti Suzuki has launched its latest campaign, ‘Move Up’, for its brand – the 2020 Dzire. Conceptualised and executed by Dentsu Impact, the campaign introduces the latest edition of the Dzire car.

     

    Speaking on the all-new 2020 Dzire, Shashank Srivastava, Executive Director – Marketing & Sales, Maruti Suzuki India said: “With over 55% market share in its segment, Dzire is the preferred sedan of over 20 lakh customers. Building on an overwhelming customer response, the 2020 Dzire offers next generation K-series engine with segment-first idle start-stop technology (ISS), an upgraded premium exterior design, refreshed interiors, and advanced features. As a company, we have believed in bringing technologies that benefit the customers. The 2020 Dzire will help us to continue with our brand promise, to offer products with state-of-the-art designs and advanced technology to delight our customers. The introduction of the advanced K-series Dual Jet, Dual VVT BS6 petrol engine with idle start-stop (ISS) function makes it more desirable, low on emissions with best-in-class fuel efficiency.”

     

    Added Anupama Ramaswamy, National Creative Director, Dentsu Impact said:  “When it comes to Indian families, moving up never happens alone. Right from our childhood, we have seen our fathers work tirelessly, selflessly and go to any length to make every little wish, every little desire come true. With the ‘Move Up’ campaign, we celebrate this emotion and, also tell all fathers that the 2020 Dzire is by their side to see each and every desire of their loved ones come true.”

     

    Said Amit Wadhwa, President, Dentsu Impact: “The idea of ‘Moving Up’ together with your family is one that resonates with every Indian. And when it comes to cars – moving up and togetherness is exemplified quite well in a sedan, especially by Dzire, which is the top choice for millions of people. The communication created around the car reflects just that and if I may add… quite beautifully!”

  • Campaign reaches over 12 million people on Social Media

    Hindustan Times salutes India’s bravehearts

    By A Correspondent

     

    Hindustan Times has unveiled a fresh initiative ‘#HTSalutes’ in collaboration with Dentsu Impact amidst the lockdown period. The campaign’s singular objective is to pay tribute to the heroes who are currently in the line of duty during the nationwide lockdown.

     

    This integrated campaign comprises a film, print and digital media.

    Speaking about the campaign, Soumitra Karnik, CCO, Dentsu Impact said: “The idea was to not just recognise the brave efforts of certain professionals, but also to capture the emotional angle of how safe people are feeling at home because of these brave efforts. The film and print ads have been designed to connect with everyone emotionally.”

     

    Added Rajan Bhalla, Group CMO & Chief Business Officer, HT Media: “Hindustan Times always steps forward to serve the nation through credible news via responsible journalism— and this campaign recognises all professionals, groups and communities embodying the same responsible value. HT salutes our real heroes who put the nation first before self and risk their lives in an effort to contain the pandemic. These warriors have taken the lead in boldly stepping forward in the fight for a better tomorrow. We will cover seven core constituents (medics, journalists, police, essential service providers, SMEs providing necessary life-saving equipment, chemists, groceries) under the programme. After all most of us are safe at home because some have chosen to step out.”

     

     

  • The film intends to remind people that while we are locked in the safety of our homes

    Vivo India salutes Covid-19 warriors in latest campaign

    By A Correspondent

     

    Vivo India has unveiled a new digital campaign ‘Heroes Who Care’ in collaboration with Dentsu Impact. The campaign salutes doctors and frontline health workers who are relentlessly fighting the global pandemic. To support these heroes, vivo has also donated over two-lakh surgical and N95 masks.

     

    Conceptualised and executed by Dentsu Impact, the film intends to remind people that while we are locked in the safety of our homes and are practicing social distancing, there is a section of our society that has undertaken the most daunting of tasks.

     

    Sharing his thoughts on the brand film, Nipun Marya, Director Brand Strategy, Vivo India said: “Doctors and frontline medical staff have shown tremendous courage in combating the global pandemic. With this digital film, we at Vivo India would like to truly thank these real heroes in white, blue and green capes and salute them for fronting this battle so we can stay safe.”

     

    Added Anupama Ramaswamy, National Creative Director, Dentsu Impact: “The idea revolves around a simple truth – when the world is in danger, it looks to its heroes to save it. Heroes may exist in myths, but today, in the midst of the novel coronavirus pandemic, they exist in real life. They are the doctors, nurses and medical staff sacrificing everything and thinking above their safety in order to save lives. This film is an ode to their fighting spirit, and the fact that they are the ones who are giving the rest of us hope.”