By A Correspondent
Dentsu Impact, the recently rechristened creative agency of the Dentsu Aegis Network, has bagged the creative mandate for Ikea.
With Ikea set to launch in India next year, it had undertaken an elaborate, three-month pitch process with many agencies participating.
Commenting on the association, Ulf Smedberg, Country Marketing Manager, Ikea said, “We are happy to sign up Dentsu as our creative partner in India after a long pitch process involving the best agencies in the country. We have high expectations on ourselves and Dentsu to build a strong partnership in India and use our collective knowledge, creativity and experience to launch IKEA in the most successful way. “
Having bagged the mandate, Amit Wadhwa, President, Dentsu Impact said, “Putting the feeling of getting an opportunity to work on this brand is even more difficult than winning the business. We at Dentsu Impact are delighted to work on brand Ikea and can’t wait to get started on this….Time to get down to producing some amazing work.â€